1. 1.
Corrective Advertising: In order to address false statements made in the past,
businesses may be obliged to publish corrective advertisements. No law can
effectively protect the interests of consumers unless it contains a provision for
directing the issuance of corrective advertisements and effectively enforcing that
provision. Only corrective advertisements have the power to eradicate the message
conveyed by false and misleading advertisements.
2. 2. Mechanisms for Monitoring and Reporting: Accountability can be improved by
putting in place mechanisms for customers to report dangerous goods or deceptive
advertising. The Advertising Standards Council of India (ASCI), an industry
organization founded in 1985, has attempted self-regulation. A comprehensive
advertising code for self-regulation has been developed by ASCI, a voluntary
organization that represents all parties involved in advertising, including media outlets,
advertising agencies, and advertisers. A complaint can be submitted to ASCI if a
customer or even an industry believes that an advertisement violates the code or that it
may be deceptive or false. Actually, whenever consumers see advertisements that they
believe to be dishonest, deceptive, or unethical, ASCI encourages them to file a
complaint.
3. In its advertisements that are released on a regular basis, ASCI states that "if an ad is
wrong, we will set it right," "if an ad is misleading, we will set it right," and "if an ad is
dishonest, we will set it right." When ASCI receives a complaint, it asks the Advertiser
for his thoughts and gives him two weeks to reply. and then submits the complaint and
the response to ASCI's Consumer Complaints Cell (CCC) for a decision. CCC may
make an ex-parte decision if the Advertiser doesn't respond. Nine advertising
practitioners from the member firms and twelve non-advertising professionals,
including consumer activists, make up the CCC. I
4. If the CCC determines that an advertisement violates ASCI's code, the advertiser is
asked to change or remove the advertisement. Although ASCI members must abide by
the CCC's decision, ASCI makes an effort to convince others and, if required, applies
peer group pressure and influence to accomplish its goal.
5. 1. Arbitration and mediation: These extrajudicial dispute resolution techniques can be
used to resolve conflicts more quickly. Generally speaking, there are two kinds of
mediation. Court-Referred According to Section 89 of the Code of Civil Procedure,
1908, mediation court-referred mediation occurs when a case has been filed before the
court and the court refers the matter for mediation. Post-litigation mediation is referred
to as court-referred mediation. Similar to the Consumer Protection Act of 2019,
Sections 37, 49, and 59 give the consumer
6. Mediation in Private Qualified mediators provide private, fee-for-service mediation
services to the court, the public, the business community, and the government in order
to settle disputes. This type of mediation is known as private mediation. Both pre-
litigation and court-pending disputes may be resolved through private mediation. Here
is a link to the list of accredited private mediation institutes:
http://www.ciac.in/download/GOI_ODR.pdf. commissions to forward the cases to the
attached mediation cell.
7. 1. Educational Campaigns: To educate consumers about their rights and safe product
usage, regulatory bodies may launch educational programs. Approximately 5 billion
global citizen-consumers are represented by the International Consumer Protection and
Enforcement Network (ICPEN), an organization made up of consumer protection
authorities from more than 70 nations. Under the name "Jago Grahak Jago," the
Department has been running nationwide multimedia awareness campaigns.
Consumers are informed about fraudulent activities or issues and the channels for
pursuing redress through straightforward messaging. The National Film Development
Corporation (NFDC), Doordarshan (DD), All India Radio (AIR), Lok Sabha TV
(LSTV), and Bureau of Outreach and Communication (BOC) are in charge of carrying
out the campaigns. The Department has worked with other departments and
organizations on a few campaigns.
8. Print media, television, radio, movie theaters, websites, hoardings, unipoles, and
display boards (at airports, train stations, and bus stops), access cards to places of
worship or fairs, and boarding passes have all been used in the campaigns. As a pilot
project, mobile vans have also been utilized to directly engage with rural residents in
order to raise awareness.
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