SORSOGON STATE UNIVERSITY
TECHNOLOGY AND MANAGEMENT DEPARTMENT
SORSOGON CITY
Name: Renalyn E. Evasco
Year & Course: BSTM 4A
Topic: MODULE 1: STAY SAFE, LUXURY, COMFORT AND SAFETY FOR HOTELS
Speaker: Ron Randell De Belen
Date & Time:
Introduction
Today, the world is facing an unprecedented global challenge to
protect every country from COVID-19. Millions of lives have been destroyed by
this pandemic. Everyone has a fear of losing their love ones. It change
everything. People's daily life, livelihoods, Business, and industries. Including the
tourism and hospitality industry. Which Tourism is one of the sectors most
affected by the Covid-19 pandemic, impacting economies, livelihoods, public
services and opportunities on all continents. All parts of its vast value-chain have
been affected. Before COVID-19, travel and tourism had become one of the
most important sectors in the world economy, accounting for 10 percent of global
GDP and more than 320 million jobs worldwide. But what happened when this
pandemic started? The tourism economy has been heavily hit by the
coronavirus (COVID-19) pandemic, and measures introduced to contain its
spread. Closures of tourism and hospitality establishments have been part of the
act to avoid the spread of COVID-19. Such as hotels, resorts, recreational areas,
beaches, bars, and any tourist spots. This modules explained how the tourism
and hospitality industry copes up within this pandemic.
Knowledge/Learning Acquired
In this module I have learned how resilient Filipinos are. Even
though we are still not a COVID free country we still try to survive our tourism
industry. By creating new ideas and improvising our ways to still give
satisfactions on our guests. It was discussed in the talk what's the impact in tourism
of this pandemic, how are the hotel industry, and what is the demand in luxury travel.
How long will the tourism industry will take to recover? A timeline was presented that
shows it will highly recover at years 2023 of 43% to 2024 of 41%. As for hotel industry,
some hotels are accepting OFW's for quarantine facilities. They cannot accept foreign
travellers and guests for safety. Some are not operating due to lack of guests and they
need to avoid being crowded so it's better to shutdown as well as restaurants. Because
of this closures of hotels and restaurants many employees and hoteliers were affected
of losing their jobs. In this time of pandemic, luxury travel was in demand and you
would wonder why? It's because they wanted to experience exclusivity, privacy,
prestige which luxury travel offers. For the past years, only rich and famous can afford
this kind of exclusivity, private and prestige luxury travel. But because of this pandemic,
most hotels offers private and exclusive accomodations to the guest because of the
restrictions for crowded places. So they offer you a private villa, your own pool, your
own kitchen and other amenities which you can really enjoy.
Slowly, the tourism and hospitality industry are starting to operate again as
some of the restrictions were lifted. Hotels and resorts are adapting to the new normal.
New normal are the habits and policies that are being implemented during this time of
pandemic. They are improving their facilities and equipments to be in the market
again. There are things that we need to consider when booking are next guests and
destinations. First is begin with new ideas, tourism industry needs to reimagine places
and spaces to ensure social distancing and right balancing of personalization, luxe living
and space. There are aspects that are change in hotels and restaurants. Arrival
experience, hotel accomodations, food and beverages, recreational activities,
hospitality and customer service, and best practices. They offer chauffeur to pick you
up in the airport for less contact in the crowd. The rise of personal chiefs for more
exclusivity. You have to make sure that you are providing what they need while
promising health and safety.
Here are some best practices that was mentioned in the talk. For the
arrival experience, the lobby and check-in was changed. Before they offer express
check-in only for VIPs but now it is being offered to everyone for less exposure from
different people. You just need to put your signature no need to fill up a form. A guest-
facing smart kiosk was also installed in some hotels for less contact transaction. You just
need to click to check-in. They also implemented the in room check-in and keyless
room entry. Where you can arrive safely but still stylish. Now what do they offer for the
new normal in terms of rooms and suites? They promised you to stay in a sanctuary of
health and leisure. Tamper-resistant safety seals for every well-appointed room and
suites that make sures the guests are using well sanitized ad never been used by the
other guest. Enhanced digital amenities were becoming a trend for hotels where you
can just tap a tablet to order your food and request for the things you need. The guest
can use it to open curtains, to switch the lights or the tv for less contacts. Terraces and
outdoor spaces are now highly requested, Rise of in-room tablets and mobile apps, one
stop shop room amenities where increased number of supplies where provided like
bottles of water, wines, and foods were provided. Curated guestroom decor and
amenities were also part of hotels now. Before a lots of decorations and decors will be
seen such as paintings, figurines, furnitures were guests tends to touch and thats what
the hotels wanted to avoid so they eliminated such things. Now for hotel dinings, they
changed when it comes to restaurants, bars and lounges, and private dining. You can
choose between pick-up or knock-on go food orders. There's also an in-room kitchen
and pantry, personal chiefs, exclusive booking dining to ensure the social distancing and
to limit the capacity of a restaurants. But hotels still wanted to give us a luxury dining
experience even in this time of pandemic. They offered bento boxes with stylish and
preaented elegantly instead of china wares that they are using before for elegant
appeal. This practice is to make sure that after the guest was finished eating, they were
disposed the things that have been used for safety precautions. They are also creating
meals in a more private dining suites or gardens. Individual-buffet style of meals in
every table were also practiced.
For recreations, they offer activities but you need to book for the time.
They held it in a spacious gardens to avoid crowding and private beekeeping. You can
also explore outdoor paths but with guided maps.
Service and customer experience. Part of luxurious hospitality is customer
service. We need high hospitality and genuine care for all our guests. Personal butlers
are one of the examples of a luxurious hospitality. Our expertise, skills and talent is
highly needed when it comes to customer service. Service from the heart is very
essential when doing customer service. A well trained employees and has a genuine
care for customers to provide the best luxurious hospitality experience. Then
anticipatory service. Anticipatory customer service is about being in tune with your
customer, getting them what they need before they ask for it – or even before they
know to ask for it. It shows that you are customer-focused and strive to deliver an
amazing customer experience.
Another thing that was discussed was about the best practices and
equipments that is being used and practice as this pandemic goes on. First is the robot
butlers. In 2014, Aloft Hotels became the first hotel brand to use robot technology,
introducing A.L.O — robotic butler or Botlr — in its Cupertino location. The robot can
travel the entire hotel to make deliveries. Its primary purpose was to surprise guest
with room delivery. Throughout the hotel, robots are deployed to provide information,
front desk services, storage services, as well as check in and check out services, with
technology including voice and facial recognition. It can also sanitize large rooms and
vast areas. It uses high-intensity ultraviolet (UV-C) light that purges the DNA of viruses
and bacteria. The speaker first handed experienced it when he was in Singapore. He
said that if you want an extre towel, water, or food, you just need to call the
housekeeping hotline and this robot butlers will appear on your door bringing your
requests. This is a very good practice because it avoids contacts of the guests to the
employees of hotels to prevent the spread of COVID-19. Another thing is the key less or
card less room and suites. It is contactless, sanitary, and convenient. The hotels asking
the guests to download a certain app to unlock and lock their rooms. Or there is a QR
code and they would just scan it. Then the In-room Concierge. It is One-stop shop, In-
control, and reliable. Where everything that you need will be navigated by a certain
tablets or smart gadgets such as switching lights, opening curtains, and ordering foods
and beverages.
Recommendations/Suggestions
We are adapting to the new normal and doing the things we are not
used to do before. But we need to ensure the safety of everyone. Hotels, restaurants,
and any other tourism and hospitality establishments should double or triple their
safety precautions and practices to ensure that the guests are safe and secured.
Customers tend to find hotels and restaurants to relax, to relieve their stress from
works and this pandemic. So we must give it without them worrying of their health
safety.
Documentation
Note: I don't have any gadget available other than my phone. I wasn't able to have picture of
myself watching the webinar.