6 Figure N.A.R.
Funnel
This is for you only if you can checkbox these 3 points:-
1. You are already doing great in your business but are stuck at 4 or 5 figure
projects.
2. You are willing to put in the consistency needed for this funnel to work.
3. You want to scale fastttttttt.
Caution:
If you fulfil these 3 points I can guarantee that this funnel will get you
more work than you can probably handle with your inhouse team.
Step 1: Build a Solid LinkedIn Presence
Your LinkedIn profile is your storefront. A strong foundation will help
establish credibility and make prospects trust you.
1. Craft a Client-Centric Headline:
○ Avoid generic titles like "Founder" or "CEO."
○ Highlight the problem you solve or the results you deliver.
Example:
“Helping Fintech Companies Streamline IT Processes with
Cloud Solutions.”
2. Optimise the ‘About’ Section:
○ Write it in a way that speaks directly to your audience's pain
points.
Structure:
■ Who you are: A brief intro.
■ What you do: Focus on specific IT services you
provide (e.g., cloud migration, cybersecurity, or
software development).
■ Proof: Include measurable results:
“Delivered 50+ successful projects, reducing downtime
by 30% for mid-sized enterprises.”
■ Call-to-Action (CTA):
“Let’s connect to discuss how we can solve your IT
challenges!”
3. Update Your Banner and Profile Picture:
○ Use a professional photo.
○ Your banner can include:
■ Your tagline.
■ A client-focused message like:
“Your Trusted Partner for Custom IT Solutions.”
4. Post Regular Content to Build Authority:
○ Frequency: 2-3 posts per week.
○ Topics to post about:
■ Success stories: “How we helped a healthcare
company improve their data security.”
■ Actionable advice: “5 IT challenges businesses face
during expansion.”
■ Trends: “Why IT automation is crucial for scaling in
2024.”
■ Insights: “Here’s why many companies fail during cloud
migration.”
Step 2: Attract High-Value Clients
The key here is to find the right decision-makers and get on their
radar.
1. Use LinkedIn Sales Navigator Effectively:
● Filters to Use:
○ Job Title: CIO, CTO, VP of IT, IT Manager.
○ Industry: Your target industries (e.g., fintech, healthcare,
retail).
○ Company Size: Mid-market (50-500 employees) or
enterprise-level.
○ Geography: Focus on regions where your services are in
demand.
○ Activity Level: Identify leads who are actively posting or
engaging.
2. Personalised Connection Requests:
● Avoid generic messages like, “I’d like to connect.”
● Instead, mention something specific about their company or role:
Example:
“Hi [Name], I saw your recent post about cloud scalability. We’ve
worked with companies tackling similar challenges—would love to
connect and share insights!”
3. Engage with Their Content:
● Like, comment, and share their posts.
● Your comments should be thoughtful, not generic:
Example:
“Great point about cloud security! We’ve seen similar issues when
working with [specific client type]. Would love to discuss more!”
4. Use LinkedIn Ads (Optional for Scale):
● Create a lead magnet like an eBook, checklist, or report.
● Examples:
○ “5 Key Steps to a Seamless Cloud Migration.”
○ “How to Save $50K Annually with IT Process Optimization.”
● Run ads targeting decision-makers in your niche. Use forms to
collect leads.
Step 3: Nurture Leads with Hyper-Personalized Outreach
Once you’ve attracted attention, the next step is building trust and
staying on their radar.
1. LinkedIn Messaging:
● Start by thanking them for connecting:
“Thanks for connecting, [Name]! Curious, what’s the biggest IT
challenge you’re working on this quarter?”
●
● If they engage, dive deeper:
○ Ask about their challenges:
“Are you finding it hard to balance scaling operations with
maintaining IT efficiency?”
○ Share quick insights or tips:
“One approach we’ve used for [client type] is automating
[specific process]. It cut their operational costs by 25%.”
2. Personalised Email Campaigns:
● Use email to reach those who’ve downloaded your lead magnet or
shown interest.
Email Structure:
● Subject Line: Short and specific.
Example:
“Hi [Name], Could This Help [Company] Improve [Problem]?”
● Body:
○ Open with a personal hook:
“Hi [Name], I noticed [Company] is expanding into [new
area]. Congratulations! We’ve worked with companies facing
similar challenges in scaling IT infrastructure.”
○ Share value:
“For example, we helped [similar client] migrate their
systems to the cloud in just 3 months with zero downtime.”
○ End with a CTA:
“Would you be open to a quick 15-minute call to explore how
we can do the same for [Company]?”
● Tools to use: HubSpot, Lemlist, or Mailchimp for personalization
and tracking.
Step 4: Retain and Close
1. Book Discovery Calls:
● During the call:
○ Ask open-ended questions about their IT challenges.
○ Share relevant success stories.
○ Highlight how your solution solves their pain points.
● Example Question:
“What’s been your biggest hurdle in achieving [specific IT goal]?”
2. Bring Proof to the Table:
● Case studies, testimonials, and metrics are your secret weapon.
○ Example:
“For [Client], we developed a custom software solution that
reduced downtime by 40% and saved $200K annually.”
● If possible, show a short demo or example of your work.
3. Consistent Follow-Ups:
● After the call, send a follow-up email:
○ Recap their problem and your solution.
○ Share an additional resource (e.g., a blog, case study, or
whitepaper).
● Schedule follow-ups every 3-5 days, alternating between emails
and LinkedIn messages.
Weekly Action Plan:
1. Connect with 30-50 decision-makers on LinkedIn.
2. Post 2-3 times a week to build authority.
3. Start 10-15 meaningful conversations on LinkedIn.
4. Send 5-10 hyper-personalised emails weekly.
5. Book 5+ discovery calls per month.
Tools You Need:
● LinkedIn Sales Navigator: For advanced prospecting.
● CRM (e.g., HubSpot, Pipedrive): To track and manage your
leads.
● Email Campaign Tool (e.g., Lemlist): For personalised email
sequences.
● Calendly: To make it easy for prospects to schedule calls.
This detailed playbook should give you everything they need to attract,
nurture, and close more projects effectively. And if you want us to set
this all up for you, just use the link below to book a call:
Book Now
