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The assignment is for the role of Digital Marketing Head, focusing on evaluating digital marketing expertise to enhance lead generation in a B2C healthcare edtech market. It includes conducting SEO audits, competitor analysis, social media strategy recommendations, and audience understanding to create a comprehensive digital marketing campaign. A detailed report in PDF format is required, with specific evaluation criteria for analysis depth, creativity, and practical application.

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30 views3 pages

Assignment

The assignment is for the role of Digital Marketing Head, focusing on evaluating digital marketing expertise to enhance lead generation in a B2C healthcare edtech market. It includes conducting SEO audits, competitor analysis, social media strategy recommendations, and audience understanding to create a comprehensive digital marketing campaign. A detailed report in PDF format is required, with specific evaluation criteria for analysis depth, creativity, and practical application.

Uploaded by

namans
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Assignment

Job Role :- Digital Marketing Head

Objective:
Evaluate your expertise in digital marketing, strategic planning, and
execution to drive lead generation and organic growth in a competitive
B2C healthcare edtech market.
You will assess the website's technical SEO health, identify performance
gaps, and analyse organic traffic trends. Additionally, you'll create a
comprehensive strategy to enhance SEO, optimise paid ad campaigns, and
improve social media engagement to increase lead generation. The goal is
to demonstrate your ability to leverage
data-driven insights to outperform competitors and effectively target the
right audience, while aligning all efforts with the company’s lead
generation objectives.

Submission Requirements:

1. Please submit a detailed report in PDF format. Include


necessary visuals (graphs, charts, screenshots, etc.) to support
your analysis.

2. The report should not exceed 10 pages, excluding appendices.

3. Assume you are working for a healthcare edtech startup focused on


B2C lead generation.

Evaluation Criteria:

1. Depth and clarity of analysis.

2. Creativity and feasibility of strategies.

3. Practical application and alignment with a B2C healthcare edtech

https:// [email protected]
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context.

4. Understanding of tools, metrics, and techniques for SEO, social


media, and paid campaigns.

https:// [email protected]
academically.com/ om
Part 1: SEO & Organic Traffic Analysis

● Perform a SEO audit and analyse the current state of organic traffic
and identify issues
● Suggest a 3-month plan to address the identified issues and
improve organic visibility.

Part 2: Competitor Analysis & Strategy Development


● Identify 3-5 competitors in the healthcare edtech domain
(preferably direct competitors)
● Compare their SEO strategies and organic traffic performance.
● Propose a comprehensive 6-month strategy to outperform
competitors.

Part 3: Social Media Audit & Strategy Recommendation


● Conduct an audit of our social media profiles (Facebook, Instagram,
LinkedIn).
● Highlight key performance metrics (engagement rate, follower
growth, post frequency, etc.).
● Identify gaps or opportunities for improvement in our social media
strategy.
● Propose actionable recommendations to improve engagement,
brand visibility, and lead generation through social media.

Part 4: Audience Understanding & Digital Campaign Strategy


● Define the key characteristics of our target audience for a
healthcare edtech platform.
● Create a digital marketing campaign plan aimed at increasing lead
generation.
● The plan should include:
● Campaign goals, channels to be used, content ideas, and
timelines.
● Key performance metrics to measure the campaign’s success.

https:// [email protected]
academically.com/ om

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