COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT

NOUGAVERSE CO.

A Business Plan
Submitted to Mr. Mojahid Bangon
College of International Tourism and Hospitality Management
Lyceum of the Philippines University Cavite

In Partial Fulfillment
of the Requirements for the Course
IHML08H – Entrepreneurship in Tourism and Hospitality

ABOGADO, ALENA MEI M.

ALEGRE, RAFAEL DOMINIC G.
BALLESTEROS, LYKA MARIE P.
CORLETO, CHEISEN DAVEE A.
FELICIANO, ERICA GALE F.
GO, CRYSTAL A.
GUMIRAN, MA. AUBREY FEY M.
NARAGAT, JAMES RYAN A.
PUCIO, NHIL JOHN T.
RAMOT, GEORGE JULIAN N.
RUIZ, JHONSEN S.
SARREAL, JADE ANNE L.
TRUYA, KARYLLE CRIEZEL B.

November 2024

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I.EXECUTIVE SUMMARY

Nougaverse Co. is a creative start-up dedicated to crafting a variety of

marshmallow nougat snacks aimed at delivering a distinct flavor experience. Offering
flavors from the classic Plain and Mixed Nuts to the bolder Coffee, Peppermint, and
Berries, Nougaverse Co. provides a treat that combines sweetness, texture, and aroma in
every bite. These nougat treats are carefully designed to appeal to the taste buds of
students and young adults who enjoy convenient, budget-friendly snacks for their busy
lifestyles.

Targeting an audience primarily between the ages of 10 to 30, Nougaverse Co. is

making strides to establish itself as a go-to snack option at the Lyceum of the Philippines
University in Cavite and nearby areas. With a strong emphasis on affordable, high-quality
products, the company utilizes a strategic marketing approach, including social media
engagement and interactive campaigns, to connect personally with customers. By
focusing on quality control, efficient production, and freshness, Nougaverse Co. aims to
become a favorite among snack lovers seeking unique flavors and a satisfying treat

II. OPPORTUNITY
Target Market
Nougaverse Co. targets different customers of students and young adults from 10
to 30 years old. The target audience ranges from elementary to college students, who
often look for a quick, affordable snack alternative that fits their busy schedule. These
individuals prefer convenient snacks that can be brought to class or eaten during study
sessions, therefore Nougabits are an acceptable snack option. The psychographics of
these consumers suggest a desire for snacks that are not only good but also consistent
with their values of convenience and cost. Students frequently balance academics, part-
time jobs, and social life. They prefer a snack that requires less preparation and provides
instant satisfaction.
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Geographically, the key market will be students at the Lyceum of the Philippines
University in Cavite, as well as those in the surrounding areas. By focusing on both on-
campus and neighboring sales, Nougabits may reach a broader consumer base and
maximize its potential sales. This strategy will help students who might be looking for a
quick snack during their break. Nougabits aims to fulfill several major customer
demands, including the demand for quick, handy snacks, the desire for affordable prices,
and the interest in creative and flavorful choices such as Plain, Mixed Nuts, Coffee,
Peppermint, and Berries. By providing to these demands, Nougabits can easily establish
itself as a go-to snack option for students and young adults.

Competition
Nougaverse Co. will be facing competition from various food vendors within the
school. To differentiate itself and capture market share the following strategies will be
employed:

a. Unique Flavor Offerings: Nougabits will be featuring appealing flavors that set
it apart from other snacks, attracting adventurous eaters and those seeking variety.
b. Affordable Pricing: By pricing Nougabits competitively, the brand will appeal to
budget-conscious students looking for satisfying yet economical snack option.
c. Homemade Appeal: Emphasizing the homemade quality of Nougabits will
resonate with students who value authenticity and are drawn to locally made
products.
d. Convenient Packaging: Offering Nougabits in portable, easy-to-carry packaging
will enhance convenience for students on the go, making it an ideal snack for
busy lifestyle.

This combination of strategies will help Nougabits carve out a niche in a competitive
market and connect to its target market effectively.

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III. EXECUTION

Marketing and Sales

A. Positioning
In order to build our brand identity as a new selling company, we created an
inspired marshmallow nougat flavored sweet treat. It has a unique twist on every flavor
and has a crunch on it. That in every bite has a delightful sweetness and gives satisfaction
to the customers with an affordable price.

Tagline
“Once you have it, you’ll love it!”

B. Product Strategy
Functionality and Uniqueness
Our nougat is a delightful treat that offers an exciting mixture of tradition and
innovation. We offer plenty of tasty flavors: starting from a classic variant of Plain, nutty
Mixed Nuts, rich Coffee, refreshing Peppermint, and fruity Berries. Each bite is a perfect
harmony of sweetness, texture, and aroma. Its uniqueness in flavor profile and versatility
makes it an ideal and perfect treat for any occasion.

Appearance and Design

A captivating logo will showcase a large image of our delicious nougat, bathed in
a soothing blend of pastel orange and purple. This color palette creates a visually
appealing contrast that hints at the delightful taste experience to come. We aim to
establish our brand as a purveyor of nostalgic treats and indulgent moments.

Packaging
For our packaging, we had a sustainable standpoint. Edible wrappers were used to
encase each of the individual nougats to ensure a delightful experience from start to
finish. Each of the different flavors was then carefully placed in resealable pouches, this
would ensure preservation of freshness and controlled portions. Additionally, we
included an assorted flavor also, providing a taste journey for our customers, using
sustainable and reusable packaging. We aim to contribute to a healthier planet and a more
sustainable future, one small step at a time.

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C. Pricing
Cost-based pricing
it is the approach adopted for designing the price of our product, we will begin by
determining the total cost of production. All the ingredients used in the preparation of
nougat, such as marshmallow, rice crisps and all the others used items, along with the
packaging material. Then, over-heads like utilities and other expenses will also be added.
As part of our target market, we cater to students and adding a reasonable profit margin
to this, will give us a fair price that ensures we cover expenses and generate a healthy
income.

D. Production and Distribution

Mass Production
For our product, our business will use a mass production method. This process
will make 16 pieces of each of our five product flavors per molder. This approach will
make us become quicker in producing and packing our product to make it smoothly and
easier for the production team and to increase our product and increase its sales to our
school Lyceum of the Philippines University Cavite.

Direct Distribution
Nowadays, our product nougabits will be sold inside of the campus of our school
Lyceum of the Philippines University Cavite. It is directed to anybody that wants to
purchase our product and also to the customers that are the students, teachers, faculty
members and also to the staff of our school that want to purchase our product from the
sellers.

E. Marketing Communication Strategy

Social Media Marketing Strategy
We would be able to market effectively using the capability of social media, our
strategy would be the use of conduct stunning visual, active community engagement,
showcasing unique flavors and textures, teaser, engaging videos, and other content or
latest update related to nougaverse on Facebook, Instagram and Tiktok. Building a loyal
online following by consistently posting high-quality content and responding to
comments and messages will definitely help. This cooperative strategy shall help increase
brand awareness and hence increase sales for our product.

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Print Marketing Strategy

We will focus on eye-catching and informative materials that will generate brand
awareness and, ultimately, drive sales. We'll use the best product photography and the
most compelling copy to create appealing flyers to distinguish our nougat as a better-
tasting and higher quality. These materials will be distributed in school and local
enterprises. Using more traditional media avenues we hope it will help us make an
impression that will motivate people more on a level that makes them take our great
nougat to heart.

Interactive Strategy
To raise our product presence in the market as well as to the customer, we will
strategically utilize booths. The booths will be designed in a delightful, colorful, and
attractive format highlighting the unique qualities of our nougat. We will also engage the
consumers with fun-like activities that will bring out community and excitement around
our product.

OPERATION AND INVENTORY

A. OPERATION PLAN
1. Production Process
Nougaverse Co. will operate from a fully-equipped home kitchen, providing all
necessary ingredients and tools. Throughout the production process, we’ll carefully craft
each product to meet specific standards for texture, size, and taste, while maintaining
quality and freshness. Ingredients will be sourced from trusted suppliers and will be
prepared by a skilled team.

2. Staffing
Nougaverse Co. will have an organizational structure led by a Chief Executive
Officer, who oversees the entire company to align operations, marketing, and finance
towards success. The Production Manager and Production Committee are dedicated to
ensuring efficient manufacturing from start to finish. The Marketing Manager and their

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team are focused on strategic promotion to reach target audiences and drive sales. And
lastly, the Financial Manager and its Finance Committee that will manage the budgeting,
accounting, and financial reporting to maintain cost-effectiveness.
3. Supplier Relationship
Our sourcing strategy for Nougabits combines convenience, quality, and
flexibility. Nougaverse Co. looked for reliable suppliers through online shops and local
stores, giving us the opportunity to source high quality ingredients quickly and
efficiently.

In online shops, we searched for suppliers known for their high-quality products, made
sure the ingredients bought are reliable and well-trusted by other consumers. It allowed
us to carefully compare suppliers and choose the best one that we can reliably order from,
be it for bulk or repetitive orders. While for the local side, we focused on shops that
consistently stock the ingredients we need, and at the same time, it allowed us to
physically check the quality before purchasing. This way, we could select products that
best match our brand standards. Local suppliers also gave us an advantage in terms of
quick availability, especially for last-minute needs.

4. Quality Control
Every batch of Nougaverse Co. nougat is produced with consistency and strict
quality control procedures throughout the production process. The First In, First Out
(FIFO) rule is applied to the overall inventory management, ensuring that the oldest
ingredients are used first in general, reducing the risk of expired materials. Each batch is
carefully packaged and checked before distribution to maintain high quality and
freshness.

a. Storing
Each batch of ingredients is labeled with a batch number and expiration date upon
arrival and stored in a designated area. Ingredients are categorized and organized
in specific sections, keeping dry ingredients (e.g., nuts, berries, rice crispiest, and
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oats.) separate from wet ingredients (e.g., mint extract, flavorings) to prevent
cross-contamination. Storage conditions, including temperature, are monitored
regularly to ensure the freshness and stability of ingredients. Proper shelving is
used for easy retrieval and efficient inventory management.

b. Inventory Tracking
In our inventory tracking process, we will implement the following steps:

Inventory Entry: Each batch of ingredients will be logged into our ERP
(Enterprise Resource planning) or inventory management software to facilitate
automated tracking and reporting. Additionally, we will perform regular audits to
ensure that physical counts match the actual stock levels.

Real-Time Updates: We will maintain current inventory data with automatic

updates whenever items are utilized, returned, or received.

Reporting and Analytics: We will create reports to examine trends, such as sales
patterns and turnover rates, enabling us to make informed business decisions.

c. Usage and Production

In our production process, we will implement the FIFO (First In, First Out)
method to maintain the quality of the ingredients provided to consumers. This
approach guarantees that our products are fresh, allowing each ingredient to
preserve its flavor and nutritional value, thereby enhancing the overall dining
experience. By adhering to the FIFO method, we also ensure food safety
compliance, minimizing the risk of serving food that may pose health hazards to
our customers.

a. Monitoring and Replenishment

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Regular inventory monitoring through routine assessments is crucial for

determining when to replenish stock, preventing spoilage from overstocking. Our
company will implement the FIFO (First In, First Out) method to ensure that the
oldest ingredients are used first, maintaining freshness and quality. This approach
guarantees a steady supply of fresh ingredients, which is essential for producing
high-quality products that meet consumer expectations.

By aligning our inventory management with FIFO, we enhance operational

efficiency and responsiveness to demand, reinforcing our commitment to
delivering safe, high-quality goods. In summary, our focus on consistent
inventory assessments and FIFO implementation helps us optimize production,
reduce waste, and provide exceptional products to our customers.

B. INVENTORY MANAGEMENT
1. Raw Materials
The raw materials include 1 pack of marshmallows, 1 block of butter, 1 pack of
rice crispies, 1 pack of mixed nuts and berries, 1 piece of 3&1 coffee, 1 pack of
oatmeal, and 1 small bottle of mint extract. Additional preparation items include a
mixing bowl, spatula, and molder, all purchased for making the nougat.

2. Work In Progress (WIP)

The current process involves melting butter in a pan over low heat and adding
marshmallows until melted. Rice crispies and oats are mixed in, followed by flavors
such as mint extract, coffee, and mixed nuts and berries before being placed into a
molder to harden.

3. Finished Goods
The final product is nougat bars, each wrapped in edible plastic film for
individual packaging. The inventory quantity will be determined once the nougat
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is removed from the molders and wrapped, with storage in a cool, dry place to
maintain freshness.

4. Packaging And Shipping Supplies

Packaging materials include edible plastic film for individual nougat pieces and
small resealable food pouches for multiple wrapped nougats. Eco-friendly shipping
supplies consist of reusable eco bags and durable boxes, encouraging sustainability
and reusability while maintaining product safety.

C. MILESTONES AND METRICS

Milestones are benchmarks or key goals that assist the company in measuring its
progress towards achieving specific objectives within a defined timeframe. Metrics are
used in a business plan to evaluate the success of a business's performance in relation to
its goals.
Nougabits aims to provide customers with a happy and healthy treat, offering a
broader selection due to its unique flavors and health benefits. This presents an
opportunity for the group to develop a business that meets the growing demand for sweet
treats that are also healthy options, particularly as today’s generation is increasingly
health-conscious and aware of their overall wellness. Nougaverse Co. is delighted to
share our products, which are crafted with passion and hard work, to contribute to the
happiness and health of more individuals in the world.

a. Customer Service Goals: Our primary objective is to provide prompt and

efficient responses to customer inquiries while understanding and addressing their
needs, both locally and internationally. By delivering exceptional service and
continuously improving our delivery, we aim to foster strong relationships that
ensure customer satisfaction and loyalty.
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b. Operational Goals: As a team, we are deeply committed to pursuing sustainable

practices that preserve the health of our natural environment. We prioritize the use
of eco-friendly tools and packaging while actively working to reduce food waste.

c. Financial Goals: Our primary objective is to optimize profitability from this

product while effectively managing and reducing expenses. Furthermore, we are
committed to offering an affordable product that remains easily accessible to our
customers, ensuring that value and quality are within their reach.

d. Sales and Marketing Goals: Our objective is to utilize popular social media
platforms like TikTok, Instagram, and Facebook for our advertising efforts in the
Philippines. We will implement strategies that feature high-quality, visually
appealing content, crafted with professionalism using free tools, while also
offering sales and promotions to reward our loyal customers. Our team is
committed to effective collaboration to enhance engagement and maximize our
overall marketing impact.

e. Product or Service Goals: We are dedicated to continuously improving the taste

and appearance of our products throughout our operations to further enhance
customer satisfaction. Additionally, we aim to maintain a response rate of 90% or
higher to ensure a consistently accommodating customer experience.

Nougaverse Co. consists of a dedicated team of 13 individuals committed to working

diligently to achieve our goals for our valued customers.

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IV. COMPANY
Overview of the company
Mission
To create delightful nougat snacks that blend quality ingredients with bold
flavors, making every bite a moment of joy.

Vision
To offer innovative snacks that appeal to all generations, delivering enduring
flavors that leave a lasting impression. We aim to become the go-to brand for those
seeking delicious, nutritious treats that elevate everyday moments.

C. History of Company
Nougaverse Co. embarked on its delectable journey in 2024, fueled by a passion
for crafting exceptional nougat snacks that both delight the taste buds and evoke a sense
of nostalgia. Drawing inspiration from the rich heritage of Filipino cuisine and traditional
sweets, particularly the puffed rice snack known as "ampaw," which shares similarities
with nougat rice crispies, the company set out to create a unique and innovative treat.
Nougaverse Co. aims to stand out in the crowded marketplace by offering a distinct and
memorable snack experience.

At the core of Nougaverse Co. is a commitment to quality and authenticity. Each

nougat bar is meticulously crafted using premium ingredients, including fluffy
marshmallows, crispy rice, and oats, ensuring a perfect balance of textures and flavors.
The company's dedication to sourcing sustainable and ethically produced ingredients

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reflects its values and commitment to environmental responsibility. By combining the

chewy texture of nougat with the delightful crunch of rice crispies, Nougaverse Co. offers
an exceptional snack that resonates with people of all ages, making it a beloved choice
for families and individuals seeking a wholesome and satisfying treat.

Objective
a. Commit to Creating Exceptional Products - Emphasize the use of high-quality,
sustainable ingredients in the production of nougat snacks to achieve an optimal
balance of quality, flavor, and texture that meets customer satisfaction standards.

b. Encourage Flavor Innovation and Expansion - Develop and introduce a variety

of new flavors that cater to diverse taste preferences while maintaining alignment
with the brand’s traditional foundations.

c. Cater to All Generations - Develop snacks that appeal to both younger and older
generations, ensuring that Nougaverse Co. products reach a broad audience and
facilitate connections across age groups.

d. Promote Sustainability and Ethical Sourcing - Implement practices that utilize

environmentally responsible and ethically sourced ingredients, reflecting a
commitment to social and environmental sustainability.

e. Establish a Strong Market Presence - Differentiate the brand in the competitive

snack industry by offering unique, innovative products that combine tradition and
modernity, aiming to create a memorable impression with customers.

f. Foster Customer Loyalty and Satisfaction - Ensure customer satisfaction

through high product quality and innovative offerings, focusing on building a
loyal customer base that values Nougaverse Co.'s emphasis on taste and

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authenticity

g. Contribute to Health and Wellness - Develop a range of snacks that balance

indulgence with nutrition, providing wholesome, nutritious, and satisfying options
for individuals and families seeking healthier choices.

Organizational Chart

Roles & Responsibilities of The Management Team:

 Chief Executive officer (CEO): Alena Mei Abogado
The CEO is the ultimate authority within the company, responsible for providing
strategic direction, making key decisions, and ensuring the overall success of
Nougaverse Co. Her duties include developing and implementing the company's
vision, mission, and goals, as well as overseeing all aspects of the business, from
operations to marketing and finance.

 The Production Manager: Crystal Go

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The Production Manager is responsible for overseeing the production process

from start to finish. She ensures that products are manufactured efficiently, cost-
effectively, and according to the highest quality standards. Her duties include
managing production teams, coordinating resource allocation, and monitoring
production schedules.

 The Production Committee: Lyka Marie Ballesteros, Cheisen Davee Corleto

& George Julian Ramos
The Production Committee supports the Production Manager in various tasks
related to production. They assist with planning, scheduling, and quality control,
ensuring that the production process runs smoothly and efficiently.

 The Marketing Manager: Erica Gale Feliciano

The Marketing Manager is responsible for developing and implementing effective
marketing strategies to promote Nougaverse Co. and its products. She oversees
market research, advertising campaigns, public relations, and sales efforts,
ensuring that the brand reaches the right audience and drives sales.

 The Marketing Committee: Rafael Dominic Alegre, Jade Anne Sarreal, &
Criezel Truya
The Marketing Committee supports the Marketing Manager in various marketing
activities. They contribute to creating marketing materials, conducting market
research, and managing social media campaigns, helping to ensure that marketing
efforts are successful.

 The Financial Manager: Aubrey Fey Gumiran

The Financial Manager is responsible for managing the company's finances. She
oversees budgeting, accounting, and financial reporting, ensuring that financial

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resources are used effectively and efficiently. Her duties include financial
planning, monitoring cash flow, and ensuring compliance with financial
regulations.

 The Financial Committee: James Ryan Naraga, Nhil John Pucio, & Jhonsen
Ruiz
The Financial Committee supports the Financial Manager in various financial
tasks. They assist with budgeting, financial analysis, and reporting, ensuring that
financial operations are sound and sustainable.

V. FINANCIAL
F. Financial Plan
1, Forecasted Profit and Loss Statement - 2 paragraph explanation with table
2. Financial Aspect

G. Financial Statements
1. Income statement
2. Statement of Cash Flow
3. Return of Investment

H. APPENDICES
1. Profit and Loss Statement

I. BREAK EVEN ANALYSIS

J. BREAK-EVEN POINTS IN TERMS OF REVENUE
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