Subject: Entrepreneurship
Grade Level: Grade 9
Objective: Plan a Business
Learning within and across curriculum:
- Within:
1) Mathematics - Understanding financial statements and calculations are crucial in
planning a business's budget and expenses.
2) Science - Studying market trends and consumer behavior can help in developing
products or services that cater to specific needs.
3) Social Studies - Learning about different economic systems and government
regulations can impact how a business operates.
- Across:
1) English - Developing effective communication skills for pitching business ideas
and creating marketing materials.
2) Technology and Livelihood Education (TLE) - Applying practical skills in product
development and business operations.
3) Values Education - Understanding ethical considerations and social responsibility
in business practices.
Review Motivation:
[Teaching Strategy: Role-Playing]
[Instructional Materials: None]
Engaging Activity 1 - Brainstorming business ideas with classmates
Engaging Activity 2 - Debates on the importance of entrepreneurship in society
Engaging Activity 3 - Real-life scenario analysis of successful businesses
Activity 1: Business Model Canvas Creation
[Teaching Strategy: Project-Based Learning]
Materials - Paper, markers, Business Model Canvas template
Significance - Students will learn to visualize and organize key aspects of a business
plan.
Instructions -
1) Introduce the Business Model Canvas components.
2) Divide students into groups to create a canvas for a business idea.
3) Present their canvas and explain their business model.
Rubric
- Completeness of Canvas - 15 pts.
- Clarity of Business Model - 10 pts.
- Creativity and Innovation - 10 pts.
Assessment Questions:
1) What are the main components of a Business Model Canvas?
2) How does a well-defined business model contribute to the success of a business?
3) Explain the importance of customer segments in a business model.
Activity 2: Marketing Plan Development
[Teaching Strategy: Cooperative Learning]
Materials - Laptops or tablets, internet access
Significance - Students will understand the importance of market research and
promotion strategies.
Instructions -
1) Research target market demographics and preferences.
2) Develop a marketing plan including pricing, distribution, and promotion strategies.
3) Present the plan to the class and receive feedback.
Rubric
- Market Research Quality - 15 pts.
- Marketing Strategy Effectiveness - 10 pts.
- Presentation Skills - 10 pts.
Assessment Questions:
1) Why is market research important in creating a successful marketing plan?
2) How can pricing strategies affect consumer behavior?
3) Discuss the role of promotion in increasing brand awareness.
Inclusive Activity 3: Elevator Pitch Practice
[Teaching Strategy: Experiential Learning]
Materials - None
Significance - Enhances students' communication skills and ability to pitch business
ideas concisely.
Instructions -
1) Students prepare a 1-minute elevator pitch for their business idea.
2) Pair up students to practice delivering and receiving feedback.
3) Rotate partners for multiple practice rounds.
Rubric
- Clarity of Pitch - 15 pts.
- Persuasiveness - 10 pts.
- Engagement with Audience - 10 pts.
Assessment Questions:
1) What are the key elements of a successful elevator pitch?
2) How can effective communication skills impact the success of a business pitch?
3) Discuss the importance of adaptability in delivering a pitch to different audiences.
ANALYSIS:
Activity 1 - Students displayed creativity and critical thinking in designing their
Business Model Canvas, with a clear understanding of key business components.
Activity 2 - Market research and marketing plan development showcased students'
ability to apply theoretical knowledge into practical strategies.
Activity 3 - Elevator pitch practice improved students' communication and
presentation skills in a real-world scenario.
ABSTRACTION:
The main point of planning a business is to integrate various aspects such as
finance, market research, and communication to create a successful venture.
Understanding these connections can lead to effective decision-making and growth
opportunities.
Supporting Material 1 - "The Lean Startup" by Eric Ries emphasizes the importance
of continuous innovation and customer feedback in business planning.
Supporting Material 2 - "Business Model Generation" by Alexander Osterwalder
provides insights into creating and refining business models for sustainable growth.
APPLICATION:
[Teaching Strategy: Problem-Based Learning]
Task 1 - Students will analyze a case study of a failed business and propose
strategies for improvement.
Task 2 - Students will conduct a SWOT analysis for a local business and suggest
ways to capitalize on strengths and opportunities.
ASSESSMENT:
[Teaching Strategy: Inquiry-Based Learning]
[Instructional Materials: Assessment rubrics]
Question 1 - Why is market research essential in developing a business plan?
Question 2 - How can a well-defined business model contribute to the long-term
success of a venture?
Question 3 - Discuss the ethical considerations that businesses should prioritize in
their operations.
H.O.T.S.:
Question 1 - Analyze a business's financial statements and propose
recommendations for cost-cutting measures. (Answer: Understanding financial
data can lead to strategic decision-making that optimizes business performance and
profitability.)
Question 2 - Evaluate the impact of changing market trends on a business's
product line and suggest adaptation strategies. (Answer: Adapting to market
dynamics ensures business relevance and competitive advantage.)
Question 3 - Compare and contrast different business models and justify the
most suitable approach for a startup. (Answer: Understanding the strengths and
weaknesses of various business models enables informed decision-making for
sustainable growth.)
Assignment:
1) Develop a business plan for a unique product or service, including financial
projections and marketing strategies.
2) Interview a local entrepreneur and create a case study highlighting their journey,
challenges faced, and key learnings for aspiring business owners.
