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Marketing Case Competion 2025

Ultra, a dairy brand in Bangladesh, aims to enhance its market position by targeting urban professionals, school children, and fitness enthusiasts with premium dairy products while emphasizing farm-to-table freshness. The action plan includes increasing sales by 65% in six months through market research, social media engagement, and partnerships with restaurants and health organizations. A financial analysis outlines a target revenue of 600 CR with a marketing budget of 10%-15%, while a contingency plan addresses potential risks such as negative publicity and consumer trust issues.

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48 views11 pages

Marketing Case Competion 2025

Ultra, a dairy brand in Bangladesh, aims to enhance its market position by targeting urban professionals, school children, and fitness enthusiasts with premium dairy products while emphasizing farm-to-table freshness. The action plan includes increasing sales by 65% in six months through market research, social media engagement, and partnerships with restaurants and health organizations. A financial analysis outlines a target revenue of 600 CR with a marketing budget of 10%-15%, while a contingency plan addresses potential risks such as negative publicity and consumer trust issues.

Uploaded by

nikoburden413
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

URBAN TANK

INTRA MARKETING CASE COMPETITION - 2025


INTRA MARKETING CASE COMPETITION-2025

SITUATION ANALYSIS

This company ("Ultra" is a dairy brand in Bangladesh, Operating Under


Shelaidah Dairy) Want's it’s consumers to have the best quality products
'Highlighting farm to table freshness and authentic dairy test'. Currently it’s a
company witch is Being observed by food critics But It needs some different
strategy /ideas to compete with the giants.
INTRA MARKETING CASE COMPETITION-2025

Segmentation
-Helps understand customer needs better
-Allows focused marketing efforts
-Improves product positioning.

TARGETING
-Target urban professionals with premium dairy items.
-Reach school-going children with flavored milk and cheese snacks
-Engage fitness-conscious consumers with protein-enriched dairy
-Sponsoring influencers whom people want to watch for their own benefit

POSITIONING
-Premium farm to fresh dairy that supports local farmers
-Both premium and budget-friendly products
-Emotional connection likeTrust.
INTRA MARKETING CASE COMPETITION-2025

BIG IDEA

To make competitors weakness it’s strength .


INTRA MARKETING CASE COMPETITION-2025

ACTION PLAN

-Market research on our target audience


-Plan is to ensure goals like increasing sales by 65% in 6 Months
-Growing Social media engagement by 40%-Sponsors Sports Events and Institute
programme .
-Collaborate with restaurant and Bakeries
-Partner with health organizations to promote dairy benefits.
INTRA MARKETING CASE COMPETITION-2025

IMPLEMENTATION ROADMAP

-Increase brand awareness through aggressive marketing.


-Expand retail & distribution channels.
-Strengthen digital presence & customer engagement.
-ensuring customers satisfaction.
INTRA MARKETING CASE COMPETITION-2025

FINANCIAL ANALYSIS

-target Revenue 600 CR


-Marketing cost of total revenue :10%-15%(60CR-90CR)-
Digital Ads → Approx 40%(24CR-36CR)
-Retail Promotions & Discounts →Approx 25% (15cr-22.5 cr)
-Branding & Packaging →Approx 15%(9cr-13.5cr)
-Events & Sponsorships → Approx 10%(6cr-9cr)
-CSR & PR Campaigns →Approx 10%(6cr-9cr)
INTRA MARKETING CASE COMPETITION-2025

Contingency Plan

-Social Media Algorithm Changes Affecting Engagement


-Negative Publicity (Health Issues, Misleading Ads, Fake News)
-Technical Issues in Online Ordering & Website Downtime
-Consumer Trust Issues Due to Product Quality Complaints
INTRA MARKETING CASE COMPETITION-2025

CREATIVITY AND INNOVATION

-Doing lots of social media stunts to grab a huge number of audience


attention about or relating our company
.-Providing QR codes to let consumers see farm stories, recipes & authenticity.
INTRA MARKETING CASE COMPETITION-2025

1ST MEMBER 2ND MEMBER 3RD MEMBER


MASRAFE MORTUZA MD. RUHUL AMIN MD. ABU SAYEM SIDDIK
THANK YOU

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