MIS461 - PROJECT REPORT
Executive Summary
We are a small team who work in Steam IT department. Steam is a huge
game platform which include multiplayer&single player games. We
expect that there are some games which have low download and
unknown. Consider this, we develop a project. This project contain
in-game ad placements for increase downloads and knowability. We
place ads in game textures players can see personal ads with their
playing game. There are discounts, campaigns, and redeem codes but
there are no idea like us. Gaming Market is a huge this is why, we have
a huge opportunities. Steam offer a investment $240.000 for our
project.And we expect that $3.600.000 profit for each year. For next five
year, we guess our profit increase slowly.
Company Overview
Steam offers a community-based platform that enables gamers to
connect, play, and create and share content with other players. Steam is
a digital distribution, digital rights management, multiplayer, and
communications platform developed by Valve Corporation. It is used to
distribute games and related media online, from small independent
developers to larger software houses. Steam is actively using 15
technologies for its website. These include Viewport Meta, IPhone /
Mobile Compatible, and SSL by Default.Steam is ranked 318 among
websites globally based on its 115.000.000 monthly web visitors. Steam
has 1 current team member, Software Engineer Vinay Modi.
Industry Analysis
Market Overview
The game market has experienced great developments in recent years
and our company has been the pioneer of these developments.Steam
platform give to gamers Player vs Player(PvP) opportunity. People no
longer have to play against the computer(PvE).
Relevant Market Size
Before Ad Placement :
● Active Player(daily)= 100k user
● Game Sale(daily)= 2k game
● Game Price(AVG)= $10
● Game Sale Revenue(daily)= $20k
● Game Sale Revenue(yearly) =$7.2M
After Ad Placement :
● Active Player(daily)= 100k user
● Game Sale(daily)= 3k game
● Game Price(AVG)= $10
● Game Sale Revenue(daily)= $30k
● Game Sale Revenue(yearly)=$10.8M
Customer Analysis
Target Customers
We have a wide age range but specifically we serve teenage and adult
gamers. And Don’t separate man and woman. Gamers use this platform
from each country and location with internet connection. Finally we
have a wide range of game, so suitable for every wages.
Customer Needs
With Steam, people can access the games legally, and at the same time
add them to their own libraries and edit the game archives.Therefore,
Steam is preferred over other gaming platforms. Finally, the use of
steam wallet provides all kinds of payment security services.
Competitive Analysis
Direct Competitors
We have a few competitors such as Origin, Epic Games, Blizzard, and
Ubisoft. Their strengths are they focus specific game types and specific
community of gamers.(Ex: FIFA is a football simulation game and
download just in origin. So, gamer have to use origin.) Their
weaknesses are they haven’t got a infrastructure and game range like
us.
Indirect Competitors
Our indirect competitor is PSN(Playstation Network). PSN is a gaming
platform but it’s only for Playstation.Gamers must have Playstation for
using PSN.PSN strengths makes more promotion and campaign.
Competitive Advantages
We have a friendly user interface and we provide wide game range. This
reason why our project increase downloads and number of users. And
we keep our users in.
Marketing Plan
Product & Service
We provide a service with analysing player data, and give personal ads
for users. Ads include new games which has gamers can not know but
they have a potential for prefered.
Pricing
We provide this service without charge but we want a permission for
reach their data.
Promotion Plan
In-game ads, we place QR codes. When gamers scan and purchase its,
they gain 10% discount.
Distribution Plan
We serve this service without charge. Also we planned that transport
our adds with steam and game companies infrastructure.
Operations Plan
Key Operational Process
Steam has all the departments that a company may have in it’s
structure. These are; Human Resources, Sales, Marketing, Customer
Services, IT.
Milestones
The milestones needed for the AdPlacement of Steam are as followed:
1.Designing the implementation briefly as an idea
2.Figuring out AdPlacement games
3.Organizing privacy/permission issues of games
4.Designing the implementation structure in games
5.Integrating Steam to AdPlacement
Management Team
Management Team Members
Our management team consists of three people:
Tunakan Elmas: Specialized in the infrastructural system of
AdPlacement
Batuhan Kartal: Specialized in bug fixing and error giving parts of
AdPlacement
Hazal Doster: Specialized in the internal advertisement designs of
AdPlacement
Management Team Gaps
A gap may occur in the position of IT Management.
Board Members
Board Members aren’t in the structure of AdPlacement but rather
in Steam. So, Steam already has the Board of Members thats why
AdPlacement doesn’t need any.
Financial Plan
Revenue Plan
AdPlacement is a structure which sells advertisement space filled
with games.
Financial Highlights
The amount that we have invested is : $596.200
The amount returned is : $3.600.000
Daily Game Sale Revenue: $30.000
Daily Game Sales: $3000
Funding Requirements
We are seeking for a funding requirement from Steam.
Exit Strategy
Ones we gain a satisfying revenue we may think to sell
AdPlacement to Steam because it is a branch structure of Steam.
Appendix
Hardware:
Software:
Labor(monthly):
$33.000*12=$396.000
BATUHAN KARTAL
TUNAKAN ELMAS
