REQUEST FOR PROPOSAL (RFP)

(ONLY THROUGH E- TENDERING MODE)

on

Engagement of an IT Firm for Developing

A.I enabled IT Platform for Market Information
and
Market Intelligence Project

E-Tender No: S-11017/01/2022-MRIN-MI (RFP)

Sponsored by
Directorate of Marketing & Inspection
(Agricultural Marketing Division)
Department of Agriculture & Farmers Welfare
Ministry of Agriculture & Farmers Welfare
GOVERNMENT OF INDIA

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 TABLE OF CONTENTS
1 Section-1
Letter of Invitation
2 Section-2
Information to Consultants
1 Definitions
2 Introduction
3 Clarification and amendments of RFP Doc
4 Conflict of Interest
5 Unfair Advantage
6 Proposal
7 Proposal validity
8 Preparation of Proposal
9 Taxes
10 Currency
11 Earnest Money Deposit (EMD)
12 Performance Guarantee
13 Documents to be enclosed with BID
14 Submission, Receipt and Opening of Proposal
15 Negotiations
16 Award of Contract
17 Confidentiality
18 Payment Terms
19 Arbitration Policy
20 Force Majeure
21 Progress Monitoring
Information to Consultants Part-II
Data Sheet
3 Section-3
Terms of Reference
1 Introduction
2 Objective
3 Contract period
4 Project broader scope and Phases
5 Details of Phases of Work
5.I Study of Global best practices and its implementation road map
5.II(a) Design & Implementation of Collaboration platform for production estimates
5.II(b) Design & Implementation of Market Information and Intelligence System
5.III Post Implementation and support system
6 Scope of work
Detailed Scope of Work

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 6.1 Data Collection tool
6.2 Integrations
6.3 Data analysis & Processing
6.4 Agril-Marketing Intelligence
6.5 Communications
6.6 Data Analytics
7 Role and Responsibility of the Bidder
8 8.1 Project Deliverables( Activity Time line)
8.2 Work Plan and ActivityMilestones
8.3 Snapshot of derivables for every phase
9 Payment terms and Schedule
10. Project Management Plan
10.1Non Functional Requirement
Assumptions and dependencies
10.3 Security Audit
10.4 Benefits of the Project
11 Earnest Money Deposit (EMD)
12 Security Deposit
13 Financial BID
14 General Provisions
15 Applicable Law Jurisdiction and dispute resolution
4 Section-4
Eligibility and Pre-qualification criteria
Minimum eligibility criteria
5 Section-5
List of Key positions whose CV & experience would be evaluated
Manpower and expert services needs of IT consultants
6 Section-6
BID evaluation criteria and selection procedure
Opening of BIDs
Single Bidder
BID evaluation
(a)Technical evaluation
4(b) Parameters for Technical Evaluation
Award of contract
Commencement of services
7 Section-7
Standard formats for Technical and Financial Proposal
Form-1
Letter of Proposal Submission
Form-2
Consultants Organization and Experience
Form-3

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 Comments and suggestions on the terms of References and counterpart Staff and
facilities to be provided the employer
Form-4
Description of Approach, Methodology and Work-plan for performing the Assignment /
Job
4.1 Compliance Sheet for Technical proposal
Form-5
Team Composition and Task assignment / Job
5.1 Team Composition and their availability
5.1.1 Team composition and Key-tasks
5.1.2 Information on team involvement in other engagements
Form-6
Curriculumvitae (CV) for proposed Professional Staff
Form-7
Staffing Schedule
Form-8
Work Schedule
Form-9 : A Contract Agrement will be singed as per the prescribed format approved by
DMI
Form-10
Information regarding conflicting activities and Declaration thereof
Form-11
E-Payment
Form-12
Statement of Deviations
APPENDIX - B
Performance Bank Guarantee
Form-13
Memorandum of Understanding for Joint Venture Agreement
Form-14
Proformae for giving Financial details
8 Section-8
Proposed Contract Terms
Schedule-I
Schedule-II
9 Section-9
Procedure Proposed to be followed for Mid-term review of the Progress of the Work
and review of the Final Project Work.
Annexure - A
Annexure - B
Annexure - C
List of Documents to be submitted with technical BID
Applicable Law Jurisdiction and Dispute Resolution

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 F. No. S-11017/01/2022-MRIN-MI (RFP)

Government of India
Directorate of Marketing & Inspection
Ministry of Agriculture & Farmers Welfare
Department of Agriculture & Farmers Welfare

DISCLAIMER

The information contained in the Request for Proposal (RFP) document or subsequently
provided to Applicants, whether verbally or in documentary or any other form by or on behalf
of the Government of India, Ministry of Agriculture & Farmers Welfare (MoA&FW)
(Department of Agriculture & Farmers Welfare) is provided to Applicants on the terms and
conditions set out in the RFP and such other terms and conditions subject to which such
information is provided.

The RFP is not an agreement and is neither an offer nor invitation by the Ministry of
Agriculture & Farmers Welfare (herein after, MoA&FW) to the prospective applicants or any
other person.

The purpose of this RFP is to provide interested parties with information that may be useful to
them in the formulation of their Proposals pursuant to this RFP.

Information provided in this RFP to the Applicants is on a wide range of matters, some of
which depends upon the interpretation of law. The information given is not an exhaustive
account of statutory requirements and should not be regarded as a complete or authoritative
statement of law. The Authority accepts no responsibility for the accuracy or otherwise for any
interpretation or opinion in the law expressed herein.

MoA&FW also accepts no liability of any nature whether resulting from negligence or
otherwise however caused arising from reliance of any applicant upon the statements
contained in this RFP. MoA&FW may in its absolute discretion, but without being under any
obligation to do so, update, amend or supplement the information, assessment or assumption
contained in this RFP.
The issue of the RFP does not imply that MoA&FW is bound to select any Applicant or to
appoint the Selected Applicant, as the case may be, for the consultancy and MoA&FW
reserves the right to reject all or any of the proposals without assigning any reasons
whatsoever.

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The applicant shall bear all its costs associated with or relating to the preparation and
submission of its Proposal including but not limited to preparation, copying, postage, delivery
fees, expenses associated with any demonstrations or presentations which may be required
by MoA&FW or any other costs incurred in connection with or relating to its Proposal. All such
costs and expenses will remain with the Applicant and MoA&FW shall not be liable in any
manner whatsoever for the same or for any other costs or other expenses incurred by an
applicant in preparation or submission of the proposal, regardless of the conduct or outcome
of the selection Process.

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 Section – 1

Letter of Invitation

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 F. No.S-11017/01/2022-MRIN-MI (RFP)
Government of India
Ministry of Agriculture and Farmers Welfare
Department of Agriculture and Farmers Welfare
Directorate of Marketing and Inspection
Head Office „A‟ Block, New Building, CGO Complex, NH- IV, Faridabad-121001.

Dated: 14.07.2022

To,
All interested and eligible IT Firms/Consultants/Institutions

Subject: Developing and Operationalization of an IT platform (AI-enabled) for Market

Information and Intelligence Project on Price Forecasting, Demand assessment and supply
chain mapping) - reg.

Dear Sir,

For and on behalf of the President of India, e-bids are invited in two
(Prequalification/Technical & Financial) bids system for the subject mentioned above by the
Directorate of Marketing & Inspection, Department of Agriculture and Farmers Welfare,
Ministry of Agriculture and Farmers Welfare, Head Office, Faridabad for engaging a reputed
and experienced IT Firm for developing and operationalizing a Decision Support System on
market information and intelligence (Price Forecasting, Demand Assessment & Supply chain
mapping & Developing an early warning system for major agricultural commodities). The
market intelligence system will help in analyzing fluctuations in price, demand and supply of
major agricultural commodities in the country. Interested parties may apply online and submit
their bids in the Gem portal.

In case your firm/Institution is interested in undertaking the above cited assignment

and fulfills the eligibility criteria, you are requested to apply in the prescribed proformae
contained in RFP document (Technical bid and Financial bid separately).

Agricultural Marketing Adviser

Directorate of Marketing & Inspection

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 Section – 2

Information to Consultant

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 Information to Consultant/ Firm
Part-1

1. Definitions:

(a) Employer or DMI means the Directorate of Marketing & Inspection an attached office
of Department of Agriculture and Farmers Welfare who has invited bids for
consultancy services with whom the selected Consultant signs the Contract for the
Services and to whom the selected consultant shall provide services as per the terms
and conditions and Terms of Reference (ToR) of the contract.

(b) “Consultant” means any entity or person or associations of persons, IT Consulting

Firm who have been shortlisted to submit their proposals that may provide or provides
the Services to the Employer under the Contract.

(c) “Contract” means the Contract signed by the Parties for this assignment

(d) “Project specific information” means such part of the Instructions to Consultants/IT
Firm used to reflect specific project and assignment conditions.

(e) “Day” means calendar day.

(f) “Government” means the Government of India

(g) “Instructions to Consultants” means the document which provides short-listed

Consultants/IT Firms with all information needed to prepare their proposals.

(h) “Personnel” means professionals and support staff provided by the Consultant and
assigned to perform the Services or any part thereof;

(i) “Proposal” means the Technical Proposal and the Financial Proposal.

(j) “RFP” means the Request for Proposal prepared by the Employer for the selection of
Consultants.

(k) “Assignment / job” means the work to be performed by the Consultant/ IT Firm
pursuant to the Contract.

(l) “Terms of Reference” (ToR) means the document included in the RFP as Section 5
which explains the objectives, scope of work, activities, tasks to be performed,
respective responsibilities of the Employer and the Consultant/IT Firm , and expected
results and deliverables of the Assignment/job.

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2. Introduction:

Agricultural Markets are influenced by the normal market forces of demand

and supply. To enhance the market efficiency for sale and purchase of agricultural
produce is influenced by the type and nature of market information available with the
market players. There are a number of Government organizations including private
sector is involved in collection and dissemination of market information in respect of
agricultural markets to the market users depending upon their need and requirements of
the market players. In addition to spot prices in the agricultural markets there is a urgent
need to have continuous and timely dissemination of market intelligence with special
reference to speculative prices , gluts in the markets , arrival pattern, production pattern.
This will not only help in making available day to day market prices but facilitate in
taking appropriate decisions by the farmers and other market players accordingly. It will
also facilitate also consumers to take buying decisions seeing the market sentiments
and behavior.
Keeping above points in view , it is now necessary to have a proper Market
information and market Intelligence system in place in addition to available spot prices.
DMI an attached office of DA&FW is intends to engage a Consulting Firm for developing
the IT Infrastructure /Platform, Hence the RFP proposal is envisaged to selection of an
IT Firm through competitive process.
Market information can play an extremely important role in promoting agricultural
development and small holder welfare. Agricultural market information system is
designated to collect, integrate process, store and disseminate information on the
situation and dynamics of agricultural markets to help in taking informed decisions for
agricultural production and marketing. Agri-marketing information is an important
function of agricultural marketing system, which facilitates marketing decisions,
regulates the competitive market process and simplifies marketing mechanism. An
effective market information system can help to enhance transparency, competitiveness
and the equitable sharing of benefits among key players in the marketing system,
reduce information asymmetries and improve market efficiency.
Different process layers for development of market information and intelligence
system shall include (a) Data collection/piping, (b) Data Storage (C) Data analysis and
processing (Presentation/ Dashboard). The data are to be sourced using API developed
for the purpose from the websites of different departments. The data to be collected
and processed for market information system shall include (a) Domestic data on
market arrivals and prices (wholesale) sourced from Agmarknet / e-NAM, wholesale and
retail prices from DoCA, commodity futures prices from Commodity exchanges, weather

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 information from IMD, export and import data from DGCIS, and other requisite
information. (b) International data including international prices, demand-supply
balance sheet and future prices. Other online/app based trade prices shall also be
included in future. The presentation of market information and intelligence will be
developed in the form of web based application dashboard. The dashboard shall be
programmed to display the selected commodity and market prices along with nearby
market prices for comparisons, price warnings for major producing states of the
selected commodity, weather information, export and import of selected commodity,
international price movement of selected commodity, etc. with the provision of price
forecasting.

Development of Artificial Intelligence enabled IT Platform for Market Information

and Market Intelligence System:
Use of Information Technology is helping in collection, collation and dissemination of
market information at appropriate time, place, and time and as per the requirements of
users quickly. Through this technology, any type of required information can be quickly
disseminated amongst the market users including farmers not only in the country but to
the international markets in one go. Directorate of Marketing & Inspection (DMI) an
attached office of Ministry of Agriculture and Farmers Welfare has been entrusted to
provide regular and timely market intelligence inputs in addition regular market
information to the users. It is therefore necessary to hire a IT Firm under the MRIN Sub
Scheme of ISAM to strengthen the existing system.
Use of machine learning and AI technology is rapidly increasing in agriculture, which is
efficient in monitoring the information to find solutions quickly. The use of AI in
agriculture helps to understand the data insights. The data analysis of historic values
offers a better comparison of the desired outcomes. The application of AI shall be useful
in price forecasts using ML tools for predictive analysis. Price is a function of demand
and supply. Both these factors play an important role in understanding of crop yield
response to various factors and arriving production estimates in real time basis. The
project shall also integrate production forecast in Market Intelligence platform.
2.1 Directorate of Marketing & Inspection an attached office of Department of Agriculture &
farmers Welfare wishes to engage services of a reputed IT Firm/agency for
Development of AI enabled platform for Market Information and Intelligence system
under (MRIN) sub-scheme of Integrated Scheme for Agricultural Marketing (ISAM).

2.2 The IT Firm/ Agency is broadly expected to develop :

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2.2.1 AI tool enabled IT platform for automation of agricultural commodities price forecast
and dissemination including speculative prices, weather conditions affecting crop production,
arrivals and dispatches etc. The broader areas of activities expected be attended by the IT
Firm is summarised below in box form)
2.2.2 Development of improved market information system and data warehouse

2.2.3 Short-run price forecast for identified commodities

2.2.4 Capacity building of Employer(DMI/ Marketing Division), project partners for

institutionalizing market intelligence system
2.2.5 Enabling the farmers and other stakeholders in agriculture to make better decisions
and better utilization of information by providing market information forecasts
2.2.6 Policy measures to the Government of India to contain fluctuations in commodity
Prices.
2.2.7 Mapping of agricultural commodities flows and market linkages.

 Production trend
 Climatic condition affecting the crops
 Arrival and dispatches data of agricultural commodities coming in the Market
 Speculative future Prices
 Information related to distress sales by small and marginal farmers on account of
available favourable market prices.
Quality aspects of agricultural commodities
 Govt support prices (MSP) data
 Export and input trends of different agricultural Commodities.
 Linkage with DGCIS data
 Retail prices from consumer affairs.
 Integration with e-NAM Vis-à-vis agricultural regulated markets (APMCs), Private
markets, Panchayat markets etc.
 Interphase with other Organisations for data.
 Data on production , productivity of different agricultural commodities covered under
RFP.
These can be taken from commodities exchanges operating in the country.

2.3 The date, time and address for submission of the proposal have been given in Part II of
the data Sheet.

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2.4 The Consultants are invited to submit their Proposal, for consultancy assignment/job
named in the Part II Data Sheet. The Proposal will be the basis for contract
negotiations and ultimately for a signed contract with the selected Consultant.

2.5 Consultant should familiarize themselves with local conditions and take them into
account in preparing their proposals. If any clarification is required on any
clause/condition of the RFP, the same may be forwarded within the prescribed time
period to the Employers‟ representative.

2.6 Consultant shall bear all costs associated with the preparation and submission of their
proposal and contract negotiation. The Employer is not bound to accept any proposal
and reserves the right to annul the selection process at any time prior to award of the
Contract without thereby incurring any liability to the Consultants.

3. Clarification and Amendment of RFP Document:

3.1 Consultants may request a clarification on any clause of the RFP document within the
timeframe indicated in the Part II Data Sheet. Any request for clarification must be
sent in writing or e-mail to the Employer‟s address indicated in the Part II Data Sheet.
The Employer will respond in writing or by e-mail [email protected] . , [email protected]

3.2 At any time before the submission of proposals, the Employer may amend the RFP by
issuing an addendum in writing or by announcing it through its website. The
addendum shall be binding on all consultants. Consultants shall acknowledge receipt
of all such amendments. To give the consultant reasonable time in which to take an
amendment into account in their proposals, the Employer may extend the deadline for
the submission of proposal.

4. Conflict of Interest:

4.1 The Employer requires that Consulting Firm provide professional, objective based and
impartial service and at all times hold the Employer‟s interests paramount, strictly
avoid conflicts with other assignment/jobs or their own corporate interest and act
without any consideration for future work.

4.2 Without limitation on the generality of the foregoing, consultant, and any of their
affiliates, shall be considered to have a conflict of interest and shall not be recruited,
under any of the circumstances set forth below:

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 Conflicting Activities: The consulting Firm or any of its affiliates selected to execute
the consulting assignment/job for this project shall be disqualified from subsequent
downstream supply of goods or works or services resulting from or directly related to
this project, if the consultancy or any it‟s affiliates is found indulged in any such
activities which may be termed as the conflicting activities by the employer.

Conflicting Assignment/job: A consultant (including its affiliates) shall not be hired

for any assignment/job that, by nature, may be in conflict with another assignment/job
of the consultant to be executed for the same or for another Employer.

4.3 Conflicting Relationships: A consultant that has a business or family relationship

with a member of the Employer‟s staff who is directly or indirectly involved in any part
of the project shall not be awarded the contract, unless the conflict stemming from this
relationship has been resolved in a manner acceptable to the Employer throughout
the selection process and the execution of the contract.
4.4 Consultants have an obligation to disclose any situation of actual or potential conflict
that impacts their capacity to serve the best interest of their Employer, or that may
reasonably be perceived as having this effect. Any such disclosure shall be made as
per the forms of technical proposal provided herewith. If the consultant fails to
disclose said situations and if the Employer comes to know about any such situation
at any time, it may lead to the disqualification of the consultant during bidding process
or the termination of its contract during execution of the assignment.

5. Unfair Advantage:

If the consulting Firm could derive a competitive advantage from having provided
consultancy assignment/job related to the assignment /job in question and which is
not defined as conflict of interest as per Para above, the Employer shall make
available to all consultants together with the RFP information that would in the respect
give such consultant any competitive advantage over competing consultants.

6 Proposal:

One consulting Firm shall submit only one proposal for this project. If the consulting
Firm submits or participates in more than one proposal, all such proposals shall be
disqualified.

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7. Proposal Validity:

Part II: Data Sheet indicates the desired validity of the consultants‟ proposals after the
submission date. During this period, consulting Firm shall maintain the availability of
technical staff submitted in the proposal and also the financial proposal unchanged. If
need arises; the Employer may request consultants to extend the validity period of
their proposals beyond the validity period of 90 days. Consultants who agree to such
extension shall confirm that they maintain the availability of the professional staff
nominated in the proposal and their financial proposal; consultants could submit new
staff replacement, which would be considered in the final evaluation for award of the
contract. Consulting Firm who do not agree have the right to refuse to extend the
validity of their proposals. Under such circumstance, the evaluation committee shall
not consider such proposal for evaluation.

8. Preparation of Proposal:

8.1 In preparing their proposal, consulting Firms are expected to examine in detail the
documents comprising the RFP. Material deficiencies in providing the information
requested may result in rejection of a proposal.

8.2 While preparing the Technical Proposal, consultants/firm must give particular attention
to the following:

a) The estimated number of professional staff months for the assignment/job as

shown in the Part II Data Sheet. However, the proposal shall be based on
number of professional staff months or budget estimated by the consultants.
While making the proposal, the consultant must ensure that he proposes the
minimum number and type of experts as sought by the Employer, failing which
the proposal shall be considered as non-responsive.

b) Alternative professional staff shall not be proposed and only one curriculum vita
(CV) may be submitted for each position mentioned.

8.3 Depending on the nature of the assignment/job, consultants are required to submit a
Technical Proposal (TP) in forms provided in Section -7.

Submission of the wrong type of Technical proposal will result in the proposal being
deemed non-responsive. The Technical Proposal shall provide the information
indicative in the following Para from (a) to (f) using the attached Forms (Section 7).

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Form 1 in Section–7 is a sample letter of technical proposal which is to be submitted
along with the technical proposal.

a) A brief description of the consulting Firm‟s organization will be provided in Form

-2 (Section-7). In the same form, the consultant will provide details of experience of
assignments which are similar to the proposed assignment/job as per the TOR.
Information should be provided only for those assignment/jobs for which the
consultant was legally contracted by an Employer as a corporation or as one of the
major firm/entity within a joint venture. Assignment/jobs completed by individual
professional staff working privately or through other consulting consultancy cannot be
claimed as the experience of the consultant, or that of the consultant‟s associates, but
can be claimed by the professional staff themselves in their individual CVs.
Consultants should substantiate the claimed experience along with the proposal and
must submit letter of award / copy of contract for all the assignments mentioned in the
proposal.

b) Comments and suggestions on the terms of Reference including workable

suggestions that could improve the quality /effectiveness of the assignment/job/
(Form-3 of Section 7)

c) A description of the approach, methodology and work plan for performing the
assignment/job covering the following: technical approach and methodology, work
plan, project organization and availability of experts, and transfer of
knowledge/training. Guidance on the content of this section of the Technical
Proposals is provided under Form -4 of Section 7. The work plan should be consistent
with the Work Schedule (Form -8 of Section 7) which will be shown in the form for the
timing of each activity.

d) The list of the proposed professional staff team by area of expertise, the position
that would be assigned to each staff team member and their tasks to be provided in
Form -5 of Section 7.

e) CVs of the professional staff signed by the staff themselves or by the authorized
representative of the Professional Staff (Form -6 of Section 7).

f) Estimates of staffing schedule should be given in Form-7 of Section 7. Work

scheduled need to be provided in Form-8 of section-7.Information relating to “conflict
of interest” should furnished in Form-10 of Section 7.

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 The Technical Proposal shall not include any financial information. A Technical
Proposal containing financial information may be declared non-responsive.

Financial Proposals: The Financial Proposal shall be prepared using the prescribed
Form-14 (Section 7). It shall list all costs associated with the assignment/job, including
(a) remuneration for staff and (b) reimbursable expenses, indicated in the Part II Data
Sheet. If appropriate, these costs should be broken down by activity. The financial
proposal shall be rejected summarily, if found not in the prescribed forms.

9. Taxes: – The consultant shall fully familiarize themselves about the applicable
domestic duties and taxes on amounts payable by the Employer under the contract.
All such duties and taxes must be included by the consultant in the financial proposal.

10. Currency:

Consultant shall express the price of their assignment/job in Indian Rupees (INR)
only.

11. Earnest Money Deposit (EMD):

11.1 Earnest Money Deposit

a) Bid must be accompanied by cost of Tender form (non-refundable) of INR

5,000/- (Rupees Five Thousand Only/-) by way of RTGS / NEFT inclusive of all
Taxes and an earnest money of Rs. 23,00,000/- (Rupees Twenty Three Lakh
Only/-) as per the provisons available on Gem. “Pay & Accounts Officer (Plant
Protection & Miscellaneous)”, payable at Faridabad in the technical bid or payment
can also be made through RTGS/NEFT in the following: -

Account No. : 30104398045 [in the name of PAO (PPM)

Bank : State Bank of India
State : Haryana
District & City : Faridabad
IFSC Code : SBIN0000734
MICR Code : 110002195
Brach Code : 000734

b) Proposals not accompanied by EMD shall be declared as non-responsive.

c) The EMD will be refunded to the all bidders after the selection process is over.
Conditional bids shall not be considered and will be rejected out-right.

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 d) EMD in respect of the successful bidder shall be retained until the Performance
Guarantee is deposited. No interest shall be payable by the Employer for the sum
Deposited as EMD.
e) Government Technical/ Educational institutes may be exempted for payment of
EMD and Performance Guarantee.

11.2 Forfeiture of EMD

The EMD shall be forfeited by the Employer in the following events:

a) If the proposal is withdrawn during the validity period or any extension agreed by
the consultant thereof.

b) If the proposal is varied or modified in a manner not acceptable to the Employer

after opening of proposal during the validity period or any extension thereof.

c) If the consultant tries to influence the evaluation process.

12. Performance Guarantee:

The selected consultant shall be required to furnish a Performance Bank Guarantee

equivalent to 5% of the contract value rounded off to the nearest thousand Indian
Rupees in the form of an unconditional and irrevocable Bank Guarantee from a
scheduled commercial Bank in India in favor of “Pay & Accounts Officer (Plant
Protection & Miscellaneous)”, payable at Faridabad for the period of contract with 60
days claim period beyond the completion of all contractual obligations. The Bank
guarantee must be submitted after award of contract but before signing of the
consultancy contract. The successful bidder has to renew the Bank guarantee on
same terms and conditions for the period up to contract including extension period, if
any. Performance Guarantee would be returned only after successful completion of
tasks assigned to them and only after adjusting/recovering any dues
recoverable/payable from/by the consultant on any account under the contract. On
submission of performance guarantee and after signing of the contract, EMD would be
returned.

13. Documents to be enclosed with BID:

1) Details of EMD submission

2) Letter of proposal submission (Form-1)
3) Consulting Firm‟s organization structure and experience (Form-2)
4) Comments and suggestions on the ToR (Form-3)

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 5) Description of Approach, Methodology and Work Plan (Form-4)
6) Team composition and Task assignment (Form-5)
7) Curriculum Vitae for Proposed professional staff (From-6)
8) Staffing Schedule (Form-7)
9) Work Schedule (Form-8)
10) Comments/ Modifications suggested on draft agreement (Form-9)
11) Information regarding conflicting activities and declaration thereof (Form-10)
12) Details for E Payment (Form-11)
13) Statement of Deviations (Form-12)
14) MoU for Joint Venture Agreement, (if applicable), along with relevant documents
(Form-13)
15) Proformae for giving Financial details (Form-14)
16) Audited Balance Sheet duly certified by Chartered Accountant
17) Self-attested copy of the organization‟s PAN/ TIN Number.
18) Self-attested copy of the company/firm/agency registration certificate.
14. Submission, Receipt and opening of Proposal:

The original proposal, both Technical and Financial shall contain no interlineations or
overwriting. Submission letters for both Technical and Financial Proposals should be
in the format of Forms 1 to 14 of Section 7 respectively. An authorized representative
of the consultants shall initial all pages of the original Technical and Financial
Proposals.
Technical Proposals will be opened on the date and time indicated in Part II Data
Sheet in the presence of the representatives of the consultants who wish to attend.

15. Negotiations:

Financial Negotiations: Negotiations, if considered necessary, shall be held only

with the consultant who obtains highest marks after combined evaluation of the
Technical and Financial Proposal. Under no circumstance, the financial negotiation
shall result into an increase in the price originally quoted by the consultant. Date and
Time for negotiation shall be communicated to the selected consultant.
Representatives conducting negotiations on behalf of the consultant must have the
written authority to negotiate and conclude the contract.

16. Award of Contract:

After completing negotiations the Employer shall issue a Letter of Intent to the
selected Consultant and promptly notify all other consultants who have submitted
proposals about the decision taken.

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 The consultant will sign the contract after fulfilling all the formalities/pre-conditions
(contract to be signed after the selection of consultant), within 7 days of issuance of
the letter of intent.

The consulting Firm is expected to commence the assignment/ job on the date
specified in the Part II Data Sheet.

17. Confidentiality:

Information relating to evaluation of proposals and recommendation concerning

awards shall not be disclosed to the consulting Firm who submitted the proposals or
to other persons not officially concerned with the process, until the publication of the
award of contract. The qualified bidders in the technical bid may attend the financial
bid opening meeting of the evaluation committee, if desired. The undue use by any
consultant of any information related to the process may result in the rejection of its
proposal and may be subject to the provisions of the Employer‟s antifraud and
corruption policy.

18. Payment Terms:

The terms of payment would be linked to the deliverables of the project, and are
specified in the other terms and conditions (refer Para-12 of Section- 3). Bidders are
required to submit their bank details in the proformae given in Form-11 to facilitate e-
payment vide RTGS/ NEFT, if any.
(i) The date of satisfactory completion of services shall be the date which the Client
accepts by issuing an appropriate certificate of satisfactory completion of services,
subject to such date being on or before the completion date given in Schedule I and
other terms and conditions of the Agreement.

(ii) The consideration payable by the Client to the Agency for satisfactory completion
of the service given in Schedule II which will be strictly adhered to and the Agency is
answerable to the Client for the amount paid at every stage.

(iii) If the terms of payment defined in Schedule II (Annexure-II) relate to phase-wise

progress of rendering the services, each such phase shall be deemed to have been
completed subject to such conditions, as contained therein, If any, on issue of a letter
acknowledging receipt, such letter being duly signed by an authority authorized on this
behalf by Client.

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19. Arbitration Policy:

In case of any dispute between the Client and the Agency arising out of or in relation
to the Agreement, the dispute shall be referred to arbitration of a sole arbitrator to be
appointed by the Secretary, Department of Agriculture, Cooperation & Farmers
Welfare, Ministry of Agriculture & Farmers Welfare, Government of India. The
Arbitration and Conciliation Act, 1996 shall be applicable to arbitration under this
clause. The award of the arbitrator shall be binding on the parties to the dispute
provided; however, any party aggrieved by such award may make a further reference
for setting aside or revision of the award to the Law Secretary or any other officer
when so authorized by the Law Secretary, whose decision shall bind the parties
finally and conclusively. The place of arbitration shall ordinarily be at New Delhi but
may be changed by the arbitrator for sufficient reasons. The Courts at Delhi shall
alone have jurisdiction in the matters.

20. Force Majeure:

(i) Force Majeure shall include un-predictable, un-foreseen, catastrophic and Natural
calamities or acts of God, beyond the control of both the parties and not brought
about at the instance of the Party claiming to be affected by such event or which, if
anticipated or foreseeable, could not be avoided or provided for and which has
caused the non-performance or delay in performance, such as earthquake, flood,
land slide, epidemic, drought, hail storm, high variation in temperature, fire, war,
curfew, riots, existing on or after the effective date of this agreement which prevent
totally or partially the fulfillment of the obligations of one or both the parties.

(ii) The party invoking Force Majeure shall provide to the other party confirmation of
the existence of facts constituting Force Majeure. Such evidence shall consist of a
statement of certificate of any Governmental Department or Agency. If such a
statement or certificate cannot reasonably be obtained, the party claiming Force
Majeure may, as a substitute therefore, make a notarial statement describing in detail
the facts claimed to constitute Force Majeure and the reasons, why such a certificate
or statement confirming the existence of such facts cannot reasonably be obtained.

(iii) During the period that the performance by one of the parties of its obligations
under this Agreement has been suspended by an event of Force Majeure, the other
party may likewise suspend the performance of all or part of its obligations
hereunder, except for payment of any amounts then already due and payable.

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 (iv) If the period of Force Majeure continue for more than six calendar months, either
party may terminate this Agreement without liability to the other party, except for
payments due as of the termination date, upon giving written notice and recovery of
advance payment including invoking of Bank Guarantee.

21. Progress Monitoring:

(i) Client shall have full rights to monitor the progress of services being rendered by
the Agency at all stages and to give suitable instructions and directions as deemed fit
by the Client within the purview of the RFP. The Agency shall implement such
modifications unconditionally.

(ii) Client shall have right at all times to enter the premises and work area of the
Agency / Firm for the purposes of inspection of the progress of the services.

(iii) If during the course of monitoring the work of the Agency, Client is satisfied that
the services being rendered are not to its complete satisfaction, then, Client shall
have the right to cancel the Agreement after giving a notice of 15 days and have the
work completed by any other body at the sole risk and cost to the Agency. This shall
be without prejudice to Client's right to call bank advance, invoke bank guarantee and
impose such recoveries, penalties and sanctions as it deems fit.
(iv) There should be mid-term reviews after each phase/as per the requirement of the
works assigned under the project. The Agency need have to take corrective action
as per the mid-term review.

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 Section 3

Terms of Reference

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Terms of Reference (ToR) for Development and Operationalization of A I tool enabled
IT Platform for the Market Information and Market Intelligence Project for Price
forecasting, Demand Assessment and supply chain mapping) under Integrated
Scheme for Agricultural Marketing (ISAM).

1. Intending bidders may submit their bids in the Government e-Marketplace with required
documents and proof of deposit of an interest free EMD of Rs. 23,00,000/- (Rupees
Twenty Three Lakh Only/- ) as available on GeM.

2. A "Tender Evaluation and Monitoring Committee" (TEC) has been constituted under the
chairmanship Joint Secretary (Marketing)-cum-AMA, with officials from DA&FW which
shall evaluate technical and financial bids submitted by the bidders and examines the
documents provided by the bidder vis-a-vis requirements specified in the tender
document.

3. On verification of all the documents submitted by bidders, the work supply order shall be
given to the selected bidder. The selected bidder will be required to sign a service
agreement with DMI and comply with other terms and conditions.

4. DMI reserves the right to accept or reject any or all applications without assigning any
reason thereof. The issue of this document does not in any way commit or otherwise
obliges DMI to proceed with all or any part of tender process. The EOI is not the subject of
any process of contract or any contractual obligations between DMI and prospective
Service Provider.

1. Introduction

(a). The Proposed Market Intelligence Project to be implemented by Department of

Agriculture and Farmers Welfare through its Agricultural Marketing Division and
through its attached office Directorate of Marketing & Inspection, with technical
support of lead knowledge partner ICAR-NIAP, shall hire an IT firm as consultant
for development of Artificial Intelligence tool enabled Decision Support System
Platform for automation of agricultural commodities price forecast, demand
projections and commodity flow mapping.
(b). Database Management Subsystem includes a database, relevant to price
forecast and demand projection and Database Management System (DBMS)
software, which collects the data from various sources, integrate the data in
desirable format and manages the database. Model Management Subsystem
includes a model base which contains econometrics as well as statistical and other
relevant models that provide AI based DSS with analytical capabilities. It also
includes a Model Base Management System (MBMS) that manages the model

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 base. The purpose of an MBMS is to convert the data from the DBMS into
information by applying models to it and should be capable of assisting the user in
model building. User Interface Subsystem covers all aspects of communication
between a user and different components of AI based DSS. These interfaces aid in
model building as well as interaction with the model, such as gaining insight and
recommendations from it. Knowledge Management Subsystem.
(c ) Once the information is identified, collected, and managed, it must be
transformed into knowledge. Since all knowledge is not relevant, some mechanism
must exist to filter the unnecessary and non-relevant knowledge. Various tools and
technologies that transform and filter the information/ knowledge for this phase of
the knowledge management process include Data Mining, OLAP, Machine
Learning, and Artificial Intelligence.

2. Objectives:
To assist the employer and the knowledge partner for developing a advanced
analytical decision support system for developing a national agricultural market
information and market intelligence system for the identified commodities with the
provision for price prediction, supply assessment and commodity flow mapping.
3. Contract period:
The contract period for the project is three years from the date of commencement
of the project. The project may extended as per the requirement up to five years
and the post project management may be taken care by the vendor as per the
requirement till alternate arrangements made.
4. Project Scope and Phases
Department intends to develop a Decision Support System (Dashboard) for
implementation of Market Intelligence (Price Forecasting, Demand Assessment and
commodity flow mapping of major Agricultural Produce) with a view to promote Farmer
Producers Organizations, agri-logistics, processing facilities and professional
management towards better value realization by farmers. Under the Project, it is
proposed that to set up a market intelligence network to collect and collate real time
data on demand and supply and price on both regional and seasonal basis to
moderate and check localized gluts of major agri crops.

A Decision Support System on comprehensive market information and intelligence

(Price and Demand Forecasting with commodity flow mapping & devising an early

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 warning system for major Agri commodities. The IT Firm shall design, develop, test,
implement and maintain the developed system.

Scope of work - The broad scopes of work of the project are:

1. To develop a real time marketing intelligence & early warning system on major
agri-commodities;
2. To aggregate the available data on price, demand and supply of agri-commodities
by using existing sources, validate them and collect primary information to fill gaps
and create a dashboard out of it;
3. To analyze the data and facilitate the knowledge partner to do a realistic
forecasting;
4. To assess the International Crop scenario of major agri-commodities including
Onion, Potato & Tomato.
5. The list of commodities to be covered are as under:
 Vegetables (Onion, Potato, Tomato (TOP crops)
 Oilseeds (Groundnut, Soybean, Mustard, Sesamum)
 Pulses (Moong, Urad, Tur, Chana, Lentil)
 Spices (Cumin, Coriander, Turmeric, Chilli)
 Paddy, Wheat & Maize
 More number of commodities may be supplemented as per the requirement.

5. Details of various phases of work for the project:

Four Phases of Work:
Phase Description Deliverable

Phase I Study of global best Study report, Project

practices, its implementation Management plan,
roadmap and expanding it to development approach and
other commodities like architecture document
animal products, dairy
products, poultry products,
fisheries etc.

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 Phase II(a) Integration with Software Requirement
collaboration platform for Specification document
Real time Production (SRS), Detailed Project
Estimates: to be undertaken Management plan, Test
from Real Time Information cases, Source Code
Portal to be implemented by
DES

Phase II(b) Design and Implementation Training, manuals,

of Market Information and
Intelligence System

Phase III Post implementation support Support Manual

and maintenance

These phases can overlap. If the commodities change in-process of the Market Intelligence
and Early Warning System( MIEWS) implementation, then the time frame will spill over. The
Phase 2(a) and Phase 2(b) would commence together at the beginning of the project and
would be executed in parallel. Once the stabilization of the Production Estimate Model is
accomplished, the input would flow into the Market Intelligence System for Pricing Estimation.

5.i. Phase I –Study of Global Best practices and its implementation roadmap

This is a very critical phase of the project and would ensure that best of global practices is
implemented in Indian context by regular study of best practices in terms of usage of
information, adoption of intelligence systems and technology advancements. The detailed set
of activities for this phase would include the following:
1. A dedicated team having experts in the areas of Agriculture (2 resources), IT (1 resource)
and Data Analytics (1 resource) would be conducting a detailed study of best practices
and generate an implementation roadmap based on the insights / international bodies.
2. A dedicated team having experts in the areas of Agriculture (2 resources), IT (1 resource)
and Data Analytics (1 resource) would be conducting a detailed study of best practices
and generate an implementation roadmap based on the insights / international bodies.
3. The team is expected to perform this study on a new country every quarter and submit a
detailed report based on that. This way the team would cover the best practices of seven
countries during entire course of this project.

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4. The team also needs to plan for site visits in 4 of the identified countries (indicatively USA,
Canada, Australia, UK) along with officials of Government of India/faculty of NIAP/ officers
of DMI, members of the Ministry. The travel expenses will be submitted by the bidder at
the time of travel and shall be sponsor by the department at the time of travel.
5. The project will also help build capacity within the Ministry. The officers will be able to avail
AI/ML related programs from various universities and get reimbursed for the same. The
Capacity Building exercise would need to be planned for various stakeholders such as:
a. Spice Boards
b. State Marketing Boards
c. State Agricultural Universities (10 universities)
d. DMI Officers (Expected number of officers to be trained is 100)
6. Communication Campaigns should be planned at the Ministry level, leveraging multiple
media such as Print, Television, etc. to conduct awareness programs for
stakeholders/farmers who would benefit from the proposed Market Intelligence System.
This activity would be conducted by the Ministry separately.

5.ii.(a). Phase II (a) – Design and Implementation of Collaboration platform for

Production Estimates
The detailed activities to be conducted as part of this phase are as follows:
1. Conduct As Is study of the current process, systems, data elements, current IT
infrastructure; prepare a detailed report post assessment of data and technology
considerations.
2. Conduct detailed analysis of requirements related to Production Estimate collaboration
platform. This would include ways of data inputs, integration, data entry modules and
requirements related to various reports and dashboards as needed to visualise information
related to production estimates. Multiple technology options such as APIs, Web Services,
File Based Integration, Web Scraping must be evaluated for enabling the data integration
3. Design and Implementation of data information integration for 8 crops under FASAL
Scheme, for which production estimation is organised by the Crops division. These crops
are Paddy, Jowar, Jute, Cotton, Groundnut, Sugarcane, Rapeseed, Mustard, Wheat &
Pulses.
4. Design and Implementation of Data Entry module to enter Production Estimates of 14
additional crops, for which the Production Forecast, organised by the Crops division, would
be incorporated in future. These crops are Onions, Tomato, Potato, Soybean, Sesamum,
Moong, Urad, Tur, Chana, Masoor, Cumin, Coriander, Turmeric &Chilli. The production
estimates of Tomato, Onion and Potato may be sourced from the CHAMAN (Coordinated

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 Horticulture Assessment and Management using Geo-informatics) project, Department of
Horticulture.
5. Design and Implementation of Reports and Dashboards as per the information
requirements of different stakeholders.
6. Design and Implementation of the process of ingestion and data processing for common
data elements (Common to Production and Market Intelligence) like Area, Yield, Weather,
Market Price and Satellite images. Production estimates use MSP prices as one of the
inputs, whereas price forecasts will use the prices provided by Agmarknet.
7. Training and Handholding of users to ensure adoption of new platform.
8. No analytics or statistical models would be developed as part of Phase I of the project. It
would only include loading of outcomes of production estimation models to the centralised
repository and make it accessible to users in the form of reports or dashboards.
9. Model testing and suitability of production estimates will be conducted by the FASAL
team/Crops Division. These estimates will be employed for price forecasting only after they
are stabilized. In the meanwhile, DES production data will be used.
10. The data variables that are part of the current models of production estimates are:
a. Economic factors
b. MSP
c. Input Fertilizer Price
d. Weather Variables - Monthly/Pre-Seasonal Rainfall, Temperature
e. Water/Reservoir Levels
f. Soil Moisture
g. Substitute Crops
h. Irrigated Area
Once the production estimates are stabilized in RTIS, they will be integrated with the MIEWS.
5.ii.(b). Phase II (b) – Design and Implementation of Market Information and Intelligence
System

The detailed activities to be conducted as part of this phase are as follows:

1. Conduct As-Is study of Market Intelligence function and create a detailed report on the
current practices, future developments and its implementation roadmap.
2. Perform a detailed requirement analysis on Market Intelligence System covering details of
stakeholder information needs, source data availability, public and web-based sources of
data and detailed requirements for Data Integration, Data Quality, Visualizations and
Advanced Analytics. This is to be done for the following list of commodities. More

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 commodities can be added to the list at additional efforts and cost as per the Change
Request.
a. Vegetables (Onion, Potato, Tomato)
b. Oil Seeds (Groundnut, Soybean, Mustard, Sesamum)
c. Pulses (Moong, Urad, Tur, Chana, Masoor)
d. Spices (Cumin, Coriander, Turmeric, Chilli)
e. Maize, wheat, Paddy
3. The price estimates for above commodities would be made available on a monthly basis
4. In the collaboration platform for Production Forecast, the existing forecasting models and
data sets will be used for the production estimates of oilseeds, pulses, vegetables and
spices. It would be critical to maintain a time gap of two seasons between the finalization
of the model and the publication of the model. This time is required to ensure that the
model is stabilized, and the team has confidence in the forecasts.
5. Design and implementation of Data Integration Module covering techniques such as
APIs, file-based integration from multiple sources. The data will be integrated in two steps.
 Step I: Area (DES), Weather (IMD), Market Price (Agmarknet), Export/Import
(DGCIS)
 Step II: Satellite Data, Market to Market Movement, DOCA, WPI.
6. The data parameters common to both Production and Market Intelligence are Area, Yield,
Weather, Market Price and Satellite images. Production Estimates use MSP prices as
input, whereas Price Forecasts will use the prices provided by Agmarknet.
7. Various data sources are given below:

Source of Expected
Data Parameter
Data Frequency
Area, Production, Yield DES
Wholesale and Weekly retail prices DES
Farm harvest prices DES Once a Year
Wholesale Price Index data
DGCIS – Import / Export DGCIS
Minimum Support Price
Market Pricing data Agmarknet
Wholesale and Retail Prices DOCA
Buffer stock influence on pricing
Market to market Price movement
Crop health data

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 The production forecasting (four stages), spread across two years will be required for
testing of market information and intelligence platform. First, in the middle of September,
the second in January, the third towards the end of March and the fourth by the end of
May. Once the Forecasting Model is ready, then Production Forecasting will come and fit
with Pricing, past data will come from DES. Production and Productivity will be fed from
DES now, and post the Production Forecast model being stabilized, data would come from
the model.
8. Design and Implement the Data Quality solution post gauging the analytics worthiness of
the data elements; recommend suitable Data Quality interventions.
9. Design and Implementation of the Business Intelligence &Visualization solution.
10. Implementation of the Advance Analytics Solution having the capabilities of Machine
Learning, Statistical Modelling, Predictive & Prescriptive analytics – Yield prediction,
market intelligence system, demand side forecasting and pattern detection.
11. Testing and deployment of Advance Analytics solution
12. Dictionary creation and content categorization for unstructured data analysis. The
unstructured data modelling & sentiment analysis would focus on the pre-processing &
data wrangling of the unstructured data and incorporate machine learning algorithms for
gauging the sentiments.
13. Training and Hand holding of users to ensure adoption of new platform

5.(iii). Phase III – Post implementation Support and Maintenance

The detailed activities to be conducted as part of this phase are:

1. Provide post implementation operational support for Production Estimate Collaboration

Platform and Market Intelligence Platform till end of the project (i.e. end of month 21 as
per the proposed schedule)
2. Production Estimate Collaboration Platform: The implementation phase would require 6
months, and the post implementation phase would be provided for 15 months.
3. Market Intelligence Platform: The implementation phase would require 15 months, and
the post implementation phase would be provided for 6 months.
4. Capacity building through user trainings and create a culture of data driven decisions.

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The diagram below illustrates the project phases as described above:

Figure 1. View of Data Integration Requirements

6. Detailed Scope of Work:

The Scope of Work for this project is divided into six modules based on the distinct
functionalities to be performed. The modules are as follows:
i. Data Collection Tool
ii. Integrations
iii. Data Analysis and Processing
iv. Agri Market Intelligence
v. Enterprise Communications
vi. Data Analytics

 To provide agri-commodity price forecasts in the different stages of crops i.e., Pre-
sowing, Harvesting etc.
 To ensure the availability of agri-market intelligence to all stakeholders including
policy makers.

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  To develop an early warning system on major agri-commodities.
 To provide the information about high price markets to producers.
 To improve the quality of dissemination by market intelligence to the stakeholders.
 To increase the capacity to absorb and use market intelligence by all stakeholders.
 To develop commodity market outlook for agri-commodities across states.
 To understand the demand of the commodity in the international markets.
 To assess the International Crop scenario of major agri-commodities including Onion,
Potato & Tomato.

The information from line departments which contains the digitized data can be integrated
through the integration channel and if department doesn‟t have digitized data, then the
information will be collected from different departments through web applications or mobile
applications by developing an application using the data collection tools. The data can be in
any formats like images, videos, textual data or numerical data will be processed using the
data processing tools and analyzed over the business use cases. Exploratory data analysis is
an approach of analyzing data sets to summarize their main characteristics, often using
statistical graphics and other data visualization methods. A statistical model can be used or
not, but primarily EDA is for seeing what the data can tell us beyond the formal modelling or
hypothesis testing task. Based on the pre-processed data, modelling will be performed on
data frames and will fine tune the model by iterating the process.

6.1 Data Collection Tool

Data collection Tool should be a No Code Builder to develop the proforma or to develop
the applications to collection information from the various departments. No code
Application Builder or No code Platform should have following components for ease of
develop, API Consumer, API Building, SQL generator and consumer, scheduler,
Integration tool, machine learning components to quick check or to prototype requirement.

• To ensure the availability of the data from line departments of each state.
• To collect the information in homogenous format.
• To capable to develop any format of data with ease
• To capable to capture different data formats like text, images, videos, Geolocations etc.,
• To capable to validate the information at the time of entry
• To ensure the availability of the app for entry from different channels like web, mobile
applications etc.
• To capable to edit the data entered by the departments in case of any modifications

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• To have all standard controls such as text box, radio box, selection, phone, email, large
input etc.
• To comprise control level validations, such as not null, mandatory, maximum length
• To provide an option to enter frequency of data to be fed.
• To comprise auto calculation feature on the controls wherever it is feasible.
• To provide an option to configure/change the position of controls
• To provide an option to enter default value for the controls.
• To enable the visibility of the control based on other controls on application.
• To provide an option to change the font and its properties of the labels
• To contain dynamic controls, where the user needs to save for the further use.
• To contain to consume web services or any data services from the private systems
• To contain an option to redirect to the external applications
• To contain an option to open the web forms
• To enable the offline or online mode transactions configuration to the user‟s choice.
• To provide an option to save data in offline mode and send the data at online mode
• To enable the Geo information System controls
• To have the capabilities to authentication and identification the user
• To have the capability to generate Barcode and also consume Barcode
• To have the capabilities to identify the user by identification such as facial recognition
system
• To have the capability to create machine learning models
To provide the ease of using without much technical knowledge to build a vast range of
forms. Some of the advanced features do require technical knowledge. Data collection
Tool should contain the following functionalities:

• To provide a mobile interface which is native of Operation System and it should support
all major mobile phones.
• To have easy navigation to the user to understand the layouts, controls, services and
other sections, onto which user place the form elements. It should ease the user to
concentrate on the format of the data, user needs to capture not the pesky details
• To support common data types for validation and user interface controls, as well as the
GPS and pictures. It should also let the user to import their own schema and use the
imported types.
• To have the capability to configure the look of the form at the time of building the form.
And the form the user builds with app Builder automatically produces good looking
form.

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• To have Expert Mode functionalities, for the expert‟s builder let user-built form
communicate to the other systems with its built-in web services editor, and advanced
form should achieve by sourcing the database of the organization
• To provide the option to configure the solution in online or offline mode.

6.2. Integrations:

The need for application integration stems from the need to move data between
applications. This includes transferring data from one application to another in a
scheduled, ongoing way, or for moving data once from a legacy system into new system.

With application integration, you can enter data once and connect it to multiple
applications instead of having to enter it as many times as you have applications. When
you add new data into an application that has been integrated with other applications, the
data will be automatically distributed throughout the connected applications. This reduces
human error, the need for manual intervention, and overall ensures consistency across
platforms.
The integrations are typically done with the use of APIs. An API (application programming
interface) is a package of functions or rules that allow a user to reference and interact with
parts of an application for their own purposes. This allows for control and flexibility for the
end user while allowing the original creators to maintain their application without
interference.
 To have the capability of interoperability
 To provide an option to configure the external system or other data sources.
 To have the capability to authenticate the data source even at the runtime.
 To provide the option to select the data elements to the other data sources.
 To use a secure protocol of transferring the data.
 To follow the standard techniques of data integration.
 To bring data together from several separate systems, creating a version of the
consolidated data in one data store.
 To reduce the number of data storage locations. Extract, transform, and load (ETL)
technology supports data consolidation.
 ETL pulls data from sources, transforms it into an understandable format, and then
transfers it to other sources of the database.
 The ETL process cleans, filters, and transforms data, and then applies business
rules before data populates the new source.
 To use of applications to copy data from one location to another.

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  It is event-driven and can be done synchronously or asynchronously.
 Most synchronous data propagation supports a two-way data exchange between
the source and the target.
 To have the capability to transfers large amounts of data between databases,
instead of applications.
 To have the capability to use cloud which is data virtualization.
 To use an interface to provide a near real-time, unified view of data from disparate
sources with different data models.
 Responsibility of Integrations with the legacy systems using pluggins.
 Marketing division / DMI will facilitate, identify and nominate Nodal coordinators for
Data points for integration.
 The Cloud services, applications, APIs and Data should be physically hosted at
Data Center within India as per the GOI Policy.
6.3 Data Analysis and Processing:

Data Cleansing:

Data cleansing shall be a critical component of the framework. It shall be performed

on the historical data of Agriculture and their allied sector and shall also be an ongoing
activity throughout the assignment in order to maintain the data sanity of the data
sources. Two major activities are envisaged under the data cleansing component:

Data duplication:

Deduplication of data especially in the Composite Application Forms database shall

be required to be performed. Also, Market Intelligence plans to integrate its portal with
other government departments. The selected bidder shall also be required to perform
the deduplication of data on the information received from other departments.
Data Sanitization:
The selected bidder shall perform tool-based identification of outliers and records with
missing data in the database. The same shall be flagged to Market Intelligence for
further action.

6.4 Agri-marketing Intelligence

Exploratory Data Analysis

Exploratory data analysis is an approach of analyzing data sets to summarize their
main characteristics, often using statistical graphics and other data visualization

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 methods. A statistical model can be used or not, but primarily EDA is for seeing what
the data can tell us beyond the formal modelling or hypothesis testing task. Based on
the pre-processed data, modelling will be performed on data frames and will fine tune
the model by iterating the process.

Predictive Analytics
A framework for predictive analytics shall need to be put in place by the selected
bidder. Some of the sample use cases envisaged for predictive analytics are listed
below:
 Predict the services that may be required on weather forecasting on data that is
analyzed
 Predict the services for production forecasting on the area of cultivation for
each commodity
 Predict the services for market price forecasting on the commodities.
The bidder shall suggest other suitable cases for predictive analytics post reviewing
and analyzing the data collated by PMU.
Semantic Analytics
The selected bidder shall be required to conduct analysis of plain text information in
order to extract meaningful insights. The two data sources for this information are as
follows:
i. News provided by the National Media and traversing the articles of the various
states.
ii. Information from National and International trusted agencies and market
researching sites.
iii. Social media analytics and sentiment analytics related to Agril used Key-words
(Price sentiments, Market Sentiments, Production sentiments and MSP etc.)
Modelling

• To perform a detailed requirement analysis on Market Intelligent System Covering

details of the stakeholder‟s information needs, source data availability, public and
web-based sources of Advanced Analytics.
• The price estimates for above commodities would be made available on seasonal
basis.
• The model has to perform on data parameters common to both production and
market Intelligence are Area, Yield, Weather, Market Price and Satellite Images etc.
• Product Estimates use MSP prices as input, where the price forecasts will use the
prices provided by Agriculture Marketing Department.
• Implementation of the AI/ML models which will best fit for the platform.

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6.5 Communications

The selected bidder should provide an enterprise communication system, to

dissemination of information/data to the producer or other stakeholders. Information
dissemination will play a vital role in terms of educating the producers on following
things:
• About the prices of the commodities in pre-sowing stage
• Information about high price markets to producers.
• Outlook for commodities across states.
• Demand of the commodity in the international markets
• MSPs on each commodity
To communicate the information to all the stake holder, the communication tool shall
Comprise with:
a. The system should have a feature of distributing the information to the concerned
users using the communication module. It involves the flow of information from
the sender to the receiver.
b. It can also be taken as the process sharing messages, opinions and views
stakeholders of the System.
c. Any officials at any level can communicate effectively to their concerned users to
implement the plans and policies.
d. The system involves the transmission of text and multimedia format messages at
any level of the department organization level with the help of a communication
channel.
e. The System should a capability to auto transmission of the message based on the
data or the information holds by the PMU or any concern team. A multimedia
format message is majorly photos, videos, geographical information, documents
or any information other than text message.
f. The system should provide the process of communication in Push Notifications
and SMS etc. and the information can be sharable by sender in groups or
individuals or individual level filter based.
g. The system should be able to step up groups and communicate the group details
to specific designation wise, department wise, location wise using structured
employee directory and also to a specified group which can be created with
different set of users.
h. The system should be able to provide a good-looking dashboard to configure the
various options at the admin level and it would able to monitor the success rate of
message transfers.

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 i. It should be capable of addressing the failure message sent by the sender and
should monitor the system.
j. The system should be able to provide the end-to-end encryption messaging
solution to ensure the security of the message in the situations likely,
Confidentiality (where it ensure that only the indented recipients are reading the
information), Authenticity (where it ensures the identity of the people the sender
communicating with).
k. The System should ensure,
• Scalability in volume of information transfer and also in recipients‟ volumes
• Durability of the communication module
• Flexibility of the communication module

6.6 Data Analytics

Design & Implementation of Analytics Framework

The proposed analytics framework shall be a multi-level role-based access system.

Implementation of the Advance Analytics Solution having the capabilities of Machine
Learning, Statistical Modelling, Predictive & Prescriptive analytics – Yield prediction,
market intelligence system, demand side forecasting and pattern detection.
Implementation partner shall integrate login of the analytics framework with Market
Intelligent web portal authentication framework. After login, the users should be able to
generate reports and access dashboard with required information. User dashboard
should be customizable to add or remove the analytics information the user would like to
access such as:
• All information available on the dashboard relevant login
• Relevant summary reports
• Analytics against various attributes
• All this information must be available in reportable and shareable format
The frameworks shall consist of the following:
a. Data Visualization:
Data visualization would consist of the data representation activities that would need to
be performed by the selected bidder. Following activities are envisaged under this
component:
i. Weekly/Monthly supply & demand balance sheets for each of the crops for the whole
year.
ii. Mapping crop production and consumption areas into grids that show surplus and
deficit areas on real time basis, uses, stock position, etc.

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 iii. Standard reporting templates which shall be provided by PMU Team. This shall be
static reports that would need to be generated periodically through the system.

b. Automation:
The selected bidder shall be required to implement Automation for system by building
an automated rule builder system for email notification-based communication to the
producer and other stakeholders.

Data access and visualization has to be restricted based on authorized a based-on user
roles and Data Privacy has to be maintained.

c. Architecting Services for Website Profiling and Performance Enhancements:

The selected bidder shall also be required to implement systems and provide
recommendation report for re-architecting website for performance enhancement of the
current web portal by providing technology component changes or addition based on
the new technologies available per global standards.

The above information should be available on a real time basis on a dedicated web site
which will be owned and hosted by DMI. The web site should have user friendly
interface that displays current situation and allows information to be accessed about
specific regions. The web site should also be accessible from mobile phones using
responsive user interphase.

7. Role and Responsibilities of the Bidder:

Performance of the complete application to be responsibility of the bidder (IT firm)
based on the industry best practices.

External Consulting Agency

1. The IT Firm/consultant will integrate data with the production estimate collaboration
platform.
2. For price forecasts, the consultant will work under the guidance knowledge partner
NIAP (Professors and researchers).
a. Data Collection, Data Cleansing, Integration
b. Software Design
c. APIs Pull/Push, Excel, etc.
d. Hadoop/Big Data
e. Data Pipeline / Data Preparation
f. AI Platform for Market Information and Intelligence System

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 3. Research Support
4. Interaction with various external and Min of Agriculture stakeholders, Support in day to
day activities
5. Enable implementation of Empowered Committee strategic direction and guidance
6. Prepare reports for Secretary Agriculture and other needs of the Ministry
7. Continued enablement of stakeholder groups shall be provided through Trainings &
Workshops with following documentation as deliverables:
 Training Document;
 Portal documentation;
 Training videos showing step-wise flows;
 System Architecture;
 Database design;
 Source code;
 Taxonomy and meta-data information;
 Analytical models and their documentation (Natural Language, Information
Extraction, etc.);
 Related username and passwords to the system; and
Maintenance Schedule.

8. Project Deliverable:
8.1 Activity Timelines

Sep-22 Apr-23 Apr-24

April to
to to to June 2025
Activity
Mar-23 Mar-24 Mar-25
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
Establishing linkages
among partners and Project
launch

Collection, cleaning,
compilation and sharing of
price, market arrival data for
select markets, Data
Warehouse Development

All other related data e.g.,

rainfall, trade
Mapping and monitoring of
commodity flow

Monitoring of selected
markets

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International Training for
ICAR Scientists and DMI
Officers

Review of supply and

demand projection annually

Price forecasts for the year

based on historical data,
pre-sowing and pre-harvest
Forecast scenario and
sharing forecast with
Market Division
Development of market
information & intelligence
system and its refinement
Handholding with IT
consulting firm for
developing market
information system, and
automation platform for
forecasting and intelligence
Final workshop and
planning for next phase

8.2 Work Plan and Activity Milestones for the Project: Deliverables
Year Deliverables
Empowered Cell, Project Management Unit, Database design, Development of
2022-23
Market information system
Commodity market intelligence report format, Database for price forecast,
2023-24 Platform for database, Capacity development, AI tool enabled market
intelligence platform, Revised demand projections, Commodity flow mapping,
Capacity development, Revised demand projections, Seasonal price forecasts,

2024-25 AI based National Agricultural Market Intelligence System and handing over to
Marketing Division

The Proposed Market Intelligence Project to be implemented by Department of Agriculture

and Farmers Welfare through its Agricultural Marketing Division and its attached office
Directorate of Marketing & Inspection, with technical support of knowledge partner ICAR-
NIAP, shall hire an IT firm as consultant for development of Artificial Intelligence tool enabled

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Decision Support System Platform for automation of agricultural commodities price forecast,
demand projections and commodity flow mapping.

8.3:Snapshot of deliverables for every phase

Deliverables
Phase I
• Project Plan
• As-Is-study Report
• Study of Global Best Practices and preparation of implementation road map
• Initial Data Quality report with the best practices and activities
• Report on Data Integration & Data Quality Solution Document
• Report on Visualization & BI solution Document
• Report on the Advance Analytics solution Document
• Functional, Logical & the Technical diagram of the entire solution Architecture
• Detailed implementation plan
• ETL process workflow
• Word products include codes, outputs, reports, logs.
• Data marts.
• Data Quality report.
Phase II A
• Codes, workflows, outputs.
• Aggregated tables and data marts.
• Dashboards and visualization reports.
• Report on the bugs – Data management & Business Intelligence Solution
• Work products include modified codes, reports and logs post the bug fixation.
• Report on the documented modified fixes in terms of the outcomes / outputs.

• Data Integration & Data Quality design report on the incremental data.
• Preliminary Data Assessment Report
Phase II B
• Codes, reports, outputs.
• Data Enrichment & Variable Selection Report
• Workflow of models for all the approaches.
• Documentation of the model outputs and modelling process flow.
• Word Product includes codes, workflow diagram, logs, outputs
• Generated statistics for different models
• Document/ report on the model outcomes and performance assessment.
• Generated statistics post stress testing & cross validation.
• Report on the bugs (if any)– Advance analytics solution.
• Work products include modified codes, reports and logs post the bug fixation.
• Report on the documented modified fixes in terms of the outcomes / outputs (post bug
fixation).
• Word products include codes, workflow diagrams, outputs, logs.
• Reference dictionary and word clouds.
• Report / Documentation of the machine learning models and outcomes.
• Generate statistics of the outcomes/ accuracy post implementation of the machine learning
models.
• Report on the bugs (if any)– Sentiment analysis solution.

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 • Work products include modified codes, reports and logs post the bug fixation.
• Report on the documented modified fixes in terms of the outcomes / outputs (post bug fixation).
• Documentation/ Report of any bugs
• Modified test code post bug fixation
• Workflowdiagram post customization
• Training
documents/ manuals
• Workshops and training sessions for multiple user groups.
8.4 Activity Plan

9.Payment Schedule:

Project phases and schedule:

Various phases and milestone-based payment schedule based on sign-off of the

deliverables as per each phase:

Description Duration in Months % Payment

Project Start – Phase I - Study report and 4 months 20%

project management plan

Phase II(a) – Integration with collaboration 8 months 20%

platform for Real time production estimates

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Phase II(b) – Implementation of Market 8 months 20%
Information and Intelligence System

Milestone – UAT, training, workshops 4 months 10%

complete

Support – Phase 1 completion 6 months 10%

Support – Phase 2 completion 6 months 10%

Final Project Sign-off 10%

10 Project Management Plan

Project Management and Coordination

 Periodic updates to the Authority on project progress and development. Standard

Operating Procedures (SOPs) should be prepared for all processes in consultation
with DMI and updated with new information and learning. In the event of a conflict in
any protocols and procedures, the final decision shall rest with the Authority.
 Continued maintenance of the monitoring dashboard to track progress on various
aspects of the project. Incorporate additional metrics to the dashboard as required
Contract Monitoring

 Monitor and ensure compliance of the Contract. A detailed format will be developed
for monitoring the compliance of the provisions of the Contract. The payment to the
Consultant will be examined and submitted to the Authority in a timely manner and all
other obligations of the Consultant under the Contract would be monitored
Platform Development and Usability

 Ensure that all features of the Contract are implemented and maintained per the
service level agreement in the Contract.
 Coordinate testing of the features and the platform by focus user group and conduct
activities such as hackathon and “Bug bounty” to discover any bugs or errors.
 Manage and support prioritization of feedback from different sources on platform
usability and interface.
 Maintain a log of usability issues, feedback by priority and severity levels and assist
the technology consultant in resolving them.

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  Ensure the user experience matches the best international standards through
approaches such as design thinking workshops and proactive usage and usability
monitoring
 Generate monthly reports on site analytics, identify avenues to
improve customer satisfaction and user engagement.

10.1 Non-Functional Requirements

 Reliable 24/7 hosting with automated website backup.
 Cross-browser compatibility and Responsive web design across web interfaces, mobiles,
and tablets (e.g. disabled images, various resolutions/font sizes).
 Fast-loading pages (page load time involving less than 10 indicators should be less than 3
seconds for bandwidth of 512 kbps).
 Should be compliant with the Guidelines for Indian Government Websites (GIGW) and
Interoperability Framework for E-Governance in India issued by Ministry of Electronics and
Information Technology (MeitY).
 Site Analytics
o Tracks site traffic (page views, visits, pages per visit, bounce rate, new visits, and
average time on site, most popular datasets, most downloaded datasets, etc.).
o Tracks user demographics (access browser, operating systems used, languages,
state/country of access).
o Tracks cookies and IP addresses.
o Tracks which parts of the backend database are accessed and at what frequency
to understand dataset relevance.
o Site statistics are displayed on the website with the user having options to filter the
statistics on simple parameters like location, date, sector, data source, etc.
 Security - Produce an “Application Security Audit Clearance Certificate” for the solution to
be deployed and should ensure adherence to approved security guidelines published by
the Indian Computer Emergency Response Team (CERT-In), the Standardization, Testing
and Quality Certification (STQC) by MeitY, or any other guideline issued by a Government
of India agency. The Consultant should ensure the appropriate risk and contingency
planning for project. Vendor is responsible for ensuring the timely completion of these
activities in co-ordination with the certified vendors. Details of the same can be found on
the following website: http://www.cert-in.org.in/.

10.2Assumptions & Dependencies

 The infra in terms of providing the hardware, systems, networks, storage requirement etc.
should remain with the department and should not be in the purview of this

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 assignment.
 The dependencies in terms of both phase I and phase II implementation remain with the
timely availability of this infra and the assumption lies that the hardware would be
procured and provided by the department before the implementation phase.
 The software (in case the department focuses on a COTS), needs to be procured separately
by the department including the licenses and is not part of this assignment.
 Any licensed products including office, Microsoft BI, data base, etc. should be procured
by the department.
 The data points to be integrated should be identified, available in a digitalised format at the
time of implementation.
 There should be some relationship between the primary keys (either direct or indirect) for
linking of the information.
 The implementation focuses on the best practices, methodologies and approaches in line
with the global standards but can‟t have a predefined accuracy and is dependent on the
availability and quality of the data.
 In case there is a requirement of data entry operators to digitalise the data/ data entry
requirement, there should be a provision wherein resources from third party can be
incorporated and a rate to be provided in the commercials of the RFP to
accommodate the requirement as need basis.
 There should be a provision for change request (CR) in the commercial section of the RFP
so that any changes in the implementation phase can be handled suitably.

10.3 Security Audit

The system/solution will have to undergo a security audit by a certified auditor. The
cost needs to be incorporated in the commercial section of the RFP and would be
paid directly by the client to vendor.

10.4 Benefits of this project.

The following expected benefits are envisaged to be achieved post implementation
of the project:

1. An integrated data set linking all the diverse data elements in multiple formats
and structure residing at different applications and systems with acceptable
data quality.
2. Create interactive dashboards through a 360-degree view of different entities
near real time and help in efficient and impactful decision making.
3. Design the right framework and solution using the best practices and
methodologies in terms of data management, ETL, data quality activities,

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 visualization and the advance analytics including statistical and machine
learning algorithms for inferential decision making.
4. Using the state-of-the-art technologies & modern techniques including machine
learning & artificial intelligence & create a platform helping the different users
to take driven decision making.
5. Use advance analytics including predictive analytics and forecasting
techniques and take proactive actions through better planning compared to the
traditional reactive decisions.
6. Continuous handholding and capacity building and hence create a culture of
using modern technology & techniques for impactful decision making.
7. Development of improved market information system and data warehouse.
8. Short-run price forecast for important commodities.
9. Capacity building of project partners and institutionalizing market intelligence
system.
10. Development of AI enabled IT platform for automation of agricultural
commodities price forecast and dissemination.
11. Development of agricultural market information dashboard and data
warehouse.
12. Enabling the farmers and other stakeholders in agriculture to make better
decisions and better utilization of information by providing market information
forecasts.
13. Policy measures to the Government of India to contain fluctuations in
commodity prices.
14. Database Management Subsystem like Hadoop, MongoDB, NoSQL, RDMBS
15. Model Management Subsystem like KMS
16. User Interface Subsystem and like Mobile, Web and Tablet.
 Knowledge Management Subsystem for training, workshop with leading Institutes,
learning management system

11 Performance Security Deposit

a. The successful bidder, within 7 (Seven) working days from the date of acceptance of its
offer, shall furnish to DMI a Security Deposit 5% of the contract/tender value in the form of
FD/Bank Guarantee issued by a scheduled bank in India. EMD of the successful bidder
already paid shall be returned/adjusted after submission of aforesaid security deposit (SD)
by the bidder.

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b. The security deposit will remain with DMI throughout the contract period and 6 months
thereafter.
c. If the successful Bidder has been called upon by the DMI to furnish aforesaid Security
Deposit fails to do so within the specified period, it shall be lawful for the DMI to cancel the
contract, forfeit the EMD and award the contract at the Risk and Cost of such Bidder.
d. If the successful Bidder fails or neglects to observe or perform any of his obligations
under the contract, it shall be lawful for DMI to forfeit either in whole or in part, in its
absolute discretion, the Security Deposit furnished by the Bidder and to appropriate the
Security Deposit furnished by the bidder or any part thereof towards the satisfaction of
any sum due to be claimed for any damages, losses, charges, expenses or costs etc.
that may be suffered or incurred by the DMI.

12 Financial Bids

The bidders will submit the Financial Bid in the format prescribed as (Form-14).

13 General Provisions

a. Governing Laws: This tender process will be governed and construed in accordance
with the laws of the republic of India without giving effects to the principles of conflicts of
laws. Both intending bidder and DMI agreed to submit the jurisdiction at New Delhi and
further agreed that any cause of action arising under this tender process may be brought
in a court at New Delhi.
b. Severability: If any provision of this tender document is held to be invalid or enforceable
for any reason, the remaining provisions will continue in full force without being impaired
or invalidated in any way. The parties hereto agree to replace any invalid provision with
a valid provision which most closely approximates the intent and economic effect of the
invalid provision.
c. Entire Document: This tender document together all annexure, specifications and other
attachments which are incorporated herein by reference, is the sole and entire tender
document between the parties relating to the subject matter hereof.

14 Applicable Law Jurisdiction and Dispute Resolution:

a. The EOI shall be governed by the laws and procedures prescribed by the Laws
prevailing and in force in India, within the framework of applicable legislation and
enactment made from time to time concerning such commercial dealings/processing. All
legal disputes are subject to the jurisdiction of New Delhi courts only.

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b. There shall be separate legal clauses pursuant to award of work and same shall be
incorporated in Service Level Agreement. Post award work obligations shall be dealt as
per the Service Level Agreement to be executed between DMI and selected bidders.

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 Section 4

Eligibility and pre-qualification criteria

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Minimum Eligibility Criteria

Only those bidders who fulfil the minimum eligibility criteria shall apply. The bids submitted
by the bidders who do not fulfil the minimum eligibility criteria will be rejected.

1. The bidder shall either be a Government Organization or Autonomous Body or

Cooperative Organization or a Proprietorship firm or a Partnership firm including Not for
Profit Organizations registered under the provisions of Indian Partnership Act of 1932 or
a Company registered under the relevant provisions of Companies Act of 1956 or 2013.
In case of Partnership Firm, the intending bidders shall submit a self-attested copy of
partnership deed along with authorization in favor of signatory of the bidder documents,
while in case of a Company, the Intending Bidder shall submit Certificate of
Incorporation, Memorandum of Articles of Association and a Board Resolution in favor of
authorized signatory, duly certified by a Company Secretary. In support of this, the bidder
shall produce a certificate in the Performa prescribed at Annexure-A.

2. The bidder must have experience in implementing IT/ IT related projects for any state or
central Agriculture Departments / organizations.

3. The bidder should have a positive net worth. In support of eligibility, a certificate issued by
Chartered Accountant shall be submitted. In case of Not-for-Profit Organizations, the
financials of the IT Firm will be considered for eligibility.

4. The bidder shall have a financial turn-over of at least Rs.10 Crore during each of the
immediately preceding 3 (Three) Financial Years (i.e., 2018-19, 2019-20, 2020-21). In
support of this, a certificate issued by Chartered Accountant shall be submitted as per
Annexure-B. In case of Not-for-Profit Organization, the financials of the present company
will be considered for eligibility.

5. Offers from following bidders will not be accepted

a. If the bidder is in the Holiday/Banned list of Govt. Organization / PSU.
b. Who are under liquidation, court receivership or similar proceedings
c. Bidders or their subsidiary Company or companies under the management of
the same bidder for execution of the same project for which they are working as
consultant.

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 Section 5

List of key position whose CV and experience would be evaluated.

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1.Manpower and expert services needs of IT consultants:

Sl.
Resource Profile Indicative Qualifications
No
 Post-Graduate in Agri-Business Management/ MBA (any discipline)
Agriculture Domain  Minimum 10 years of post-qualification experience in agribusiness,
1 Specialists market linkages, process re-engineering, capacity building and change
management
 Minimum Qualification – BE/BTech/MCA/Postgraduate in
Statistics/MBA
 Minimum Experience – 10 Years
 Experience of working in central/state government/PSU in India in the
Technical Project
field of Data Analytics/Data Warehouse/Emerging Technologies
2 Manager / BI Solution
Architect  Must have experience in designing analytics solutions for large data
warehousing and analytics projects.
 Should have experience of designing analytics scenarios for
implementation and should be able to lead client discussions for
conceptualization and design of analytics requirements
 Minimum Qualification – BE / BTech / MCA
 Minimum Experience – 5 years
 Must have experience in design/development of ETL jobs and design
data models as per the analytics requirements. Should have been part
of a similar project with experience of handling and integrating data for
Data Management multiple departments. Should have experience of delivering large IT
3 (DQ/ETL) Consultant transformation projects
 Must have experience of handling Data Quality interventions as part of
Centre/State government/PSU/large enterprises in India
 Should understand data quality issues and should have capability of
using a tool (Python, SQL, Data flux) for developing data quality related
solutions.
 Relevant Project Certifications will be preferred
 Minimum Qualification – BE / BTech / MCA
 Minimum Experience – 5 Years
 Must have experience in design and development of BI related
solutions. Should be able to convert functional requirements to
software requirements and design the visualization solutions based on
the customer requirement. Should have hands on experience on more
Visualization/BI than 1 BI tool like Power BI, Tableau, SAS VA, Open Source, Congo‟s.
4 Consultant  Must have experience in development of statistical models using
technologies like R, Python
 Responsible for designing and developing analytics models as
required. He/She needs to develop a good understanding of data and
should have capability to identify right set of data variables to perform
analytics.
 Relevant Project Certifications will be preferred
 Minimum Qualification – ME / M.Tech / MCA/Masters in Statistics,
Economics or Operations Research & certification in Visualization/
Business Intelligence/ Data Analytics.
 Minimum Experience – 5 Years
 Must have experience in development of statistical models using
Advanced Analytics
6 Consultant
technologies like R, Python
 Responsible for designing and developing analytics models as
required. He/She needs to develop a good understanding of data and
should have capability to identify right set of data variables to perform
analytics.
 Relevant Project Certifications will be preferred
IT Infrastructure/  Experience of about 3-6 years in Setup of BI/Analytics Solution
7 Installation Expert  Qualification: B. Tech/ BE

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  Min. Qualification – ME / M.Tech. / Masters in Statistics / Economics
 Min. Experience – 5 years
 Must have experience in development of statistical models using
8 Data Scientists technologies like R, Python, SAS
 Must have the experience of implementing AI/ML methods for time
series forecasting
 Preferred: experience on commodity price forecasting
 Experience of having conducted Change Management & Capacity
Building Programs for at least 3-4 large programs in India
 Experience of Strategic planning, analysis and operations leadership
Change
for change management, Stakeholder Training
9 Management/Capacity
 Preparation of Capacity Building and change management plans,
Building Consultant
liaising with the various stakeholders for digital media collaboration,
content creation
 Post-Graduate/ MBA (any discipline)

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 Section 6

Bid evaluation criteria and selection procedure

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1. Opening of Bids

The Technical Bids will be opened at DMI, Faridabad at the fixed time and date indicated in
the Bid document/EOI Inviting offers or any amendments thereof. Financial Bids of only those
technically qualified bidders will be opened at the time indicated.

2. Single bidder

In the event only a single bidder applies or qualifies for the tender, DMI may accept the same
subject to approval of the Competent Authority.

3. Bid Evaluation:

(a) A two-stage procedure shall be adopted in evaluating the proposals. Technical

evaluation shall be carried out first, followed by the Financial Bid evaluation. After the
technical evaluation is completed, opening of the financial bids will be done. Date and time of
opening of the Financial Bids will be intimated to the technically qualified Bidders.

(b) Financial bids of only those bidders who obtain minimum 80% score in Technical
Evaluation shall be opened on the date and time so indicated.

(c) A technical evaluation committee under the chairmanship of Joint Secretary- cum-
AMA consisting of officials from DA&FW/DMI shall open all the tenders received in the
presence of Bidders or their authorized representatives who wish to be present at the time of
opening of Technical Bids.

4. Technical evaluation

(a) The Technical Bids shall be examined with respect to compliance, completeness and
suitability of the proposal to the tender requirements and only the bids which are in
compliance to the requirements mentioned in the tender shall be considered as technically
qualified. The Bidder should provide the information in the technical bid as per the criteria
mentioned. The information furnished by the bidders in the technical bid shall be the basis for
this evaluation. Each proposal will be examined according to the Project objective, scope of
work and understanding of the project and bidders‟ approach to the solution.

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(b) Parameters for Technical Evaluation Table:

Sl. No Description Max. Marks

Relevant Experience
Project Implementation Experience worth of Rs. 5 Cr
(Consultancy fees) with any State / Central government
Agriculture and allied sector departments or organizations. 5
Submit PO along with completion certificate.
1
ICT Project Implementation experience worth of Rs. 5 Cr with 5
any state / Central government Agriculture and allied sector
departments or organizations. Submit PO along with completion
certificate.

Technical Demonstration
a) Demonstration of No code Application Builder to prepare the
predictive models on Time Series Models and validating
2 with the real data
10
i. Algorithm based Modelling
10
ii. Self-Learning based Modelling
b) Demonstration No code Application Builder to prepare
model for predicting the trend and model for sentimental 10
analysis on the articles from different sources using NLP

c) Demonstration of No code Application Builder to prepare

10
Image Processing models

Live Demonstration of No code Application Builder to create

API and to consume API using No Code Application Builder as
3 per the scope of work 5
a) Create API
b) Consume API
Live Demonstration on No code Application Builder (Data
Collection Tool) as per the scope of work
4 a. Survey Collection applications
5
b. GIS Data Collection tools 5
c. Work flow applications and Integrations 5
A. Live Demonstration on Information Dissemination Engine 5
using platform as per the scope of work.
5 5
B. Live Demonstration on capacity Building tools as per scope
of work

Approach and Methodology

Approach and Methodology, Understanding about the scope of

6 10
the project

Project team profiles with relevant experiences in Analytics,AI

7 10
and ML projects

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(c) A proposal will be considered unsuitable and will be rejected if it does not respond to
important aspects of EOI Document.
Financial score of the individual bidder is calculated as

Financial Score, SF = 100 x (FM/F)

In which FM is the lowest price, and F is the price of the proposal in Rs

Proposals will be ranked according to their combined Technical (ST) and Financial (SF)
Scores using the weights

a. TP = the weight given to the Technical Proposal;

b. FP = the weight given to the Financial Proposal;
c. (TP+ FP = 1).
d. The weights given to the Technical Proposal will be TP= 0.70
e. The weights given to financial proposals will be FP= 0.30
f. The total combined score will be calculated using the following formula:
S = (0.70*TP) + (0.30*SF)

The final scores computed for each Technical and Financial bids will be rounded to the
nearest whole number. In the event two or more proposals have the same scores in the final
ranking of proposals, the proposal with the highest technical score will be ranked first. After
such final ranking, the firm achieving the highest rank will be invited for negotiations.

5. Award of Contract:

The contract shall be awarded to the successful Bidder with highest Combined Score (S) by
way of issuance of acceptance letter by DMI by post/e-mail/hand delivery under
acknowledgment and the bidder shall immediately act upon such acceptance letter.

6. Commencement of Services

(a) The successful bidder shall commence the Services from the time stipulated by DMI. It
shall be incumbent upon the successful bidder to enter into an agreement with DMI to carry
out awarded work after completion of tender process and before commencement of awarded
work.

(b) In the event that the successful bidder fails to sign the contract with DMI within specified
time or withdraw his offer within the validity period or fails to accept the order for any reason
whatsoever then the earnest money deposited by the bidder shall be forfeited.

Page 60 of 101
 Section 7

Standard formats for Technical and Financial Proposal

Page 61 of 101
 FORM 1

LETTER OF PROPOSAL SUBMISSION

[Location, Date]

To:
The Agricultural Marketing Adviser
To the Govt. of India
Directorate of Marketing & Inspection
Head Office, Faridabad-121001

Dear Sirs/Madam:

I/We, the undersigned offer to provide the consulting Assignment / job for
[Insert title of Assignment / job] in accordance with your Request for Proposal dated
[Insert Date] and our Proposal. We are hereby submitting our proposal, which
includes Technical Proposal, and a Financial Proposal.

We are submitting our proposal in association with: [Insert a list with full name and
address of each associated Consultant]

I/We hereby declare that all the information and statements made in this Proposal are
true and accept that any misinterpretation contained in it may lead to our
disqualification. If negotiations are held during the period of validity of the Proposal,
we undertake to negotiate on the basis of the proposed staff. Our Proposal is binding
upon us and subject to the modifications resulting from Contract negotiations.

I/We fully understand the Terms, Conditions and other provisions as contained in the
RFP.

We understand you are not bound to accept any Proposal you receive.

Yours sincerely,
Authorized Signature [In full and initials]:
Name and Title of Signatory:
Name of Firm: & Address:

Page 62 of 101
 FORM 2

CONSULTANT`S ORGANIZATION AND EXPERIENCE

A – Consultant`s Organization

[Provide here a brief description of the background and organization of your firm/entity and
each associate for this Assignment/job. The brief description should include ownership
details, date and place of incorporation of the firm, objectives of the firm etc. Also if the
consultant has formed a consortium, details of each of the member of the consortium, name
of lead members etc. shall be provided]

B – Consultant`s Experience

[Using the format below, provide information on each Assignment/job for which your firm, and
each partner in the case of consortium or joint venture, was legally contracted either
individually as a corporate entity or as one of the major partners within an association, for
carrying out consulting Assignment/job similar to the ones requested under this
Assignment/job. In case of consortium, association of consultant, the consultant must furnish
the following information for each of the consortium member separately]

B. 1: Total Number of consultancy projects done by bidder:

B. 2: Details of the individual completed project to be submitted in following format:

1. Assignment / Job name:

1.1 Firm`s name (your firm or joint venture or consortium partner, as the case may be:)

1.2 Description of Project:

1.3 Approx., value of the contract (in Rupees):

1.4 Country & location:

1.5 Duration of Assignment/job (months):

1.6 Name of Employer:

1.7 Address:

1.8 Total No. of staff-months of the Assignment/job:

1.9 Completed value of the contract (in Rupees):

1.10 Start date (month/year):

1.11 Completion date (month/year):

1.12 Name of associated Consultants, in any:

Page 63 of 101
 1.13 No. of professional staff-months provided by associated Consultants:

1.14 Name of senior professional staff of your firm involved and functions performed:

1.15 Description of actual Assignment/job provided by your staff within the

Assignment/job:

Note: Please provide documentary evidence from the client i.e. copy of work order, contract
for each of above mentioned assignment. The experience shall not be considered for
evaluation if such requisite support documents are not provided with the proposal.

Page 64 of 101
 FORM 3

COMMENTS AND SUGGESTIONS ON THE TERMS OF REFERENCE AND ON

COUNTERPART STAFF AND FACILITIES TO BE PROVIDED BY THE EMPLOYER

A – On the Terms of Reference:

[Suggest and justify here any modifications or improvement to the Terms of Reference you
are proposing to improve performance in carrying out the Assignment/job (such as deleting
some activity you consider unnecessary, or adding another, or proposing a different phasing
of the activities). Such suggestions should be concise and to the point, and incorporated in
your Proposal.]

B – On Inputs and Facilities to be provided by the employer:

[Comment here on Inputs and facilities to be provided by the Employer according to

Paragraph 6 of the Part II Special information to consultants including: administrative support,
office space, Domestic transportation, equipment, data etc.]

Page 65 of 101
 FORM 4

DESCRIPTION OF APPROACH, METHODOLOGY AND WORK PLAN FOR

PERFORMING THE ASSIGNMENT/JOB

[Technical approach, methodology and work plan are key components of the Technical
Proposal. You are suggested to present your Technical Proposal divided into the following
three chapters:]

a) Technical Approach and Methodology,

b) Work Plan, and

c) Organization and Staffing,

a) Technical Approach and Methodology: In this chapter you should explain your
understanding of the objectives of the Assignment/job, approach to the Assignment/job,
methodology for carrying out the activities and obtaining the expected output, and the degree
of detail of such output. You should highlight the problems being addressed and their
importance, and explain the technical approach you would adopt to address them. You
should also explain the methodologies you propose to adopt and highlight the compatibility of
those methodologies with the proposed approach.

b) Work Plan: The consultant should propose and justify the main activities of the
assignment / job, their content and duration, phasing and interrelations, milestones (including
interim approvals by the Employer), and delivery dates of the reports. The proposed work
plan should be consistent with the technical approach and methodology, showing
understanding of the TOR and ability to translate them into a feasible working plan. A list of
the final documents, including reports, drawings, and tables to be delivered as final output,
should be included here. The work plan should be consistent with the Work Schedule of
Form 8.

c) Organization and Staffing: The consultant should propose and justify the structure and
composition of his team. He should list the main disciplines of the Assignment/job, the key
expert responsible, and proposed technical and support staff.

Page 66 of 101
Form No. 4.1 Compliance Sheet for Technical Proposal

(The pre-qualification proposal should comprise of the following basic requirements. The
documents mentioned in this compliance sheet along with this form, needs to be a part of
the Pre-Qualification proposal)

Reference &
Specific Requirements Documents Required Compliance Page
Number
Covering Letter for Technical
1 As per Form 5
Proposal
Full-time professional staff engaged A self-certification
2 in consulting services (Number of from authorized Yes / No
Staff) signatory

Experience relevant to this

Completion Certificates from the
engagement as listed below to be
client; OR
demonstrated in a maximum of
<Nos.> engagements that have
Work Order + Self Certificate of
either been completed or an
Completion (Certified by the
ongoing project where a similar
3 Statutory Auditor); OR Yes / No
deliverable or milestone has been
successfully achieved.
Work Order + Phase
Completion Certificate (for
<Provide the definition of “similar” ongoing projects) from the
to bring in the relevance factor client
required for this project>.
Proposed CVs (As per requirement
4 CV & a Note (Form 6) Yes / No
specified in Technical evaluation)
Tools and Assets As per requirement A note and demonstration of the
5 Yes / No
specified in Technical evaluation) Tool/Assets

All the Bidders are requested to mention the document reference number and Page
number for each criterion.

Page 67 of 101
 FORM 5

TEAM COMPOSITION AND TASK ASSIGNMENT / JOBS

Professional Staff:

Work
Position / Task
Serial Name of Area of experience in
Qualification assigned for this
No. Staff Expertise Consultancy
Job
(in years)

Page 68 of 101
Form No. 5.1 Team Composition and their availability

Organization and Staffing. In this chapter you should propose the structure and
composition of your team. You should list the main disciplines of the assignment, the key
expert responsible, and proposed technical staff.

Form 5.1.1 Team composition and Key Tasks

Time Committed
Name of Staff with Qualification
for the
and Experience Area of Expertise Position Assigned Task Assigned
Engagement

Form 5.1.2 Information on Team involvement in other engagements

End Date of the

Current Assignments
Assignment (as
where the Resource CV
Name of Staff with Qualification estimated on the date
had been presented in % Time Commitment
and Experience of submission of this
the proposal
bid)

Name of the Resource

Page 69 of 101
 FORM 6

CURRICULUM VITAE (CV) FOR PROPOSED PROFESSIONAL STAFF

1. Proposed Position:

[For each position of key professional separate form Tech-6 will be prepared]:

2. Name of Firm:

[Insert name of firm proposing the staff]:

3. Name of staff:

[Insert full name]:

4. Date of Birth:

5. Nationality:

6. Education:

[Indicate college/university and other specialized education of staff member, giving names of
institutions, degrees obtained, and dates of obtainment]:

7. Membership of Professional Associations:

8. Other Training:

9. Countries of Work Experience:

[List countries where staff has worked in the last ten years]:

10. Languages [for each language indicate proficiency: good, fair, or poor in speaking,
reading and writing]:

11. Employment Record:

[Starting with present position, list in reverse order every employment held by staff member
since graduation, giving for each employment (see format here below): dates of employment,
name of employing organization positions held.]:

From [Year]: To Year]:

Employer

Positions held:

Page 70 of 101
12. Detailed Tasks Assigned

[List all tasks to be performed under this Assignment/job]

13. work Undertaken that Best Illustrates Capability to Handle the Tasks Assigned

[Among the Assignment / job in which the staff has been involved, indicate the following
information for those Assignment/jobs that best illustrate staff capability to handle the tasks
listed under point 12.]

Name of Assignment/job or project:

Year:

Location:

Employer:

Main project features:

Positions held:

Activities performed:

14. Certification:

I, the undersigned, certify that to the best of my knowledge and belief, this CV
correctly describes me, my qualifications, and my experience. I understand that any willful
misstatement described herein may lead to my disqualification or dismissal, if engaged.

[Signature of staff member or authorized representative of the staff]

[Full name of authorized representative]

Date:

Place:

Page 71 of 101
 FORM 7

STAFFING SCHEDULE

Name
S.No. Staff input (in the form of a bar chart)
of Staff Total
months
Months 1 2 3 4 5 - -- - - 34 35 36

Note:

1. For Professional Staff the input should be indicated individually; for Support Staff it should
be indicated by category (e.g. draftsmen, clerical staff, etc.).

2. Weeks are counted from the start of the Assignment/job. For each staff indicate separately
staff input for home and field work.

Page 72 of 101
 FORM 8

Work Schedule

Total
Months
Months
Sl.No. Activity
1 2 3 4 5 6 7 8 9 ---- 35 36

1. Indicate all main activities of the Assignment/job, including delivery of reports (e.g.
inception, draft and final reports), and other benchmarks such as Employer approvals. For
phased Assignment/jobs indicate activities, delivery of reports and benchmarks separately for
each phase.

2. Duration of activities shall be indicated in the form of a bar chart.

Page 73 of 101
 Form No-9

A Contract Agrement will be singed as per the prescribed

format approved by DMI
Note: DMI reserve the right to change the Format and Term and Condition of the
Agrement at anytime as and when required without assigning any reasons.

Page 74 of 101
 FORM 10

INFORMATION REGARDING CONFLICTING ACTIVITIES AND DECLARATION THEREOF

Are there any activities carried out by your firm or group company or any member of the
consortium which are of conflicting nature as mentioned in para 5 of section?

If yes, please furnish details of any such activities.

If no, please certify:

We hereby declare that our firm, our associate / group or any of the member of the
consortium are not indulged n any such activities which can be termed as the conflicting
activities under para 5 of the section.

We also acknowledge that in case of misrepresentation of the information, our proposals/

contract shall be rejected/ terminated by the Employer which shall be binding on us.

Authorized Signature [In full and initials]:

Name and Title of Signatory:

Name of Firm:

Address:

Page 75 of 101
 Form 11

E Payment

S. No. Particulars Details

1. Beneficiary name

2. Account Type

3. Bank Account No.

4. Name & Address of Bank

5. Bank Telephone/ fax No. with STD Code

6. Bank Branch MICR Code

7. Bank Branch IFSC Code

8. Firm e-mail address

I/ We confirm that I/We will bear the change, if any, levied by my/our bank for the credit of
NEFT Accounts in my/our account.

Thanking you,

For________________

___________________

(Authorised Signatory)

We confirm that we are enabled for receiving NEFT/ RTGS credits and further confirm that
the A/c No. of (Firm‟s Name). The signature of authorised signatory and the MICR and IFSC
Code of our branch mentioned above are correct.

Bank‟s Verification

Page 76 of 101
 Form 12

STAEMENT OF DEVAITIONS

All the clauses of tender conditions and specifications are compiled with and there are NIL
deviations, except those mentioned below:

S. No. 1 Clause no. ________________ (Description)

Deviations: _____________________________

(as asked

for or

proposed

or suggested)

Financial Implications, if any: ______________________

(In Rs.)

Justifications

& Remarks, if any: _______________________________

S. No. 2 ________________________

________________________

________________________

S. no. 3 ________________________

________________________

________________________

N.B. Deviation quoted anywhere else in the RFP offer, but not mentioned here also, will be
treated as NULL & VOID.

(Signature of the Authorized signatory)

(Manager‟s/ Officer‟s Signature)
With Bank‟s Stamps

Page 77 of 101
 Appendix B:

Performance Bank Guarantee

<Name>
<Designation>
<Address>
<Phone Nos.>
<Fax Nos.>
<email id>

Whereas, <<name of the supplier and address>> (hereinafter called “the applicant/supplier”)
has undertaken, in pursuance of contract no. <<insert contract no.>> dated. <<insert
date>> to provide consulting services for <<name of the assignment>> to <<Nodal
Agency>> (hereinafter called “the beneficiary”)

And whereas it has been stipulated by in the said contract that the applicant/supplier shall
furnish you with a bank guarantee by a recognized bank for the sum specified therein
as security for compliance with its obligations in accordance with the contract;
And whereas we, <<Name of the Bank>> a banking company incorporated and
having its head / registered office at <<address of the registered office>> and having
one of its office at <<address of the local office>> have agreed to give the supplier such a
bank guarantee.

Now, therefore, we hereby affirm that we are guarantors and responsible to you, on behalf of
the supplier, up to a total of Rs. <<Insert Value>> (Rupees <<insert value in
words>> only) and we undertake to pay you, upon your first written demand declaring
the supplier to be in default under the contract and without cavil or argument, any sum or
sums within the limits of Rs. <<Insert Value>> (Rupees <<insert value in words>>
only) as aforesaid, without your needing to prove or to show grounds or reasons for
your demand or the sum specified therein.

We hereby waive the necessity of your demanding the said debt from the applicant/supplier
before presenting us with the demand.

We further agree that no change or addition to or other modification of the terms of the
contract to be performed there under or of any of the contract documents which may
be made between you and the applicant / supplier shall in any way release us from any
liability under this guarantee and we hereby waive notice of any such change, addition or
modification.

This Guarantee shall be valid until <<Insert Date>>.

Page 78 of 101
Notwithstanding anything contained herein:

Our liability under this bank guarantee shall not exceed Rs <<Insert
Value>>
(Rupees <<insert value in words>> only).

This bank guarantee shall be valid up to <<insert expiry date>>.

Iit is condition of our liability for payment of the guaranteed amount or any part
thereof arising under this bank guarantee that we receive a valid written claim or
demand for payment under this bank guarantee on or before <<insert expiry date>>
failing which our liability under the guarantee will automatically cease.

Page 79 of 101
 Form 13

(On Stamp Paper of Requisite Value)

MEMORANDUM OF UNDERSTANDING
FOR
JOINT VENTURE AGREEMENT

This Joint Venture Agreement is made and entered at .................. on.............. Day of,
2017 to be submitted to Agricultural Marketing Adviser, Directorate of Marketing &
Inspection, Head Office „A‟ Block, New Building, New CGO Complex, NH- IV, Faridabad-
121001 for “Planning, designing, developing and operationalization of Market Information
and Market Intelligence system under Marketing Research & Information Network (MRIN)
sub scheme of ISAM” against Tender No No.S-11017/01/2022-MRIN(MI -RFP)

Between

.............................., Having its Registered Office at.................................. Represented

by............................... ( ................................. ).

And

.............................., Having its Registered Office at.................................. Represented

by............................... ( ................................. ).

Whereas:
1. The parties hereby agreed to form Joint Venture, under the name
of........................

2. The parties have agreed to join hands for executing the work of Planning,
Designing, developing and operationalizing Market Information and Market
intelligence platform and rendering needful PMU support under Marketing
Research & Information Network (MRIN) sub scheme of ISAM” until successful
completion of this business on hand.

3. The parties shall carry on the part of and responsibility and all expenses of the
partners will be paid by themselves.

4. M/s................................... would have overall lead management responsibility for

the work and will be called Lead Partner and is authorized to deal with the tender,
sign the agreement or enter into contract in respect of the said tender, to receive
payment, to witness joint measurement of work done, to sign measurement books
and similar such action in respect of the said tender/contract. All notices /
correspondences with respect to the contract will be sent only to this authorized
member of the JV firm and will be considered as notices / correspondences to joint
venture entity.

5. The percentage participation in the Joint Venture shall be as under: -

M/s...................................... - ............% (......... Percent) i.e. Lead Partner
M/s...................................... - ............% (......... Percent)

6. This Joint Venture agreement shall remain valid and in force for the entire period
of the completion/ extended period of completion of the work including

Page 80 of 101
 Maintenance/ Guarantee period and can be extended by mutual agreement
among its members.
7. The parties shall be jointly and severally liable/ responsible to the employer for the
successful completion of the contract in accordance with General and Special
conditions of the contract as per the terms and conditions of the contract
agreement irrespective of their share and role specified in the Joint Venture. The
JV members shall also be liable jointly and severally for the loss, damages caused
to the government during the course of execution of the contract or due to non-
execution of the current or part thereof.

8. It is agreed that member of the JV firm shall have the right to assign or transfer the
right or liability in the contract without the written consent of the members and that
of the employer (DMI) in respect of the said tender/ contract.

9. It is certified that none of the members of this JV has been black listed or debarred
by DA&FW or any other Ministry/ Department of the Government of India/ State
Government from participation in tenders/ contract in the past either in their
individual company on the JV firm or partnership firm in which they were
members/partners.

For and on behalf of For and on behalf of

.................................... ....................................
M/s...................... M/s......................

Witness:

1. .............................
2. .............................

Page 81 of 101
 Form 14

Proformae for giving financial details

(To be submitted only on firm’s letter head)

Amount
Details
(in Rs.)
Total fee/charges for the assignment as per the ToR

including all taxes

Total amount in words (Rupees………………only)

Name and Signature(s) with seal.

Notes:

1. Figures rounded off to the nearest Rupees.

2. The rate should be quoted in figures as well as in words. If there is variation between the
rates quoted in figures and words, the lower one shall be taken as correct.

Schedule of Financial Bid

To

Page 82 of 101
The Agricultural Marketing Adviser to Govt. of India
DMI Head Office Faridabad
Madam/Sir,

1. We submit the financial bid for engagement for development of comprehensive

market intelligence system for 19 selected agricultural Commodities as per list
mentioned in RFP.
2. We have thoroughly examined and understood all the terms & conditions as
contained in the Bid document and agree to abide by them. 3. The
Financial bid is submitted below as per the format provided in RFQ.

a. Software Tools

a.

Cost per Core

SNo Software No. of Cores Total Cost
(Excluding GST)

Development Environment

1 Data Collection Tool 8

2 Integration Tool 8

3 Communication Engine 8
4 Visualization Tool 8
5 ETL Tools 8

Production Environment

6 Data Collection Tool 16

7 Integration Tool 16

8 Communication Engine 16

9 Visualization Tools 16

10 ETL Tool 16

Grand Total (A)

b. Manpower Resources

No. of Per
SN No of
Resource Roles & Responsibilities Months
Resourc Resource Total Cost
o es Cost
 Experience working with
Project
1 Architecting AI and ML 36 1
Architect
Applications

Page 83 of 101
  Experience working on
modelling the AI models
 Experience in designing the
analytics solutions and ETL
Solutions
 control over correct using the
architecture.
 control over timing and
deadline.
 control over synchronization of
the software with the system
architecture.
 do performance quality control.
 give input as needed to issues
like the tool and environment
selection
 Post experience in Agriculture
Business Management
 Defining the project scope
 Conducting business research
 Gathering project requirements
Business
2
Analyst  Creating requirements 36 1
specifications
 Translating requirements to the
team
 Performing acceptance testing

 ETL process management

 Data modelling
 Data warehouse architecture
ETL
3
Engineer  Data pipeline (ETL tools) 36 2
development
 ETL testing

 Create and enforce policies for

effective data management
 Formulate techniques for quality
data collection to ensure
adequacy, accuracy and
legitimacy of data
 Devise and implement efficient
and secure procedures for data
handling and analysis with
Data
4 attention to all technical aspects 36 1
Manager
 Establish rules and procedures
for data sharing with upper
management, external
stakeholders etc.
 Assist with reports and data
extraction when needed
 Monitor and analyse information
and data systems and evaluate
their performance to discover

Page 84 of 101
 ways of enhancing them (new
technologies, upgrades etc.)
 Ensure digital databases and
archives are protected from
security breaches and data
losses
 Review existing data flow and
analytics systems.
 Monitor processes of data
collection, storage, analysis,
and presentation.
BI
5  Design, develop and execute 1
Consultant
new data analysis policies.
 Create different visualizations
models to identify risk and
opportunities in accordance with
business context.
 Design data modelling
processes to create algorithms
and predictive models and
perform custom analysis
 Work with stakeholders
throughout the organization to
identify opportunities for
leveraging company data to
drive business solutions.
 Mine and analyse data from
company databases to drive
optimization and improvement
of product development,
marketing techniques and
business strategies.
 Assess the effectiveness and
accuracy of new data sources
and data gathering techniques.
Data
6  Develop custom data models 36 2
Scientist
and algorithms to apply to data
sets.
 Use predictive modelling to
increase and optimize customer
experiences, revenue
generation, ad targeting and
other business outcomes.
 Develop company A/B testing
framework and test model
quality.
 Coordinate with different
functional teams to implement
models and monitor outcomes.
 Develop processes and tools to
monitor and analyze model
performance and data
accuracy.

Page 85 of 101
  Having more than five years of
experience in time series
7. Statistician 36 1
analysis, forecasting, text
analysis, etc
 building and setting up new
development tools and
infrastructure
 understanding the needs of
stakeholders and conveying this
to developers
 working on ways to automate
and improve development and
release processes
 testing and examining code
written by others and analysing
results
Development  ensuring that systems are safe
8 and secure against 36 1
Engineer
cybersecurity threats
 identifying technical problems
and developing software
updates and „fixes‟
 working with software
developers and software
engineers to ensure that
development follows
established processes and
works as intended
 planning out projects and being
involved in project management
decisions.
 Post Graduate in Agri Business
Management/ MBA
Agriculture  Min. 10 Yrs of post qualification
10 Domain experience in agribusiness, 36 2
Experts market linkages, process re-
engineering, capacity building
and change Management

Grand Total (B)

GRAND TOTAL (A+B)

Escalation cost will be at the rate of 5% per annum after completion of one year of the
contract.
Yours faithfully,
Signature of Bidder
(Capacity in which signing)
Stamp of Firm
Date:
Place:

Page 86 of 101
 Section 8

Proposed Contract Terms.

Signing of Bids

Person(s) signing the bids shall state in what legal capacity he / they is/or are signing the
bids.
In case of Partnership firm, the names of all partners should be disclosed and the bids
shall be signed by all the partners. The attested copy of the registered partnership deed
shall be furnished along with the Bid.
In case of companies, the names of all the Directors/Managing Director shall be
mentioned and a self-attested copy of the Board Resolution passed by the Company
authorizing the person signing the Bid to do so on behalf of the Company shall be
attached with the Bid along with self-attested copy of the Memorandum & Articles of
Association of the Company, certificate of incorporation etc. Such resolution should in
clear and unambiguous terms provide the details & identity of the Authorized person and
attest his signature.

Agreement

This Agreement made on this _____________ day of ______ Two Thousand

and____________ between the President of India acting through the Agricultural
Marketing Adviser to the Government of India, Directorate of Marketing & Inspection,
Department of Agriculture &. Cooperation, Ministry of Agriculture & Farmers Welfare,
Government of India, New Delhi (hereinafter called the 'Client', which expression,
unless excluded or the context otherwise required, shall include its successors and
assigns) on the one hand and ______________having its registered office at
________________, an Organization incorporated under (the Act / Law, if any)
through its duly authorized signatory (hereinafter called 'the Agency', which
expression, unless excluded or the context otherwise required, (shall include its
administrators, successors and permitted assigns) on the other' hand'.

WITNESSETH:

A. WHEREAS the Client has decided to conduct a study/an assignment titled -

„Planning, designing, developing and operationalization of Market Information and
Market Intelligence Project under Marketing Research and Information Network
(MRIN) sub-scheme of Integrated Scheme for Agricultural Marketing (ISAM) Based on
the Terms and Reference (TOR).
B. AND WHEREAS the Client is desirous of engaging the services of the Agency for the
above purpose, in accordance with this Agreement (hereinafter referred to as
Services).
C. AND WHEREAS the Agency has agreed to render such Services.

Page 87 of 101
 NOW, THEREFORE IT IS HEREBY AGREED between both parties to the
Agreement as follows:

1. The Agency shall adhere to the objectives, scope, tasks, outputs, methodology,
completion schedule and various other terms and conditions laid down to this
Agreement for rendering the Services.

2. The Agency shall render the services to the total satisfaction of the Client and as
per the technical specifications given. The decision of the Client about satisfactory
rendering of the services including various related items will be final and shall not
be challenged by the Agency on any ground whatsoever.

3. For violation, if any, of Intellectual Property Rights (IPR) of any body, the Agency
is liable for compensation and the Agency shall be responsible to keep
indemnified the Client and shall be required to pay license fee to the other party
and any other payment required to square up the matter regarding any
infringement of IPR of any third party (ies).

4. The Agency would draw up a Project Inception Report (PIR) within one fortnight
indicating the proposed field arrangements and the detailed logistics to conduct
the study/complete the assignment. The Agency would make a presentation on
PIR before the client and also modify the PIR in accordance with suggestions of
the Client before starting the work.

5. The Schedules I, II attached to this Agreement shall be deemed to be an integral

part of this Agreement.

6. The date of commencement of services shall be as specified in Schedule I of this

Agreement.

7. The date of satisfactory completion of services shall be the date which the Client
accepts by issuing an appropriate certificate of satisfactory completion of
services, subject to such date being on or before the completion date given in
Schedule I and other terms and conditions of this Agreement.

8. The consideration payable by the Client to the Agency for satisfactory completion
of the service tasks specified in Activity Plan and project deliverables .Payment
can be made on monthly basis under PMU set up.

9. Payment shall be made monthly basis as stated below based on half yearly
review (and also given in Schedule II) which will be strictly adhered to and the
Agency is answerable to the Client for the amount paid at every stage as under:

Page 88 of 101
 Payment Schedule and Reporting:

Description Duration in Months % Payment

Project Start – Phase I - Study report and 4 months 20%

project management plan

Phase II(a) – Integration with collaboration 8 months 20%

platform for Real time production estimates

Phase II(b) – Implementation of Market 8 months 20%

Information and Intelligence System

Milestone – UAT, training, workshops 4 months 10%

complete

Support – Phase 1 completion 6 months 10%

Support – Phase 2 completion 6 months 10%

Final Project Sign-off 10%

Total amount to be paid to the Agency = Rs. _____________(in words also)

10. If the terms of payment defined in Schedule II relate to phase-wise progress of

rendering the services, each such phase shall be deemed to have been
completed subject to such conditions, as contained therein, If any, on issue of a
letter acknowledging receipt, such letter being duly signed by an authority
authorized on this behalf by Client.

11. If the terms of payment contemplate payment to the Agency of any advance,
such arrangement shall be subject to the Agency securing the agreed amount of
the advance by an unconditional and irrevocable bank guarantee in favour of
Client, from a Nationalized Indian bank. Such bank guarantee shall be valid up
to six months beyond the entire period allowed by the Client to the Agency to
complete the relevant stage of the work to the full satisfaction of the Client.

12. Client shall have full rights to monitor the progress of services being rendered
by the Agency at all stages and to give suitable instructions and directions as
deemed fit by the Client. The Agency shall implement such modifications
unconditionally.

13. Client shall have right at all times to enter the premises and work area of the
Agency for the purposes of inspection of the progress of the services.

14. If during the course of monitoring the work of the Agency, Client is satisfied that
the services being rendered are not to its complete satisfaction, then, Client
shall have the right to cancel the Agreement after giving a notice of 15 days and
have the work completed by any other body at the sole risk and cost to the

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 Agency. This shall be without prejudice to Client's right to call bank advance,
invoke bank guarantee and impose such recoveries, penalties and sanctions as
it deems fit.

15. In case the Client finds it necessary to abandon the work and terminate the
services of the Agency before the completion of the work, at any stage, for
reasons which are not wholly attributable to the Agency, it may be done after
making payments to the Agency for the services actually rendered for carrying
out the work till the date of termination and the Agency shall provide the Client
with any report or part thereof or any other information and documentation
gathered under this Agreement prior to the date of such termination. The total
amount of advance paid to the Agency but unutilized at the time of such
termination shall be returned by the Agency to the Client.

16. The Agency will hire such Subject Matter Consultants, as required by them who
will ensure technical soundness of the subject leading to the satisfactory
completion of work.

17. Any consultant, workman/officer/employee or agent etc. engaged by the Agency

for the purpose of rendering services under this Agreement shall always be and
continue to be the employee or agent of only the Agency and not of Client, and
Client shall not be liable or responsible for any loss, accident, damage suffered
by the Agency, any employee or agent of the Agency or any person claiming
under the Agency, arising in or out of the execution of this work in any manner
whatsoever.

18. If at any point of time it is necessary to make amendment to the Provisions in

Schedule I or II, such revisions, if accepted by both parties, shall be included by
appropriate amendment to this Agreement duly signed by both the parties.

19. The time for completion being essence of this Agreement, if the Agency delays,
fails or defaults, the Client may, without prejudice to the other rights to the
Client to recover from the Agency the damages for breach of contract, may
recover from the Agency as agreed Liquidated damages (and not by way of
penalty) a sum equivalent to 1% of the contract value for each week or a part
thereof, for delay beyond the stipulated date of completion given in Schedule -I,
subject to a maximum of 10% of the contract value. Any delay beyond ten
weeks of the agreed time frame, the Client, will have the option to encash the
Bank Guarantee, without any notice to the Agency.

20. In case of any dispute between the Client and the Agency arising out of or in
relation to the Agreement, the dispute shall be referred to arbitration of a sole
arbitrator to be appointed by the Secretary, Department of Agriculture,
Cooperation & Farmers Welfare, Ministry of Agriculture & Farmers Welfare,
Government of India in consultation with the Law Secretary, Department of
Legal Affairs, Government of India. The Arbitration and Conciliation Act, 1996
shall be applicable to arbitration under this clause. The award of the arbitrator
shall be binding on the parties to the dispute provided, however, any party
aggrieved by such award may make a further reference for setting aside or
revision of the award to the Law Secretary or any other officer when so
authorized by the Law Secretary, whose decision shall bind the parties finally
and conclusively. The place of arbitration shall ordinarily be at New Delhi but
may be changed by the arbitrator for sufficient reasons.

21. The Agency shall fully indemnify the Client against all liability arising out of

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 action, demands, and proceedings resulting from negligence or breach
attributable solely to the Agency. Similarly, the Client shall fully indemnify, the
Agency against all liability arising out of action, demands, proceedings resulting
from negligence or breach attributable solely to the Client. This Clause shall
survive the termination or expiration of the Agreement executed by the parties
provided that there shall be no indemnity on either side in cases of indirect,
remote or consequential damages including loss of profit or loss of business, by
the other party.

22. Without prejudice to the Agency's liability towards the workmen, employees and
agents, the Agency will be responsible to purchase and keep in force
appropriate insurance coverage with regard to the liabilities stated under Clause
20 above. The Agency shall maintain workers' compensation, employment
liability insurance for their staff on the assignment. The Agency shall also
maintain comprehensive general liability insurance, including contractual liability
coverage adequate to cover the indemnity of obligation against all damages,
costs and charges and expenses for injury to any person or damage to any
property arising out of, or in connection with, the services which result from the
fault of the Agency or its staff. The Agency shall provide the Client with
certification thereof upon demand.

23. The Agency shall be liable to pay the taxes, duties, fee, levies and other
impositions levied under the Applicable Law for the conduct of the Study or to
carry out the assignment.

24. The Agency undertakes to conduct the study/ carry out the assignment in
accordance with the highest standards of professional and ethical competence
and integrity, having due regard to the nature and purpose of the assignment,
and to ensure that the staff assigned to perform the services under this
Agreement, will conduct themselves in a manner consistent herewith.

25. The Agency is required to undertake the Tasks specified in the SOW. The
Agency shall submit the reports to the Client in the quantity and the manner
stated below:-
(a) Develop Daily/ Weekly/ Monthly reports as per the requirement
(b) Develop Analycal dashboard

26. The Authorized signatory of the Agency is required to submit the letter of
Authorization issued by the Board of Directors/ Governing Body or any other
authentic Governing body of Agency as the case may be.

27. (i) Force Majeure shall include un-predictable, un-foreseen, catastrophic and
Natural calamities or acts of God, beyond the control of both the parties and not
brought about at the instance of the Party claiming to be affected by such event
or which, if anticipated or foreseeable, could not be avoided or provided for and
which has caused the non-performance or delay in performance, such as
earthquake, flood, land slide, epidemic, drought, hail storm, high variation in
temperature, fire, war, curfew, riots, existing on or after the effective date of this
agreement which prevent totally or partially the fulfillment of the obligations of
one or both the parties.

(ii) The party invoking Force Majeure shall provide to the other party confirmation of the
existence of facts constituting Force Majeure. Such evidence shall consist of a statement
of certificate of any Governmental Department or Agency. If such a statement or

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 certificate cannot reasonably be obtained, the party claiming Force Majeure may, as a
substitute therefore, make a notarial statement describing in detail the facts claimed to
constitute Force Majeure and the reasons, why such a certificate or statement confirming
the existence of such facts cannot reasonably be obtained.

(iii) During the period that the performance by one of the parties of its obligations under
this Agreement has been suspended by an event of Force Majeure, the other party may
likewise suspend the performance of all or part of its obligations hereunder, except for
payment of any amounts then already due and payable.

(iv) Should the period of Force Majeure continue for more than six calendar months,
either party may terminate this Agreement without liability to the other party, except for
payments due as of the termination date, upon giving written notice and recovery of
advance payment including invoking of Bank Guarantees.

28. All notices required or allowed to be given hereunder shall be made by either:
a) Delivery in person with signed receipt
b) Telex/Fax properly transmitted to the parties, or
c) Registered mail
29. All notices shall be addressed to the parties respectively as follows:
For Agency:-
For Client: -
Authorized Signatory:
Directorate of Marketing & Inspection
On behalf of, Ministry of Agriculture & Farmers Welfare,
New Delhi
Or to such other address or telex/Fax number as either party may from time to
time specify by written notice to the other party on notices and communications
sent by registered mail in accordance with clause 27 and 28 shall be deemed to
have been received by the addressee in the ordinary course even if returned with
remarks such as „not found‟, „left without address‟, „premises lock‟, „refused‟, or
any similar remark.

30. The Agency hereby warrants that the services rendered to Client shall be of
highest quality and shall be in full compliance of the Specifications laid down in
to this Agreement.

31. All final plans, drawings, specifications, designs, reports and other documents or
software submitted by the Agency in the performance of the services shall
become and remain the property of the Client. The Agency may retain a copy of
such documents, but shall not use them for purposes unrelated to this contract
without the prior written approval of the Client. The Intellectual Property Right, if
any, in the study/assignment shall exclusively vest in the Client.

32. The Agency also agree that all knowledge and information not within the public
domain which may be acquired during the carrying out of this Agreement, shall
be for all time and for all purposes, regarded as strictly confidential and held in
confidence, and shall not be directly or indirectly disclosed to any person
whatsoever, except with the Client's written permission.

33. Nothing contained in this Agreement shall be construed as establishing or

creating between the Parties a relationship of master and servant or principal
and agent.

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34. Neither this Agreement nor any rights under it may be assigned, transferred or
sub-let by any party without the prior written consent of the Party.

35. Delay or omissions to take any action under this Agreement shall not constitute
waiver. No waiver by any Party of anyone or more obligations or defaults by any
other Party in the performance of this Agreement shall operate or be construed
as a waiver of any other obligations or defaults whether of a like or of a different
character.

36. The Agency shall at all-time indemnify Client against any claims in respect of any
damages or compensation payable in consequences of any accident or injury
sustained or suffered by its (the Agency's) employees or agents or by the Client's
employees, agents or property any other third Party resulting from or by any
operation conducted by or on behalf of the Agency.

37. The Agency shall notify .the Client of any material change in their status,
shareholding or that of any Guarantor of the Agency, in particular, where such
change is likely to have impact on performance of obligations under this
Agreement.

38. This Agreement shall not be amended, modified, varied or supplemented in any
respect except by an instrument in writing signed by all the Parties, which shall
state the date from which the amendment or modification shall become effective.

39. Subject to Clause 19, the Courts at Delhi shall alone have jurisdiction in the
matters arising out of or in respect of this Agreement.

IN WITNESS WHEREOF, the Parties have hereunto set their hands and have executed
these
presents this _______________ day of ______________
CLIENT
Signed
for and on behalf of the President
of India
By: ______________

In presence of ______________
AGENCY
Signed
for and on behalf of
_____ Agency

(Authorized signatory)

By: _
In the presence of________________________

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 SCHEDULE – I

Date of commencement :

Date of completion :

For Client For Agency

(Authorized signatory) (Authorized signatory)

For and on behalf of the President of India Duly authorized Person

Dated

SCHEDULE – II

Payments to the Agency will be made phasewise manner after the mid-term review with
completion of work in every phase and payment will be released after the approval of
competent Authority

For Client For Agency

(Authorized signatory) (Authorized signatory)

For and on behalf of the President of India duly authorized Person

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 Section 9

Procedure proposed to be followed for mid-term review of the

progress of the work and review of the final project work.

Mid-term review will be taken with respect to completion of assigned tasks of each stage in
the work schedule specified in Payment plan or as per the requirement in any work stage
as required by the Employer and payment schedule to review the progress of work and with
satisfactory completion of work in the specified time frame.

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Page 96 of 101
 Annexure-A

Particulars of bidders

Name of the Bidder

1. Office Address
2. Telephone Number
3. Fax No.
4. Mobile Number
5. Email Id
6.Nature of the Firm i.e., whether
A Government Organization or Autonomous Organization or Registered Partnership Firm/
LLP, or a Private Limited Company, or a Public Limited Company incorporated in India or a
Cooperative Registered in India.
7.Names and contact details of all Partners/Directors/ members of Managing Committee of the
bidder on the date of submission of Bid.(Separate sheet may be
attached)

a) Name of the Contact Persons

Authorized
b) Telephone No.
c) Mobile No.
d) Email ID
e) Photo ID Card No.
PAN No. of Bidder (enclose a scanned copy of PAN Card of the firm)
GSTIN No. (enclose a scanned copy of proof of GSTIN number of the firm)
Account Name
Bank Name & Branch
Details of Bidders Bank Account
Account Number
IFSC

Date:
Place:

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 Annexure-B
Certificate for Financial Turn-over

Certified that M/s _______________ having its Registered Office at has been having
financial turnover of at least Rs. 10 Crore during each of the last 3 Financial Years. The
details are as under:

Financial Year Financial Turn Over (Rs. Lakh)

2018-19

2019-20

2020-21

This certificate is issued based on documentary evidences and audited Accounts produced
to me and copies of which are available with me which I shall be able to produce if required
by the DMI/ Department of Agriculture & farmers Welfare. The certificate is true and correct
to the best of my knowledge and belief.

Signature:

Name of the person signing:

Designation: Company Secretary/Chartered Accountant

Name of the firm:

Registration No./Membership No.

Address

Email address:

Contact Numbers:

Date:

Place:

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 Annexure-C

Declaration for non-blacklisting

(To be submitted on the Letterhead of the Bidder)

To,
The Agricultural Marketing Adviser to Govt of India
Directorate of Marketing & Inspection
Head Office, Faridabad-121001

Dear Sir,
We confirm that our company is not blacklisted as of today for any fraudulent actions by
any state/central Government institution or any Public Sector Organization.

It is hereby further confirmed that we are duly empowered and entitled to act on behalf
of our company/ corporation/ firm/ organization including to sign this document as well as
such other documents, which may be required in this connection.

On behalf of [Service Provider's Name]

Authorized Signature [In full and initials]:

Name and Title of Signatory:

Name of Firm:

Address:

Seal/Stamp of Service Provider:

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 List of Documents to be submitted
\ with Technical Bid:

(Page
Sl.No. List of documents
no.)
Technical Proposal containing methodology, execution plan, deliverables,
1 team details along with all Attachments including Appendices, Annexures,
and Supporting Documents etc. duly filled and signed on each page by the
Bidder.
Self- attested copy of documents in support of the Minimum eligibility criteria
2
stipulated in the Bid Document
3 Proof of payment of Tender fee by RTGS / NEFT/ ELECTRONIC MODE.

4 Proof of payment of of EMD RTGS / NEFT/ ELECTRONIC MODE

5 "Particulars of Bidder" as prescribed

6 Declaration as per specified format
Certificate of Incorporation, Memorandum& Articles of Association and
7
certificate of incorporation of company, etc. as applicable
Power of Attorney in respect of Authorized signatory for signing the bids, if
8
applicable
Resolution passed by the Company authorizing the person signing the Bid to
9
do so on behalf of the company, if applicable
10 Self -attested copy of PAN card of the firm.
11 Self -attested copy of proof of GST registration number of the firm
Self- attested copy (in PDF format) of duly audited P&L Account and
12
Balance Sheet of last 3 financial year‟s i.e. 2018-19, 2019-20 and 2020-21

Applicable Law Jurisdiction and Dispute Resolution:

a. The EOI shall be governed by the laws and procedures prescribed by the Laws
Prevailing and in force in India, within the framework of applicable legislation and
enactment made from time to time concerning such commercial
dealings/processing. All legal disputes are subject to the jurisdiction of New Delhi
courts only.
b. There shall be separate legal clauses pursuant to award of work and same shall be
incorporated in Service Level Agreement. Post award work obligations shall be
dealt as per the Service Level Agreement to be executed between DMI and
selected bidders.

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For further information, please contact:

Deputy Agricultural Marketing Adviser (MRIN)

Directorate of Marketing & Inspection
Department of Agriculture, Cooperation & Farmers Welfare
Ministry of Agriculture & Farmers Welfare & Farmers Welfare
Head Office, New CGO Complex, Block „A‟ NH-IV, FARIDABAD-121001.
Ph. 0129-2434351, 98730-73757,
E-mail: [email protected], [email protected]

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