INTRODUCTION
Lockheed Martin Corporation is a global aerospace, defence, and security company headquartered in Bethesda,
Maryland, United States. Founded in 1995 through the merger of Lockheed Corporation and Martin Marietta,
Lockheed Martin has since established itself as one of the world's largest defence contractors and technology
innovators.
With a rich history spanning over a century, Lockheed Martin has played a significant role in shaping the aerospace
and defence industries. The company's contributions range from designing and manufacturing iconic aircraft, such as
the F-16 Fighting Falcon and the C-130 Hercules, to developing advanced missile defence systems, satellites, and
space exploration technologies.
Today, Lockheed Martin operates across four main business segments:
1. Aeronautics: This segment focuses on the design, development, and production of military aircraft, including
fighter jets, transport aircraft, and unmanned aerial systems. Lockheed Martin's aeronautics division is renowned for
its innovation in stealth technology and advanced avionics.
2. Missiles and Fire Control: This segment specializes in the development of missile systems, fire control systems, and
precision weapons for defence and strategic purposes. Lockheed Martin's missile programs include air and missile
defence systems, surface-to-surface missiles, and anti-tank guided missiles.
3. Rotary and Mission Systems: This segment provides integrated solutions for naval and maritime systems, including
surface ships, submarines, and combat systems. Additionally, it offers mission systems for helicopters, unmanned
vehicles, and cybersecurity solutions for defence and government customers.
4. Space: Lockheed Martin is a leading provider of space systems and services, offering satellite communication,
navigation, weather forecasting, space exploration, and missile defence capabilities. The company has been
instrumental in numerous space exploration missions, including NASA's Mars rovers and spacecraft.
With a workforce of over 110,000 employees worldwide, Lockheed Martin remains committed to advancing
technology, innovation, and security to address the evolving challenges faced by governments, militaries, and
commercial organizations around the globe. Through its dedication to excellence and its pioneering spirit, Lockheed
Martin continues to push the boundaries of what is possible in aerospace and defence, shaping the future of
aviation, space exploration, and national security.
STRATEGIC APPROACHES OF LOCKHEED MARTIN
Lockheed Martin employs several strategic approaches to maintain its competitive position and drive growth in the
aerospace and defence industry. Here are some key strategic approaches: Technological Innovation: Lockheed Martin
focuses on continuous technological innovation to develop cutting-edge products and solutions. The company invests
heavily in research and development to stay ahead of competitors and address evolving customer needs. By
leveraging advancements in areas such as aircraft design, electronics, materials science, and artificial intelligence,
Lockheed Martin creates differentiated offerings that provide value to its customers. Vertical Integration: Lockheed
Martin utilizes vertical integration to control key aspects of its supply chain and manufacturing processes. By owning
critical capabilities such as aircraft assembly, system integration, and advanced manufacturing, the company can
ensure quality, efficiency, and cost-effectiveness across its operations. Vertical integration also enables Lockheed
Martin to respond quickly to customer requirements and changes in market demand. Strategic Partnerships:
Lockheed Martin forms strategic partnerships and alliances with government agencies, international organizations,
suppliers, and other industry stakeholders. These partnerships allow the company to access new markets, share
resources and expertise, and collaborate on research and development projects. By collaborating with partners,
Lockheed Martin can expand its reach, mitigate risks, and pursue larger and more complex contracts. Customer
Focus: Lockheed Martin prioritizes understanding and addressing the needs of its customers, which primarily include
government agencies, defence organizations, and commercial entities. By developing close relationships with
customers and delivering tailored solutions that meet their specific requirements, the company enhances customer
satisfaction and loyalty. Lockheed Martin's customer-centric approach also helps it win contracts and secure repeat
business. Global Expansion: Lockheed Martin has a significant global presence, with operations in multiple countries
around the world. The company leverages its international footprint to access new markets, establish local
partnerships, and collaborate on international projects. Global expansion enables Lockheed Martin to diversify its
revenue streams, mitigate geopolitical risks, and capitalize on opportunities in emerging markets. Focus on
Sustainability: Lockheed Martin is committed to sustainability and corporate responsibility. The company integrates
environmental, social, and governance (ESG) considerations into its business practices and decision-making
processes. By promoting sustainability, minimizing environmental impact, and upholding ethical standards, Lockheed
Martin enhances its reputation, attracts socially responsible investors and customers, and mitigates risks related to
ESG factors. Overall, Lockheed Martin's strategic approaches centre around technological innovation, vertical
integration, strategic partnerships, customer focus, global expansion, and sustainability. By effectively executing
these strategies, Lockheed Martin aims to maintain its leadership position in the aerospace and defence industry and
drive long-term growth and profitability.