BUSINESS PLAN
KANGKONG
Page 1
TABLE OF CONTENTS
EXECUTIVE SUMMARY................................................................................................................. 3
COMPANY OVERVIEW.................................................................................................................. 3
PROBLEM & SOLUTION................................................................................................................ 3
THE PROBLEM.......................................................................................................................... 3
OUR SOLUTION........................................................................................................................ 3
TARGET MARKET......................................................................................................................... 3
MARKET SIZE & SEGMENTS..................................................................................................... 3
COMPETITION.............................................................................................................................. 3
CURRENT ALTERNATIVES TARGET BUYERS ARE USING...........................................................3
OUR COMPETITIVE ADVANTAGES............................................................................................. 3
PRODUCT OR SERVICE OFFERINGS............................................................................................. 3
PRODUCT OR SERVICE............................................................................................................. 3
MARKETING................................................................................................................................. 3
MARKETING PLAN..................................................................................................................... 3
TIMELINE & METRICS................................................................................................................... 3
TIMELINE.................................................................................................................................. 3
MILESTONES............................................................................................................................ 3
KEY PERFORMANCE METRICS................................................................................................... 3
FINANCIAL FORECASTS............................................................................................................... 3
KEY ASSUMPTIONS................................................................................................................... 3
FINANCING.................................................................................................................................. 3
SOURCES OF FUNDING............................................................................................................ 3
USE OF FUNDING..................................................................................................................... 3
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EXECUTIVE SUMMARY
Crispy Kangkong Chips is a new business idea regarding on developing new concept of
innovating crispy chips. Putting all our efforts in rigorous and simultaneous planning, the
proponents came up with the concept of improving how chips should look like; having a new
taste variety which will leave our customers tempted and offering services that will make the
purchase easy for our beloved customers. Crispy Kangkong Chips aims to be unique compared
to other. It will serve food that are tasty and comfortable environment.
As we all know, Kangkong is one of the richest vegetables that we have. Kangkong is
very nutritious because it gives a lot of health benefits. To make it unique, we make
Kangkong, as a crispy chips, perfectly fit to those people who only eat vegetables once in a
while. It will target all customers especially students and people who love chips. The name of
the business which is Crispy “Kangkong Chips” signifies the product that we offer and the word
"Chips" means group of "family, race" wherein the proposed business has a leadership
between everyone who works there.
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COMPANY OVERVIEW
"To make people happier and healthier while supporting our local industries"
Our story began in the school who has loved cooked different kinds of food and snacking since
childhood.
What was once just a well-received appetizer; crispy kangkong as a novelty snack that comes in
different sizes and flavors.
In May 2023, Crispy Kangkong Chips we want to joined its first bazaar with warm reception from
the market.
We will!!!
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TARGET MARKET
MARKET SIZE & SEGMENTS
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OBJECTIVES
OUR COMPETITIVE ADVANTAGES
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PRODUCT OR SERVICE OFFERINGS
PRODUCT OR SERVICE
Describe the product or service you are offering, how it benefits the buyer, and its unique selling
proposition.
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MARKETING
MARKETING PLAN
Describe your marketing objectives and strategy here, including your costs, goals, and plan of
action.
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TIMELINE & METRICS
TIMELINE
ACTIVITY DESCRIPTION COMPLETION DATE
MILESTONES
MILESTONE DESCRIPTION COMPLETION DATE
KEY PERFORMANCE METRICS
ACTIVITY DESCRIPTION KEY METRIC
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FINANCIAL FORECASTS
KEY ASSUMPTIONS
Provide insight into how you came up with the values in your financial projections (e.g., past
performance, market research). Describe the growth you are assuming and the profit you
anticipate generating.
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FINANCING
SOURCES OF FUNDING
USE OF FUNDING
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