A JOURNEY
THROUGH TIME
INTRODUCTION Beauty standards refer to societal or cultural
ideals that dictate the physical appearance
considered attractive or desirable within a
particular context or community. These
standards can vary widely across cultures,
historical periods, and individual preferences.
For example, In USA, there's a strong
emphasis on individuality and self-expression.
While fair skin has historically been idealized,
there's also a growing celebration of diverse
skin tones and ethnic features.
ANCIENT
INDIA
PREHISTORIC PERIOD
Idealized physical features included
rounded hips and full breasts for
women, and muscularity for men.
Evidence of body decorations in cave
paintings hints that prehistoric people
also used adornment to enhance their
appearance, possibly for social
standing, attracting mates, or
religious reasons.
Indus Valley Civilization to
Mauryan Empire
influenced by the Vedas and other ancient
texts that emphasized the importance of
physical purity and inner beauty.
Fair skin was often associated with purity
and nobility, as seen in ancient texts and
sculptures.
Both men and women adorned themselves
with jewelry, elaborate hairstyles, and
fragrances.
Classical Period (Gupta Empire to
Medieval Era)
the concept of beauty continued to be
associated with fairness, as depicted in
literature, art, and poetry.
Women often adorned themselves with
intricate jewelry, colorful garments, and
elaborate hairstyles.
Ayurveda, the ancient Indian system of
medicine, played a significant role in
beauty rituals, emphasizing natural
ingredients for skincare and haircare.
MUGHAL ERA
With the Mughal influence, beauty
standards in India saw a blend of
Persian and Indian aesthetics.
COLONIAL PERIOD
During British colonial rule, European
beauty standards were imposed on
Indian society, and fairness creams
and products gained popularity.
POST INDEPENDENCE INDIA
Initially, there was a focus on
celebrating traditional aesthetics like
long hair, almond-shaped eyes, and a
healthy physique.
Over time, the influence of globalization
and media led to a growing preference
for Western beauty ideals.
Bollywood played a significant role in
shaping beauty ideals, with actresses
like Madhubala and Rekha popularizing
traditional Indian features and attire.
BEAUTY ACROSS BORDERS
In India, Fair skin has historically been highly
valued, leading to widespread use of skin-
lightening products and societal preference
for lighter complexions. Whereas, In some
Western countries, particularly those with
predominantly fair-skinned populations,
having a tan is often associated with health,
wealth, and leisure time.
In India, Certain facial features, such as a
sharper nose or fuller lips, might be
considered more desirable. While, in South
Korea, having a small, V-shaped face and
double eyelids are often considered
attractive.
In India, The ideal body shape may vary, but
there's often pressure to conform to societal
standards of thinness or a certain body mass
index, particularly for women. Whereas, In
countries like Brazil, having a curvier, more
voluptuous figure is often celebrated as a
symbol of beauty and femininity.
In India: Straight or wavy hair is often
considered more desirable, leading to the
popularity of hair straightening treatments
and products. Whereas, In countries with
predominantly straight-haired populations,
like many Western countries, there's often a
fascination with curly or voluminous hair.
CONCLUSION
In India, there has been a growing recognition and
celebration of diversity in beauty. Indians are increasingly
appreciating and embracing a wide range of skin tones,
facial features, body types, and hair textures. Social media
platforms are playing a significant role in shaping
contemporary beauty standards in India. Beauty
influencers and content creators are challenging
traditional norms, promoting authenticity, and celebrating
individuality.
Thus, Beauty standards in India are increasingly being
viewed as a form of self-expression and empowerment.
Individuals are encouraged to define beauty on their own
terms and to celebrate their unique features and
identities.
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