Paid Media Strategist (PPC/PSM)
Remote / Digital Marketing / Full-Time
Thank you for checking us out! We are Thrive, a full-service digital marketing agency based in
Arlington, Texas. We have over 150 talented team members (respectfully referred to as Thrivers)
based around the world. (and representing 10 different countries!) We are committed to growing
sustainably and strategically, through relationships and results with our clients.
Here is where you come in! We are looking for passionate, ambitious go-getters who have a
growth mindset to build a world class marketing agency. We stop at nothing less than building
our teams with A-players who care about their work, their clients and literally want to win.
Our founder and President, Matt Bowman Thrive recently announced that Thrive has just made
the INC 5000 list for seven years in a row! We want you to be a part of making it another seven!
You Could Be a Great Fit For This Role, If You Have:
A Bachelor's degree
Successful Thrivers in this role have majored in Marketing, Communications, Advertising,
Journalism, Information Systems, or a related field (or equivalent work experience).
Related Skills and Experiences
● Proven track record of planning, executing, and optimizing successful paid media
campaigns across various platforms.
● Proficiency in using paid media platforms such as Google Ads, Facebook Ads Manager,
and others.
● Strong analytical skills with the ability to interpret data, draw insights, and make
data-driven decisions.
● Experience with A/B testing methodologies and a willingness to experiment and iterate
to improve campaign performance.
● Excellent written and verbal communication skills to effectively collaborate with
cross-functional teams and convey campaign strategies.
● Knowledge of digital marketing principles, conversion optimization, and user experience
best practices.
● Familiarity with marketing analytics tools such as Google Analytics or equivalent.
● Creative thinking and problem-solving skills to develop innovative strategies and
overcome challenges.
● Ability to manage multiple campaigns, projects, and deadlines simultaneously.
● Organic Social Media is a plus!
● Certification in Google Ads or relevant paid media platforms is a plus.
Signature Thriver Traits
● Strong analytical skills with the ability to interpret data and draw actionable insights.
● Excellent communication skills, both written and verbal, with the ability to explain
complex concepts to non-technical team members.
● Ability to work collaboratively in cross-functional teams and adapt to a fast-paced and
evolving environment.
● Creative problem-solving skills and a proactive attitude towards overcoming challenges.
● Strong project management and organizational skills and the ability to manage multiple
tasks simultaneously.
In This Role, You’ll Get To:
● Maximize valuable insights into our customer relationship management system.
● Develop and execute comprehensive paid media strategies across platforms such as
Google Ads, Microsoft Ads, Facebook, Instagram, LinkedIn, Twitter, and more.
● Conduct thorough audience research to identify target demographics, interests, and
behaviors for optimal campaign targeting.
● Collaborate with the creative team to develop compelling ad creatives that resonate with
the target audience and align with campaign goals.
● Plan and manage paid media budgets, allocating resources effectively to maximize ROI
and achieve performance metrics.
● Monitor and analyze key performance indicators (KPIs) such as click-through rates
(CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA).
● Implement A/B testing methodologies to refine ad copy, visuals, and landing pages, and
continuously improve campaign performance.
● Stay up-to-date with industry trends and changes in paid media platforms' algorithms,
adjusting strategies accordingly.
● Provide regular performance reports and insights to internal stakeholders, highlighting
successes, challenges, and recommendations for improvement.
● Collaborate with the SEO, content, and account management teams to ensure integrated
marketing efforts and consistent messaging across channels.
● Explore and implement new paid media opportunities, such as emerging platforms, ad
formats, and targeting options.
● Stay informed about competitor strategies and market dynamics, adjusting campaigns
to maintain a competitive edge.
● Conduct monthly campaign evaluation and reporting.
Here Are Some Things That You Will Get From Us:
● Remote Work, and Flexibility - we understand the importance of work-life balance and
are committed to embracing remote work so that employees can thrive both personally
and professionally.
● Opportunity to Learn and Develop With Our Team - we believe in continuous growth and
development as a comprehensive approach to nurturing your skills, expanding your
knowledge, and supporting your professional journey.
● Collaborative Culture - our collaborative culture is built on the belief that the collective
strength of our team members brings forth creativity, diverse perspectives, and
remarkable achievements.
● Entrepreneurial Spirit - we encourage creativity, innovation and taking ownership of
projects where you will contribute your ideas and drive initiatives.
● Recognition and Rewards - we believe in acknowledging and celebrating the exceptional
contributions and dedication of our employees. Our recognition and rewards program is
designed to create a motivating and fulfilling work environment where achievements are
not only noticed but also rewarded. We understand that our employees are our most
valuable asset, and their success is integral to our collective growth.
● We’re Expanding - new opportunities to grow in Guatemala, South Africa, Canada, and
throughout the United States.
● Compensation - strong compensation package for all Thrivers.
● Company Bonus - everyone wins! Paid out each February.
● Generous Paid Time Off
● Health Benefits - full health benefits for U.S. Thrivers and health stipends for all global
Thrivers.
● Remote Work Stipends - set up your workspace and receive a $600 reimbursement every
three years.
● Parental Leave
● Charity Matching Program
● 401k - 3% company match for U.S. Thrivers
● Off-The-Charts Culture and So Much More!
We have a multi-step interview process that is extremely thorough and one that might seem
more robust than what you have been a part of in your past career. We have found how
important it is to give you the time you need to get to know us, and in the same way, we want to
invest in getting to know you as we move through the interview process.
We hope you will find several compelling reasons to apply for this role and we look forward to
hearing from you!
For more information please contact Michelle Allen, Digital Marketing Recruiter at Thrive.
[email protected]
