Presentation By:
The
Falcons
Strategic Market Entry:
Unlocking the Indian MSME Potential Go-To-Market (GTM) Approach
Strategic Partnerships:
Selected MSME Segments: Collaborate with MSME associations to drive
awareness and adoption of TAXPL’s innovative
Manufacturing (Machine Parts): solutions
Reason: High energy consumption, critical need for
reliable electrical safety, and opportunity for IoT- Demo-to-Deploy Model:
enabled automation solutions Allow MSMEs to experience the value of products
through free trials and pilot programs
Retail & Wholesale:
Reason: Extensive presence in urban and semi-urban E-commerce Enablement:
areas, demand for energy-efficient and easily Create an online platform offering customized bundles
deployable solutions tailored to MSME needs
IT & Tech Startups: Leverage Government Schemes:
Reason: Tech-savvy segment, strong alignment with Utilize government MSME schemes for co-marketing
home automation and energy monitoring solutions for campaigns to build trust and reach
co-working environments
Innovating for MSMEs:
Customized Solutions Aligned with TAXPL’s Vision
Manufacturing (Machine Retail & Wholesale IT & Tech Startups
Parts)
Energy Monitoring Kiosks IoT-Enabled Smart Boards
Smart Load Balancer Plug-and-play kiosks to Integrated boards for
A device to optimize energy monitor and report energy centralized energy and
usage and reduce power consumption in real-time device management in office
waste in manufacturing units spaces
Use Case:
Use Case: Retail outlets aiming for Use Case:
Small-scale factories with transparency and cost Startups optimizing shared
variable energy demands savings workspaces and achieving
sustainability goals
Thank
You
