University of Pretoria Yearbook 2024
MPhil (Communication Management) Strategic
Communication Management (Coursework)
(07255245)
Department Business Management
Minimum duration of
1 year
study
Total credits 180
NQF level 09
Programme information
There will not be an intake of new students for each degree every year. It remains the students’ responsibility to
establish that the degree they wish to apply for, will indeed be offered.
Admission requirements
1. Relevant honours degree or relevant postgraduate diploma
2. A cumulative weighted average of at least 60% for the honours degree or postgraduate diploma
Additional requirements
Additional specialisation in Communication Management and/or Business Management and/or Marketing
Management will be advantageous.
Other programme-specific information
There are no electives and all modules must be passed.
Examinations and pass requirements
The pass mark for both a dissertation and a mini-dissertation is 50%. The provisions regarding pass requirements
for dissertations, contained in General Regulation G.12.2, apply mutatis mutandis to mini-dissertations. A pass
mark of at least 50% is required in the examination of each module.
Research information
The weight of the research article for publication contributes 50% towards the total requirements for the degree.
University of Pretoria Yearbook 2024 | [Link] | [Link] 14/12/2024 | Page 1 of 4
Curriculum: Final year
Core modules
Communication management theory 810 (KOB 810)
Module credits 25.00
NQF Level 09
Prerequisites No prerequisites.
Contact time Block: 5 per semester, 2 days per week
Language of tuition Module is presented in English
Department Business Management
Period of presentation Semester 1 or Semester 2
Strategic communication management 811 (KOB 811)
Module credits 25.00
NQF Level 09
Prerequisites No prerequisites.
Contact time Block: 5 per semester, 2 days per week
Language of tuition Module is presented in English
Department Business Management
Period of presentation Semester 1 or Semester 2
Research methodology 804 (NME 804)
Module credits 20.00
NQF Level 09
Prerequisites No prerequisites.
Contact time 1 lecture per week
Language of tuition Module is presented in English
Department Business Management
Period of presentation Semester 1
Module content
Strong emphasis on market research, quantification of the market but also a basis for academic publications and
a doctorate.
Strategic management 811 (OBS 811)
Module credits 20.00
NQF Level 09
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Prerequisites OBS 320 or equivalent and admission to relevant programme
Contact time 2 days of interactive simulation, 3 days of lectures
Language of tuition Module is presented in English
Department Business Management
Period of presentation Semester 1 or Semester 2
Module content
Key principles and concepts of strategy and strategic management; competitive strategy; emergent and
deliberate strategy; formulation of strategy; analysis of the external and internal environment; stakeholder
analysis; competitive advantage; shareholder value; strategy and performance; hyper-competition; corporate
and business level strategy. An advanced strategic management simulation that is online and interactive to
apply strategy principles, and to foster team collaboration.
Mini-dissertation: Research article 898 (OBS 898)
Module credits 90.00
NQF Level 09
Prerequisites NME 804.
Language of tuition Module is presented in English
Department Business Management
Period of presentation Year
Module content
This module equips the student to conduct independent research by executing a research project on a relevant
topic, of which the findings are reported in an academic article.
General Academic Regulations and Student Rules
The General Academic Regulations (G Regulations) and General Student Rules apply to all faculties and
registered students of the University, as well as all prospective students who have accepted an offer of a place at
the University of Pretoria. On registering for a programme, the student bears the responsibility of ensuring that
they familiarise themselves with the General Academic Regulations applicable to their registration, as well as the
relevant faculty-specific and programme-specific regulations and information as stipulated in the relevant
yearbook. Ignorance concerning these regulations will not be accepted as an excuse for any transgression, or
basis for an exception to any of the aforementioned regulations. The G Regulations are updated annually and
may be amended after the publication of this information.
Regulations, degree requirements and information
The faculty regulations, information on and requirements for the degrees published here are subject to change
and may be amended after the publication of this information.
University of Pretoria Yearbook 2024 | [Link] | [Link] 14/12/2024 | Page 3 of 4
University of Pretoria Programme Qualification Mix (PQM) verification project
The higher education sector has undergone an extensive alignment to the Higher Education Qualification Sub-
Framework (HEQSF) across all institutions in South Africa. In order to comply with the HEQSF, all institutions are
legally required to participate in a national initiative led by regulatory bodies such as the Department of Higher
Education and Training (DHET), the Council on Higher Education (CHE), and the South African Qualifications
Authority (SAQA). The University of Pretoria is presently engaged in an ongoing effort to align its qualifications
and programmes with the HEQSF criteria. Current and prospective students should take note that changes to UP
qualification and programme names, may occur as a result of the HEQSF initiative. Students are advised to
contact their faculties if they have any questions.
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