University of Sri Jayewardenepura
Faculty of Management Studies & Commerce
Department of Accounting
Advanced Diploma in Computer Based Accounting
ADCBA 1301: DATA ANALYSIS FOR ACCOUNTING (Online Exam)
Instructions
(i) Answer all the Multiple Choice Questions (MCQs).
(ii) The MCQs should be attempted using the Learning Management System (LMS).
(iii) The Questionnaire that pertains to the SPSS Dataset and required in answering the
MCQs is presented in this paper.
Ref. No. ____ (v1)
Questionnaire on Segmenting the College Student Market for Movie Theatre Attendance
1. Did you attend at least one movie at a movie theatre in the past year? (v2)
____(1) Yes ____(0) No (Skip to Question #9)
2. By marking in the boxes on the scale below, indicate how important you consider going
to the movies at a movie theatre, relative to other leisure activities you engage in? (v3)
Very Somewhat Somewhat Very
unimportan unimportan important important
t t (3) (4)
(1) (2)
3. On average about
how many movies do you
attend at a movie theatre each month? (v4)
4. Not including the cost of the movie ticket, mark the box below which best describes
about how much you spend on popcorn, candy, soft-drinks, and other food items at a
movie. (v5)
Never buy
food items at Up to $7.49 $7.50 to $14.99 $15.00 or more
movies (1) (2) (3)
(0)
5. Do NOT consider the movie playing at a theatre. Use the scale below to indicate how
important each of the following are in your selection of a movie theatre.
Movie Theatre Items
t
unimportan
Very
(2)
t
unimportan
Somewhat
(3)
important
Somewhat
(4)
important
Very
a. Video arcade at the movie theatre (v6)
b. Soft drinks & food items (v7)
c. Plentiful restrooms (v8)
d. Comfortable chairs (v9)
e. Auditorium type seating (v10)
i
f. Size of the screen(s) (v11)
g. Quality of sound system (v12)
h. number of screens at a movie
theatre (v13)
i. clean restrooms (v14)
6. Suppose your community did not have a “big screen” theatre. Use the scale below to
indicate how much further you would drive beyond the cinema nearest to you to see a
movie at a “big screen” theatre? (v15)
Zero 1 to 9 miles 11 to 24 miles 25 to 49 miles 50+ miles
(0) (1) (2) (3) (4)
7. Regarding your search for information about movies playing at movie theatres, indicate
the importance of each of the following sources of information.
Very Somewhat Somewhat Very
Movie Theatre Information Sources unimportant unimportan important importan
(1) t (3) t
(2) (4)
a. Newspaper (v16)
b. Internet (v17)
c. Phone in for information (v18)
d. Television (v19)
e. friends or family (v20)
f. other sources of information
(v21)
8. Using the table below, indicate the percentage of movie tickets purchased using each of
the following purchase options. Your total percentages should equal 100%.
Purchase Options Percent of the
time I use this
option
a. purchase tickets over the internet (v22) %
b. Purchase tickets at the theatre
when you come to see the movie (v23) %
c. Purchase tickets at the theatre but
see the movie at a later time (v24) %
d. Other purchase option (v25) %
Total 100%
9. Using the following scale, how physically active do you consider yourself? (v26)
Very inactive Somewhat Somewhat Very active
(1) inactive active (4)
(2) (3)
10. Using the following scale, how “socially active” (participating in social activities such as
dating, going to parties, being in a social organization, or just constantly being around
and doing things with people) do you consider yourself? (v27)
Very inactive Somewhat Somewhat Very active
(1) inactive active (4)
(2) (3)
ii
Demographics
11. Ethnic background: (v28)
African- Caucasian Hispanic Other
American (2) (3) (4)
(1)
12. Gender: (v29)____ Male(0) ____ Female(1)
13. Classification: Freshman Sophomore Junior Senior Grad Student
(v30)
(1) (2) (3) (4) (5)
0 to 18 19-20 21-23 24-26 Over 26
14. Age:
(v31) (1) (2) (3) (4) (5)
Thank You Very Much
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