INFOSYS

Please read the article provided which will introduce you to the
situations

As Rohan Parikh, the head sustainability of Infosys, talk to with the Greenpeace and
present your sustainable energy plans and environmental concerns.

You will get 2 minutes to explain the situations and 10 minutes to talk to the
Greenpeace Activists. Post your talk you will need to explain why you adopted this
particular approach. You may decide to create a model based on research in the
area.

Infosys cuts energy use by a third

Indian IT giant claims it's efficiency efforts are better than Google and Apple's, but
Greenpeace says it should look beyond itself

US environment correspondent
Monday 11 June 2012 12.06 BST

Infosys has arrived late on sustainability scene and isn't innovating enough to deliver
global solutions to tackle climate change, critics say.
Infosys, the Indian outsourcing giant, has cut its per employee electricity use by
about a third and introduced energy efficiency measures that have saved the
company $32m (£29m) since 2009.
Through measures such as installing smart meters, turning down the air conditioning
and building super-efficient new offices, the company is now using energy more
efficiently, although its energy bill has continued to rise because of its rapid
expansion.
Rohan Parikh, head of sustainability, told the Guardian that the company had far
more ambitious environmental goals than firms such as Apple and Google.
"Apple, Google, Facebook – they are in the limelight. They are the darlings of the
media. They get so much attention. They also have deep pockets," Parikh said. "We
are not just going around buying solar farms. We are doing it more correctly by
becoming more energy efficient."
Microsoft won praise from campaign groups such as Greenpeace last month for
adopting new green measures. Microsoft announced it would start going carbon
neutral by 1 July. It already obtains 46% of its power from renewables.
Apple has also been making green strides after being singled out by Greenpeace for
its use of 'dirty' energy to power its cloud. The company announced last month it
would power its biggest data centre, in North Carolina, entirely from wind and solar
power by the end of the year.
Both goals are more ambitious than those made public by Infosys. The company
was criticized in India for failing to live up to its reputation for integrity and innovation
in terms of finding solutions for climate change. "Infosys started a little late. Other
companies have done more," said Abhishek Pratap, a senior campaigner for
Greenpeace in Bangalore, where Infosys is based. "People expect Infosys to
develop certain kinds of solutions to reduce their carbon emissions, but I don't see
much in the way of significant development solutions coming from Infosys."
However, Parikh said the company would be going even greener under its
sustainability plan. "It was not about buying credits and becoming green," he said. "It
was actually about doing the right actions."
The company is a tech leader in India, and employs about 150,000 staff globally. It
has about 15,000 employees in the US. Within India, it gets about 90% of its
electricity from coal.
Last year it announced it would become carbon neutral by 2018. The company
currently gets about 20% of its electricity from wind and hydro power, Parikh said. He
said Infosys wanted the next generation of buildings to be completely off the grid,
drawing all electricity from wind and solar power by 2018.
The company takes special pride in designing new, more efficient building systems.
Parikh said Infosys opened on average one new facility every month. One of the
most innovative, in Hyderabad, pioneered the use of radiant floor cooling systems in
India, and used only natural lighting during the day. The building was 50% more
energy efficient than any of the company's other buildings. Infosys campuses in India
are also working to sequester more fresh water in the ground than they consume.
By demonstrating good practice, Infosys hopes to lead other companies to greater
action on climate change. "Our focus is to change the way things happen in the
future," Parikh said.
Greenpeace argues that will provide the ultimate test of the company's green
credentials.
"It's not just about making their own facilities greener," Pratap said. "It is also about
developing solutions that other industries can take up."

Retrieved From: http://www.theguardian.com/environment/2012/jun/11/infosys-gogole-apple-

greenpeace-energy-efficiency
1. Purpose and Audience Awareness

 Understand the Scenario: Each group represents Rohan Parikh, Infosys’s head of
sustainability, to engage with Greenpeace on Infosys’s sustainable energy strategy.
 Tailor for Greenpeace’s Interests: Greenpeace is an environmental advocacy group,
so it focuses on Infosys’s impact on the environment, commitment to renewable
energy, and innovative green practices.

2. Presentation Structure and Flow

 Opening (1 minute): Start with a powerful statement or statistic on climate impact to

captivate the audience. Provide a concise background of Infosys’s sustainability
journey, emphasizing the challenges and recent strides.
 Core Message (7 minutes): Use three key sections to organize content:
o Infosys’s Sustainability Strategy: Explain the sustainability initiatives, such
as reducing energy use by a third and setting carbon-neutral goals.
o Comparative Analysis with Industry Leaders: Compare Infosys’s progress
to those of companies like Google, Apple, and Microsoft, addressing both
successes and criticisms.
o Future Commitments: Outline Infosys’s vision for 100% renewable energy
in new facilities, carbon neutrality, and water conservation efforts,
highlighting the practical steps toward these goals.
 Conclusion and Reflection (1): Reinforce Infosys’s commitment to "doing the right
actions," explain the chosen approach, and summarize how Infosys plans to impact
sustainable practices in the tech industry.

3. Role Assignments and Coordination

 Opening and Context Specialist: Sets the stage, introduces Infosys’s sustainability
goals, and contextualizes the need for this conversation.
 Data and Impact Presenter: Presents Infosys’s energy savings and environmental
data, with clear visual aids to back up claims.
 Industry Comparator: Analyzes Infosys’s position against competitors, emphasizing
areas of leadership and acknowledging opportunities for growth.
 Q&A Leader: Takes the lead on Greenpeace questions, with prepared answers on
Infosys’s environmental commitments, anticipated challenges, and global impact.
 Strategy and Vision Advocate: Discusses Infosys’s strategic direction and defends
its approach, highlighting forward-thinking goals and long-term impact.

4. Content and Visual Quality

 Use Engaging Visuals: Each point should be reinforced with visuals—infographics,

charts, or comparisons—that add value and break down complex data.
 Create a Compelling Narrative: Structure the presentation as a story of Infosys’s
journey toward sustainability, focusing on progress, learning, and future ambition.
 Maintain a Balance of Data and Emotion: Use numbers to show impact but connect
with Greenpeace’s mission to make the information resonate emotionally.

5. Delivery Style and Audience Engagement

  Be Confident and Credible: Use firm, clear statements when presenting Infosys’s
strengths and be prepared to acknowledge constructive criticism.
 Engage in Active Listening during Q&A: Respond to Greenpeace’s concerns with
respect and curiosity. Rephrase questions for clarity and answer thoughtfully.
 Body Language and Eye Contact: Ensure each team member stands poised, makes
eye contact, and avoids reading directly from slides or notes to foster authenticity.

6. Practice and Anticipation of Questions

 Rehearse as a Cohesive Team: Conduct multiple rehearsals, focusing on smooth

transitions, consistency in messaging, and time adherence.
 Anticipate Greenpeace’s Concerns: Prepare for potential criticisms regarding
Infosys’s internal vs. external environmental impact, and be ready with solutions or
future commitments.
 Refine Responses: Practice answering questions concisely and effectively, keeping
answers focused on Infosys’s commitment to substantive change.

7. Evaluation Criteria

 Depth and Accuracy of Content: Did the group present a well-researched and
detailed view of Infosys’s sustainability efforts?
 Relevance to Audience Needs: Was the presentation geared toward Greenpeace’s
environmental priorities and concerns?
 Professional and Persuasive Delivery: Did each member demonstrate
professionalism and conviction in their role?
 Visual Appeal and Supportive Aids: Were visuals clear, engaging, and integral to
the narrative?
 Team Dynamics and Cohesion: Did the group show a high level of teamwork, with
each member contributing meaningfully?