Subject : Digital and Social Media Marketing (DSMM) - 4539287
Department : MBA
Semester : 3rd
Question List
UNIT - 1
(1) What are the major differences between traditional and digital marketing?
(2) What is Digital Marketing? What are the Digital Marketing Strategies?
(3) Explain P-O-E-M framework in digital marketing strategy?
(4) How is India's digital marketing different from other parts of the world?
(5) What are the skills required in digital marketing?
(6) How will you prepare a digital marketing plan?
(7) What are the Info-graphics, implications for business & society?
(8) What is the Emergence of digital marketing as a tool
(9) What are the drivers of the new marketing environment?
(10) What are the different digital marketing models?
UNIT – 2
(11) What are the different types of display advertisement?
(12) Explain with examples the three-measurement metrics of display advertising -
ad impressions, clicks and CTR.
(13) What are the three important factors to be considered to improve the CTR?
(14) Explain the various buying models available in display advertising.
(15) What is 'programmatic display advertising'? Explain in detail.
(16) Highlight the difference between bidding model and reserved media
placement.
(17) Write a note on Analytical Tools.
(18) Write a note on YouTube advertising.
(19) Why to pay for the search advertisement?
(20) Explain following for search advertisement:
a. Ad Placement,
b. Ad Ranks
i. Basic Ad Auction Model
ii. The Ad Auction Model
iii. Why is AdRank Important?
(21) How to create Ad Campaign for Search Advertisement? Explain each step in
brief. Also explain Best Practices for Creating Effective Ads.
(22) Explain: Campaign Report Generation for Search Advertisement. OR Explain
Performance Reports for Search Ad
(23) What is Digital Marketing Mix? Explain in brief.
Prepared By
Dr. Milan Vachhani
(24) What is Internet Marketing and Digital Marketing? What are the Channels of
Internet Marketing?
(25) What is Internet marketing? What are the Opportunities and Challenges in
Internet Marketing?
(26) Write a Note on Digital Marketing Framework.
(27) What are the Impact of digital channels on IMC (Integrated Marketing
Communications)?
UNIT - 3
(28) How to Build a Successful Strategy for Social Medial Marketing?
(29) Write a note on Facebook Business.
(30) How to create Campaign in Facebook? OR
Explain the structure of a Facebook ad campaign.OR
Anatomy of an Ad Campaign
(31) Explain how the concept of custom audience in adverts are targeting works.
(32) Explain the Facebook bidding process.
(33) What are Facebook groups? How can they be used by businesses?
(34) Give details about Facebook insights and its importance.
(35) Explain the Facebook advert in detail. OR
Name any five types of adverts and explain their purpose with an example.OR
What are the advert delivery options available on Facebook? Explain.
(36) What are the Tools used in Facebook? OR
Explain Facebook AdManager, Power Editor and other designing tools.
(37) Why it is Important to have LinkedIn Presence? Explain LinkedIn Strategy in
detail. OR
Build a Robust Company Page on LinkedIn
(38) How to generate Sales Leads Using LinkedIn?
(39) What content strategy works for LinkedIn Marketing?
(40) Write a note on LinkedIn Analytics and Targeting.
(41) How is LinkedIn's Targeting Different from Facebook?
(42) Write a note on LinkedIn Ad Campaign.
(43) How twitter is different from other social media? What are the twitter building
blocks? OR
What are the advantages of Twitter over other social networking sites? What are
the twitter building blocks?
(44) What is the twitter content strategy? OR What are the best practices in the
content strategy for the Twitter platform?
(45) How are 'hashtags' different from 'mentions'?
(46) What is the use of twitter? OR When to use twitter?
(47) Write a note on twitter ads. OR Explain twitter ads campaign types, Targeting
audience options, twitter ads pricing and metrics.
(48) Write a note on twitter analytics.
(49) What are the Twitter Tools and Tips for Marketers?
(50) Write a note on Instagram Marketing.
(51) Write a note on SnapChat.
Prepared By
Dr. Milan Vachhani
UNIT - 4
(52) What is Mobile Marketing? Explain and differentiate between the different
types of mobile advertising models. What are the advantages of mobile
advertising?
(53) Explain the various text-based tools and voice-based tools available in mobile
marketing.
(54) Explain: Mobile Marketing Toolkit
(55) What is 'rich media'? What device functionalities can it leverage and how? Give an
example.
(56) What is a 'responsive website'? What are its advantages?
(57) What are the steps involved in mobile app marketing? OR What are the steps in
Campaign Development process of Mobile marketing? Also explain the Tracking of
Mobile Campaign (Mobile Analytics).
(58) What are 'location-based services'? Explain with an example.
(59) What are the features of Mobile marketing?
(60) What is Search Engine? How Search Engine works? Explain the concept of SEO.
(61) What are the phases of SEO?
(62) What is on-page SEO? How to perform on-page Optimization?
(63) What is off-page SEO? How will you do off-page optimisation?
(64) Explain the major differences between on-page and off-page optimisation?
(65) Why we need to maintain the SEO process? Explain SEO Tactics. OR Explain Black
Hat and White Hat SEO techniques with example.
(66) Why is social media so important in Search Engine Optimisation? (Refer Book –
Topic 10.5)
(67) Explain the importance of competitive analysis while doing SEO?
(68) What is Google Search Engine? What are the tools used for Search Enginer
Optimization?
(69) How to do the data collection for web analytics? OR Explain the Weblogs and
HTML tags.
(70) What are the key metrics in web analytics? OR Describe the key metrics
associated with business outcomes? OR Explain i) Behaviour Analysis, (ii)
Outcomes Analysis, and (iii) Experience Analysis (Refer Book – Topic 11.2)
(71) How to make web analytics actionable?
(72) Explain multi-channel attribution model with example.
(73) What the different types of tracking code for web analytics?
(74) What is Mobile Analytics and Universal Analytics?
(75) What are methods used for tracking competitive intelligence? OR What are the
sources for competitive intelligence? OR explain following methods that is used
for tracking competitive intelligence. Panel Based, ISP-Based Measurement,
Browser Toolbar, Benchmarking Data (Refer Book – Topic 11.9)
Prepared By
Dr. Milan Vachhani
(76) Listout competitive intelligence tools? (Ans: Compete, Quantcast, Similar web,
Google Analytics)
(77) Explain the different types of web analytics tools available? Differentiate between their
features. OR Some of the tools for web analytics are statcounter, crazyegg,
kissmetrics, Yahoo! web analytics, Google Analytics+, and web trends. Explain
difference between them.
Prepared By
Dr. Milan Vachhani
