SUMMER TRAINING PROJECT REPORT

ON
Sales and Marketing of E-Newspapers
and Magazines

Submitted To
Maharishi Markandeshwar (Deemed to be university)

In the partial Fulfillment of the Degree of Bachelor of Business

Administration

(Session 2022-2025) BBA 5th SEMESTER

Under The Guidance of: Submitted By:

Ms. Suchitra Yadav Apurva Singh

Assistant Professor Roll. No. 1222008
MMIM, MM(DU) BBA5th
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 TABLE OF CONTENT

S.NO. TOPIC PAGE

NO.
1. Acknowledgement 3

2. Declaration 4

3. Internal guide Certificate 5

4. Company Certificate 6

5. Executive Summary 7-9

6. CHAPTER-1Introduction 10-13

7. CHAPTER-2CompanyProfile 14-24

8. CHAPTER-3Literarure Review 25-28

9. CHAPTER-4 Research Methodology 29-31

10. CHAPTER-5 Data analysis and 32-42

Interpretation
11. CHAPTER-6 Findings 43-44

12. Conclusion 45-46

13. Suggestion 47-48

14. Bibliography 49-50

15. Annexure Questionnaire 51-53

16. Glossary 54

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 ACKNOWLEDGEMENT

I am thankful for Maharishi Markandeshwar Deemed to Be University and

specially our management department that has provided me the opportunity for carrying out
the study. It is a moment of pleasure for me to acknowledge the help and support for those
people who made me able to present this report for evaluation of “BBA”

Further, I extend our earnest thanks and gratefulness to my internal guide Ms.
Suchitra for her precious guidance and mentoring but for which my report here would not
been so rewarding and fruitful.

I am thankful to those who have helped me intellectually in preparation of this report

directly or indirectly. At last, it is my pious duty to record our heartiest gratitude to our
parents and our family who taught first lessons of life and inspired me to face the hardship of
life. At last, I would like to thank all our college friends for their love, faith, and support.

Thankyou,
Apurva Singh

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 DECLARATION

I hereby declare that this Summer Training Report entitled “Sales and Marketing: Digital
Marveled Private Limited” is the record of authentic work carried out be me during my
summer internship from 10thJune 2024 to 31thJuly 2024 for the award of degree of BBA
submitted to Maharishi Markandeshwar Deemed to Be University. The result embodied in
this report have not been submitted to any other University or Institution for the award of any
Degree/Diploma Certificate or Published any time before.

Apurva
Singh BBA
5th
MMIM

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 CERTIFICATE

I have the pleasure in certifying that Apurva Singh is a bona fide student of 5thSemester of
the Bachelor’s Degree in Business Administration (Batch 2022-25) of Maharishi
Markandeshwar Deemed to Be University, Mullana, Ambala, Roll No. 1222008

She has completed his project work entitled “Sales and Marketing: Digital Marveled
Private Limited” under my guidance.

I certify that this is her original effort & has not been copied from any other source. This
project has also not been submitted in any other Institute/University for the purpose of award
of any Degree.

This project fulfils the requirement of the curriculum prescribed by this Institute for the said
course. I recommend this report for evaluation &consideration for the award of Degree to the
student.

Signature : …………………………
Guide Name : Ms. Suchitra

Designation : Assistant Professor at Maharishi Markandeshwar

(Deemed To Be University) Mullana, Ambala

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COMPANY CERTIFICATE

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 EXECUTIVE SUMMARY
Digital Marveled is an online platform where we can avail and read online books, articles,
newspaper, the sis etc .It is an online hub for book lovers and avid readers. Success of
marketing campaign cannot be solely achieved by one mode only. Rather for success of any
marketing campaign it should fully harness the capabilities of various marketing
techniques available within both the traditional and modern marketing. Our work included
generating leads, customer interaction and lead conversion of the online platform. Analyzing
the market research and other marketing The project was focused on the Sales and
Marketing Project of Digital Marveled Pvt. Ltd. concept on basis on the research.

Duringtheinternshipweweregiven3projects that are as follows: -

1. SALES

During the sales project we were given a target of 5,000 which has to be completed in 2
months of internship and with this we had to make a day-to-day report and by compiling
those reports we had to submit a weekly report to the HR.

● Lead Generation- So there were no leads provided to us by the company we had generate
leads by our own. Which was done by us with the help of survey and data collection that who
are interested in reading E- Newspaper and we found out that people we were preparing for
competitive exams were most interested in reading newspapers than came adults those who
were at the age of our parents and including our parents too.

● Customer Interaction- Than we interacted with those customers who might convert from
leads to our loyal customers. Some of them refused to take the subscription and some of them
were interested and took the subscription which led us to sales conversion

● Sale Conversion- After the interaction with several customers I was able to covert 7 sales
which amounted at 5054 Rs in total.

 SWOT Analysis Project

Before the start of digital marketing project, we have been provided with a SWOT analysis
project. In which we had to do a SWOT analysis on any 5 companies and the companies on
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which I did my SWOT analysis was Nestle, 7 eleven, Dominos, Cadbury, Burger King

2.DIGITAL MARKETING

Basic Concept of Digital Marketing:

Digital marketing refers to the use of digital channels, platforms, and technologies to promote
products, services, or brands to a target audience. It encompasses a wide range of online
activities, including website marketing, email marketing, social media marketing, search
engine optimization (SEO), and more.

SEO (Search Engine Optimization):

SEO is the process of optimizing a website or online content to improve its visibility and
ranking in search engine results. The goal is to increase organic (non-paid) traffic.

SMO(SocialMediaOptimization):
SMO involves optimizing social media profiles and content to increase their visibility and
engagement. It aims to build and maintain a strong presence on social media platforms,
attract a larger following, and encourage user interaction.
We had to post about digital marveled in our social media platforms in order to promote the
product and reach out more and more customers.

Content Writing:
Content writing is the creation of written content for digital marketing purposes. This content
can include blog posts, articles, web page content, social media posts, and more. High-quality
content is essential for engaging and informing the target audience.
In this the organization provided us with a task of making 2 posters on the company Digital
Marveled which later on we posted it in our social media for the promotion purpose.

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ORM (Online Reputation Management):
ORM is the practice of monitoring and managing an individual's, business's, or brand's online
reputation. It involves addressing and mitigating negative online content, reviews, or
comments while promoting positive online assets and interactions.

Digital Marketing Online Tools:

Various tools and platforms are used in digital marketing to streamline and enhance various
processes. Some digital marketing tools are:

Google Analytics: Provides website traffic and user

behavior data
Google AdWords: Used for pay-per-click advertising
campaigns.
MailChimp: A popular email marketing platform.
Hootsuite: Helps manage and schedule social media posts.
SEMrush: An SEO and keyword research tool.
Hub Spoofers bound marketing and sales software.
WordPress: A content management system (CMS)for website creation.

These were the things that we learned in our 2 nd project that was based on digital marketing.
As digital marveled is also an online platform because of which we got to know that how the
organization uses these tools in for the betterment of the customer experience, for promoting
the product, lead generation, profit making etc.

3.RESEARCH AND DATA ANALYTICS

● Data Mining- Data mining is a process of discovering patterns, trends, insights, and useful
information with in large data sets. It is a multidisciplinary field that combines techniques
from statistics, machine learning, database management, and data visualization to uncover
hidden knowledge from data. The primary goal of data mining is to transform raw data into
valuable and actionable information.

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CHAPTER – 1

INTRODUCTION

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Digital Marveled

Digital Marveled is an online reading & publishing hub. Read E paper, magazines, books,
comics, etc. online & offline. It provides the best content for reading on web, Mobile, and
Tablet Devices. It includes popular News Papers, Magazines, Comics, Books & Journals, all
within the same platform. Read content from some of the premier newspapers of India, most
read magazines, and popular comics.

The languages covered include English, Hindi, Marathi, Malayalam, Tamil, Telugu, Punjabi,
Gujarati, and Kannada. Magazines include some of national and international best-known
Magazine brands, publishing in categories ranging from News, Bollywood, Entertainment,
Health, Art and Architecture, Automotive, and many more.

Several of these magazines, books & comics are out of print and hence can be read only via
the Digital Marveled. Our eBook collection covers many interesting Books, which are from
well-known publishers and are best sellers in their own right. This includes books on various
subjects taught in School, Kids Books, Books on Health and Wellness, Astrology, Novels,
Personal and Professional Growth, Management to name a few.

Digital Marveled provides a platform where subscribers can showcase their creativity.
Subscribers can upload their work (Poem, Story, Blog, Research Paper, Painting) and
advertise through the platform.

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Benefits of Subscribing in Digital Marveled
There are in numerous benefits of becoming a member of DM. Firstly, the website is
available for users 24x7 and accessible from anywhere, which means you don t have to worry
about any place or time restrictions. DM also offers you your very own personalized
newsfeed and content recommendations based on your own interests.

Digital Marveled is environment-friendly and much less expensive than print. It offers users a
wide range of selection to choose from, along with premium content including opinions and
in-depth analyses from journalists and authors around the world.

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Subscription packs
₹1049(3Months)

 Read Magazines, newspapers, and books

 Access Premium Stories.
 Sharesubscriptionswithyourfamilymembers.
 Write stories, blogs, and poems

₹1499(6Months)

 Read Magazines, newspapers, and books

 Access Premium Stories.
 Sharesubscriptionswithyourfamilymembers.
 Write stories, blogs, and poems

₹2049(1Year)

 Read Magazines, newspapers, and books

 Access Premium Stories.
 Sharesubscriptionswithyourfamilymembers.
 Write stories, blogs, and poems

₹3199(2Year)

 Read Magazines, newspapers, and books

 Access Premium Stories.
 Sharesubscriptionswithyourfamilymembers.
 Write stories, blogs, and poems

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 CHAPTER-2

COMPANY PROFILE

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Digital Marveled
Digital Marveled Private Limited is an unlisted private company incorporated on 20 July,
2021. It is classified as a private limited company and is located in Ghaziabad, Uttar
Pradesh. Its authorized share capital is INR 5.00 lac and the total paid-up capital is INR
50,000.00

Digital Marveled deal in PUBLISHING, PRINTING, AND REPRODUCTION OF

RECORDEDMEDIA.Providingdifferentsolutionsthroughasingleplatformisourfirst priority.
We facilitate people with a platform where they can show their creativity.

Vision-To reinvent how people share knowledge, tell stories, and inspire their audiences to
act and also to be updated what is going in world behind us.

Mission-To be the world's most loved, most efficient, and most economic platform for
reading material.

Goals and Objective

Toreachthelargeraudienceandtoreducetheuseofpapers.Tomovereadersfromphysical to digital
mode. •

 Inform the Public: One of the primary goals of a is to inform the public about current
events, news, and important developments. This involves reporting on a wide range of
topics, including politics, economics, health, education, and more.

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 Provide Accurate and Reliable Information: E Newspaper strive to provide
accurate and reliable information to their readers. Objectivity and fact-checking are
essential to maintain credibility.

 Serve as a Watchdog: To see ourselves as watchdogs of society, aiming to uncover

corruption, injustice, and wrong doing in government and other institutions. This role
is critical for maintaining transparency and accountability.
 Educate and Enlighten: E Newspapers aim to educate and enlighten the ir
readers by providing in-depth analysis, back ground information, and context for
the news stories they cover.
 Entertain and Provide Diversified Content: In addition, to news, E
newspapers and magazines may offer entertainment and lifestyle content,
such as comics, puzzles, reviews, and feature stories, to cater to a broader
audience.

 Build Brand Loyalty: Developing a loyal readership is important for the long-term
success of a E newspaper company. This involves building a strong brand and
delivering content that resonates with the audience.

 Adaptor Market Trends: Staying aware of market trends and adapt their strategies
accordingly. This includes keeping up with technological advancements, changing
reader preferences, and industry developments.

 Promote Civic Engagement: Aim to promote civic engagement by encouraging

readers to participate in community activities, vote in elections, and stay informed
about civic issues.

 Contribute to Social Responsibility: Mission to contribute to social responsibility by

highlighting social and environmental issues and supporting community initiatives

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 Marketing Teams:
 SEO (Search Engine Optimization) Team: Focuses on optimizing
websites and content to improve organic search rankings and drive traffic.
 SEM (Search Engine Marketing) Team: Manages paid search campaigns,
including keyword research, ad creation, and bid management.
 Social media: Handles social media marketing, content creation community
management, and engagement across various platforms.
 Content Marketing Team: Creates and manages content strategies,
including blog posts, articles, videos, infographics, and more.
 Email Marketing Team: Develops and executes email marketing
campaigns, manages subscriber lists, and measures email performance.
 PPC(Pay-Per-Click) Team: Manages paid advertising campaigns on platforms
like Google Ads, Bing Ads, and social media platforms.
 Creative Team: Graphic designers, copy writers, and multimedia specialists
responsible for creating visual assets and compelling content.
 UX/UI (User Experience/User Interface) Team: Ensure a positive user
experience across digital platforms, websites, and apps.
 Data/Analytics Team: Collects, analyses, and interprets data to measure
campaign effectiveness and identify opportunities for improvement.

Support Functions:

HR (Human Resources): Responsible for hiring, training, and managing personnel, as well as
employee relations and performance evaluation.

Finance and Accounting: Manages the company's financial operations, budgeting, payroll, and
financial reporting.

IT/Technical Support: Provides technical support for internal systems, software,

and hardware, and manages the company's IT infrastructure.

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Board of Directors

Mrs. Amrita Sinha

Product and Services offered

Digital Marveled is an online reading & publishing hub. Read E paper, magazines,
books, comics, etc. online & offline. It provides the best content for reading on web,
Mobile, and Tablet Devices. It includes popular News Papers, Magazines, Comics,
Books & Journals, all with in the same platform. Read content from some of the premier
newspapers of India, most read magazines, and popular comics.

Key Milestone

Key Financial - NA
Overallfinancial-7/10

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SWOT Analysis

Strengths
Diverse Content Collection: Digital Marveled offers a wide range of content,
including newspapers, magazines, comics, and books in multiple languages. This
diversity attracts a broad user base.

Offline Access: Users can access content both online and offline, making it convenient
for those with intermittent internet connectivity.

Exclusive Out-of-Print Material: The platform's access to out-of-print magazines, books,

and comics sets it apart from competitors, attracting enthusiasts and collectors.

Creativity Show case: Digital Marveled allows subscribers to upload their creative work,
fostering user engagement and community building.

Multilingual Support: Offering content in several Indian languages broaden sits appeal to
a diverse audience.

Weaknesses

Limited Global Reach: While it may have international magazines, the platform's primary
focus on Indian content limits its global appeal.

Subscription-Based Model: Relying solely on subscriptions might deter some potential

users who prefer free or ad-supported platforms.

Competition: The online reading and publishing space is highly competitive, with many
established players and newcomers.

No application: The major drawback of the company is that it doesn’t have an application
and people have to access the benefits through site of the company as now a days people
prefer application over sites.
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Opportunities
Content Partnerships: Collaborating with more publishers and content creators can expand
the platform's content library and attract a larger audience.

Enhanced User Experience: Continuously improving the platform's user interface, search
functionality, and recommendation algorithms can enhance user satisfaction.

Monetization Options: Exploring alternative revenue streams like advertising or offering

premium content can diversify income sources.

International Expansion: Consideration for expanding to international markets can tap

into a global audience.

Threats
Piracy and Copy right Issues
Changing User Preferences: Evolving user preferences for content consumption or shifting
to competing platforms can pose a threat to user retention.

Technological Challenges: Keeping up with advancements in technology and ensuring a

seamless user experience can be challenging.

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Health,Fitness,Beautyand
Business Ideas

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Impact of E-Newspaper and Magazines in future

As per update in September 2021, electronic newspapers (e-newspapers) are already

becoming increasingly popular due to their convenience and accessibility. Opportunities
in thee-newspaper industry may continue to evolve and expand in various ways. Here are
some potential areas to explore for upcoming opportunities in the e-newspaper sector:

Digital Subscriptions and Paywalls: Many E-newspapers rely on subscription models to

generate revenue. You can explore opportunities in subscription management, user
engagement, and content strategies to help newspapers retain and attract subscribers.

Content Distribution Platforms: - Developing newspapers distribute their content

effectively to a wider audience can be a valuable opportunity. This could include content
syndication, content discovery tools, or content recommendation engines.

Mobile Apps and Accessibility: With the increasing use of smartphones and
tablets, creating mobile apps optimized for newspapers or services that enhance
accessibility and readability on these devices can be a growth area.

Data Analytics and Personalization: Leveraging data analytics to understand reader

preferences and behavior can help e-newspapers deliver more personalized content and
targeted advertising. Building or providing data analytics solutions fore-newspapers can
be a promising venture.

Ad Techa Nd Monetization: Developing advertising technology solution sail or detether-

newspaper industry ,such Asad targeting ,programmatic advertising, and native advertising
platforms, can be profitable.

Content Management Systems (CMS): E-newspapers need efficient and user-

friendly
CMSsystemstomanagetheircontent.CreatingorimprovingCMSplatformsspecifically for
digital newspapers can be a lucrative opportunity.

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Blockchain and NFTs: Some newspapers are exploring block chain technology for
content authentication and ownership. There may be opportunities to develop
blockchain-based solutions for-newspapers or explore NFTs(non-fungible tokens)
for unique digital newspaper content.

Localization and Multilingual Content: If you have expertise in language soar

localization, consider providing services to help e-newspapers expand their reach into
different regions and languages.

Interactive Content: Creating tools or services that allow e-newspapers to

incorporate
interactiveelementslikevideos,polls,andquizzesintotheircontentcanenhancereader
engagement.

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 Company Details

CIN U22200UP2021PTC149083
Company Name Digital Marveled Private Limited
Company Status Active
Franchisee Opportunity Not Available
ROC Kanpur Uttar Pradesh
Registration Number 149083
Company Type N/A
Industry N/A
Sector N/A
Company Category Company Limited by Shares
Company Sub Category Non-Govt. Company
Class of Company Private
Date of Incorporation Tuesday,20July2021
Activity Publishing, printing and reproduction of recorded media

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 CHAPTER-3

LITERATURE REVIEW

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LITERATURE REVIEW

WHAT IS THE MEANING OF DIGITAL MARKETING?

Digital marketing refers to the use of digital channels, platforms, and technologies to
promote and advertise products, services, or brand stoa target audience. It encompasses a
wide range of online activities and strategies aimed at reaching and engaging potential
customers through various digital mediums. Digital marketing leverages the internet and
electronic devices such as computers, smartphones, tablets, and social media platforms to
connect with consumers.

Key components of digital marketing include:

Search Engine Optimization (SEO):The practice of optimizing a website or online

content to improve its visibility in search engine results pages (SERPs). The goal is to
increase organic (non- paid) traffic from search engines.

Content Marketing : Creating and distributing valuable ,relevant, and consistent content to
attract and engage a target audience. This can include blog posts, articles, videos,
infographics, and more.

Social Media Marketing: Using social media platforms like Facebook, Twitter,
Instagram, LinkedIn, and others to promote products or services, build brand awareness,
and engage with customers.

Email Marketing: Sending target ed email campaigns to a list of subscribers or potential

customers to promote products, share updates, and nurture leads.

Pay-Per-Click (PPC) Advertising: Running paid advertising campaigns on platforms

like Google Ads or Bing Ads, where advertisers pay a fee each time their ad is clicked.
This can include search ads, display ads, and video ads.

Analytics and Data Analysis: Utilizing tools and data analysis to measure the effectiveness
of digital marketing campaigns, track user behavior, and make data-driven decisions for
optimization.

Digital marketing allows businesses to target their audience more precisely, track the
performance of campaigns in real-time, and adjust strategies as needed. It has become an
essentialpartofmodernmarketingduetotheincreasinguseofdigitaltechnologiesandthe internet
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by consumers.

1. Define Clear Objectives:

 Increase Subscription Base

 Enhance User Engagement
 Expand Content Library
 Improve Brand Awareness

2. Target Audience Segmentation:

 Readers interested in diverse content in Indian languages

 Collectors of out-of-print magazines and comics
 Aspiring writers and content creators
 Content enthusiast seeking offline access

3. Content Marketing:

 Leverage a blog to regularly publish engaging content related to books, comics, and magazines.
 SharestoriesfromuserswhohaveuploadedtheircreativeworkonDigitalMarveled.
 Promote exclusive out-of-print content to create a sense of urgency.

4. Social Media Marketing:

 Shares nippers of popular articles, comics, and book so platforms like

Facebook, Instagram, and Twitter.
 Engage with users through interactive content, contests, and quizzes.
 Highlight user-generated content to foster community building.

5. Search Engine Optimization (SEO):

 Optimize website and blog content with relevant keywords.

 Create landing pages for specific languages and content categories.
 Generatebacklinksthroughcollaborationswithinfluencersandcontentpartners.

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6. Target Audience Segmentation:

 Readers interested in diverse content in Indian languages

 Collectors of out-of-print magazines and comics
 A spiring writers and content creators
 Content enthusiasts seeking offline access

7. Content Marketing:

 Leverage a blog to regularly publish engaging content related to books, comics, and magazines.
 SharestoriesfromuserswhohaveuploadedtheircreativeworkonDigitalMarveled.
 Promote exclusive out-of-print content to create a sense of urgency.

8. Social Media Marketing:

 Shares nippers of popular articles, comics, and books on platforms like

Facebook, Instagram, and Twitter.
 Engage with users through hinter active content, contests, and quizzes.
 Highlight user-generated content to foster community building.

9. Search Engine Optimization (SEO):

 Optimize website and blog content with relevant keywords.

 Create landing pages for specific languages and content categories.
 Generatebacklinksthroughcollaborationswithinfluencersandcontentpartners.

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 CHAPTER-4
Research Methodology

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RESEARCH METHODOLOGY

Research methodology is a methodology for collecting all sorts of information and data
pertaining to the subject in question. The objective is to examine all the issues involved and
conduct a situational analysis. The methodology includes the overall research design,
sampling, procedure, and field work done. The methodology used in the study consistent with
a sample survey using both primary and secondary data.

Theprimarydatahasbeencollectedwiththequestionnaireaswellasapersonalobservation book,
and magazine; journals have been referred for secondary data. The questionnaire has
been drafted and presented by the researcher himself.

Definition

Researchmethodologyreferstothesystematicandstructuredprocessthat researchers follow to

plan, conduct, and analyses their research studies. It income passes the methods, techniques,
and procedures used to gather and interpretation order tons we research questions or test
hypotheses. A well- defined research methodology provides a framework for the entire
research process, ensuring that the study is conducted in a rigorous and valid manner.
Type of Research

 Descriptive Research
 Exploratory Research

Descriptiveresearchisatypeofresearchdesignusedinthefieldofsocialsciences and other

disciplines that involves observing and describing the characteristics, behaviors, or
phenomena of a particular subject or group without influencing or manipulating them. The
primarypurposeofdescriptiveresearchistoprovideadetailedandaccurateaccountofwhat is being
studied, allowing researchers to gain a better understanding of the subject under
investigation.

Types of Data:

Primary Data: Data gathered from first-hand observation or experience. The primary data has
been collected through a survey with the use of two questionnaires that will be included in the
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report. The data would also be collected from interacting with and observing the customers.

Secondary data: The secondary data would be the data of the past and the present sales of the
company. Historic data provided by the company about the sales, market trends and past
performanceofthecompanywillbeusedtoPresencetheinterpretationinthefurtherreports.

No.
ofrespondents36Data
Analysis technique:
Qualitative Technique- This describes the characteristics and does not involve numbers.
Observations or Interview sari types of qualitative research. In this project Observations, the
qualitative technique was used.

QuantitativeTechnique-Itfocusesonnumbersandisallaboutquantity.Experimentsand Surveys are

kinds of quantitative techniques. In this project Survey as the qualitative technique was used.
Scope of Research:
Thescopeofresearchwasthroughcustomersfeedbacksafterwesoldthesubscriptionsto them

OBJECTIVE OF THE STUDY:

 To study the potential for growth in reading platforms among various age demographics.
 To study how price influences the decision to subscribes to E-newspapers and E-magazines.
 To study if the current content offering aligns with the expectations and preferences
of the target audience.

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CHAPTER – 5
DATA ANALYSIS
&
INTERPRETATIO
N

32|Page
 DATA ANALYSIS & INTERPRETATION

Analysingandinterpretingdataforasalesandmarketingcompanythatsellse-newspapers
involves examining various metrics and patterns to gain in sight sin focus to Mer
behavior, sales performance, and marketing effectiveness. Here's a step-by-step guide on
how to approach this process:

1. Define Key Metrics:

Start by identifying the key performance indicators (KPIs) that are relevant to your
e- newspaper sales and marketing efforts. Common KPIs for this type of business
may include:

 Monthly or yearly sales revenue

 Subscriber acquisition rate
 Churn rate (customer retention)
 Customer life time value
 Click-through rates(CTR)for marketing campaigns
 Conversion rates from leads to subscribers

2. Collect Data:

 Gather data from various sources, including your e-commerce platform, marketing
analytics tools, and customer databases. Ensure that the data is accurate, complete,
and up-to- date.

3. Data Cleaning:

 Clean and preprocess the data to remove duplicates, correct errors, and handle
missing values. This step is crucial to ensure the data's reliability.

4. Exploratory Data Analysis (EDA):

 Perform EDA to get a preliminary understanding of the data. Use summary statistics,
data visualizations (e.g., histograms, scatter plots, and bar charts), and correlation
analysis to identify trends and patterns.

5. Sales Analysis:

 Analyze sales data to understand:

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 Season alternes in sales (e.g., sales peak during holidays)
 Customer segmentation (e.g., analyzing sales by demographics or location)
 The impact of pricing change son sales
 Conversion rates and the sales funnel

6. Customer Behavior Analysis:

 Understand customer behavior by:

 Analyzing churn rate to determine customer retention challenges
 Examining user engagement withe-newspaper content
 Identifyingpatternsinthetimingandfrequencyofcustomerinteractions

7. Predictive Modelling:

 Use predictive models, such a s customer churn prediction models or sales

forecasting models, to anticipate future sales and customer behavior based on
historical data.

8. A/B Testing:

 ConductA/Bteststoevaluatetheimpactofmarketingchangesornewproductfeatures on
sales and customer engagement.

9. Data Visualization:

 Createvisuallyappealingandinformativedashboardsandreportstocommunicateyour
findings effectively to stakeholders. Tools like Tableau, Power BI, or custom
Excel dashboards can be helpful.

10. Actionable Insights:

 Finally, use your analysis to derive actionable insights. These insights can
inform sales strategies, marketing campaigns, pricing adjustments, and product
development efforts.

11. Regular Monitoring:

 Continuouslymonitorthedataandupdateyouranalysistoadapttochangingmarket
conditions and customer behavior.

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Organizational Structure

Executive Level:

 CEO/President: The top-level executive responsible for overall company

strategy and decision- making.

 CMO (Chief Marketing Officer)/Director of Marketing: Responsible

for developing and implementing the company’s marketing strategies,
overseeing all marketing activities.

Management Level:

 Marketing Managers/Team Leads: Responsible for managing specific

marketing teams or campaigns, setting goals, and ensuring successful
execution.

 Sales Managers/Team Leads: Oversee sales teams, set targets, and drive
revenue generation through marketing efforts.

 Business Development Manager: Focuses on identifying and pursuing

new business opportunities, building partnerships, and expanding client
base.

The questionnaire analysis is recorded on the basis of primary

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data collected from the customers to whom we sold the
subscriptions.

Ques1 : Different age groups that are interested in reading E newspaper and magazines?

Age Group No. of Responses Percentage (%)

50 50%
Old Age
35 35%
Adults
15 15%
Teenagers

Total 100 100%

Sales

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

INTERPRETATION:

As per data the most interested once are the old age people that is 50% and then come
the adults than is 35% and at least is the teenage groups that is 15%.

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Ques2: Would you prefer Application over site links?

Preference Number of Percentage

Customer (%)

Prefer 70 70%
Application

Site Links 30 30%

TOTAL 100 100%

INTERPRETATION:

This chart shows that 70% customers are interested in application and over
30% are interested on site link

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Ques3: How often does the Digital Marveled site doesn’t work properly or site works properly?

Response Number of Responses Percentage (%)

Site doesn’t work 56 55.8%

properly

Site Works Properly 44 44.2%

TOTAL 100 100%

INTERPRETATION:

55.8% Of response shows that the site doesn’t work properly and 44.2% of
site work properly.

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Ques4: Subscription price is high, moderate or low?

Price Perception % of votes

High 56%

Moderate 32%

Low 12%

TOTAL 100%

INTERPRETATION:

So as you can see according to the data 56% people voted for high priced, 32%

People voted for moderate price and 12% people are voted for low priced.

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Ques5: How often do E- newspaper subscribers engage with the content (e.g., daily,
weekly, monthly)?

Content Consumption Frequency Percentage (%)

Daily 23%

Weekly 46%

Monthly 31%

TOTAL 100%

INTERPRETATION:
According to the data people are consuming content more on weekly base than comes
Monthly and the least is on daily basis.

Q6. What is the key traffics source to E- newspaper website (organic search, social
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media, direct traffic)?

Traffic Source Percentage (%) Description

Organic Search 45% Visitor coming from

search engine (google,
Bing)
Social media 30% Visitor referred through
platform like Facebook,
twitter
Direct Traffic 25% Visitor accessing the site
directly via URL/
bookmarks.

TOTAL 100%

INTERPRETATION:

As per data people are accessing more through links or URLS that is Direct Traffic
and then through social media and comes the organic search.

Ques7 : Which is the most preferred subscription pack taken by the people and the least
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preferred one by the people?

Subscription Pack Percentage of Users Preference

499 70% Most preferred
999 12% Moderately Preferred
1549 16% Moderately Preferred
2049 2% Least Preferred
TOTAL 100%

INTEPRETATION:
So according to the data people have bought mostly that 499 Rs one subscription
Which was preferred the most.

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CHAPTER-6
FINDINGS

43|Page
 FINDINGS

There are many people who can become leads for this companies now a days people want
everything in their palm of their hands and this company was best suited for this as people
aregettingenewspapersandmagazinesfromthisonlineplatformofdigitalmarveledandit was
very convenient for the people because in one platform, they were getting all type of
magazines and newspapers which are popular in current era.

No Application
AftersellingthesubscriptionIfoundoutpeopleweregettingahardtimeto subscribe for the
newspaper as there is no application for it and customers had to access the site for using
the benefits which was a major drawback of the company.

Laggy site
Thesitewastoolaggyandwastakingtoomuchtimetoloadonenewspaperwhichwefound out from
the customers as they were complaining about it.

Highly priced subscription

The price of the subscription was too high as per the other platform because of which many
customers declined to take the subscription but there was an alternative for this problem as
company was providing exciting offers like if you take 1 year subscription you will get 1
extra year with that meansfor1yearpricemoneyyouaregettingtwoyearsofbenefits. Plus, with
this you were getting varieties of newspapers and magazines.

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CONCLUSION

45|Page
 CONCLUSION

After working for digital marveled we concluded that, there are not much reading and
learning sites that provide all types of newspaper and magazine at one platform which is
why the market huge but the customers are still not ready for the service as they the
traditional methods of reading and learning.
With the above, weal so observed that the market for the things is very sensitive and people
are not up for the change and they would rather prefer other alternatives what are present in
the market. Rather that e learning sites.
Thereisalotofscopeforthiscompanyaseverythingisgoingonlinesoitpeoplewillprefer e
newspaper more that physical once in the mere future.
I learned a lot of things from this company that how can we imply marketing strategies,
keep a track on market trends. Do researches and data analysis, content creation etc.
ButthemajordrawbackIfoundwasthatthecompanydoesn’thaveanapplicationwhich makes it
more vulnerable as people prefer application oversite as it is more convenient.

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SUGGESTIONS

47|Page
 SUGGESTIONS

 Improvement of the website so create Di necessary for more

customer and better
Impressions of the company.

 Working on their marketing and advertising department could make

a huge difference for the company’s image.

 The company should work more professionally and not waste any
time of the customers as well as the employees.

 The company should also do market research and provide its interns with leads
for them work more efficiently and bring more and more customers.

 The company should also see and improve on their after- sale service as it
plays an important role in building good relationships with the consumers.

 Word load division is a Mustin an organization and if not done correctly it can be
bad for the company so they should also see on that and not put the work
pressure on just one employee because of which the work is not

Done professionally.

 The company should also take suggestions from the people working under the
mandatory and improve in the areas they are lacking professionalism.

 The company should focus more on providing learning to the in terns than getting
their work done on time as both are equally important.

48|Page
BIBLIOGRAPHY

49|Page
 BIBLIOGRAPHY

Information provided in this project is collected from various sources like:

https://scholar.google.com/
https://www.google.com/search?q=digital+marveled+private+limited+wiki
mediascapes
https://www.researchgate.net/search/publication?q=digital+marveledPrintedandtablet e-
environmental perspective assessment

Digitizingthenews:Innovationinonlinenewspapers

Theevolutionofonlinenewspapers:Alongitudinalcontentanalysis
Fundamentalsofresearchmethodologyanddatacollection-CIgwenagu
Theroleofsalesandmarketingintegrationinimprovingstrategicresponsiveness to
market change- D Lyus, B Rogers, C Simms

50|Page
ANNEXURE

51|Page
 QUESTIONNAIRE

1. Different age groups that are interested in reading E newspaper and

Magazines?
 Old Age
 Adults
 Teenagers

2. Would you prefer application over site links?

 Yes
 No

3. How often does the Digital Marveled site doesn’t work properly or site
works properly?
 Work properly
 On site work

4. Subscription price is high, moderate or low?

 High
 Moderate
 Low

5. How often do E-newspaper subscribes engage with the content

 Daily
 Weekly
 Monthly

52|Page
6. What is the key traffic source to E-newspaper website.
 Organic Search
 Social media
 Direct Traffic

7. What is the most preferred subscription pack taken by the people and the
least prefer done by the people?
 499
 999
 1549
 2049

53|Page
GLOSSARY

Some of the abbreviations used in this report areas follow:

 MAR-Market Accompaniment Report

 AE-Area Executive

 TL-Team Leader

 POSM-Point of Sales Material

 GR2-Grocery2

 SEM (Search Engine Marketing)

 SEO (Search Engine Optimization)

 CMO (Chief Marketing Officer)

 CEO chief executive of the organization

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