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MCQs On Brand Management Section A

The document contains multiple-choice questions (MCQs) focused on brand management concepts for a BBM Marketing course. Key topics include the distinction between products and brands, the importance of branding to consumers, brand positioning in relation to Maslow's hierarchy, and challenges in brand management. It also addresses brand equity metrics, rebranding examples, and the essence of brand mantras.

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Abhisek Mishra
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171 views2 pages

MCQs On Brand Management Section A

The document contains multiple-choice questions (MCQs) focused on brand management concepts for a BBM Marketing course. Key topics include the distinction between products and brands, the importance of branding to consumers, brand positioning in relation to Maslow's hierarchy, and challenges in brand management. It also addresses brand equity metrics, rebranding examples, and the essence of brand mantras.

Uploaded by

Abhisek Mishra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

MCQs on Brand Management

BBM Marketing 6th Semester Section A


Marks 30

Q1: What distinguishes a product from a brand?


A) Products have unique features, while brands do not.
B) Products fulfill functional needs, while brands offer emotional connections.
C) Products are intangible, while brands are tangible.
D) Products are perpetual, while brands are temporary.

Q2: Why are brands important to consumers?


A) They simplify decision making.
B) They increase product pricing.
C) They limit product availability.
D) They make products difficult to identify.

Q3: Which level of Maslow's hierarchy aligns with luxury brand positioning?
A) Physiological
B) Safety
C) Esteem
D) Self actualization

Q4: Which of the following is NOT a component of a brand?


A) Brand name
B) Logo
C) Product pricing
D) Brand personality

Q5: Can a commodity be branded?


A) Yes, all products and services can be branded.
B) No, commodities cannot be branded.
C) Only luxury items can be branded.
D) Branding depends on government policies.

Q6: What is a major challenge in modern brand management?


A) Brand commoditization
B) Increasing brand equity
C) Lack of product innovation
D) Limited advertising channels

Q7: The first step in the strategic brand management process is:
A) Measuring brand performance
B) Building brand awareness
C) Identifying brand positioning
D) Developing a pricing strategy

Q8: A brand’s promise connects most strongly with which product level?
A) Core benefit
B) Augmented product
C) Generic product
D) Potential product
Q9: Which element enhances brand recall the most?
A) Visual identity
B) Pricing strategy
C) Customer feedback
D) Distribution network

Q10: Which metric measures brand equity?


A) Brand valuation
B) Advertising frequency
C) Manufacturing cost
D) Supplier reputation

Q11: Which of the following is an example of rebranding?


A) Launching a new product line
B) Changing the brand logo and identity
C) Lowering product prices
D) Increasing advertising spend

Q12: Emotional benefits in branding target:


A) Consumer rationality
B) Consumer feelings
C) Market segmentation
D) Competitor analysis

Q13: A successful brand extension depends on:


A) Similarity to the parent brand
B) Increased advertising budgets
C) Different product categories
D) Lowering product prices

Q14: Which of the following best describes a brand mantra?


A) A tagline used for advertising campaigns
B) A short phrase encapsulating the brand's essence
C) A list of product features
D) A mission statement for employees

Q15: Which type of branding involves positioning a product as offering superior functional
benefits?
A) Emotional branding
B) Functional branding
C) Value based branding
D) Aspirational branding

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