Computational Intelligence Research

Foundation
13, Ayanavaram Road,
Ayanavaram, Chennai 23.
www.cirf.co.in

PHONE USAGE IN INDIA

February 20, 2025

Name: AKSHAYA M

Register No: 2413421103001

College Name: SHRIMATHI DEVKUNVAR NANALAL BHATT VAISHNAV

COLLEGE FOR WOMEN

Department: BSC CSc (CGS)

Year of Study: 2024-2027

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1

Computational Intelligence Research Foundation(CIRF) is a Section 8

company registered under the Ministry of Corporate Affairs, Government of
India on August 8, 2017. We’re a 12A and NGO Darpan certified company. CIRF
Office is at 13,Ayanavaram Road, Ayanavaram, Chennai. Company CIN is
U85320TN2017NPL118000.

Dr Doreen Hephzibah Miriam M.E., Ph.D., is the founder and Director of

CIRF.

Our Vision:

Contribute to nation building through innovative mentoring and research-

driven transformation.

Our Objectives:

We’re a research-driven organization focused on providing learning and

development and research-outsourcing services to students, researchers, and
institutions.
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Our Mission:

● Undertake product development activities in emerging thrust areas.

● Support higher education institutions to establish Innovation
Ecosystem

● Introduce courses based on the Industry & Societal demands

● Collaborate with Institutions, research and development organizations

and Industries.
● Serve the community at large.

Areas of Expertise

Within CIRF, researchers and students design and develop new nature-
inspired algorithms to tackle real-world problems, primarily using
technologies in the fields of Big Data, Internet of Things, Data Mining, and
Artificial Intelligence. CIRF helps companies solve complex problems such as
prediction, classification, recommender systems, and segmentation using
nature-inspired methods and optimization approaches employed in machine
learning to achieve a high level of automation and intelligence.

Departments

CIRF operates through four main departments:

1. Research
2. Web and App Development
3. Software Testing
4. Education and Training
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Research

● Focus on funded research projects using optimization techniques.

● Published over 50 research papers in reputed journals and conferences.

Web and App Development

● Development of innovative web and mobile applications.

● UI/UX Design

Software Testing

● Comprehensive software testing services to ensure high-

quality products.

Education and Training

● Training on the latest technologies to make students industry-ready and

immediately employable.

Collaboration and Community Engagement

CIRF collaborates with various institutions, research and development

organizations, and industries to foster innovation and development. The
organization also aims to serve the community at large through its initiatives
and projects.
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Contact Information

● Website: www.cirf.co.in
● Address: 13, Ayanavaram Road, Ayanavaram, Chennai, India

CIRF is committed to driving innovation and research to support national

development and address complex problems through advanced
computational intelligence techniques.
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TO WHOMSOEVER IT MAY CONCERN

This is to certify that AKSHAYA M of batch: 2024-2027, Department

of BSC CSc(CGS), Shrimathi Devkunvar Nanalal Bhatt Vaishnav College
For Women has done their Internship training in Data Science at
Computational Intelligence Research Foundation (CIRF), Chennai from
February 5,2025 to February 20,2025.

She had worked on a project titled, PHONE USAGE IN INDIA. This

Project was aimed to [analyse the pattern of Diabetics patient for age group
and race wise using UCI Diabetes dataset. In addition the exercise pattern
denotes the reduction of Diabetics disease.]

During the Value-added course on Cybersecurity, she demonstrated a

strong enthusiasm for learning new technologies and tools and exhibited
exceptional creativity in exploring and applying cybersecurity concepts. The
above project has been developed under my guidance.

We wish all the best for his future endeavors

Dr D Doreen Hephzibah Miriam M E., Ph D.,

Director & Founder,
Computational Intelligence Research Foundation (CIRF),

Chennai 600 023.

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Internship attendance position of AKSHAYA M – BSC CSc(CGS)-1st year

We hereby certify that the attendance position of AKSHAYA M–BSC CSc(CGS)-
2024-2027 for the period of February 5,2025 to February 20,2025 as follows;

ATTENDANCE SHEET

S.No: Date Hours Topic Time In Time Out

Basics, Python vs Compiler &

Interpreter, Ruby on Rails
applications, Data Science
applications, Python package
management (pip, python.org).
Key libraries: NumPy, Pandas,
Matplotlib, Seaborn.
1 05.02.2025 3 9:30 am 12:30 pm
Core Concepts: Keyboard input,
Type casting, Multi-assignment,
String reversal, Data types,
Keywords, Identifiers, For loop,
String slicing, strip, concat ,
Functions (def), Pythagoras
theorem.
2 06.02.2025 3 9:30 am 12:30 pm
Collections & Data Structures:
List, Tuple, Dictionary, Set,
Frozenset.
3 07.02.2025 3 9:30 am 12:30 pm
Practical Applications:
Installing packages, YouTube
downloader, Rock-Paper-
Scissors (random module).
4 10.02.2025 3 9:30 am 12:30 pm
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Pandas Data Frame: Upload &

Load
CSV, head(), shape(), tail(),
info(), sample(), describe(),
isnull(), nunique(), columns,
unique(). Attributes: shape, size,
5 12.02.2025 3 axes, data types, index. 9:30 am 12:30 pm
Pandas DataFrame: Upload &
Load
CSV, head(), shape(), tail(),
info(), sample(), describe(),
isnull(), nunique(), columns,
unique(). Attributes: shape, size,
6 13.02.2025 3 axes, data types, index. 9:30 am 12:30 pm
Libraries & Visualization:
Pandas, NumPy, Seaborn
datasets & attributes.
7 14.02.2025 3 9:30 am 12:30 pm
Libraries & Visualization:
Pandas, NumPy, Seaborn
datasets & attributes.
8 17.02.2025 3 9:30 am 12:30 pm
Matplotlib: plot(), xlabel(),
ylabel(), title(), xticks(),
scatter(). Seaborn: Countplot,
Scatterplot, Barplot, Boxplot,
9 18.02.2025 3 Violin plot, Boxen, Strip, Swarm, 9:30 am 12:30 pm
Point, Bar, Count.
10 Project Development
19.02.2025 3 9:30 am 12:30 pm
11 Final Project Presentation
20.02.2025 3 9:30 am 12:30 pm
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WORK LOG

S.NO. DATE PARTICULARS TIME

1
05.02.2025 - Python Introduction and Core 9:30 - 12:30
07.02.2025 Concepts
2 10.02.2025 - Collections & Data
14.02.205 Structures: Practical 9:30 - 12:30
Applications:

3 17.02.2025 - Pandas Data Frame Operations 9:30 - 12:30

18.02.2025 Python Libraries & Dataset
Analysis
4
17.02.2025 Project development 9:30 - 12:30

5 20.02.2025 -
27.02.2025 Final Project Presentation 9:30 - 12:30
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ABSTRACT:

The rapid increase in mobile phone usage in India has led to significant socio-
economic and behavioural shifts, raising concerns such as digital addiction,
academic distraction, cyber security risks, and the digital divide between urban
and rural populations. This project analyses a dataset on mobile phone usage
patterns in India, covering aspects like smart phone penetration, data
consumption, digital payments, and social media trends. The study aims to
identify key factors influencing phone usage and their impact on education,
health, and financial inclusion. The dataset is evaluated using statistical analysis
and machine learning models to identify usage patterns and correlations.
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1 INTRODUCTION :

Mobile phones have become an integral part of daily life in India, revolutionizing
communication, commerce, and information access. With over 1.2 billion mobile
users and rapidly growing smart phone adoption, India stands as one of the
world's largest mobile markets. This project aims to analyse a dataset on mobile
phone usage trends in India, examining factors such as data consumption, app
preferences, regional disparities, and behavioural patterns. By leveraging data-
driven insights, the study seeks to understand the impact of mobile phone
penetration on different sectors and identify potential areas for optimization.
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1.1 Goals

1. Goal 1:

Analyse Mobile Usage Trends: Examine smartphone penetration,

data consumption, and app usage patterns across various
demographics. This will help understand user behaviour and
technological adoption in different regions of India.

2. Goal 2:

Identify Regional and Socio-Economic Disparities: Analyse mobile

usage differences between urban and rural areas to highlight gaps in
accessibility and affordability. This will help assess variations in digital
literacy, network infrastructure, and smartphone adoption across different
socio-economic groups.

1.2 Objectives

Analyse Mobile Usage Trends:

Study how people in India use mobile phones daily, including call frequency,
messaging, and browsing habits. Understand the frequency and duration of
mobile usage across different age groups and occupations.

Asses Social and Economic Impact:

Understand how mobile phones influence education, employment, and

communication in various communities.
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2 LITERATURE REVIEW - 7 PAPERS

S.N Paper Title Author Name Proposed Journal Year of

o Solution /Conference Publica
name tion
The study
identifies
Impact of Mobile psychological International
Phone Usage on factors such as Journal of 2023
1 behavioural R. Manikandan stress, anxiety, Engineering
Change of Rural and depression and
Youth in India - A associated with Management
Cross-Sectional excessive mobile Research
Analysis. phone use among
rural youth.

The study reports

a 33% prevalence
Mobile Phone
of mobile phone
Addiction as an
Emerging addiction among
behavioural Form S. adolescents,
2 Cureus 2022
of Addiction emphasizing the
Gangadharan
Among
Adolescents in need for limiting
India access and
promoting healthy
usage.
The study
Effects of Mobile examines the
Phone Use on negative impact of
International
Academic mobile phone
Journal of
3 Performance of S. Ghosh overuse on 2019
Applied
College-Going learning skills and
Research
Young Adults in academic
India. performance.
 14

The literature
review discusses International
Mobile Phone the correlation Journal of
Usage and Mental between excessive Research in
4 V.U. Patil 2019
Health of College mobile phone use Commerce, IT
Students and mental health &
issues among Management
college students.
The project
6th EAI
utilizes deep
International
learning
Conference on
algorithms to
Smart Objects
Mobile Phone detect mobile
5 Dr. Sparsh Mittal and 2020
Usage Detection phone usage,
Technologies
releasing
for Social
pretrained models
Good
and datasets for
(GOODTECHS)
further research.
The study
assesses the
prevalence of
mobile phone
International
Mobile Phone usage and its
Journal of
Usage and Its Balaji association with
6 Community 2020
Perceived Ill Arumugam health problems
Medicine and
Health Effects among adults in
Public Health
Chennai,
recommending
health education
initiatives.

The study
A Study on Mobile International
analyses the rapid Journal of
Usage and Data
increase in mobile Latest Trends
7 Penetration Using Disha Rajkumar 2016
in Engineering
data consumption
Predictive and
in India. Technology
Analytics.
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2.1 Problem Definition:

Excessive smart phone usage in India has become a significant issue, impacting
various aspects of daily life. The growing dependency on mobile phones has led
to mental health concerns such as stress, anxiety, and sleep disorders, especially
among young users. With the rapid expansion of mobile technology in India,
understanding phone usage patterns is crucial for businesses, policymakers, and
researchers. However, there is a lack of structured insights on how different
demographic groups, regions, and economic segments use mobile phones.

This project aims to analyse phone usage data to identify trends, user behaviour,
and potential areas for improvement in connectivity, digital inclusion, and
service optimization. Insights derived will help telecom providers enhance
network efficiency, businesses refine digital outreach, and policymakers bridge
the digital divide.
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3.Description of Data set

No.of. Rows - 17,686

No.of. Columns - 16

Column Name Data Type Values (eg:0/1 ,

Multiple values, range)

User ID Object 1- 17686

Age Int64 15-70

Gender Object Male, Female, Other

Mumbai, Delhi,
Location Object Ahmedabad, Pune,
Mumbai
Vivo, Realme, Nokia,
Phone Brand Object Samsung, Xiaomi,
Oppo, Apple

OS Object Android, OS

Screen Time Float64 1-12

Data Usage Float64 1-290.5

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Calls Duration Float64 1-215.2

Number Of Apps
Int64 1-104
Installed

Social media Time Float64 0.5-5.9

E-commerce Spend Int64 206-9856

Streaming Time Float64 0.8-7.9

Gaming Time Float64 0.2-4.9

Monthly Recharge Cost Int64 151-1300

Education, Gaming,
Primary use Object
Entertainment
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4 SYSTEM ARCHITECTURE

The system architecture for a Phone Usage in India Dataset Project follows a
structured pipeline for data collection, processing, analysis, and visualization.
The architecture consists of multiple layers: Data Collection Layer, where data
is sourced from telecom providers, surveys, or mobile app analytics; Data
Storage Layer, which utilizes cloud databases like AWS S3, Google Big Query,
or relational databases like MySQL to store raw and processed data; Data
Processing Layer, where ETL (Extract, Transform, Load) operations are
performed using tools like Apache Spark or Pandas in Python to clean, filter,
and structure the data; Analysis & Machine Learning Layer, where statistical
analysis and ML models (like time-series forecasting or user behaviour
clustering) are applied using Python libraries (Scikit-learn, TensorFlow); and
finally, the Visualization & Reporting Layer, where dashboards using Power BI,
Tableau, or Matplotlib/Seaborn in Python present insights on phone usage
trends, demographic variations, and behavioural patterns.
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5 PROJECT MODULES

The project on Phone Usage in India aims to analyse mobile phone usage
patterns across different demographics in India, focusing on factors like brand
preferences, screen time, data usage, and usage frequency.

Data Collection:

 Gathering data through surveys, mobile app usage analytics, and

secondary sources.
 Key variables include demographics (age, gender, income, region), phone
brand, screen time, app usage, and internet consumption patterns.

Data Preprocessing:

 Cleaning the dataset by handling missing values, outliers, and duplicates.

 Encoding categorical data and normalizing numerical values to ensure
compatibility with machine learning models, if necessary.
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Exploratory Data Analysis (EDA):

 Visualizing key trends such as mobile brand preference by region, screen

time by age group, or data consumption patterns.

 Identifying patterns, correlations, and insights related to mobile usage

behaviors.

Conclusion and Future Work:

 Wrapping up the project with a discussion on key findings, study

limitations, and suggestions for future research or business strategies in
the mobile sector.
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6 MATPLOTLIB PLOTS ( 3 plots with inference)

Matplotlib is a popular Python library used for data visualization. It helps

create charts, graphs, and plots to represent data in a more understandable
way. It is often used in data science and analysis projects.
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7 SEABORN PLOTS (5 plots with inference)

Sea born is another popular Python library built on top of Matplotlib that helps
create more attractive and informative statistical visualizations. It is widely
used in data analysis and machine learning projects.

1.Count plot:

In a dataset, a count plot is used to visualize the frequency distribution of

categorical variables, showing how many occurrences there are for each
unique category.
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2.Scatter plot:

A scatter plot is a type of data visualization used to represent the relationship

between two continuous variables in a dataset.

3.Bar plot:

A bar plot is a chart that uses rectangular bars to represent the frequency or
value of different categories in a dataset.
 25

4.Box plot:

A box plot visualizes the distribution of a dataset, showing the median,

quartiles, and potential outliers.

5.Boxen plot:

Boxen plot is similar to a box plot in plotting a non-parametric representation

of a distribution in which all features correspond to actual observations.
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8. HEATMAP

In a dataset project, a heat map is a data visualization technique that uses

colours to represent values in a matrix or table. It helps to identify patterns,
correlations, and trends within the dataset quickly.
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9. CONCLUSION

The analysis of phone usage in India highlights the growing dependency on

smartphones and its impact on health, productivity, and social interactions.
Excessive screen time contributes to mental health issues, reduced efficiency,
and increased road accidents. Cybersecurity risks, including data breaches and
misinformation, further exacerbate the problem. Through data-driven insights,
we identified key patterns in user behaviour and the need for digital well-being
initiatives. Machine learning models can help predict excessive usage and
suggest personalized interventions. Promoting awareness, enforcing responsible
phone usage, and implementing policy measures are crucial steps. A balanced
approach is necessary to harness the benefits of smartphones while mitigating
their negative effects.

In conclusion, mobile phone usage in India is pervasive, with a high penetration

rate across demographics, primarily driven by affordable data plans and
widespread access to smartphones; this has significantly impacted social,
economic, and educational spheres, providing benefits like connectivity and
digital inclusion, while also raising concerns regarding excessive usage, potential
health risks, and the need for responsible digital practices, particularly among
younger generations.
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REFERENCES ( 7 papers)

1. Maheshwari, U. (2021). Mobile Phone Usage Pattern Among Youth in the

Urban and Rural Area. International Journal of Advanced Research, 9(2),
691-693.

2. Raouf Khan, Noor Zaman, Saira Muzafer. Health Hazards linked to using
mobile cellular phones. Journal of information & communication
technology.

3. Lartha Rajendra Kumar, Kiu Dawn Chii, Lye Chau Way, Yogeeta Jetly Veena
Rajendra. Awareness of mobile phone hazards among university students
in Malaysian medical school.

4. Das, P., & Mehta, S. (2020). Mobile Data Usage Trends Among Indian Users:
A Longitudinal Study. International Conference on Digital India,

5. Stalin, P., Abraham, S. B., Kanimozhy, K., Prasad, R. V., Singh, Z., & Purty, A.
J. (2016). Mobile Phone Usage and its Health Effects Among Adults in a
Semi-Urban Area of Southern India. Journal of Clinical and Diagnostic
Research, 10(1), LC14–LC16.

6. Mukta Kapil, ss Sumedh Hoskote S, Shashank Joshi R. Health Hazards of

mobile phones: AN Indian perspective, 2008, 56.

7. Sharma, A., 2025. "Phone Usage in India." Kaggle. A dataset-driven study

exploring mobile phone usage trends across different demographics in
India.