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Step-By-Step Qualitative Data Analysis Using NVivo 14

The document outlines a step-by-step guide for qualitative data analysis using NVivo 14, starting from data preparation to generating reports. It emphasizes organizing data, creating nodes for themes, coding responses, and exploring patterns through various analysis tools. Finally, it highlights the importance of visualizing data and interpreting findings for insightful analysis.

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NOEL NCUBE
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1K views2 pages

Step-By-Step Qualitative Data Analysis Using NVivo 14

The document outlines a step-by-step guide for qualitative data analysis using NVivo 14, starting from data preparation to generating reports. It emphasizes organizing data, creating nodes for themes, coding responses, and exploring patterns through various analysis tools. Finally, it highlights the importance of visualizing data and interpreting findings for insightful analysis.

Uploaded by

NOEL NCUBE
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Step-by-Step Qualitative Data Analysis Using NVivo 14

1. Prepare Your Data

 Review the dataset structure and clean it if necessary.


 Rename columns appropriately to ensure clarity (e.g., rename "Unnamed" columns to
meaningful labels).

2. Create a New Project in NVivo

 Open NVivo 14 and create a new project (e.g., "Makando Questionnaire Analysis").
 Import the Excel file into NVivo.

3. Organize and Review Data

 NVivo will detect the columns in your Excel sheet. Assign them as attributes or
codes:
o Demographic columns (e.g., Gender, Age Group) → Set as attributes.
o Text responses (e.g., "What influenced you to undertake this training?") →
Set as qualitative data for coding.

4. Create Nodes

 Nodes represent themes or topics. Create nodes for common themes in the dataset:
o E.g., Motivation, Challenges, Perceptions of Training, Recommendations,
etc.

5. Code the Data

 Read through the responses under each question.


 Highlight relevant text and assign it to appropriate nodes:
o E.g., A response like "I was motivated by a neighbor who studied at this
training" could be coded under Motivation → External Influence.

6. Categorize Attributes

 Assign demographic attributes (e.g., Gender, Age Group) to participants.


 This allows for cross-analysis (e.g., comparing responses by age or gender).

7. Explore Patterns and Relationships

 Use NVivo's analysis tools to identify patterns:


o Word Frequency Queries: Identify commonly used words in responses.
o Text Search Queries: Find occurrences of specific terms or concepts.
o Matrix Coding Queries: Cross-tabulate themes against demographic
attributes.
8. Visualize Data

 Create visualizations like:


o Word clouds for frequent terms.
o Charts to compare node coverage by demographic attributes.
o Models to illustrate relationships between themes.

9. Generate Reports

 Export coding reports or summary findings for specific questions or nodes.


 Use these reports to support your analysis or prepare presentations.

10. Interpret Findings

 Synthesize the coded data into key insights.


 Look for connections between themes and demographic attributes.

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