FEASIBILITY TEST EXPLANATION FOR EACH CHAPTER:
Chapter 1: Marketing Aspect
Service Description
- Explanation: Emphasize the unique offering of your business, which is the state-of-the-art cold storage
facility. Highlight how this facility ensures unmatched freshness and quality, providing a complete supply
chain solution from purchasing to delivery. Mention the adaptability of services for both high-volume
business clients and individual households, showcasing the comprehensive and flexible approach of the
business
Location
- Explanation: Explain the strategic choice of 254 Alonzo-Nezu Complex, Bonifacio Street, Davao City.
Discuss the advantages of being in a central and economically vibrant location within Mindanao, which
supports efficient supply chain and logistics management. Emphasize how this location aligns with the
business's operational needs and marketing strategy, contributing to the anticipated growth and success
Target Market
- Explanation: Highlight the demand for quality meat and seafood products in Davao City. Provide data
on consumer preferences and market trends, demonstrating a strong and growing market for your
products. Explain how your business meets these demands with premium offerings and a focus on
customer satisfaction
Demand and Supply Analysis
- Explanation: Present your analysis of market demand and supply, showing a clear understanding of
market needs and how your business can meet them. Use data and projections to support your case,
demonstrating thorough research and realistic expectations for market conditions
Competitor Analysis
- Explanation: Analyze your competitors to show how your business differentiates itself. Highlight the
advantages of your advanced cold storage technology and comprehensive service offerings, positioning
your business as a leader in quality and customer service in the Davao food supply market
Pricing Structure
- Explanation: Justify your pricing strategy based on production costs, market positioning, and
competitive pricing. Explain how promotional offers and bulk discounts attract and retain customers
while ensuring profitability. Provide a clear rationale for pricing decisions aligned with business goals
and industry standards
Projected Revenue
- Explanation: Present your projected revenue with various scenarios backed by thorough analysis. Use
data from market studies and price strategy research to validate these projections. This shows careful
planning and realistic expectations for business growth
Marketing Program/Strategies
- Explanation: Discuss your diverse marketing strategies, including digital marketing, community
engagement, and traditional marketing methods. Explain how these strategies will continuously engage
customers and build brand awareness, driving sales and fostering long-term customer relationships
Chapter 2: Operational and Technical Aspect
Technical Requirement
- Explanation: Detail the essential technical requirements for maintaining optimal storage conditions,
such as temperature and humidity control, backup power systems, and advanced monitoring systems.
Explain the importance of these technical aspects in ensuring product quality and operational efficiency
Government Requirements (Permits)
- Explanation: Outline the necessary permits and licenses required to operate, demonstrating your
understanding and compliance with legal requirements. This shows thorough preparation and
adherence to regulations, which is crucial for operational legitimacy
Operations/Service Process
- Explanation: Describe the entire operations process from receiving products to delivering them to
customers. Highlight the efficiency and quality control measures in place to ensure high standards are
maintained throughout the process
Office Equipment, Furniture, and Fixtures Requirement
- Explanation: List the essential equipment, furniture, and fixtures required for the office setup, ensuring
a functional and efficient working environment. Explain how these requirements are necessary for
smooth operations and staff productivity
Waste Disposal System
- Explanation: Describe the waste management systems in place, focusing on recycling protocols and
safe disposal methods. Emphasize the importance of minimizing environmental impact and maintaining
a clean and safe facility
Quality Control System
- Explanation: Highlight the stringent quality control measures implemented to maintain product
integrity and customer satisfaction. Explain how continuous monitoring and advanced systems ensure
the highest quality standards
Chapter 3: Management Aspect
Management Structure
- Explanation: Present the organizational structure, including roles and responsibilities of key
management personnel. Explain how this structure supports efficient decision-making and effective
management of business operations
Staffing Requirements
- Explanation: Detail the staffing requirements, including the number and types of employees needed.
Explain how proper staffing ensures smooth operations and high service standards
Training and Development
- Explanation: Discuss the training programs for staff to ensure they are well-equipped to perform their
duties efficiently. Emphasize the importance of continuous development to maintain high standards and
adapt to market changes
Chapter 4: Financial Aspect
Total Project Cost
- Explanation: Break down the total project cost into categories such as land acquisition, construction,
and equipment. Provide a detailed cost estimate based on market prices and consultations with industry
experts, demonstrating thorough financial planning
Financial Assumptions and Projected Financial Statements
- Explanation: Present the financial assumptions and projected financial statements, including the
income statement, balance sheet, and cash flow statement. Explain how these projections are based on
realistic market data and business strategies
Financial Analysis
- Explanation: Conduct a comprehensive financial analysis, including profitability, liquidity, and solvency
ratios, as well as the break-even point and payback period. Use this analysis to demonstrate the financial
viability and sustainability of the business
Chapter 5: Socio-Economic Aspect
Economic Impact
- Explanation: Discuss the positive economic impact of your business on customers, the community, job
creation, the environment, and the government. Highlight how your business supports local economic
growth and contributes to the broader economy
Customer Satisfaction
- Explanation: Emphasize the commitment to customer satisfaction through stringent quality control
measures and efficient delivery systems. Explain how this focus builds a loyal customer base and attracts
new clients
Community Engagement
-Explanation: Detail the community engagement initiatives, such as partnerships with local businesses
and participation in community events. Explain how these efforts strengthen community ties and
enhance the business's reputation
