FINDING AND ANALYSIS

Shopping for myself: 42.5% (largest portion, blue) – A significant portion of

visitors are primarily focused on shopping for themselves. This suggests that
the majority of customers are directly purchasing products for their personal
use.
Shopping for family/friends: 30% (second-largest portion, red) – A notable
number of visitors are purchasing items for others, indicating that gifting or
purchasing on behalf of someone else is also a key purpose for visiting
Croma.
Buying a gift: 12.5% (orange) – A smaller portion of visitors are specifically
shopping with the intention of buying a gift. This could indicate potential for
Croma to expand their gift-oriented product offerings or marketing strategies
during peak seasons (e.g., holidays).
Window shopping: 15% (green) – This group of visitors is not necessarily
purchasing anything but is instead browsing products. This may represent
potential future sales if these window shoppers are convinced to buy.

Phones and Laptops: 52.5% It is the largest with red, so over half of them are
looking to buy mainly phones and laptops. This is a very healthy level of demand
in personal technology, which forms the core of what Croma sells.
Other Accessories: 25% (orange) – More customers would want accessories. This
can be phone cases, chargers, cables and other tech accessories which depict a
in-demand market for smaller, supplementary products.
Household and Kitchen Appliances: 12.5% (blue) – This is a small segment, which
means household and kitchen appliances are somewhat less in demand than
personal tech but still leave a mark in the market.
Audio Devices: 10% (green)– That is the smallest. It includes products like
headphones, speakers etc. This might indicate that either the demand for this
end is lesser or that customers who require audio products have already
purchased them or are purchasing elsewhere.

The rating of checkout as excellent was 22.5%.

Good: 47.5% of the customers found the checkout process to be good.
Average: 22.5% of respondents scored the check-out process as average.
Bad: 7.5 percent of respondents rated the checkout process as bad.
Overall, the outcome reveals that most respondents, 70%, were satisfied with
the check-out process and rated it as either "very good" or "good". However,
22.5% rated the process as "average", while a fewer 7.5% rated it "bad".

1. *Outstanding*: 27.5% (Blue)

2. *Good*: 30% (Red)
3. *Mean*: 32.5% (Orange)
4. *Bad*: 10% (Green)
- The largest percentage of respondents, which is 32.5%, rated the staff's
assistance as "Average," a challenge to improve on service quality.
- 30% considered the assistance as "Good," which reflects the fact that a large
number of respondents are satisfied, though not really impressed.
In fact, only 27.5% reported that the help was "Excellent," which could
potentially be an area of improvement.
- 10% of respondents rated the assistance as "Bad," signaling that some staff
service experiences are quite poor and require attention.
Conclusion: With 57.5% of the respondents rating assistance as "Excellent" or
"Good," a fair number of respondents still gave a high proportion of ratings as
"Average" (32.5%), with 10% of respondents giving "Bad" ratings, this is an area
to be improved with considerable scope in staff performance. Thereby improving
the quality of assistance by focusing on poor experience might get a larger
number of ratings into the "Excellent" category.

1. Highly Satisfied: 32.5% (Blue)

2. **Satisfied**: 30% (Red)
3. *Median*: 17.5% (Orange)
4. Unsatisfied: 20% (Green)
-The largest number of respondents, 32.5% regarded the product variety as
*Extremely Satisfied*, indicating that a massive number of customers felt highly
satisfied.
- 30% of the respondents are *Satisfied*, meaning that most customers feel that
the quality of varieties is good but not brilliant.- However, 20% are *Dissatisfied*,
an important minority who believe the product assortment is too modest.
- 17.5% of the respondents rated the variety as *Average*, a measure of general
indifference or below expectations.Conclusion: While over 60% of respondents
are either "Extremely Satisfied" or "Satisfied" with the variety of products, the
combined 37.5% who feel "Average" or "Dissatisfied" indicates a potential area
for improvement. Expanding the range of products may increase satisfaction
levels, especially addressing the concerns of those who are currently dissatisfied.
1. *Outstanding*: 30% (Blue)
2. *Good*: 42.5% (Red)
3. *Average*: 15% (Orange)
4. *Fair: 12.5% (Green)
A bulk of respondents (42.5%) ascribed the degree for the price of the product as
*Good,*, which implies overall satisfaction with pricing.
This translates to 30% of the respondents saying they view pricing as
*Excellent*, which suggests that a huge percentage of customers will find the
price fair or better than expected.
Pricing - 15% of respondents rated the pricing as average, meaning some
customers may consider the price acceptable but not necessarily compelling
enough.
- 12.5% of respondents rated the pricing as *Bad*, highlighting a smaller but
noticeable group who find the prices too high or unreasonable.
Conclusion: END A very large majority of respondents (72.5%) are satisfied or
highly satisfied with the prices offered by the products, suggesting that the price
strategy is widely acceptable. The 27.5% of customers who rated the pricing as
"Average" or "Bad" still indicates opportunity, by offering greater price variance
and discount offers or increased perceived value to those who are less satisfied.

- Most Frequent Rating (Mode): The rating of **5* occurs most frequently, with *9
respondents (22.5%)* giving this rating.
- *High Ratings*:- In general, 17.5% rated ambiance as 7, while 17.5% scored it
as 9, therefore the customers are relatively satisfied with the ambiance of the
store.
- Curiously, *1 respondent (2.5%)* rated *100*, which appears to be an outlier,
or at least may indicate extreme satisfaction.
- *Lower Ratings*:
- A total of *4 respondents (2.5% each)* rated the ambiance negatively (scores
of -10, 1), suggesting dissatisfaction with the store's atmosphere.
Ratings of *3* and *5* have been received by *7.5%* and *5%,* respectively,
which reflects a middle-ground or neutral view about the ambiance.
Conclusion:- A majority viewed the store ambiance under a positive light as
reflected in their ratings: 17.5 percent rated it as high as 7 while another 17.5
percent gave it a 9, but the fact that the most common rating is 5 signifies that
many customers find the ambiance merely average or just satisfactory.- The
presence of a few very low ratings (negative values and low scores like 1 and 3)
suggests that the ambiance may not appeal to a small segment of the
audience.Therefore, some aspects of the atmosphere of the store may have
improved and will push the neutral category (5) further.

-*Blue, 45%*: Almost half-45%-of the respondents rated the store's digital
infrastructure as excellent, meaning that a large number of customers reported
to be rather satisfied with it.
- *Good (Red, 35%)*: Another 35% rated it as good, suggesting a positive but
slightly less enthusiastic experience compared to those who rated it excellent.
- *Average (Orange, 5%)*: A smaller group, 5%, rated it as average, indicating
there is room for improvement.
- *Bad (Green, 15%)*: lastly, 15% of respondents graded the digital infrastructure
as bad, with a high percentage of dissatisfaction observed.
Majority Satisfaction: an 80 percent of all respondents reported the digital
infrastructure of the store was excellent or good.- *Room for Development*:
However, 20% (average and bad ratings) indicate that there is still room for
improvement in some digital architecture of the store in order to benefit the
whole customer base.
1. *Very Effective*: 17.5% (Blue)
2. *Moderately effective*: 60% (Red)
3. *Neutral*: 12.5% (Orange)
4. *Poor*: 10% (Green)
- *Moderately effective: A significant majority, **60%, rated the promotional
offers and discounts as **Moderately effective*, suggesting that while they had
some impact, they were not overwhelmingly compelling.
*Very effective: Only **17.5%** were of the view that offers were *Very
effective*, which shows that a lesser proportion of customers were fully
convinced or satisfied by promotional strategies.
- Neutral and Ineffective
- *12.5%* scored the offers as *Neutral*, indicating that the offers neither
positively nor adversely impacted the shopper's experience.
- *10%* believed that the offers were *Ineffective*, which recognized another
customer group who thought that the promotion hardly or at all influenced their
buying behaviors.
Conclusion: END A significant percentage of the respondents felt that the
promotional offers are at least *Moderately effective* (77.5%), though only
17.5% found them **Very effective*, so there might be scope for even better
wording, vocabulary, or even something that relates to their lives in general. The
*Ineffective* and *Neutral* ratings add up to 22.5%, which also points out the
need for even more interesting and tempting offers to touch a wide audience.
1. Reliance Digital: 50% of respondents view **Reliance Digital* as a better
alternative to Croma. That means such customers believe that Reliance Digital is
a serious competitor either in terms of offering, service, or price.
2. *Vijay Sales : 20% of the respondents prefer **Vijay Sales* as an alternate
choice and thereby portray this as another strong contender, not as strong in
comparison as Reliance Digital.
3. *E-Commerce Platforms: 17.5% of respondents, view online platforms such as
e-commerce sites like Amazon or Flipkart as preferable. It mirrors the increased
trend for the convenience, more variety, and competitive pricing in which online
shopping facilitates.
4. None: 12.5% of respondents believe **None* of the alternatives is better than
Croma, indicating a share of customers are satisfied with Croma and do not
require any alternative.
Conclusion: Half believe that *Reliance Digital* is a better alternative compared
to Croma. It indicates strong competitive pressure from Reliance Digital against
Croma. A combined 37.5% feel that other alternatives such as *Vijay Sales* and
*E-Commerce Platforms* are better alternatives. This also indicates competitive
pressures. **Croma* would do well to position itself differently from the
alternatives, with a focus on where it can create better value for customers as a
reason to retain and attract customers.

*Easy Navigation: The majority, **50%, found the store **Easy* to navigate,
indicating that the store layout and signage are generally clear and accessible
for most customers.
- *Very easy navigation*: 25% of the respondents considered it *very easy* to
navigate. This will suggest that a significant number actually had a smooth
experience while shopping.
- *Neutral and Difficult Navigation*:
- *10%* of the respondents found it *Neutral* during the navigation experience,
meaning neither too easy, nor too difficult.
- *15%* of respondents reported that it was *Difficult* to navigate the store,
which makes it clear that there are aspects of the store design or arrangement
that are less than satisfactory for some customers.
Conclusion: Overall, navigation of the store is rated well, with *75%* saying it
was either "Easy" or "Very easy." However, if the concerns of the *15%* who said
it was difficult to navigate could be resolved, the overall shopping experience
would likely improve. The ease of navigation for all customers can likely be
further improved through signage enhancements, efforts to improve and
organize the store environment, or additional staff assistance.