UX/UI Design Brief Example
1. Product Overview
● Primary Objective: What is the product, and what business goal is it solving?
Example: "Design a food delivery app that connects users with local restaurants,
enabling them to browse menus, place orders, and track deliveries in real time."
2. Target Audience Information
● Who are the users? Include demographics, behaviours, challenges, and emotional
drivers.
● Additional Research: Indicate if research must be conducted or if insights will be
provided.
Example: "Urban professionals and students who value convenience, variety, and
timely service. Research required to explore preferences for delivery speed, payment
options, and app usability."
3. Key Features
● What must the product offer? List the primary and secondary functionalities.
Example:
○ Browse restaurant menus by cuisine or location.
○ Place orders for delivery or pickup.
○ Track deliveries in real-time.
○ Offer multiple payment methods, including wallet integration.
4. Design Preferences
● Visual Style: Any brand guidelines or style preferences?
● Reference Designs: Examples or inspiration?
Example: "Bright, clean, and modern design with an intuitive layout that prioritizes
ease of use. Inspiration from apps like DoorDash or Uber Eats."
5. Technical Requirements
● What are the constraints? Include device compatibility, integrations, etc.
Example: "Must support both iOS and Android platforms, integrate with third-party
payment gateways, and provide geolocation services for delivery tracking."
6. Key User Flows to Focus On
● Critical Journeys: Specify the most important user journeys essential for the app’s
operations.
Example:
1. User Onboarding Flow:
■ Account creation via email or social login.
■ Address setup and default payment method selection.
2. Restaurant Browsing Flow:
■ Filter by cuisine, location, price, or dietary preferences.
■ View restaurant profiles, menus, and customer reviews.
3. Order Placement Flow:
■ Select items, customise orders (e.g., extra toppings, spice level), and
add to cart.
■ Confirm delivery or pickup details.
4. Checkout Flow:
■ Apply promo codes or loyalty points.
■ Choose the payment method and confirm the order.
5. Real-Time Delivery Tracking Flow:
■ Notify users when the order is confirmed, picked up, and out for
delivery.
■ Show the delivery driver's live map tracking.
6. Order History and Reordering Flow:
■ Access previous orders with the option to reorder.
■ Provide feedback and ratings for restaurants or delivery services.
7. Support and Help Flow:
■ Resolve issues with orders via chat, FAQs, or customer support
requests.
8. Driver and Restaurant Partner Flows (if applicable):
■ Separate interfaces for restaurant order management and driver
delivery tasks.
7. Unique Selling Points to Highlight
● What sets this product apart? Identify its differentiators.
Example: "Lightning-fast delivery within 20 minutes, exclusive deals from partnered
restaurants, and user-friendly customization for dietary preferences."
8. Design Budget
● Budget Range For Design: Include any budgetary constraints or guidelines.
Example: "Budget: R60 000–R75 000, covering design and usability testing."
9. Research and Testing Required?
● Specify Research Needs: Include user interviews, A/B testing, usability testing, etc.
Example: "Initial research on pain points in food delivery apps, followed by usability
testing on prototypes with 10–15 users."
10. Deliverables (Wireframes, Prototypes, or Both?)
● Specify Design Requirements: Detail what’s expected.
Example: "Deliver wireframes for internal review and high-fidelity clickable prototypes
for stakeholder approval."
11. Timeline
● Project Milestones: Include key deadlines and phases.
Example:
○ Research, Info Architecture, User flows, Wireframes: 8 weeks.
○ Prototyping: 4 weeks.
○ Final delivery: 12 weeks total.
