1. What is a product?
A) A service offered
B) A tangible item
C) An experience
D) A combination of goods and services
Correct Answer: B
2. Which of the following is NOT a characteristic of services?
A) Intangibility
B) Variability
C) Durability
D) Inseparability
Correct Answer: C
3. What does the term "pricing strategy" refer to?
A) The method of production
B) The approach to set the price of a product
C) The distribution channels used
D) The promotional tools employed
Correct Answer: B
4. Which of the following is a factor to consider when setting prices?
A) Competitor pricing
B) Weather conditions
C) Employee satisfaction
D) Office location
Correct Answer: A
5. What is the primary function of distribution channels?
A) To create products
B) To deliver products to consumers
C) To set prices
D) To promote products
Correct Answer: B
6. Which of the following is considered a promotional tool?
A) Market research
B) Direct marketing
C) Supply chain management
D) Product development
Correct Answer: B
7. Market analysis helps businesses to:
A) Reduce employee costs
B) Understand customer needs
C) Increase production rates
D) Develop new products
Correct Answer: B
8. SWOT analysis stands for:
A) Strengths, Weaknesses, Opportunities, Threats
B) Sales, Wages, Operations, Tactics
C) Strategies, Workflows, Outcomes, Targets
D) Systems, Weaknesses, Objectives, Trends
Correct Answer: A
9. A marketing plan outlines:
A) The company’s financial statements
B) The strategies for reaching target customers
C) The employee benefits policy
D) The production schedule
Correct Answer: B
10.Which of the following is a type of advertising?
A) Direct mail
B) Social media ads
C) Word of mouth
D) Personal selling
Correct Answer: B
11.What is the main goal of public relations?
A) Increase sales
B) Build a positive image
C) Reduce costs
D) Improve product quality
Correct Answer: B
12.The term “market segmentation” refers to:
A) Dividing a market into distinct groups
B) Merging different markets
C) Analyzing market trends
D) Setting prices
Correct Answer: A
13.The nature of supply chain management involves:
A) Managing only the production process
B) Overseeing the flow of goods from production to consumption
C) Focusing solely on customer service
D) Eliminating costs
Correct Answer: B
14.What is the purpose of sales promotions?
A) To increase brand loyalty
B) To attract new customers quickly
C) To improve product quality
D) To enhance employee satisfaction
Correct Answer: B
15.The term "target market" refers to:
A) All potential customers
B) A specific group of consumers
C) The market for luxury goods
D) A geographic region
Correct Answer: B
Understanding (10 items)
16.Why is it important to differentiate products?
A) To increase production costs
B) To stand out in the marketplace
C) To limit consumer choice
D) To reduce marketing expenses
Correct Answer: B
17.Price elasticity of demand measures:
A) The responsiveness of quantity demanded to price changes
B) The fixed nature of demand
C) The cost of production
D) The quality of service
Correct Answer: A
18.Which of the following best describes direct marketing?
A) Advertising to a mass audience
B) Personal communication with customers
C) In-store promotions
D) Public relations campaigns
Correct Answer: B
19.The main role of intermediaries in distribution channels is to:
A) Manufacture products
B) Handle customer service
C) Connect producers with consumers
D) Set prices
Correct Answer: C
20.What is a key factor in supply chain management?
A) Reducing employee turnover
B) Ensuring product availability
C) Increasing advertising spend
D) Limiting production
Correct Answer: B
21.The purpose of a marketing audit is to:
A) Evaluate financial performance
B) Assess the effectiveness of marketing strategies
C) Increase production efficiency
D) Analyze employee performance
Correct Answer: B
22.Which promotional tool is best for immediate sales?
A) Advertising
B) Public relations
C) Sales promotion
D) Direct marketing
Correct Answer: C
23.The relationship between market analysis and planning involves:
A) Market analysis informs planning decisions
B) Planning is done without market analysis
C) Market analysis is irrelevant to planning
D) Planning comes first, then analysis
Correct Answer: A
24.What is a characteristic of effective personal selling?
A) One-way communication
B) Building customer relationships
C) Mass marketing
D) Lowering prices
Correct Answer: B
25.Which pricing approach considers competitors' prices?
A) Cost-plus pricing
B) Value-based pricing
C) Competition-based pricing
D) Dynamic pricing
Correct Answer: C
Applying (10 items)
26.If a company wants to introduce a new product, which pricing strategy should
it consider?
A) Market penetration pricing
B) Cost-plus pricing
C) Price skimming
D) All of the above
Correct Answer: D
27.In a SWOT analysis, a company identifies a strong brand reputation as:
A) A threat
B) A weakness
C) An opportunity
D) A strength
Correct Answer: D
28.To effectively promote a new service, a business should:
A) Use only traditional advertising
B) Implement a mix of promotional tools
C) Focus solely on public relations
D) Avoid social media
Correct Answer: B
29.When analyzing market conditions, which tool would be most helpful?
A) Employee feedback
B) SWOT analysis
C) Production schedules
D) Cost analysis
Correct Answer: B
30.If a product is losing market share, which action should a company consider?
A) Increase production
B) Ignore market trends
C) Revise its marketing strategy
D) Reduce the quality of the product
Correct Answer: C
31.Which distribution strategy would best serve a luxury brand?
A) Intensive distribution
B) Selective distribution
C) Exclusive distribution
D) Direct distribution
Correct Answer: C
32.In developing a marketing plan, which element is crucial?
A) Ignoring customer feedback
B) Setting clear objectives
C) Reducing marketing budgets
D) Focusing only on product features
Correct Answer: B
33.A company uses public relations to:
A) Increase production rates
B) Manage its public image
C) Set product prices
D) Analyze market trends
Correct Answer: B
34.When implementing a new pricing strategy, a business should first:
A) Consult with production teams
B) Conduct market research
C) Analyze employee satisfaction
D) Increase advertising spend
Correct Answer: B
35.To create brand awareness, a company should:
A) Limit its promotional activities
B) Utilize multiple promotional tools
C) Focus only on direct marketing
D) Avoid social media
Correct Answer: B
Analyzing (5 items)
36.Which of the following would be a strength in a SWOT analysis?
A) High employee turnover
B) Innovative product designs
C) Increased competition
D) Economic downturn
Correct Answer: B
37.When evaluating the effectiveness of a marketing plan, which factor is most
critical?
A) Employee feedback
B) Sales performance
C) Production costs
D) Office location
Correct Answer: B
38.If a company identifies a new market segment, it should:
A) Ignore it and focus on existing customers
B) Develop a tailored marketing strategy
C) Reduce its marketing budget
D) Increase production immediately
Correct Answer: B
39.Analyzing distribution channels helps a business:
A) Reduce employee costs
B) Identify weaknesses in delivery
C) Increase product prices
D) Focus solely on production
Correct Answer: B
40.A company’s promotional strategy should be analyzed to ensure:
A) It aligns with customer preferences
B) It avoids social media
C) It reduces costs
D) It focuses on traditional advertising only
Correct Answer: A
Evaluating (5 items)
41.To evaluate a pricing strategy, a company should consider:
A) Only production costs
B) Customer perceptions and market trends
C) Employee satisfaction
D) The office location
Correct Answer: B
42.When assessing the effectiveness of promotional tools, one should measure:
A) Sales increases and customer engagement
B) Employee performance
C) Production rates
D) Office space
Correct Answer: A
43.A marketing audit is most useful for:
A) Ignoring market trends
B) Identifying areas for improvement
C) Increasing production costs
D) Reducing employee turnover
Correct Answer: B
44.Evaluating distribution strategies helps a company to:
A) Increase production costs
B) Enhance customer satisfaction
C) Limit market reach
D) Ignore customer feedback
Correct Answer: B
45.A successful marketing plan must be evaluated for:
A) Alignment with business objectives
B) Reducing employee workloads
C) Increasing production speed
D) Limiting customer interactions
Correct Answer: A
Creating (5 items)
46.When creating a marketing plan, it is essential to:
A) Focus only on product features
B) Set measurable objectives
C) Ignore customer feedback
D) Limit promotional strategies
Correct Answer: B
47.A mini-marketing plan should include:
A) Only financial details
B) A clear target market and promotional strategies
C) Ignoring competition
D) Reducing marketing efforts
Correct Answer: B
48.To create awareness for a new product, a company should:
A) Rely solely on word of mouth
B) Integrate multiple promotional tools
C) Avoid social media
D) Limit advertising
Correct Answer: B
49.When preparing a marketing plan, what should be prioritized?
A) Employee satisfaction
B) Customer needs and preferences
C) Production costs
D) Office location
Correct Answer: B
50.In creating an effective promotional campaign, businesses should:
A) Focus on a single promotional tool
B) Evaluate the target audience
C) Ignore market trends
D) Limit communication channels
Correct Answer: B
