BUSINESS PLAN

MANDUmplings
59 M.L. Quezon, Libis, Binangonan, 1940 Rizal
dumplingsdiva@[Link]
09816283416

Owned by:

Abando, Sean Railey T.

Binadas, Elaizza Marie D.C.
Matematico, Dheza Monique I.
Pingol, Melanie P.
Talavera, Ashlei C.
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INTRODUCTION
Description of the Business
MANDUmplings offers various dumpling options and complimentary beverages to
create a well-rounded and satisfying dining experience. This business revolves around
providing delicious and freshly made dumplings paired with flavorful and refreshing
drinks.
MANDUmplings aims to offer a diverse menu that caters to various tastes and
dietary preferences, ensuring there is something for everyone to enjoy. Here are the
variables that require comprehensive descriptions:
1. Dumplings: MANDUmplings specializes in various dumpling varieties,
including traditional favorites like pork and chive dumplings, shrimp
dumplings, and vegetable dumplings. Additionally, this offers innovative
options such as chicken teriyaki dumplings, spicy beef dumplings, and
even vegetarian or vegan dumplings made with tofu and mixed
vegetables.
2. Beverages: MANDUmplings provides a range of beverages to accompany
its meals, including hot and cold options. This may include soft drinks, fruit
juices, and specialty drinks like bubble tea or iced matcha latte. Its
beverage menu is designed to quench thirst and enhance the dining
experience.
3. Quality and Freshness: At this dumpling establishment, this business
prioritizes quality and freshness in every aspect of the business.
MANDUmplings is handmade with care using high-quality ingredients,
ensuring exceptional taste and texture in every bite. It sources fresh
produce for the main course and carefully selects beverages that
complement menu offerings.
4. Customer Experience: MANDUmplings is committed to providing a
welcoming and enjoyable dining experience for customers. This
business’s establishment features a cozy and inviting atmosphere where
guests can relax and savor their meals and this will be one of the helps
that this business can provide for consumers and visitors.
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Whether customers dine in or opt for takeout, this business strives to

deliver prompt and friendly service, ensuring that every visit exceeds their
expectations.
5. Catering and Events: In addition to dine-in and takeout services,
MANDUmplings also offers catering options for events and special
occasions. Whether it is a corporate luncheon, a birthday party, or a
wedding reception, MANDUmplings’ offerings are sure to delight guests
and make any event memorable.

Overall, MANDUmplings aims to celebrate the rich flavors and culinary traditions
of Asian cuisine while providing a delightful dining experience for customers.

Location of the Business

This business will be located in Libis, Binangonan, Rizal, which is surrounded by
a large number of young consumers who could be potential customers. This business is
close to the raw food industry since the public market is the primary source of
customers. Consumers who live close to the physical store will find it easy to visit.
However, other consumers can still buy in remote areas, such as surrounding
barangays, by riding a jeepney or tricycle, which costs between ₱12 to ₱20.
Additionally, Libis in Binangonan, Rizal, is a safe and pleasant area, so attracting
customers will be simple. There are many adjacent competitors, but their types of stores
and specialties of dishes vary, giving customers the option of selecting the best food
they wish to eat, so even though there are many competitors, the entrepreneurs will not
feel such hardship in selling this kind of food. However, consumers who desire attractive
packaging, nice flavor, and healthy food can see and taste it by purchasing
MANDUmplings’ products. One is with main course dumplings stuffed with a little pork
and veggies and a drink prepared from fruit juice that the consumers will fully enjoy.

Funding Requirements and Source of Funds

To start the business and purchase the necessary supplies, equipment, and
utilities, MANDUmplings requires ₱500,000 in funding.
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The entrepreneurs are prepared to invest the funds in the business and have
their own money in a savings account. They will each contribute ₱100,000 from their
savings to make a total investment of ₱500,000 in the business.
It will cost ₱50,000 because the shop requires machines and equipment that will
be used to provide or produce goods. As products must be exposed so customers may
choose what they want to buy, the physical store needs to have supplies that will cost
₱20,000.

Sources of Funds Percentage Amount

Abando, Sean Railey T. 20% One Hundred Thousand

Business Owner (100,000)
(Personal Savings)

Binadas, Elaizza Marie 20% One Hundred Thousand

D.C. (100,000)
Business Owner
(Personal Savings)

Matematico, Dheza 20% One Hundred Thousand

Monique I. (100,000)
Business Owner
(Personal Savings)

Pingol, Melanie P. 20% One Hundred Thousand

Business Owner (100,000)
(Personal Savings)

Talavera, Ashlei C. 20% One Hundred Thousand

Business Owner (100,000)
(Personal Savings)

Total 100% Five Hundred Thousand

(500,000)
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EXECUTIVE SUMMARY
MANDUmplings is a small food business that provides delicious and freshly
made dumplings paired with flavorful and refreshing beverages to create a well-rounded
and satisfying dining experience. This business offers a range of dumpling varieties,
including traditional favorites like pork and chive dumplings, and vegetable dumplings,
as well as innovative options such as vegetarian or vegan dumplings made with tofu
and mixed vegetables.
The entrepreneurs are prepared to invest ₱500,000 in funding and have their
own money in a savings account. They will each contribute ₱100,000 from their savings
to make a total investment of ₱500,000 in the business. The physical store needs to
have supplies that will cost ₱20,000.
MANDUmplings aims to improve the taste of everyone's eating habits and uphold
interest in food selection choices while attempting to raise food standards. The
business's objectives include providing consumers with a distinct and enjoyable dining
experience by combining dumplings with a selection of beverages that complement the
flavors. It also aims to create a powerful brand identity that appeals to consumers,
distinguishing it from competitors and encouraging customer loyalty. The increasing
profitability in the food business can be attributed to several causes, including changing
consumer preferences, the growth of meal delivery services, and the growing popularity
of unique dining experiences. This surge provides numerous prospects for growth and
expansion for enterprises like MANDUmplings, which specializes in high-quality
dumplings and associated beverage products.
MANDUmplings' commitment to sustainability and community engagement
appeals to socially conscious customers, promoting loyalty and advocacy. By
capitalizing on these industry dynamics and constantly refining MANDUmplings' offers
to satisfy changing tastes and preferences, this business is well-positioned to capitalize
on the current boom and establish itself as a culinary landscape leader for the future.
The entrepreneurs understand the importance of understanding customer
purchasing demands based on demographics, psychographics, and situational factors.
Consumers value original flavors, fresh ingredients, and well-prepared meals and seek
value for money when making purchases.
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Price sensitivity also influences their decisions, as customers base it on more

than just the product's ingredients. Convenience is important, particularly in
quick-service restaurants with simple ordering procedures and accessible locations.
Health and nutritional preferences may also be influential, with some customers
preferring vegetarian or vegan options, low-fat options, or organic components.
MANDUmplings implements a streamlined purchasing process to cater to its customers'
needs efficiently. The starting salary for the business can be ₱500 per day for the chef,
₱300 for the delivery man, ₱350 for the cashier, ₱250 for the waitress, and ₱400 for the
social media marketing manager.
In 2024, the total sales revenue of MANDUmplings increased by 20%, costing
₱47,304,000. In 2025, MANDUmplings aims to increase by 30%, estimating about
₱66,619,800 of total sales revenue.

Vision
MANDUmplings is a small food business that aspires to improve the taste of
everyone's eating habits and upholds interest in food selection choices while attempting
to raise food standards in the process.

Mission
This food business enterprise aims to protect food lovers’ autonomy by providing
substantial beverages and never-ending delicacies.

Objectives of the Business

These are some of the objectives that make this business important and warrant
its existence. These are the goals of this business, as follows:
To provide consumers with a distinct and enjoyable dining experience by
combining dumplings with a selection of beverages that complement the flavors.
To create a powerful brand identity that appeals to consumers, distinguishing this
business from competitors and encouraging customer loyalty.
To introduce consumers to diverse nations and their culinary traditions, promoting
cultural interchange and understanding.
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To fulfill the different nutritional demands of consumers by providing a variety of

dumpling alternatives such as vegetarian, vegan, gluten-free, and low-sodium.

Business Model
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ENVIRONMENTAL AND INDUSTRY ANALYSIS

Industry Trend
This increase in profitability in the food business can be attributed to several
causes, including changing consumer preferences, the growth of meal delivery services,
and the growing popularity of unique dining experiences. This surge provides numerous
prospects for growth and expansion for enterprises like MANDUmplings, which
specializes in high-quality dumplings and associated beverage products.
With consumers increasingly seeking convenient yet delicious meal options, this
business's emphasis on freshly produced dumplings made from top ingredients and
creative drink options distinguishes it in a crowded industry. Furthermore,
MANDUmplings’ commitment to sustainability and community engagement appeals to
socially conscious customers, promoting loyalty and advocacy. By capitalizing on these
industry dynamics and constantly refining MANDUmplings’ offers to satisfy changing
tastes and preferences, MANDUmplings is well-positioned to not only capitalize on the
current boom but also establish itself as a culinary landscape leader for the future.
Dumplings, with their different cultural origins and soothing appeal, have grown in
popularity as customers seek authentic flavors and distinctive dining experiences. This
trend is ideally aligned with the MANDUmplings business, which specializes in
handcrafted dumplings influenced by diverse Asian dishes.
At MANDUmplings, entrepreneurs are happy to provide a delightful assortment of
vegetarian and plant-based dumplings that not only meet the growing need for
nutritional alternatives but also deliver plenty of flavor and enjoyment.
MANDUmplings’ commitment to making dumplings entirely from plant-based
materials means that even the most discerning palates may enjoy its offerings without
losing taste or nutritional value.
This business has developed a menu that will appeal to vegetarians, vegans, and
omnivores equally by mixing a wide range of veggies, proteins, and herbs into its
dumpling fillings.
Furthermore, this business’s dedication to using fresh, healthful foods extends to
its beverage menu and features a choice of fruit-infused beverages overflowing with
natural tastes and minerals.
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MANDUmplings has the determination to provide excellent, vegetarian, and

plant-based options that go beyond culinary innovation; it symbolizes a desire to
promote healthier, more sustainable dining options.
By making delectable dumplings and fruit-infused beverages from fresh,
nutritious ingredients, MANDUmplings provides a culinary experience that not only
satisfies the taste buds but also feeds the body and supports the environment.
As this business continues to grow in the ever-changing food business,
MANDUmplings is committed to providing customers with nutritious, globally-inspired
comfort meals that reflect our core values of quality, sustainability, and culinary
excellence.

Consumer Analysis
1. Behavioral Profile
A. Customer Purchase Criteria
Customer purchasing demands at a food business like MANDUmplings can vary
depending on demographics, psychographics, and situational factors. When selecting a
food business's product, consumers often consider flavor and quality, price,
convenience, health and dietary choices, brand reputation, appearance and packaging,
variety and customization, and promotions and discounts.
Consumers value original flavors, fresh ingredients, and well-prepared meals. It
is a customer's entitlement to have the goods served to them clean and presentable, so
that what they pay for matches what they taste. Therefore, consumers seek value for
money while making purchases, assuming that what they pay is what they will get.
Contrary to that, price sensitivity can also influence their decisions, aside from
the product's ingredients. The pricing attracts potential consumers. To them, it is more
significant, since they base it on more than just a tasty and visually appealing product.
Even if it is well-arranged and appears great, if a customer does not have
enough money, he or she will not be able to purchase it.
Also, convenience is important, particularly in quick-service restaurants with
simple ordering procedures and accessible locations. One of the most important
motivations for starting a business is to help its customers in other communities.
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For instance, when there is a small-scale business in an area but there is a lot of
demand, the desire to establish a business for their convenience and to avoid having to
travel to various and faraway regions begins, which is why consumers consider it.
Moreover, health and nutritional preferences may also be influential, with some
customers prefer vegetarian or vegan options, low-fat options, or organic components.
Not all consumers are non-vegetarian because dumplings are typically filled with meat,
but in this case, this business attempted to use vegetables as the filler instead of meat.
This is for healthy vegetarians who wish to taste dumplings.
And since it is still in its early stages, brand reputation and trust can impact
buying decisions, with customers preferring well-known companies with good food
quality, service, and hygiene.
This is a new beginning for us in terms of projecting a positive image to
customers. Furthermore, the broad menu with customization possibilities is well-liked,
and specials and discounts can attract price-conscious clients and stimulate repeat
purchases.
Understanding and catering to these characteristics can help MANDUmplings
attract and maintain clients in a competitive market.

B. Purchase Processes and Patterns

MANDUmplings, a food business specializing in vegetable-filled dumplings,
implements a streamlined purchasing process to cater to its customers' needs
efficiently.
The process begins with an online menu showcasing a variety of dumpling
options, each filled with fresh and locally sourced vegetables.
Customers browse the menu and select their desired dumpling flavors and
quantities. They then proceed to the checkout, where they can review their order and
make any necessary modifications. After confirming the order, customers have the
option to choose between delivery or pickup.
For delivery orders, MANDUmplings partners with local delivery services to
ensure prompt and reliable service. Alternatively, customers can opt for pickup, where
they can collect their orders directly from the MANDUmplings storefront.
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This purchasing process is designed to provide convenience and flexibility to

customers, whether they prefer the ease of delivery or the personal touch of picking up
their orders in person.
As for purchasing patterns, MANDUmplings observes certain trends among its
customer base. One prevalent pattern is the preference for bulk orders during
weekends and holidays, indicating that customers often purchase dumplings for
gatherings and special occasions.
Additionally, there is a noticeable surge in orders during lunchtime on weekdays,
suggesting that many customers enjoy MANDUmplings as a convenient and satisfying
lunch option.
Moreover, the business notices a growing interest in vegan and vegetarian
options, reflecting a broader shift towards plant-based diets among consumers.
This business adapts to these purchasing patterns by ensuring an ample stock of
popular flavors during peak hours and expanding its range of vegan and vegetarian
dumpling varieties to cater to diverse dietary preferences.
By closely monitoring purchasing patterns and adapting its offerings accordingly,
MANDUmplings remains responsive to its customers' evolving needs and preferences.

2. Demographic Profile
Any small business marketing strategy must include demographics since they
enable you to target certain audience members according to their needs, preferences,
and traits. Companies utilize demographic information to gain a deeper understanding
of the traits of the clients that utilize their goods and services.
You may gauge the purchasing power of your audience by using income
targeting. Consumers can be divided into three broad income categories: low, middle,
and high. Alternatively, you can target by income using more narrow value ranges. The
language employed in marketing is influenced by income levels. For example, those
with lower incomes place a higher priority on affordability, practicality, and value.
Dumplings, or mandu, are an essential part of any dim sum establishment.
Without some delicious dumplings, piping hot and steaming, a dim sum restaurant
would be incomplete.
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Additionally, depending on your demographic profile—adult or child—it is a

fantastic opportunity to introduce kids to a variety of dishes, such as dumplings.
Children who are exposed to a wide range of foods will probably grow to enjoy them.
Children always become excited when they see desserts or meals they are
familiar with, and nearby diners and other parents will be curious about the variety of
tastes of the dumplings. The phase of a customer's life cycle that affects their priorities
and shopping habits. Your consumers' life cycle stage may have an impact on the
products and services you sell them, and this may also affect the language and overall
message of your marketing.
In demographic segmentation, being married, single, divorced, or widowed is a
significant factor. This business may assume that the great majority of customers are
either married or single.
In a broader sense, market segmentation is critical to assisting you in focusing on
the customers most likely to purchase or utilize your goods or services. You can
customize your marketing and strategies to appeal to the target demographic by
segmenting your market.
Targeting the correct audience and reaching out to them at the right moment will
increase conversion rates, sales, and profitability. An increase in brand loyalty. Excellent
marketing methods can be demonstrated by effective targeting, which in return leads to
overall consumer happiness.

Competitor Analysis
Competitor analysis is a strategic approach to understanding a business's
competitors, enabling entrepreneurs to generate new ideas, assess strengths and
weaknesses, identify opportunities and threats, and fill market gaps. It encourages
customers to choose the business over competitors, and it is a rewarding experience
when a company effectively communicates with customers.
There are some competitors of MANDUmplings around Binangonan, Rizal was
able to find.
The first one is Dimsum Panda, which has a stall business located near Gaisano
Capital, Binangonan, Rizal.
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Dim sum is a style of Chinese cuisine that includes a variety of small and
medium-sized dishes traditionally served in steamer baskets or on small plates. It can
be considered a competitor to MANDUmplings due to its similar servings. Dumplings
are a type of dim sum, usually filled with ingredients such as meat, seafood, or
vegetables and wrapped in thin dough.
Dimsum Panda, therefore, is likely to be a restaurant or food establishment that
specializes in serving dim sum, which will include dumplings as part of its menu. While
not all dim sum dishes are dumplings, dumplings are an important part of dim sum
cuisine, and you can expect to find them at most dim sum restaurants, including
Dimsum Panda.
The second is the Master Siomai located in Sta. Ursula, St. Brgy., Libis in
Binangonan, Rizal. Master Siomai is a popular food brand known for its delicious
siomai, a type of Chinese dumpling traditionally filled with ground pork, shrimp, and
various seasonings, then steamed to perfection.
Master Siomai has gained popularity in the Philippines for its flavorful and
affordable siomai offerings. They offer a variety of siomai flavors, including pork, shrimp,
beef, and chicken, often served with chili garlic oil or soy sauce for dipping. Master
Siomai is often found in malls, food courts, and street food stalls across the country, and
it has become a favorite snack or meal option for many Filipinos.
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ORGANIZATIONAL PLAN
Types or Forms of the Business
A partnership is an arrangement between two or more people to oversee
business operations and share its profits and liabilities. In a general partnership
company, all members share both profits and liabilities. It prioritizes each individual's
particular ambitions as well as the general success of the business.
MANDUmplings is categorized as a partnership because it is owned by five
business owners.
This business agreement will specify who owns the company and how much
each business owner contributes to its success.
MANDUmplings is an assortment of professionals who collaborate to provide the
greatest possible goods and operations.
This company has developed enterprises on the concept that entrepreneurs can
make the world a better place by bringing their distinctive abilities and knowledge to
bear on the challenges we face.
Entrepreneurs believe the amount of time, effort, and money the developers put
into the jobs will determine their success, so they have chosen to make those
investments wisely.
The purpose of MANDUmplings is to provide opportunities for each of us to
contribute our talents and knowledge while also establishing a sustainable environment
in which all members may grow as persons and professionals.
Entrepreneurs believe that the new business partnership will enable businesses
to continue producing creative solutions for customers and clients in the years to come.
The five owners of this business are Abando, Sean Railey, Binadas, Elaizza
Marie, Matematico, Dheza Monique, Pingol, Melanie, and Talavera, Ashlei—they are all
general collaborators who help to make this business successful. Because a business
requires an investor who can provide significant capital, this company must be able to
repay the debt it incurs, and the investor should be able to do it swiftly.
Entrepreneurs are willing to invest the time, effort, and money required to make
this company or business successful. This is a business that will exist as long as
everyone is willing and able to continue working together.
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Furthermore, entrepreneurs are general partners who create an environment in

which they may grow, both emotionally and professionally.
Contributing to a business helps to guarantee that it operates successfully and
profitably. Entrepreneurs will be able to assess what has to be done to secure the
business's success.
This will help them better understand how the different efforts affect the
company's overall success and how these strategies can make improvements to make
things run more smoothly in the future.

Liability of the Owners

The owners’ liabilities are unlimited. This implies that the entrepreneurs or the
owners are individually liable for any debts and expenses. The income tax advantages
for small business owners like Pingol, Melanie, Matematico, Dheza Monique, Binadas,
Elaizza Marie, Talavera, Ashlei, Abando, Sean Railey, the MANDUmplings business has
been fairly popular.
As previously stated, this company's popularity has grown in recent months as a
consequence of its ability to secure its owners' assets, give tax benefits, and satisfy the
liability protections offered by the MANDUmplings business. In addition, this business
general liability insurance protects against claims of negligence, advertising, and
personal injury. Alternatively, if you sell broken or ruined food or provide poor service
that harms clients, this company's product liability insurance will cover you and provide
guidance.
The entrepreneurs always make sure that this business has enough lawyers or
someone who can protect this business and personal interests in the event of
environmental damage, violation of intellectual property laws, employee injury caused
by a lack of safety training or disregard for safety regulations, employee wages and
salaries, and, finally, income tax and other issues related to taxes that are due.
To safeguard the security of investors, entrepreneurs consult with an insurance
agent with experience in this industry to ensure that its investors can put their trust in
this and exclusively invest in the growth of this organization alongside MANDUmplings’
business partners.
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Types of Business According to Activities

The businesses that sell dumplings usually adhere to a set of preset rules when
creating large amounts of steamed dumplings for the commercial market.
Because it is straightforward to make dumplings on a commercial scale,
MANDUmplings’ actions in making steamed dumplings best represent the
dumpling-making process as a business. Even though it appears simple, manufacturing
dumplings on a big scale necessitates industrial equipment and is a highly difficult
procedure.
Manufacturing facilities may employ materials from other facilities or their own
that they modify. Manufacturing might take place in offices or workers' homes, using
either hand tools or machines.
To pass quality control testing, the items must be consistent in size, shape, and
appearance; this is accomplished primarily by automation.
Commercial mixing equipment, advertisements, and cookers are used to treat a
wide range of things as consistently as possible. Most producers add preservatives and
other compounds to extend the shelf life and provide a constant appearance.

Organizational Structure
An organizational structure is a set of instructions that explain how specific
activities must be performed to achieve the company's goals. These activities pertain to
the firm's management obligations and duties. This provides direction to employees by
describing the standardized reporting relationship that governs the business's activities.
It is straightforward to create additional employment when the organization's structure is
well-designed, providing a flexible and approachable means of expansion.
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Roles and Responsibilities

As business owners, entrepreneurs must oversee the management of the
business, MANDUmplings owns and ensure that it runs thoroughly. Entrepreneurs must
guarantee that all of the employees are properly performing their tasks and reporting
any issues they encounter at work.
If there are any problems, the MANDUmplings team may cooperate with the
other team to come up with solutions.
As innovators, each entrepreneur must also be financially accountable.
MANDUmplings would prefer to consult with a financial counselor to assess how much
money the entrepreneurs should spend on each business component. The financial
advisor will advise us on whether a certain expense is justified or whether there are
better ways to allocate that money.
This company must also ensure that all of its employees are properly
compensated for their labor and that all of the rules established by them are followed.
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If an employee does not follow these guidelines, they should be penalized so that
they can learn from their mistakes and continue to perform at high standards in the
future. The business owners of MANDUmplings are accountable for providing an
environment in which their employees can thrive.
This involves ensuring that employees are adequately compensated, have
access to the resources they require to execute their jobs, and are given opportunities
for advancement.
When selecting drivers or delivery men for the business, entrepreneurs consider
their background because they will be working directly with clients. They must be kind,
pleasant, and professional; a strong communicator who can hold a conversation with
others is necessary. They should also have excellent customer service abilities and a
strong work ethic.
Delivery men are responsible for transporting goods from the company's
premises to the customers' assigned locations in an efficient and timely manner. This
includes arranging the best routes, sticking to delivery timetables, and ensuring that
things are intact and undamaged.
Beyond transportation, delivery men work as brand ambassadors, conveying the
company's principles and commitment to customer service. They are typically the only
face-to-face interactions customers have with the organization, therefore
professionalism, civility, and warmth are important.
Maintaining a pleasant attitude and swiftly addressing any client concerns or
issues are critical components of their job. Safety is another key obligation of delivery
people. To avoid accidents and injuries, they must follow traffic restrictions and best
practices when loading and unloading goods. They should also be taught the safe
handling of specialist equipment or hazardous products, if relevant, to reduce hazards
during delivery.
Furthermore, delivery men play an important role in inventory accuracy and
quality control. They are responsible for confirming order accuracy, examining goods for
damage or flaws, and reporting any inconsistencies to the company.
This guarantees that clients receive the correct products in flawless condition,
which increases their satisfaction and loyalty.
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Also, delivery men can be a significant source of feedback for the business,
providing information about client preferences, delivery issues, and areas for
improvement. Their frontline experiences can help the company improve its operations,
extend its service offerings, and solve any systemic concerns.
However, there are cashiers who are responsible for accurately processing
transactions such as cash, credit/debit cards, vouchers, and digital payments. They
must scan things quickly and efficiently, calculate totals, and deliver precise change to
customers who pay in cash.
Attention to detail and expertise with cash registers or point-of-sale systems are
essential for assuring accuracy and eliminating mistakes.
Cashiers serve as business ambassadors, greeting clients cheerfully and
providing assistance or information as needed. They must have great communication
skills to properly handle client inquiries, answer complaints, and market more items or
services. Creating a positive and welcoming atmosphere increases customer
satisfaction and encourages repeat business.
One of the most important aspects of hiring chefs for a MANDUmplings business
is assessing their culinary skills and creativity.
Chefs should be able to prepare authentic and excellent MANDUmplings while
also demonstrating their ability to innovate and create new flavors and presentations.
Their knowledge of traditional dumpling-making techniques, combined with their
eagerness to experiment with new ingredients and fusion concepts, can help the
company stand out and attract a varied consumer base. They must follow strict food
safety and hygiene protocols, ensuring that all MANDUmplings fulfill set to taste,
texture, and presentation criteria.
Implementing effective quality control procedures, such as regular taste testing
and ingredient sourcing, contributes to the company's reputation for excellence and
dependability. Consumers are increasingly aware of the environmental and ethical
implications of their food choices.
Chefs should stress sustainable sourcing strategies, such as using locally
obtained ingredients, eliminating food waste, and promoting ethical farming.
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However, the duties and responsibilities of a waiter or waitress include

welcoming and seating guests, taking guest orders, communicating them effectively to
the kitchen, memorizing the menu, and offering recommendations to upsell appetizers,
desserts, or drinks.
MANDUmplings business that aligns with these ideals can attract socially
conscious customers while also contributing to a more sustainable food system. The
culinary industry is continually expanding, with new techniques, trends, and ingredients
being introduced regularly.
Chefs should be committed to lifelong learning and professional growth, whether
by attending workshops, competing in culinary competitions, or obtaining certifications.
This commitment to staying current with industry trends and best practices guarantees
that the MANDUmplings brand remains competitive and inventive in an ever-changing
culinary landscape.
To choose a security guard for MANDUmplings, guards should have undergone
formal security training and obtained relevant certifications from accredited institutions.
This assures that they have the skills and information required to properly deal with
security risks, such as dispute resolution, emergency response procedures, and basic
first aid.
Guards should be physically healthy and capable of carrying out their responsibilities
with agility and endurance.
When dealing with coworkers and customers, they should be professional, and
courteous, and provide exceptional customer service. A welcoming attitude can improve
the experience of visitors in general while still ensuring a secure environment.
Guards should be knowledgeable about the company's security rules and
procedures, as well as any regulations particular to the MANDUmplings business. This
involves understanding access control measures, alarm systems, and methods for
dealing with cash and other valuables. Regular training and updates on security
protocols might help to reinforce this understanding.
Their capacity to adapt to changing conditions, deal with crises calmly, and work
successfully with management ensures that security standards are implemented
smoothly while maintaining the company's integrity and professionalism.
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When hiring paid advertisement marketers for MANDUmplings, it is critical to

look for people who have a thorough understanding of digital marketing tactics,
specifically paid advertising. Job applicants should be proficient in platforms such as
Google Ads, Facebook Ads, and other related channels, with a track record of achieving
quantifiable outcomes. Creativity in ad writing and design, as well as analytical abilities
to understand data and optimize campaigns, are required.
Furthermore, understanding MANDUmplings' unique selling features and the
capacity to personalize ad campaigns to certain demographics and preferences can
considerably improve the success of marketing efforts.
In addition to technical expertise, MANDUmplings’ paid advertisements
marketers must have great communication skills to effectively transmit the brand's
message and value proposition via digital media. They should be able to create
captivating ad narratives that connect with their target audiences, using conversational
strategies to elicit emotion and promote engagement.
Understanding keyword research, audience segmentation, and alternative testing
procedures is critical for improving the performance of advertisements and adapting
targeting strategies.
Furthermore, a proactive strategy for monitoring ad campaigns, recognizing
areas for improvement, and making timely adjustments is critical to remaining
competitive in the digital marketplace. Individuals who are passionate about the culinary
business, particularly Asian cuisine, can add a unique viewpoint and insight to
marketing efforts, promoting authenticity and connection with potential customers.
By choosing paid ad marketers who reflect these characteristics, this business
may effectively use digital advertising to increase brand visibility, attract new
consumers, and drive business growth in a competitive market setting.

Salary Requirements
The success of an organization can have a significant effect on the owners’
reimbursement, and successful business owners may be able to pay themselves a
greater rate. The owners and staff of MANDUmplings have many loyal clients who
chose this business because it serves the highest premium of dumplings.
 22

This business's starting salary can be ₱500 per day for the chef, ₱300 for the
delivery man, ₱350 for the cashier, ₱250 for the waitress, and ₱400 for the social media
marketing manager. The last guard can earn ₱35 per hour, for a total of ₱420 over 12
hours, as this business collects ₱165,300 every year. Customers who tip them for their
services, such as the cashier, receive an extra incentive. When determining its income
expectations, the business owners or entrepreneurs must also consider the minimum
wage they earn from this company to cover the living expenses, debt payments, and
SSS. As a result, staff benefits may range between 30% and 50% of the minimum
wage, since this business provides benefits to its employees and would want to offer
them a tax credit contract worth 30% of their income or annual salary. As the business
grows and becomes more successful, the entrepreneurs may be able to negotiate a
salary. The starting salary scale in Binangonan, Rizal, ranges between ₱200 and ₱300.
However, depending on the conditions indicated above, this value can range between
₱4,000 and ₱5,000; additionally, owners may be compensated in the form of financial
incentives, profit sharing, or other business-related perks. MANDUmplings wants to
earn ₱50,000 annually.
One of the action plans of this business is to build excellent relationships with
suppliers and business partners to reduce tax liabilities while preserving a competitive
advantage. Starting a business might cost somewhere between ₱50,000 and ₱500,000.

Employees Minimum Salary Monthly Yearly

Chef ₱500 ₱13,500 ₱162,000

Social Media ₱400 ₱10,800 ₱129,600

Marketing Manager

Security Guard ₱420 ₱11,340 ₱136,080

Cashier ₱350 ₱9,450 ₱113,400

Delivery Rider ₱300 ₱8,100 ₱97,200

Waiter ₱250 ₱6,750 ₱81,000

 23

PRODUCTION PLAN
Production Schedule
Market demand refers to buyers' desire to purchase goods or services at a given
price point. The dumplings market is a category of the worldwide food sector that
produces, distributes, and consumes dumplings.
Dumplings are a popular culinary delicacy in many parts of the world, serving as
an integral component in many cuisines. Dumplings are popular among Filipinos since
they are considered a convenient and portable food. Frozen dumplings and pre-made
dumpling wrappers are commonly accessible, enabling consumers to enjoy dumplings
at home. The dumplings market has undergone numerous developments in recent
years, and it will likely continue to grow in the years to come. Determining the
consumer's desires is the foundation of all business.
People frequently choose to purchase dumplings from the dumplings market due
to the numerous events, current market trends, dynamics, opportunities, and festivities.
The majority of entrepreneurs are enjoying dumplings, whether steamed, boiled, fried,
or baked. Dumplings have a satisfyingly doughy crust that encapsulates a burst of
savory or sweet fillings. Aside from their wonderful taste, dumplings often evoke
nostalgia, reminding people of beloved family recipes or unforgettable dining
experiences. Producing a consumable food item presents several challenges for
culinary operations. Culinary artists or cooks must carefully balance producing enough
products to meet demand with keeping fresh baked goods from going to waste because
many customers prefer freshly created dumplings. Cultural Events, Seasonal Festivities,
Food Trends, and Media Exposure can be the most frequent and continuous triggers for
the community's interest and desire to purchase dumplings. Lunar New Year,
Thanksgiving, Christmas, Chinese New Year, Birthdays and Special Occasions, and
Graduations and Parties, are a few examples of holidays that are frequently busy with
extra orders and increased food traffic. When ordering supplies and processing orders,
cooks who deliver their products may suffer a pre-holiday rush.
During these busy times, MANDUmplings will expand its operating hours and
generate more dumpling production to keep up with the increased demand of
customers.
 24

Production Process

Processing Plant and Equipment

Since many dumpling shops typically process and develop goods in their stores,
our dumpling shop also serves as the processing facility.
 25

For fast orders, this offers easy access. As well as a cozy area to create
dumplings, which also makes the dumplings deliver freshly made items to satisfy its
clients.

Name Item Description Image Price

Bamboo A type of cookware made of ₱1,798

Steamer bamboo that consists of
individual cooking trays or
layers with openings in the
bottom, that are assembled
and used to cook food with
the use of steam.

Dough Scraper This implement is used to ₱740

manipulate raw dough, by
scraping it from a surface on
which it has been rolled, as
well as to slice it.

Digital Kitchen It is a high-quality scale that ₱1,900

Scale gives a more correct weight
reading.
 26

Rolling Pin A rolling pin is a cylindrical ₱390

food preparation utensil used
to shape and flatten dough.

Dumpling Automatic electric dumplings ₱1,538

Electric making mold saves time and
Machine Molder labor and frees your hands.
Make dumplings more
convenient and effective.

Dumpling To make dumplings, wonton, ₱279

Mold/Press pot stickers, and so on. You
can easily make dumplings.

Sources of Materials
To ensure that your products are created to the best standard possible for client
satisfaction, quality management is essential. Dumplings shops and other food
manufacturers might consider implementing a quality management system.
 27

This system refers to the methods your business uses to manage various
aspects of your production process, ensuring your products meet your company's
standards and customer expectations.
MANDUmplings’ products' flavor is significantly enhanced by using high-quality
ingredients.
Low-quality foods tend to lose their flavor over time, but high-quality, fresh,
preservative-free ingredients retain their true taste.
It is important to remember that low-quality foods cannot provide as much
nutrition as high-quality ones.
Therefore, MANDUmplings ensures that baked goods have excellent nutritional
value and are safe for consumer health.
If this business continues to use the best ingredients and create unique products,
customer loyalty will be maintained.
Combining top-notch ingredients with your passion, skills, and expertise in
making dumplings is a surefire way to improve and gain recognition while earning
profits.
The basic ingredients for making dumplings are wonton wrappers and vegetables
such as pechay, carrots, calabasa, potatoes, and green onions.
These ingredients are purchased from the same supplier store, JarN Consumer
Goods Trading, which is conveniently located 1.5 km from its store.
The supplier accepts both cash and online payments, making the purchasing and
payment processes easier and more convenient for entrepreneurs.
The staff also checks for any material damage to assess the quality of each item
and reviews the receipt to ensure the materials are complete, preventing any issues.
Discount pricing can be used to increase traffic, attract new customers, and sell
inexpensive items in bulk, so implementing this would be beneficial for both business
and its consumers.
They also offer discounts to their suppliers, benefiting the customers. Other
businesses use promotional pricing to boost customer loyalty.
Discount pricing can also be an effective strategy for clearing out old stock and
promoting a short-term revenue boost.
 28

Production Cost

Fixed Cost Variable Cost

Machinery- ₱6,645 Raw Materials- ₱45,846

Rental Fee- ₱3,500 Utilities- ₱184,500
Direct Labor- ₱59,940 Packaging- ₱3,564
₱70,085 ₱233,910

Computation
Fixed Cost = ₱70,085
Variable Cost = ₱233,910
Number of Units Produced = 5,000
Cost of Production (per unit) = Fixed Cost+Variable Cost
———————————
Number of Units Produced
Cost of Production (per unit) = 70,085 Pesos+233,910 Pesos
———————————
5,000
Cost of Production (per unit) = 303,995 Pesos
——————————— = 60.799
5,000
Cost of Production (per unit) = 60.799
30% = .30
60.799 x .30 = 18.2397/17.9397
60.799 + 17.9397 = 78.7387 x 5,000 5,000 x 17.9397 = ₱89,698.5
Total Selling Price = ₱393,693.5 Total Profit = ₱89,698.5
 29

MARKETING PLAN
Executive Summary
The marketing plan for MANDUmplings outlines a comprehensive strategy to
establish and grow a successful business, encompassing seven key areas: Marketing
Goals and Objectives, Marketing Strategy, Marketing Implementation, Marketing
Control, Marketing Budget, Sales Forecast, and Financial Plan.
MANDUmplings aims to become a staple in the community by offering nutritious,
cost-effective products that resonate with customer preferences. The business intends
to establish brand integrity, expand its reach through additional branches, create job
opportunities, and foster social engagement.
With a focus on authenticity and modern convenience, MANDUmplings will
differentiate itself through its unique blend of traditional Asian flavors with a
contemporary twist. Eco-friendly packaging, consistent branding, and a commitment to
sustainability will be key elements. The pricing strategy will encompass cost-plus,
penetration, and competitive pricing to effectively position the products in the market.
The marketing activities will be executed through various channels, including
retail stores, online platforms, food service distribution, festivals, and physical locations.
Social media marketing will be utilized initially, with plans to expand to more extensive
advertising campaigns as the business grows.
To ensure success, MANDUmplings will implement marketing control measures
such as sales and revenue tracking, budget control, performance metrics, market
research, feedback and reviews, and compliance with legal considerations.
The marketing budget includes initial production costs, labor costs, packaging
expenses, marketing materials, and social media marketing. A contingency fund will
also be established to address unexpected expenses.
The financial plan for MANDUmplings provides a comprehensive overview of the
business's market potential, revenue projections, cost structures, and profitability targets
for the years 2024-2025.
MANDUmplings, a venture combining Korean tradition with modern convenience,
aims to establish itself as a prominent player in the culinary landscape of Libis,
Binangonan, Rizal.
 30

The financial plan begins with an analysis of the market, estimating a total market
size of ₱91,250,000, with competitors currently capturing 40% of this market.
MANDUmplings aims to penetrate the market effectively, targeting an annual market
size of ₱32,850,000, representing 60% of the total market.
Based on a customer base of 5,000 and an assumed purchase frequency of 15
times a day per customer, MANDUmplings forecasts total annual sales revenue of
₱91,250,000, with a price of ₱50 per MANDUmpling. This pricing strategy aims to
achieve substantial revenue growth over the forecast period.
The income statement for the fiscal years 2024-2025 showcases
MANDUmplings' financial performance, including sales revenue, cost of sales, gross
profit, operating expenses, net income before tax, income tax, and net income after tax.
In 2024, the company reported a significant increase in sales revenue, gross
profit, and net income after tax, reflecting a positive trend in profitability.
In 2025, despite operational challenges and increased costs, MANDUmplings
maintained strong financial performance, demonstrating resilience and sustained
growth.
Key financial metrics such as gross profit margin, operating expense ratio, net
profit margin, and return on investment are analyzed to assess the business's financial
health and performance.
MANDUmplings aims to maintain healthy margins and profitability while efficiently
managing expenses and investments.

Marketing Goals and Objectives

MANDUmplings is expected to be a success in the next few years and beyond.
Planning, purchasing what is required, and executing it by understanding the supply and
demand in Libis at Binangonan, Rizal, determining whether it is feasible in the
community, and obtaining permits and requirements for tax purposes are examples of
initiatives that entrepreneurs will take, and this is not a joke step if entrepreneurs see
that the business they want to build is not succeeding.
In the coming years, the entrepreneurs hope to provide potential customers with
great, nutritious, and cost-effective products that will appeal to their preferences.
 31

The kind that they will not get bored of and will enjoy more than other
competitors' food because of its quality, taste, and affordable price.
Second, MANDUmplings has the potential to establish the original brand integrity
of its goods. Since it has just recently launched, this business has the potential to make
a positive impression on customers, and its objective is to retain a solid reputation for
success.
Third, MANDUmplings is projected to develop a business branch to serve
additional customers who do not live in the main branch.
Fourth, as this business grows for the next year, many responsibilities will be
performed in everyday transactions, requiring many workers.
This business allows for the creation of more employment for individuals, which
will be helpful in the expansion of the business and the national economy.
Finally, through socializing, this business will benefit consumers who purchase
since the physical store has a pleasant atmosphere as a consequence of community
participation and social engagement.

Marketing Strategy
"Where Authentic Asian Flavors Meet Modern Convenience. Experience the
taste of tradition with a modern twist, only at MANDUmplings."
“MANDUmplings” is a combination of the Korean word “mandu,” which means
“dumplings,” and the word “dumplings” is simply added to it. Dumplings are commonly
associated with Korea, although they originated in a variety of other countries as well.
On the right, there are dumplings, a dish of dumplings, and chopsticks, all
representing Korean tradition. The way they place it in the container is not common in
the Philippines, and Koreans are also infamous for using the most chopsticks in the
entire world.
On the left are the beverages with fruit, because the beverages offered here are
made from fruit juice and the fruit itself.
For the slogan or tagline "BE HAPPY, LOVE MANDUmplings," the entrepreneurs
just simplified the language to make it easier for customers to understand. What they
can do is just be happy while purchasing MANDUmplings.
 32

MANDUmplings will use eco-friendly, microwave-safe containers for dumplings,

incorporating the brand's logo and colors for brand recognition. This business also
offers beverages in sleek, recyclable bottles or cups with secure lids to prevent spillage.
The packaging will include the product name, flavor/type of dumplings, ingredient
list, cooking instructions, and any relevant dietary information. The beverages will be
labeled with the brand name 'MANDUmplings', flavor or type, ingredients, nutritional
information, and any special attributes.
Consistent branding elements, such as fonts, colors, and logo placement, will be
used across all packaging and labeling. Incorporate imagery or graphics that evoke the
cultural heritage of the dumplings and beverages. The packaging will also include a
brief brand story or mission statement to connect with customers and communicate the
brand's values.
MANDUmplings will ensure compliance with food labeling regulations in the
target market, including allergen declarations, nutritional labeling, and language
requirements. Secure packaging and safety features will be included to maintain
product freshness and prevent contamination.
Entrepreneurs will emphasize the brand's commitment to sustainability by using
recyclable or biodegradable materials for packaging and labels and providing
information on responsible disposal or recycling to encourage eco-friendly practices
among customers.
To estimate the cost of MANDUmplings, specific details are needed, including the
cost of ingredients like vegetables, flour, meat, and spices; labor costs for preparing and
assembling the dumplings; overhead costs like kitchen rent, utilities, and equipment
depreciation; and the cost of beverages like sourcing or making them.
Packaging costs include materials like containers, wrappers, and labels, as well
as marketing and advertising expenses like printing flyers, social media advertising, and
sponsoring events. These costs can be combined to calculate the total product cost per
unit, considering factors like profit margin, market demand, and competition. The final
cost will be based on these factors to provide a fair and accurate estimate.
Ultimately, the best pricing strategy will depend on factors such as target market
preferences, the competitive landscape, and business objectives.
 33

However, MANDUmplings assessed that cost-plus, penetration, and competitive

pricing can effectively price its products.
Cost-plus pricing involves calculating the cost of producing each dumpling and
beverage, including ingredients, labor, packaging, and overhead expenses, and adding
a markup percentage to cover the desired profit margin. This strategy ensures that
MANDUmplings covers all costs and generates a consistent profit on each sale.
Penetration pricing is used to enter the market aggressively and gain market
share quickly. It involves setting prices lower than competitors' prices to attract
customers and encourage trials of their products. This strategy is effective for new
businesses like MANDUmplings.
Competitive pricing involves analyzing similar market prices and setting prices in
line with or slightly below competitors' prices. This strategy helps MANDUmplings
remain competitive and ensures its prices are perceived as fair by customers. To justify
its pricing, MANDUmplings should differentiate its products in terms of quality, flavor
variety, or customer experience.
By effectively employing these pricing strategies, MANDUmplings can optimize
its pricing to achieve marketing and business objectives while remaining competitive in
the market.
MANDUmplings can be distributed through various channels, including retail
stores, online platforms, food service distribution, food festivals and events, and
physical locations.
Retail stores partner with grocery stores, supermarkets, or specialty food shops
to sell packaged frozen dumplings and bottled beverages.
Online platforms allow customers to order dumplings and drinks for home
delivery for those who cannot make it to a physical store.
Food service establishments provide dumplings and drinks to restaurants, cafes,
and food trucks. This can only be achieved when the business becomes more
successful in the long run and cannot be achieved immediately by those who are just
starting.
Moreover, participating in food festivals and events can also showcase and sell
products directly to consumers.
 34

This is especially effective for MANDUmplings since they are beginners, and if
there are other opportunities, this business can open up in this type of contest. Owning
physical locations allows MANDUmplings to reach a wide range of customers and
maximize its market presence.
In addition to the physical store, MANDUmplings can also have branch locations
if it becomes more successful worldwide.
MANDUmplings can be promoted through various strategies, including
increasing trials, generating buzz through events, driving traffic, building brand
awareness through targeted advertising, and encouraging repeat purchases.
MANDUmplings can highlight unique selling points like authentic flavors,
high-quality ingredients, or customizable options to differentiate the brand from
competitors. Cross-sell and up-sell promotions can encourage customers to try new
menu items or upgrade their orders. Educating consumers about the origins, quality of
ingredients, and cultural significance of the dishes can build trust in the brand.
MANDUmplings can also create brand advocates by providing exceptional
service, soliciting feedback, and rewarding loyal patrons with exclusive offers.
To maximize return on investment (ROI) and achieve marketing objectives,
tracking and measuring results are essential. By implementing these strategies,
MANDUmplings can ensure its products are available to a wider audience and foster
loyalty.

Marketing Implementation
This marketing implementation describes how MANDUmplings will execute its
marketing strategies. An implementation timetable is provided that should address the
following:
1. What are the marketing activities to be implemented?
2. When will the marketing activities be implemented?
3. Who will implement the marketing activities?
 35

Marketing Control
For MANDUmplings to succeed, marketing control should be followed. This
involves monitoring and managing various aspects of the marketing strategy to ensure
that objectives are met and resources are used effectively.
Key areas of MANDUmplings' marketing control include sales and revenue
tracking, budget control, performance metrics, market research, feedback and reviews,
and compliance and legal considerations.
Sales and revenue tracking involves regularly tracking sales and revenue data to
assess the effectiveness of marketing efforts. This is done in such a way that the
tiredness of entrepreneurs and employees will not be wasted. Budgetary control
involves monitoring marketing costs to ensure efficient use of resources.
Performance metrics include defining and tracking key performance indicators
(KPIs) to evaluate the success of marketing initiatives and identify areas for
improvement.
 36

Market research also helps make data-driven decisions and adjust marketing
strategies as needed to stay competitive. It is also determined that the business stays
updated in terms of what is popular or trending among the masses so that it stays
caught up in the trend.
Feedback and reviews, in turn, help gauge customer sentiment and identify
areas for improvement.
Also, compliance and legal considerations ensure that marketing activities
comply with relevant laws, regulations, and industry standards. All of this would be lost if
the government's policy to meet the demands of commercial enterprises was not
implemented. This is because once a business entity is registered and fully compliant
with legal requirements, it becomes the duty of the community and the country.
This is to guarantee that the business does not do anything wrong or infringe
upon the law for the sake of the country and its citizens.

Marketing Budget
The ingredients for the dumplings and beverages had an initial production cost of
₱275. The five owners each gave ₱100, resulting in a total of ₱500. The remaining
₱135 contribution covers overhead expenses that can be used for production. Starting a
business for ₱500, without additional fees or charges, can generate revenue and benefit
consumers.
Labor costs are determined by a staff member's work and position in the
business. The daily rate is between ₱200 and ₱1,000. However, the packaging costs
₱200 per dozen of a box of dumplings and ₱150 per container of 15-oz plastic cups.
Marketing materials like flyers, banners, and tarpaulins can cost ₱5 per page, but
photocopying increases the cost. Tarpaulins, on the other hand, can cost ₱500 or more
for a single retail location.
Because this business is still new and will be just about to develop, it may initially
use social media marketing using the entrepreneur’s different social media accounts,
but as it grows in success, it will be able to provide more effective advertising
campaigns that will further introduce MANDUmplings' products to those who are
unaware of them.
 37

In terms of marketing activities and programs, the social media marketing

manager will be in charge of developing marketing plans that will benefit this business.
Social media promotion, event promotion, flyer distribution, collaborations, content
production, and many more marketing tactics may be implemented. The predicted costs
can exceed a lot, depending on what the management and team can discuss.
Moreover, creating a contingency fund for this business entails setting aside
money to meet unexpected expenses or emergencies.
The size of the fund would be determined by a variety of factors, including
company size, industry volatility, and potential risks. In general, it is advisable to save
three to six months' worth of operational expenses.
For the first six months of operation, MANDUmplings expects to generate
revenue with a contingency fund of less than ₱100,000, which is 20%. When estimating
the fund's size, this business considers factors like rent, utilities, salaries, and inventory
costs.
This aims to save enough money to cover at least three to six months' worth of
these expenses as an intermediary against unexpected setbacks.
However, this business's fund must be monitored and adjusted regularly in
response to changes in expenses or revenue.
 38

FINANCIAL PLAN
MANDUmplings
5,000 - customers
₱50 - price per MANDUmplings 40% - Competitor Total Market Size
15 times a day purchase of customers 60% - Target Annual Market Size

15 x 7 = 105 (1wk) 15 x 28 = 420 (4wks) 15 x 365 = 5,475 (1yr)

5,000 x 365 x ₱50 = ₱91,250,000 (Total Market Size)

₱91,250,000 x .40 = ₱36,500,000 (Competitor Market Size)
₱91,250,000 - ₱36,500,000 = ₱54,750,000 (Remaining Market Size)
₱54,750,000 x .60 = ₱32,850,000 (Total Annual Market Size)

Total Market Size ₱91,250,000

Competitor ₱36,500,000

Remaining Market Size ₱54,750,000

Target Annual Market Size ₱32,850,000

For MANDUmplings, the financial plan starts with an estimated total market size
of ₱91,250,000. Within this market, competitors currently capture 40%, which amounts
to ₱36,500,000. Consequently, there is a remaining market size of ₱54,750,000
available for new entrants or businesses aiming to expand their market share.
The target annual market size, representing 60% of the total market, equates to
₱32,850,000. This figure reflects the potential revenue that can be generated by tapping
into a significant portion of the market.
To break down the numbers further, considering a customer base of 5,000 and
assuming each customer purchases MANDUmplings 15 times a day, the weekly sales
amount to 105 transactions, monthly sales to 420 transactions, and yearly sales to
5,475 transactions. With a price of ₱50 per MANDUmpling, the total annual revenue
amounts to ₱91,250,000.
 39

Of this total market size, ₱36,500,000 represents the portion currently captured
by competitors, leaving ₱54,750,000 as the potential market share for MANDUmplings.
From this remaining market size, targeting 60% annually, the business aims to capture
₱32,850,000 in revenue.
In summary, this financial plan provides a comprehensive overview of
MANDUmplings' market potential, highlighting the opportunity for growth within a
competitive landscape and outlining the target revenue to be achieved by penetrating
the market effectively.

MANDUmplings
SALES FORECAST
Year 2024-2025

2024 2025

Total Sales Forecast ₱39,420,000 ₱51,246,000

2024 - 20% 2025 - 30%

₱39,420,000 ₱51,246,000
X .20 X .30
₱7,884,000 ₱15,373,800
+ ₱39,420,000 + ₱51,246,000
₱47,304,000 ₱66,619,800

Upon computing, the MANDUmplings product has a ₱39,429,000 total annual

market size. By 2024, the total sales revenue of MANDUmplings has increased by 20%
which now costs ₱47,304,000. And in 2025, this business aims to increase by 30% and
estimate about ₱66,619,800 of total revenue sales.
 40

MANDUmplings
STATEMENT OF COMPREHENSIVE INCOME
Year 2024-2025

2024 2025

Sales Revenue ₱39,420,000 ₱51,246,000

Less: Cost of Sales ₱15,768,000 ₱25,623,000

Gross Profit ₱23,652,000 ₱25,623,000

Less: Operating Expense ₱7,884,000 ₱12,811,500

Net Income Before Tax ₱15,768,000 ₱12,811,500

Less: Income Tax ₱7,095,600 ₱7,686,900

Net Income After Tax ₱8,672,400 ₱5,124,600

2024

Cost of Sales - 40% Less: Operating Income Tax: 30%

Expenses: 20%
₱39,420,000 ₱39,420,000 ₱39,420,000
X .40 -₱15,768,000 X .20
₱15,768,000 ₱23,652,000 ₱7,884,000
(Less: Cost of Sales) (Gross Profit) (Less: Operating
Expenses)

₱23,652,000 ₱23,652,000 ₱15,768,000

-₱7,884,000 X .30 -₱7,095,600
₱15,768,000 ₱7,095,600 ₱8,762,400
(Net Income Before Tax) (Less: Income Tax) (Net Income After Tax)
 41

The statement of comprehensive income for the fiscal year 2024-2025 reflects
MANDUmplings' financial performance, exhibiting substantial growth and operational
changes over the two years.
In 2024, MANDUmplings reported a significant increase in sales revenue,
reaching ₱39,420,000, representing a 40% increase over the previous year. This boost
in revenue contributed to a higher gross profit of ₱23,652,000, showing a positive trend
in the company's top-line growth. However, the cost of sales also rose proportionately,
standing at ₱15,768,000, reflecting 40% of the sales revenue.
Despite the increase in gross profit, operating expenses also surged to
₱7,884,000, constituting 20% of the sales revenue, indicating escalated costs
associated with the company's day-to-day operations.
Nonetheless, MANDUmplings maintained a healthy net income before tax of
₱15,768,000, with an income tax expense of ₱7,095,600, representing 30% of the net
income before tax. After-tax deductions, the company achieved a net income after tax of
₱8,672,400, illustrating a strong financial performance for the year.

2025

Cost of Sales: 50% Less: Operating Income Tax: 30%

Expenses: 25%
₱51,246,000 ₱51,246,000 ₱51,246,000
X .50 -₱25,623,000 X .25
₱25,623,000 ₱25,623,000 ₱12,811,500

(Less: Cost of Sales) (Gross Profit) (Less: Operating

Expenses)
₱25,623,000 ₱25,623,000 ₱12,811,500
-₱12,811,500 X .30 -₱7,686,500
₱12,811,500 ₱7,686,900 ₱5,124,600
 42

In 2025, MANDUmplings continued its growth trajectory, with sales revenue

soaring to ₱51,246,000, marking a 30% increase compared to the previous year.
However, the cost of sales also escalated, amounting to ₱25,623,000, which constituted
50% of the sales revenue, reflecting a shift in the cost structure.
Despite the rise in revenue, operating expenses surged to ₱12,811,500,
representing 25% of the sales revenue, indicating increased costs associated with the
company's operations. Despite these challenges, MANDUmplings still achieved a net
income before tax of ₱12,811,500.
The income tax expense for the year amounted to ₱7,686,900, constituting only
3% of the net income before tax. This decrease in the tax rate positively impacted the
company's bottom line. After accounting for taxes, the company reported a net income
after tax of ₱5,124,600, reflecting continued profitability despite the operational
challenges faced during the year.
Overall, despite fluctuations in operating expenses and changes in tax rates,
MANDUmplings demonstrated resilience and sustained growth, underscoring its ability
to adapt to market dynamics and maintain profitability over the two years.