Request for
Proposal:
Website Design and
Development
Issued by:
Nidhi Mahesh, SVP Marketing, MResult Technologies
Date Issued:
March 11, 2025
Response Deadline:
March 20, 2025
RFP Context
MResult Technologies is seeking proposals from qualified vendors for the design and
development of a new website. Our current website is www.mresult.com. The new
website should reflect our 20-year legacy, showcase our leadership in the current
technology and market landscape, and appeal to both young talent and mature clients.
Project Overview
The goal of this project is to create a modern, dynamic website that adheres to our
brand color palette while allowing for new fonts. The website should be neat,
decluttered, and provide an intuitive user journey. It must support dynamic, optimized
content and be easy to manage internally.
Scope of Work
Design Requirements
• A modern, dynamic design with gravitas.
• Reflect the maturity of the organization and its 20-year legacy.
• Adhere to the brand color palette, open to new fonts.
• Neat, decluttered, and intuitive user journey.
• Appeal to both young applicants/talent and mature clients (primarily in the US
and Europe).
Development Requirements
• Support dynamic, optimized content, including gated and open content,
campaigns, etc.
• Enable self-serve content updates with minimal external dependency.
• Handle all required licenses, APIs, etc.
• Assign a Single Point of Contact (SPOC) to manage the project.
• Conduct a competitive analysis for the website from both design and content
perspectives.
• Present three different design approaches for review.
• Integrate with social media handles and internal portals.
• Include all necessary analytics, SEO, and reporting tools.
• Provide 6 months of website management until major page ranks are achieved.
2
Content Development Requirements
• Develop engaging and optimized content for the website, including text, images,
videos, and other media.
• Create content that aligns with MResult Technologies' brand voice and
messaging.
• Ensure content is tailored to the needs and interests of the target audiences.
• Provide a content strategy for ongoing updates and additions to the website.
• Include suggestions for case studies, client testimonials, blog posts, and industry
insights.
Target Audience
Target Audience Goals
Young - Attract highly motivated, skilled and innovative individuals
Applicants/Talent seeking career opportunities.
- Highlight company culture, job openings, and career
growth opportunities.
- Provide a modern and intuitive design that resonates with
younger audiences.
Clients - Appeal to established businesses and organizations
looking for reliable and innovative technology solutions.
- Demonstrate professionalism, trustworthiness, and
expertise.
- Showcase MResult Technologies' 20-year legacy, agility
and consistent leadership in the technology sector.
Media and Analysts - Provide easy access to press releases, news, and company
updates.
- Highlight industry insights, thought leadership, and expert
opinions.
- Offer detailed information about MResult Technologies'
services, achievements, and market position.
3
Examples of Preferred Websites:
Website Description
Deloitte - Professional and clean design.
- Effectively showcases its services, insights, and thought leadership.
- Easy to navigate and informative.
Accenture - A modern design with a focus on innovation and digital
transformation.
- Good on thought leadership - case studies, client stories.
- Clear presentation of services and impact.
IBM - Reflects its legacy and leadership in technology.
- Combines a professional design with detailed information about its
services, solutions, and industry insights.
Capgemini - User-friendly and visually appealing.
- Focuses on digital transformation and technology services.
- Good on consumables - client success stories and industry insights.
Cognizant - A clean and modern design.
- Focuses on digital solutions and technology services.
- Gives comprehensive information on offerings, case studies, and
industry insights.
Proposal Requirements
• Design Approach: Detailed description of the design approach, including how it
meets the specified requirements.
• Timeline: A detailed project timeline, including key milestones and deliverables.
• Costs: Comprehensive cost breakdown, including design, development, content
creation, and any ongoing maintenance fees.
• Dependencies: List of any dependencies or requirements from MResult
Technologies.
• Competitive Analysis: Insights from competitive analysis.
• Three Design Approaches: Three distinct design style philosophies for review.
• Indicative Mock-up: An indicative mock-up of the proposed design.
• Presentation Format: The RFP response should be in a presentation format,
limited to 10 slides or less.
4
Evaluation Criteria
• Alignment with design and development requirements
• Quality and creativity of design approaches
• Feasibility and clarity of the project timeline
• Cost-effectiveness
• Vendor experience and expertise
• Insights from competitive analysis
Submission Guidelines
Please submit your proposal by email to:
Contact Information
Nidhi Mahesh
SVP Marketing, MResult Technologies
Email: [email protected]
Sooraj Rajmohan
Marketing Manager, MResult Technologies
Email: [email protected]
