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Digital Marketing Exam Questions Guide

The document is an examination paper for a B.E. course in Electronics/E & TC, focusing on Digital Marketing. It contains four questions, with candidates required to answer one from each pair, covering topics such as demographics, Google Analytics, SEO, and competitor analysis. The exam is scheduled for one hour and is worth a total of 30 marks.

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Om nalagune
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136 views1 page

Digital Marketing Exam Questions Guide

The document is an examination paper for a B.E. course in Electronics/E & TC, focusing on Digital Marketing. It contains four questions, with candidates required to answer one from each pair, covering topics such as demographics, Google Analytics, SEO, and competitor analysis. The exam is scheduled for one hour and is worth a total of 30 marks.

Uploaded by

Om nalagune
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Total No. of Questions : 4] SEAT No.

8
23
PA-10197 [Total No. of Pages : 1

ic-
[6010]-69

tat
B.E. (Electronics /E & TC) (Insem)

0s
1:1
DIGITAL MARKETING

02 91
(2019 Pattern) (Semester - VIII) (Elective - VI) (404192 D)

9:2
0
30
Time : 1 Hour]
8/0 13 [Max. Marks : 30
0
Instructions to the candidates:
4/2
.23 GP

1) Answer Q.1 or Q.2, Q.3 or Q.4.


2) Neat diagrams be drawn wherever necessary.
E
80

3) Figures to the right indicate full marks.

8
C

23
4) Use of calculator is allowed.

ic-
5) Assume suitable data if necessary.
16

tat
8.2

0s
.24

Q1) a) Describe the need to understand demographics in digital marketing. [8]


1:1
91
49

b) Discuss the strategies for design of service page and product page. [7]
9:2
30
30
01

OR
02
4/2
GP

Q2) a) What is the role of Google analytics tool in website for digital marketing?
8/0

[8]
CE
80

8
23
b) Describe the various aspects of segmentation, targeting and positioning
.23

ic-
in Digital marketing. [7]
16

tat
8.2

0s

Q3) a) Write key points which are taken into consideration in offsite SEO. [7]
.24

1:1
91
49

b) Discuss how data and traffic analytics are important in SEO. [8]
9:2
30
30

OR
01
02
4/2
GP

Q4) a) What are the steps in SEO auditing towards optimizing performance of
8/0

search engine? [8]


CE
80

b) Discuss the need for study and analyze the Competitor’s Website and
.23

their traffic sources. [7]


16
8.2

 
.24
49

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