Professional Experience
Navaneeth Lead Campaign Manager
Indegene, Bangalore, karnataka | December 2023 – June 2024
Raghavan Led a team of marketing professionals to achieve campaign goals and deadlines,
providing guidance and support throughout the process
Analyzed campaign performance metrics and implemented optimizations to maximize
Lead Campaign Manger ROI and campaign effectiveness
Collaborated with cross-functional teams to ensure alignment on campaign objectives
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and messaging
9620793772
LinkedIn: Managed budget allocation and reporting for multiple campaigns simultaneously,
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ghavan/ Managed the creation of strategic deliverables such as Quarterly Business Reviews
(QBRs), Account Renewals, and Indegene perspectives on paid media strategies,
Results-oriented digital marketing including search, Display, and social ads
consultant with 10+ years of experience
Championed client-centric initiatives within the organization, fostering collaboration
in developing and executing successful
and driving the successful execution of client-focused strategies
marketing campaigns across various
platforms. Adept at leveraging data Provided regular performance reports and insights to senior management,
analytics and market research to drive highlighting key metrics and ROI analysis to demonstrate the effectiveness of
campaign strategies that effectively campaigns and inform future marketing strategies.
engage target audiences and exceed
client expectations. Proven track record of
Performance Marketing Manager
leading cross-functional teams, managing
TikTok, Bangalore, Karnataka | March 2020 - February 2023
budgets, and optimizing campaign
performance to deliver measurable
Managed $2mn/Bimonthly revenue by supporting 50+ key accounts in US/SEA Market
results. Skilled communicator and
across various verticals (FMCG, Gaming & E-com), by sharing optimization
problem-solver with a passion for
recommendations with Partner managers
innovation and staying ahead of industry
trends. Coordinate with Clients (Loreal, Maybelline) Account Management, Sales & Marketing,
and Product teams to identify and solve issues blocking advertiser performance
Creates and optimizes cross-channel audience strategies to get the optimal
Key Skills communication channel. Measures and reports campaign performance and compares
it to goals (ROI and KPIs)
Project Management Extend focus on learning plan frameworks to more markets; identify gaps in
Budgeting and Forecasting knowledge and opportunities for adoption, and T&Ls and expand the growth of
prioritized accounts
Media Planning
Investigate and work directly with product & engineering teams to help them
Media Mix and Strategy
troubleshoot client issues during a campaign
Data Analytics
Conduct regular business reviews and take a consultative, long-term approach to build
Account Management productive relationships with clients, in collaboration with sales team
Branding Create campaign measurement frameworks that are aligned with marketing KPIs and
Google Analytics ensure proper performance tracking
Crafted marketing plans and devised strategic communication approaches to promote
to a wider audience, to increase traffic, and support brand recognition
Managed conflict resolutions to help teams foster relationships and improve team
working capabilities.
Digital Marketing Manager
Global Media Insight, Dubai & Kochi, UAE -Kerala | April 2018 - January 2020
Planning and structuring campaigns in Search Ads 360 for optimal performance.
Hands-on expertise managing Amazon PPC campaigns, including Sponsored Products,
Sponsored Brands, and Sponsored Display, and reaching sales targets with lower
ACOS.
Demonstrate deep understanding of client goals in order to forecast budgets, create
campaign structures, and take complete ownership of multiple client accounts
Increase marketing efficiency by optimizing channels and campaigns for cost and
performance and managing both traffic and acquisition costs.
Manage business models of clients to create and implement a digital marketing
strategy to target the right audience with a defined market segmentation
Increase marketing efficiency by optimizing channels and campaigns across
Facebook,Google, DV360, Paid media buys & other programmatic / DSP platform,
Display Ads, GMP& Analytics
Plan and carry out A/B experiments to improve the primary optimizing metrics and the
customer experience.
Lead - Digital Marketing
IQuanti, Bangalore, Karnataka | November 2015 - February 2018
Use Google AdWords, Bing, Facebook, Yahoo Gemini, and other engines to develop and
optimize new accounts, campaigns, ad groups, and keywords to ensure ROI for all
clients
Manage and expand search engine marketing campaigns to meet client-defined goals
and strategic objectives. Helped to drive the strategy and overallbusiness plan for
auction media.
Manage and execute Amazon Marketing Service tools for India's top Brand Fossil
Creating media plan proposals by forecasting yearly and quarterly targets and KPIs.
Managing, optimizing, and expanding PPC campaigns to meet campaign goals and
strategic objectives on Google, SA360, Bing ads, Facebook, & Twitter.
Hands-on experience on different auction models & campaign types such as, DSP,
DSA, RLSA, Video & Engagement
Digital Media Analyst
HBJ Capital, Bangalore, Karnataka | November 2014 - November 2015
Monitor and administer web analytics dashboards, reports, and key reporting tools,
and point out key areas of importance in accordance
Provide recommendations and execute strategies for keyword opportunities, campaign
structuring, targeting, display network, and other facets of paid search by client goals
Extract insight from campaign data, identify relevant trends and provide well-
developedproactive recommendations to enhance and exceed overall client search
marketing goals and objectives
PPC Analyst
Dart Info Services Pvt. Ltd., Bangalore, Karnataka | July 2012 - June 2014
My Responsibilities include optimization and reporting of Ad campaigns and testing
of all Ad creatives for compliance with site specifications as well as functionality.
Conducted keyword research and analysis to identify high-performing keywords and
improve overall campaign performance.
Monitored campaign performance metrics on a regular basis, providing detailed
reports and recommendations for campaign improvements.
Education
Bachelor of Business Management in Commerce
St. Philomena's College, Mysore | July 2009 - May 2012
Certifications
Google Ads
Google | March 2023
Other Tools Used
Power BI, SEM rush, Amazon Ads, Google Ads Editor, Adobe Campaign Optimizer,
