CTOR311  Introduced passenger services with leisure cruising

PROF: Ms. Kayezel Aguilon  Began with cruises to the Mediterranean, India,
Asia, Australia, and New Zealand
W2: INTRODUCTION TO CRUISE INDUSTRY
6. P.O.S.H
CRUISE
 Port Out, Starboard Home
 Floating resorts or floating hotels  P&O offers cruises to Egypt and stamps ticket with
 Leisure or vacation trip by ship. this acronym
 Benefits are having their cabins located on the
CRUISE TOURISM cooler side of the ship
 Portside - outbound trip
 One of the fastest growing segments of tourism industry  Starboard Side - return trip
 Involves a luxurious form of travelling onboard a cruise  Higher class
ship
7. 1850’s & 1860’s
ELEMENTS OF CRUISING
 dramatic improvement in the voyage of passengers
1. Accommodation  ships began to cater solely for passengers, rather
2. Food and Beverage than to mail or cargo
3. Entertainment
4. Shopping 8. 1867
5. Health and Wellness
6. Tours & Excursions  Mark Twain: passenger on the first cruise
originating in America
HISTORY  The Innocents Abroad: a book documenting his
adventures of the six month trip.
1. Ancient Times
9. 1880’s
 Earliest historical evidence of boats found in Egypt
during 4th century (301 AD - 400 AD)  British Medical Journal: endorsed sea voyages for
 Ocean sailings for practical reasons curative purposes;
 Philippines was discovered by Ferdinand Magellan  Ships began to carry immigrants to US in
(16th century) "steerage" class.

2. 1800’s Steerage

 Passenger Cruising was traced at that time  allotted to passengers with the very cheapest rate
 Ships were used for transporting cargo & mail and accommodated to lower deck where the cargo
 Black Ball Line (NY, 1818) - operated one of the 1 st is stored.
packet ships that offer passenger service (Routes:  passengers were responsible for providing their
Liverpool, England and New York) own food and slept in whatever space was
available
Charlotte Dundas - First practical steam-driven vessel
10. Early 20th Century
3. 1830’s
 developed the concept of Superliner
 Steamships were introduced  Germany led the market in developing massive
"floating hotels"
4. 1840’s  designs attempted to minimize discomfort of
ocean travel
 British and North American Royal Mail Steam
Packet Company (now Cunard Line) MAURETANIA & LUSITANIA
 (July 04, 1840) RMS Britannia supplied fresh cow
milk during 14-day transatlantic crossing  two ocean liners of Cunard Line
 started the tradition of dressing for dinner and
5. 1844 advertised romance of the voyage
 speed was still the deciding factor in the design of
 advent of pleasure cruises and new industry these ships
begun.  no space for large public rooms
 passengers were required to share the dining
Peninsular Steam Navigation Company (now P&O Cruises) tables
WHITE STAR LINE  increasing air travel and first non-stop flight to
Europe
 owned by American financier, J.P. Morgan  with the American Boeing 707, more transatlantic
 Introduced the most luxurious ships ever seen: passengers travel by air
 Olympic - complete with swimming pool and  Ship companies focus more on pleasure voyages
tennis court  ending of transatlantic business for ocean liners
 Titanic  passenger ships were sold and lines went bankrupt
from the lack of business
 Space and passenger comfort now took precedence  Regular commercial jet service across the Atlantic
over speed in the design of these ships-resulting in
larger, more stable liners CRUISING REDISCOVERED

11. 1900’s 19. 1960’s

 Cruise Ships became the epitome of glamour and  witnessed the beginnings of the modern cruise
sophistication as they were designed to resemble industry
luxurious 5-star hotel  Cruise ship companies concentrated on vacation
 Golden Age of cruising trips in the Caribbean, and created a "fun ship"
image
DECLINE OF CRUISING
20. 1977-1986
12. 1912
 The new cruise line image was solidified with the
 The sinking of the Titanic on its maiden voyage popularity of the TV series "The Love Boat" (Pacific
devastated the White Star Line. Princess)
 Titanic - collided with ice bergs.  cruise ships came laden with amenities and
entertainment options
13. 1916  Show starred Princess Cruises

 His Majesty's Hospital Ship Brittanic, sister ship to 21. 1990’s

the RMS Titanic, sank due to an explosion occurred
on the ship  development in the cruise industry continued,
emerge of several cruise lines.
14. World War I
22. 2010
 building of new cruise ships was interrupted
 older liners were used as troop transports  divergence between companies building larger
and larger ships .
15. 1920 - 1933  Companies like Royal Caribbean have been busy
building “megaliners” capable of carrying up to
 Booze cruises 3,000 passengers.

16. 1934 ROYAL CARIBBEAN CRUISES

 Cunard bought out White Star, then became  Allure of The Seas (2012)
Cunard White Star as the resulting company name  Quantum of The Seas (2014)
 Harmony of The Seas (2015)
17. World War II  Symphony of The Seas (2018) - 2018 world’s
largest cruise ship.
 Cruise liners again were converted into troop  Wonder of The Seas (2022) - 5th Oasis Class Ship,
carriers 6k Passengers
 RMS Queen Mary and RMS Queen Elizabeth  Icon of The Seas (2024) - 7,600 Passengers
became troopships
 European lines then reaped the benefits of CRUISE TRENDS
transporting refugees to America and Canada, and
business travelers and tourists to Europe Cruise Line International Association (CLIA)

* PAN AMERICAN inaugurated the world’s first transatlantic  world’s largest trade industry association that
passenger service on June 28, 1939 provides a unified voice and leading authority of
the global cruise community.
18. 1958  Global HQ - Washington DC
 Regional Offices - North & South America, Europe,
Asia, and Australasia
 15. Family and friends have the most influence on
 North America remains the largest source market traveler decisions to book a cruise or not
 The Caribbean remains the top destination for cruise
travelers CRUISE PORTS IN THE PHILIPPINES
 future of cruise is the younger generation, GenX and
Millennials are the most enthusiastic about planning a  139 Ports of Call (46 destinations) in 2023
cruise holiday
 Many cruise lines are increasing the number of single Ports in 2013:
cabins
 cruise lines are providing more wheelchair accessible  Davao
options  Bohol
 cruise holiday meets the needs of travelers with limited  Boracay
mobility  Cebu
 Younger generations are using travel advisors to book  Manila
 Family and friends have the strongest influence on  Puerto Princesa
traveler decisions  Subic
 Zamboanga
CLIA TODAY AND BEYOND / OUTLOOK
W3: THE SHIP STRUCTURE
1. Younger generations are the future of cruise
3 WAYS TO MEASURE THE SIZE OF SHIPS
2. There is more interest than ever before among
Millennials and Gen-X travelers to take their first cruise 1. Gross Registered Tonnage (GRT)
2. Number of Guests
3. To attract more first-time cruisers and meet the 3. Number of Staterooms
needs of repeat cruisers, cruise lines are offering both
shorter and longer cruise itineraries. TERMS FOR SHIP’S DIRECTIONS

4. Solo cruise travel is on the rise.  Aft - towards the rear of the ship
 Starboard - The right side of the ship when one is
5. There is an acceleration of environmental looking forward
technologies and practices present on cruise ships  Midship - middle part
 Port - The left side of the ship when one is looking
6. The commitment of cruise travelers and potential forward
new-to-cruise travelers to the environment is on the rise  Forward - Towards the front of the ship

7. Cruise lines are increasingly offering environmental CRUISE TERMINOLOGIES

education and sustainable tour experiences for
passengers.  Alleyway - ship’s corridors
 Aboard - on the ship
8. The number of accessible cabins across the cruise line
fleet is increasing.  Ashore - on shore; opposite of onboard
 Balcony - private seating area
9. Younger cruise travelers—from Gen Z to Millennials
to Gen X—turn to travel advisors to book their cruises  Bow - front part of the ship
more so than any other generation
 Bridge - navigation/control center
10. Cruise holidays appeal to those looking for multi-  Bunkering - to take on fuel
generational travel options.
 Bulkhead - wall or partition separating cabins
11. The CLIA-member cruise line fleet of ships is  Buoy - marker or float used to identify navigational
projected to exceed 300 ocean-going vessels for the first
landmark
time in 2024.
 Cabin - room or stateroom
12. Traveler interest in booking an expedition cruise is
 Cabin Steward - one who cleans cabins
higher than ever
 Captain - master or commander of the ship
13. Cruise lines are offering more immersive cruise
 Companionway - stairway
travel opportunities to passengers.
 Deck - each level (floor)
14. More cruise travelers plan to book longer cruises for
 Debark - disembark/debarkation; exiting ship or end of
their next holiday
cruise
 Deckhead - ceiling
 Deck Chair - chairs available on deck
 Dock - wharf; the place where ships are moored
 Embark - Embarkation; to board the ship or start of
cruise
 Excursion - side trip
 Galley - ship’s kitchen
 Gangplank - ramp that connects the pier and side of the
ship which passengers board
 Gangway - opening at the side of ship where one enters
and exits
 Head - toilet, bathroom
 Hull - ship’s outer wall or outer shell W4-5: PROFILES OF CRUISE LINES AND CRUISE SHIPS
 Knot - ship’s speed; one nautical mile per hour
CRUISE LINE
 Lido Deck - open deck where pool and sun bathing
 a company in leisure business that operates and
facilities are located
markets a fleet of ships to the cruise tourism markets.
 Lift - elevator
 Cruise lines own or operate cruise ships, which are
 Maitre d’ - supervises the waiters
luxury vessels that sail for the primary purpose of
 Muster - assemble the passengers and crew leisure, taking care of passengers on holiday.
 Muster Station - assembly area; where one would get
FLEET
lifeboats
 cruise ships owned by the same cruise line.
 Porthole - a small round window
 Ports of Call - destinations where ships stops SELECTED 2016 CLIA GLOBAL AND REGIONAL CRUISE LINE
MEMBERS.
 Promenade - area where passengers stroll; upper deck
 Quay - dock, berth, pier 1. AIDA Cruises
 Stern - rear part of the ship
 A British-American owned German cruise line based
 Tender - smaller boat or lifeboat in Rostock, Germany
2. American Cruise Lines
 is a leader in the premium segment of the cruise
 American built flagged and crewed ships which are industry.
small, river-cruising ships that feature paddle  Launched in 1873, HAL has been in the industry for
wheelers while exploring the historic waterways of more than 140 years.
the United States.  It offers Grand World Voyages of more than 100
 Have daily lectures by historians, naturalists, or days visiting all the seven continents.
local experts.
11. MSC Cruises
3. Azamara Club Cruises
 The Mediterranean Shipping Company began in
 owned by Royal Caribbean Cruises Ltd. (RCCL). 1675, more than 300 years ago, but entered the
Azamara ships are mid-sized, not too big and not cruise business only in 1988.
too small, can house up to 686 guests onboard.
12. Norwegian Cruise Line
4. Carnival Cruise Line
 is widely noted for changing the common business
 “The fun ships”. model of traditional cruising with its introduction of
 world's largest cruise line based on passengers the concept, “Free Style Cruising”.
carried annually, annual revenue, and total number  It is the third largest cruise line in the world
of ships in fleet.
13. Oceania Cruises
5. Celebrity Cruises
 the cruise company of choice for travelers seeking a
 a subsidiary of Royal Caribbean Cruises Ltd. truly refined and casually elegant travel experience.
(RCCL).  Oceania Cruises is renowned for its gourmet
 Its cruises feature overnight stays, Signature culinary program inspired by Master Chef Jacques
Sailings, exotic expeditions, and specialty dining Pépin.
where foods are made from scratch supervised by
Michelin- starred chefs. 14. P&O Cruises (UK)

6. Costa Cruises  is the oldest cruise line in the world and biggest
cruise line serving to the British or UK market.
 is the largest cruise line in Europe  It is now owned by Carnival Corporation & plc.
 well- known for “Italian Style” cruising.  It introduced modern day cruising in 1837.
 operated by Carnival Corporation  First dedicated leisure cruise line

7. Crystal Cruises 15. Princess Cruises

 An ultra-luxury cruise line offering six-star service  is known for its Personal Choice Dining wherein
founded by Nippon Yusen Kabushiki Kaisha (NYK) in passengers can choose their main dining room
1988 and now acquired by Genting Hong Kong experience.
(GHK).  Traditional seating or a flexible, anytime dining
 It provides personalized service with its crew-to- (restaurant-style).
guest ratio ranging from 1:1.6 to 1:1.  Princess cruises also feature the different festivals
 The first cruise line to partner with celebrity chefs of the world depending on where the ships sail.
& first to offer a Computer University at Sea.
16. Regent Seven Seas
8. Cunard Line
 is the world's most inclusive luxury experience.
 is the most historic passenger line in the world  It specializes in ships with small passenger capacity
whose heritage dates back to 1839. and many included amenities as it bundles tips,
 It is now owned by Carnival Corporation PLC. drinks, even shore tours in its fares.
 “The Most Famous Ocean Liners in the World,”  It provides personalized service with its
known for their royal elegance and style. extraordinary crew-to-guest ratio of 1:1.42.
 Cunard Line Ship - a cow onboard  Feature a “Culinary Arts Kitchen”, complemented
9. Disney Cruise Line with “Gourmet Explorer Tours" ashore.

 owned by The Walt Disney Company which was 17. Royal Caribbean International
incorporated as Magical Cruise Company Ltd.
 DCL is being marketed as “family vacations”.  was launched in 1969 and has been leading in
cruise innovation and astounding ship
10. Holland America Line architecture.
  Its reputed firsts in the cruise line industry are: rock 3. The Upscale - those who seek the finer things in a vacation
climbing, ice skating and surfing on board.
 Its ships are the world’s largest. 4. Culture Seekers- those who travel and cruise to learn
 World’s 2nd largest cruise line operator. about history, culture, and discover new and interesting
things in the itinerary
18. Star Cruises
5. Adventurers - this group likes to learn while on vacation,
 is owned by Genting Hong Kong which operated but they especially prefer to do some exciting and
since 1993. adventurous activities on board or in port
 Five consecutive years voted "Asia's Leading Cruise
Line" in 2016. CRUISING MOTIVATIONS

19. Silversea  Learning

 Relaxation
 offers luxury cruising and is known for its European  Self-esteem
lifestyle, with the highest level of personalized  Family/social bonding
service designed for fewer guests.
 Silversea specializes on expedition cruises in TOP TEN REASONS TO CRUISE
Antarctica.
1. A cruise offers great value
20. Windstar Cruises 2. It lets one see multiple destinations hassle free
3. Cruise Ships are Family Friendly
 is the market leader in boutique small ship cruising 4. Cruise Ships Come in All Make and Sizes
where its boutique cruise ships are known for an 5. Ships Offer a Variety of Activities
intimate private yacht-style experience, unique 6. Cruise Vacations are Easy to Plan
itineraries and exclusive access to the world’s best 7. Ships are Floating Cities
small ports and hidden harbors 8. It Allows Cruisers to Visit an Exotic Destination
 Computerized sails 9. Cruising is Romantic
10. Cruising is an Opportunity to Socialize
WHO ARE THE CRUISERS
THE SHIP’S COMPANY - means crew of the ship.
 Mostly Caucasian/white (93%)
 Average age around 49- 50 years old THREE BROAD DEPARTMENTS ONBOARD:
 Well educated
 Most of cruisers are married and accompanied by 1. Deck - BS Marine Transportation
 their spouses 2. Engineering - BS Marine Engineering
 Most still work full-time 3. Hotel - BSHRM/BSTM
 Typical cruise vacation is a week
 With average annual income of USD90,000. DECK DEPARTMENT
 Cruising highly satisfies passengers – majority praised
cruising and some were extremely satisfied.  Captain or Master
 Costs averaged roughly USD1,790 per person for their  Chief Officer/ Staff Captain
cruise, air, and onboard expenses  Boatswain (Bosun)
 One of every 10 cruisers took his first cruise within the
past five years ENGINEERING DEPARTMENT
 Overall, almost one in every four of the total US
population has cruised at some point in their lives (24%)  “technical” team
 Chief Engineer
CATEGORIES OF CRUISERS  Chief Radio Officer

 families HOTEL DEPARTMENT

 young adults
 singles  Hotel Director
 married couple  Guest Services Manager/ Customer Service Manager
 with disabilities or special needs  Chief Purser
 Chief Cabin Steward
FIVE NICHE SEGMENTS TARGETED BY CRUISE COMPANIES:  Food and Beverage Manager
 Executive Chef
1. Families - those blood related who are travelling together  Cruise Staff
– Cruise Director
2. Romantics - those who are drawn to cruising basically for – Shore Excursion Manager
the romance it provides. – Cruise Production Manager
– Casino Manager
 – Port Lecturers
– Youth Counselors
 Other Cruise Staff
– Cruise Ship Entertainers
– Sound and Light Technician
– Cruise Disc Jockeys
– Art Auctioneer
– Dance Instructors
– Water Sports and Dive Instructors
– Lifeguards
– Social Hosts and Hostesses
– Cruise Ship Photographer