Website Guide
How to benefit from the HUMAN website
An easy, step-by-step guide to use HUMAN´s digital elements
[Link] are the main changes compared to the previous IV
Simple is beautiful
Cramming too much into each page creates confusion. Visitors get frustrated when they have to scan through
rows of links and images to find what they are looking for. By keeping your pages simple, your website will be
easier to use.
Picture and font sizes
In general, it should be ensured that the product images on product pages have the same scale and are displayed
in the same proportions. The size of the font should also have a uniform recognition value on all pages, so there
should be specifications for the size of product names, product descriptions and further description.
Colors
Color selection can make or break a website. Most of us have visited websites that are simply painful to look at.
When choosing colors, use a consistent palette of colors that don‘t clash and make sure there is a strong contrast
between the text and the background.
Make your website responsive
People will access your website using a wide variety of devices – from smartphones to desktop computers.
Therefore, it is important that your website displays correctly on different screen sizes.
website‘s content management system. This has the benefit that all product images are scaled the
Website Guide
How to benefit from the HUMAN website
Product information and description
Videos
Documents
Pictures
Pictures
You can easily copy, save and use all product images from our website [Link] for your own website. Simply
right-click, save in your computer drive and upload to the website‘s content management system. This has the benefit
that all product images are scaled the same and your website looks the more beautiful.
Please note that only product images may be stored, other images or illustrations are purchased and copyrighted and
cannot be used multiple times. On request, we can check if there are possibilities to provide you the images. fro
Documents
You can easily copy, save and use all our documents (flyers, brochures etc.) from our website [Link] for your
own website. Simply open the file and save in your computer drive and upload to the website‘s content management
system.
Please note: We are updating our flyers regularly - you will be informed via the Product & Marketing Note if there are
any updated [Link] webs
Videos
You can use all videos from our website [Link]. The easiest way is to use the link of the videos on Youtube.
Simply copy the link from Youtube and use it as a hyperlink or embedd it in the content management system of your
website. If you need the videos to copy them to USB for your customers, for example, we will be happy to make them
available to you. Please write to us at digital@[Link] to the
Product information and description
You can easily copy, save and use all product descriptions from our website [Link] or from [Link] for your
own website. Simply right-click copy and paste it to the website‘s content management system. Please note that content
intended for internal use only cannot be used for the website. It is also an option to copy text from the product catalog pdf
file.
Website Guide
How to benefit from the HUMAN website
Hyperlinks
You can easily copy, save and use all hyperlinks from our website [Link] or from [Link] for your
own website. Simply right-click copy and paste it to the website‘s content management system. Please note that
content intended for internal use only cannot be used for the website.
News and events
You can easily copy, save and use all the content about events from our website [Link] for your own
website. Simply right-click copy and paste the content to the website‘s content management system.
With our quarterly information Diagnostics & More, we regularly inform our customers about the latest
HUMAN products and in vitro diagnostic news. Use the following link on your website in order to make
sure that your customers register themselves for the newsletter: [Link]
You are also welcome to use the topics you find at [Link]/lab-professionals/trends-topics/ on your
own website. This also includes the topics from our end customer newsletter Diagnostics & More.
Be on the safe side
To be on the safe side, make sure that your website has an imprint, a disclaimer, a privacy statement as well as
cookie policy - in case your website uses cookies.
Pleaser refer to the footer of our website [Link] where most of the contents can be copied.
Be Aware
!
Be aware that internal presentations should not be uploaded.
Logo files can be downloaded in the login area of the website.
In general, they can also be saved and used from our homepage
by right-clicking. Be aware that our logos may only be used
2019-08 © 2019 HUMAN
after indication of the intended use and subsequent approval by HUMAN.
You are also welcome to use the topics you find at
[Link]/lab-professionals/trends-topics/ on your own website.
This also includes the topics from our end customer newsletter Diagnostics & More.
HUMAN Gesellschaft für Biochemica und Diagnostica mbH
Max-Planck-Ring 21 · 65205 Wiesbaden · Germany
Tel. +49 6122- 9988-0 · Fax +49 6122-9988-100 · e-mail: human@[Link] · [Link]
