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Global Wine Export Strategies Explained

The document discusses the global wine export landscape, highlighting how different countries balance their production, consumption, and exports. Italy, Spain, and France are noted as major exporters, with Italy being the largest by price volume. The analysis reveals varying strategies among countries, with some focusing on domestic markets while others prioritize exports.

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syarif553
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33 views1 page

Global Wine Export Strategies Explained

The document discusses the global wine export landscape, highlighting how different countries balance their production, consumption, and exports. Italy, Spain, and France are noted as major exporters, with Italy being the largest by price volume. The analysis reveals varying strategies among countries, with some focusing on domestic markets while others prioritize exports.

Uploaded by

syarif553
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Total Wine Exports This is how these countries

Some countries balance their production, consumption, and exports while the others took advantages from their
maximizes the international trade opportunities uniqueness
Each country experiences an imbalance in How Do Top Wine Nations Balance Italy produces 172.72% of their
commodities, with production sometimes What They Produce, Consume, and wine consumption in 2023,
allowing it to become the
exceeding demand, or vice versa. Export? (In mhl) largest wine exporter by
price
volume.
Production Consumption Export

International trade is key to balancing global Italy 38 22 21 81

supply and demand, such as with wine. Efficiently produce 63,000


Spain 28 10 21 59
hectoliters wine per ha surface
of vineyards, making it 4th
France 48 24 13 85
But, why Wine? largest wine exporter in 2023
by volume.
Chile 11 4 7 22
81 % A Versatile
Australia 10 5 6 21
increase in price/L from Resource for
Spain positioned as the 3rd
2009-2023 Diverse Applications
South Africa 9 5 4 17 largest wine exporter,
supported by large surface of
Germany 9 19 3 31 wineyards

This is how the trend of worldwide wine Portugal 8 6 3 16


exports from 2000 to 2023 looks Canada 6 5 3 14

120
Final Takeways
Volume (mhl) USA 24 33 3 60
100 Countries like USA and Germany rather
This reveals the difference and underlying strategy and focus on their domestic market while Chile,
80 structure of each country's wine economy:
• Italy & France: Balanced giants: Serve both domestic and
Spain, Italy and Australia put efforts to
60 maximize their export capabilities.
export markets; France focuses on high-value exports.
40 • Spain, Chile & Australia: Export-driven: Exports exceed or Wine exports are highly depends on
2000 2005 2010 2015 2020 match domestic consumption.
production volume, efficiency and strategic
• USA & Germany: Domestic-heavy: Large internal markets,
Global wine demand grew until 2010, then stagnated and declined low export. market positoning of each country
after 2020, reflecting shifts in consumption and market dynamics. • Portugal & Canada: Niche players: Small-scale but balanced
Source: OIV Press Conference, 2024
across production, consumption, and export.

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