Here's a comprehensive SEO strategy for SunReform Energy:
Keyword Research:
1. Solar energy keywords:
- "solar panel installation"
- "renewable energy solutions"
- "solar energy company"
2. Location-based keywords:
- "solar energy [city/state]"
- "[city/state] solar panel installation"
3. Long-tail keywords:
- "residential solar panel installation"
- "commercial solar energy solutions"
On-Page Optimization:
1. Title Tags:
- "SunReform Energy - Solar Panel Installation Experts"
- "Renewable Energy Solutions for Homes and Businesses"
2. Meta Descriptions:
- "Get expert solar panel installation services from SunReform Energy.
Reduce energy bills and carbon footprint."
- "SunReform Energy offers renewable energy solutions for homes and
businesses. Contact us today!"
3. Header Tags:
- H1: "Solar Energy Solutions"
- H2: "Residential Solar Panel Installation"
- H3: "Commercial Solar Energy Solutions"
4. Content Optimization:
- Use keywords naturally throughout the content
- Use latent semantic indexing (LSI) keywords
- Optimize images with alt tags and descriptions
5. Internal Linking:
- Link to relevant pages (e.g., services, testimonials)
- Use descriptive anchor text
Technical Optimization:
1. Page Speed:
- Ensure page load time < 3 seconds
- Use tools like Google PageSpeed Insights
2. Mobile-Friendliness:
- Ensure responsive design
- Test using Google Mobile-Friendly Test
3. SSL Certificate:
- Install SSL certificate
- Ensure HTTPS protocol
4. XML Sitemap:
- Create and submit to Google Search Console
5. Robots.txt:
- Ensure proper configuration
Off-Page Optimization:
1. Local SEO:
- Claim and optimize Google My Business listing
- Build high-quality local citations
2. Link Building:
- Guest blogging
- Resource pages
- Industry partnerships
3. Social Media:
- Establish presence on relevant platforms
- Share content and engage with audience
4. Reviews:
- Encourage customers to leave reviews
- Monitor and respond to reviews
Content Marketing:
1. Blog:
- Create informative, keyword-rich content
- Publish regularly
2. Guest Blogging:
- Write guest posts for relevant sites
- Build backlinks
3. Infographics:
- Create visually appealing infographics
- Share on social media
4. Case Studies:
- Showcase successful projects
- Highlight benefits of solar energy
Analytics and Tracking:
1. Google Analytics:
- Track website traffic and behavior
- Monitor conversion rates
2. Google Search Console:
- Monitor search engine rankings
- Track keyword impressions
Budget Allocation:
1. Content Creation: 30%
2. Link Building: 20%
3. Local SEO: 20%
4. Technical Optimization: 15%
5. Analytics and Tracking: 15%
Timeline:
Quarter 1:
- Month 1-3: Keyword research, on-page
optimization, technical optimization
Quarter 2:
- Month 4-6: Content creation, link building,
local SEO
Quarter 3:
- Month 7-9: Continue content creation, link
building, local SEO
Quarter 4:
- Month 10-12: Analyze results, adjust strategy
