Paddy

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 Paddy : Market Scenario : India
North States
OP Paddy Hybrid
Total Paddy OP Paddy OP Paddy Major Nirmal Hy. Seed Hybrid Paddy
Sr. No. State Seed req. Paddy Nirmal Products
Area ( ha) Area ( ha) Players Products req. (t.) Major Players
(t.) Area ( ha)

Sampurna, NR-348,
MTU-7029, MTU-7029, Taj (Shakti),
NPH-150,
Super moti, Gaurav, NR-1023, Basanti(Bio),
NPH-227,
PB-1509, PB-1509, Kaveri-468,
1 UP 5937080 4443080 111077 1494000 22410 NPH-30,
PB-1692, PB-1692, Arize-6444G,
NPH-242,
PB-1718, PB-1718, US-312,
NPH-101
PB-1885, PB-1885, Hy-9090,
Kaveri-888 NB-3
PAN-Jamuna, NR-2211,
BB-11 (Kalyani), MTU-7029, Kaveri-468,
NPH-227,
Panna plus (VRS NR-89+, MC-13,
NPH-30,
2 BR 3306980 2806980 70175 seed), MTU-7029, NR-241+, 500000 7500 Arize-6444G,
NPH-101,
Super Moti (NZ), NR-1139, 27P31,
NPH-242
Saurabh (NZ), NR-1023, 27P37
Mugdha NR-48
PB-1509, PB-1121,
PB-1718, PB-1885,
3 PB 3143400 3143400 78585 * *
PR-124, PR-126,
HKR-127
PB-1509, PB-1509,
PB-1121, PB- PB-1718,
4 HR 1422000 1307000 32675 1718, PB- PB-1885 115000 225
1885, PR-114, PR-
126
PB-1509,
5 Other 495896 490896 12272 5000 75
PB-1718,

Total 14305356 12191356 304784 2114000 30210

 Central States
OP Paddy
Sr. Total Paddy OP Paddy OP Paddy Hy. Paddy Hy. Seed Hy. Paddy
State Seed req. Nirmal Products Nirmal Products
No. Area ( ha) Area ( ha) Major Players Area ( ha) req. (t.) Major Players
(t.)
MTU-7029, PAN-
MTU-7029, NR-
1 WB 5307690 5307690 132692 Jamuna, Swarna sub-1, * *
2211, NR-1011
MTU-1010, IR-64
MTU-7029,PAN-Jamuna,MTU-7029, NR- PAN-2423,
BB-11 (Kalyani), MTU- 2211, NR-1011 , Kaveri-468, Tata NPH-227, NPH-30,
2 CG 4348231 4148231 103706 1010,Kaveri-828, Nath NR-348, NR- 200000 3000 MC-13, Arize- NPH-242, NPH-343,
Poha,Jai Shri Ram, 366+, NR-1033, 6444G, US-312, NPH-307, NPH-101
Silky-277 NR-9, NR-89, PAC-807+
MTU-1010, Sampurna, NR-1011,NR- Kaveri-468, MC-
PAN-Jamuna, Nath Poha,1139, NR-2211, 13, VNR-2233, NPH-227, NPH-30,
3 MP 3853433 3053433 76336 Ankur Sonam, Chintu- NR-366+, NR- 800000 12000 Arize-6444G, NPH-242, NPH-343,
Kaveri, Suma (NZ), PB- 212, NR-1033, 27P31, 27P37, NPH-307, NPH-101
1 NR-9, PB-1 PAC-807
MTU-7029, PAN-
MTU-7029, NR-
4 OR 3766390 3766390 94160 Jamuna, Swarna sub-1, * *
2211, NR-89
Naveen,
MTU-7029, PAN-
Kaveri-468, MC-
Jamuna, BB-11 MTU-7029, NR-
13, Arize-6444G, NPH-227, NPH-30,
(Kalyani), Panna plus 2211, NR-89+,
5 JH 1763548 1233548 30839 530000 7950 27P31, 27P37, NPH-242, NPH-343,
(VRS seed), , Super Moti NR-241+, NR-
PAC-807, NK- NPH-307, NPH-101
(NZ), Saurabh (NZ), 1139, NR-1023,
5251
Mugdha
Kaveri-468,
Yashoda-YSR, NR-81, NR-241+,
VNR-2233,
Jordar(NZ), S-911, MTU-7029, NR- NPH-227, NPH-30,
Arize-6444G, Hy-
6 MS 1472785 1452785 36320 MTU-7029, RTN-8, 348, NR-1033, 20000 300 NPH-242, NPH-343,
9090, NK-5251,
Ankur-Shree-101, D-100, NR-9 NR-57, NPH-307, NPH-101
Arize-6129,
Indrayani, Nath Poha NR-366+
Ankur-7434
Tata MC-
13,PAN-
Nath Poha, Rasi-poonam NR-366+, NR-81,
2423,Arize- NPH-227, NPH-30,
gold,, Ankur Shree-101, NR-1033, NR-9
7 GJ 818131 657131 16428 161000 2415 6444G, VNR- NPH-242, NPH-343,
Motigold (NZ), Ankur NR-241+, NR-
2355, US-312, NPH-307, NPH-101
Sonam 1139, NR-212
PAC-807+, VNR-
2211,
8 DDN 17287 17287 432 * *
Total 21347495 19636495 490912 1711000 25665
 South States
Total OP Paddy
Sr. OP Paddy OP Paddy Nirmal Hy. Paddy Hy. Seed Hy. Paddy Nirmal
State Paddy Seed req.
No. Area ( ha) Major Players Products Area ( ha) req. (t.) Major Players Products
Area ( ha) (t.)
NR-1011, NR-
MTU-1010, Jai shri
1 TS 2514565 2514565 62864 9, NR-1033, * *
Ram, Ankur Sonam
NR-212
MPR-6060, NR-81, NR-
2 TN 1828870 1828870 45722 Sowbhagya, Aman 1033, NR-1139, * *
Star NR-241+
MTU-
MTU-7029,MTU-
7029,NR-1011,
1010, Jai shri Ram,
3 AP 1631054 1601054 40026 NR-9, NR- 30000 450
Ankur Sonam, RNR-
1033, NR-212,
15048
NR-1146
Bio-Tulsi, JK- Koyal,NR-81, NR- Tata-836,
NPH-227,
4 KA 1007563 981563 24539 Aman seed, RNR- 1033, NR-9 26000 390 VNR-2233,
NPH-30
15048 NR-1146 Arize-6444G
5 KL 189100 189100 4728 Uma, Jyothi, Njavara * *
6 GA 23288 23288 582 * *
7 PND 4295 4295 107 * *

Total 7198735 7142735 178568 56000 840

 Eastern States

Total OP Paddy OP Paddy Hy. Paddy

Sr. OP Paddy Nirmal Hy. Paddy Hy. Seed Nirmal
State Paddy Area Seed req. Major
No. Major Players Products Area ( ha) req. (t.) Products
Area ( ha) ( ha) (t.) Players

Ranjit, Arize-6444G,
MTU-7029, NK-5251,
1 AS 2417180 2093180 52330 MTU-7029, 324000 4860 NPH-30,
NR-2211, VNR-2355,
Swarna sub-1, US-312,
NPH-242,
NR-89 NPH-307
Naveen PAC-837,
JKRH-401,
2 AR 136484 136484 3412 * *
3 NL 122079 119879 2997 2200 45
4 MZ 15515 15515 388 * *
5 TRI 15111 11011 275 4100 206.2
6 SK 8507 8507 213 * *
7 MN * 3100 60
8 MGH * 74000 1103

Total 2714876 2384576 59614 407400 6274

Total Paddy Area ( ha) : 45566462

OP Paddy Area ( ha) 41355162 Hybrid Paddy Area ( ha) 4334400
OP Paddy Seed requirement (t.) 993853 Hy. Seed requirement (t.) 63126
Govt agencies (t.) 434836
 Research Products Market Segments
Competitors Products
Sr. No. Marketing No. Duration (d) Grain Type
Product Company
Paddy (Hy)
1 NPH-307/Sahyadri-4 115-120 LS non scented Arize-6129 G. Bayer Seeds
Taj Shakti seeds
Basanti Bio Seeds
2 NPH-150 / NPH-5 115-120 LS scented
Chandan-21 Krishidhan Seeds
US-312 US Agri Seeds
Arize Tej Gold Bayer Seeds
3 NPH-242 / (310) 120-125 LS non scented Ankur-7042 Ankur Seeds
Suruchi Mahyco Seeds
K-9090 Kaveri Seeds
27P37 Pioneer Seeds
4 NPH-101 120-125 LS non scented 27P31 Pioneer Seeds
Ankur-7434 Ankur Seeds
Arize-6444 Gold Bayer Seeds
5 NPH-30 130-135 LB non scented
VNR-2355+ VNR Seeds
VNR-2111+ VNR Seeds
6 NPH-343 105-110 LS non scented Advanta-807+ Advanta Seeds
Raftar Mahyco Seeds
Kaveri-468 Kaveri Seeds
7 NPH-227 110-115 LB non scented PAN-2423 PAN Seeds
MC-13 Dhanya seeds
Paddy (Variety)
Competitors Products
Sr. No. Marketing No. Duration (d) Grain Type
Product Company
1 NR-9 (Sairam) 140-150 SS fine non scented Jai Shriram Yashoda Seeds
Shree-101 Ankur Seeds
2 NR-1033 (Sairaj) 140-145 SS fine, non scented Jai Shriram Yashoda Seeds
NR-9 Nirmal Seeds
Jordar Nuziveedu Seeds
3 NR-81 (Supriya) 115-120 SS fine non scented
YSR Yashoda Seeds
D-100 Daftari seeds
4 NR-1020 (Saloni) 105-110 SS super fine non scented Shatayu Ankur Seeds
MPR-606 Mahindra Seeds
Silky-277 Krishidhan Seeds
5 NR-89+ 120-125 SB non scented
Panna plus VRS Seeds
6 MTU-7029 (Swarna) 150-155 SB non scented Govt. Notified RARS, Marteru
PAN-804 (Jamuna) PAN Seeds
7 NR-2211 135-140 SB non scented
BB-11 Public Breed
Damini DNA Seeds
Gorakhnath-509 Nath Seeds
8 NR-241+(Vaishnavi) 120-125 MS non scented
Rupali Ankur Seeds
Komal Krushidhan Seeds
Sampurna Kaveri Seeds
9 NR-1139 (Lavanya) 125-130 MS non scented
Super Moti Nuziveedu Seeds
Wada Kolam Krushiveg Seeds
Sowbhagya Mahindra Seeds
10 NR-1146 135-140 MS non scented
Super Aman Living Seeds
Shweta-43 Nath Seeds
RP-1 Public Breed
Swarna (Early) Public Breed
11 NR-348 130-135 MS non scented
Kaveri-828 Kaveri Seeds
RTN-8 Public Breed
Sourabh Nuziveedu Seeds
12 NR-1023 (Swati) 130-135 LS non scented
Mughdha Kirtiman Seeds
MTU-1010 Public Breed
13 NR-1011 115-120 LS non scented
IR-64 Public Breed
Nath Poha Nath Seeds
14 NR-366 125-130 LB non scented Mahamaya Public Breed
Gurjari Public Breed
Paddy (Variety)
Competitors Products
Sr. No. Marketing No. Duration Grain Type
Product Company
15 NR-48 (Parvati) 130-135 LS scented Indrayani MPKV, Rahuri

16 NR-57 (Aalandi) 125-130 LS scented Indrayani MPKV, Rahuri

Super Menka Nath Seeds
K-888 Kaveri Seeds
17 NB-3 (Madhumati) 120-125 ELS aromatic
Pusa Sughandha-5 Public Breed
18 PB-1 125-130 Govt. Notified IARI
19 PB-1509 110-123 Govt. Notified IARI
20 PB-1692 110-115 Govt. Notified IARI
ELS aromatic
21 PB-1718 136-138 Govt. Notified IARI
22 PB-1847 120 Govt. Notified IARI
23 PB-1885 145 Govt. Notified IARI

OP paddy : Total market potential : 9,93,853 t.

Hy. Paddy : Total market potential : 63,126 t.

 Hybrid Paddy
NPH-5 (Veeru)
Characteristics
Duration......................115 - 120 days (Kharif)
125 - 130 days (Rabi)
Plant Height (cm)............................90 - 100
No. of productive tiller/plant.....18 - 20
Panicle Length (cm).........................26 - 28

Special features
● Extra long slender, fine grains

● Excellent cooking quality & taste

● Tolerant to major pests & diseases

● Recommended for Kharif & Rabi cultivation

[Link]
 Hybrid Paddy
NPH-150
Characteristics
Duration......................115 - 120 days (Kharif)
125 - 130 days (Rabi)
Plant Height (cm)............................90 - 100
No. of productive tiller/plant.....18 - 20
Panicle Length (cm).........................26 - 28

Special features
● Extra long slender, fine grains
● Excellent cooking quality with aroma
● High milling percentage with more head rice
recovery percentage
● Tolerant to major pests & diseases
● Recommended for Kharif & Rabi cultivation
● High grain setting percentage
[Link]
 Hybrid Paddy
NPH-30
Characteristics
Duration...................................130-135 days
(Kharif & Rabi)
Plant height (cm)....................110-115
No. of productive tiller/plant.....20-22
Panicle length (cm).........................28-30

Special features
● Mid late duration (130-135 days)
● Long bold non scented grains
● High grain setting percentage
with more number of spikelets per panicle
● High milling percentage with more Head
Rice Recovery (HRR) Percentage
● Non lodging with good field stand
● Recommended for lowland & direct seeded
cultivation
[Link]
 Hybrid Paddy
NPH-101
Characteristics
Duration.............................................120 - 125 days (Kharif)

Plant Height (cm)............................100 - 110

No. of productive tillers/ plant..16 - 18

Panicle Length (cm).........................28 - 30

Special features
● Long slender non scented grains
● High grain setting percentage with more
numbers of spikelets per panicle
● Excellent cooking quality
● High hulling, milling percentage & good
Head Rice Recovery (HRR) Percentage
● Highly tolerant to major pests & diseases
● High yielding hybrid
[Link]
 Hybrid Paddy
NPH-242
Characteristics
Duration.......................120 - 125 days (Kharif)
130 - 135 days (Rabi)
Plant Height (cm).............................100 - 110
No. of productive tillers/ plant....20 - 22
Panicle Length (cm).........................28 - 30

Special features
● Long slender non scented grains
● High grain setting percentage with more no.
of spikelets per panicle
● High milling percentage with good head
rice recovery (HRR)
● Highly tolerant to major pests and diseases
● Recommended for kharif, rabi & direct
seeded cultivation
● Govt. Notified hybrid
[Link]
 Hybrid Paddy
NPH-307
Characteristics
Duration.......................115 - 120 days (Kharif)
120 - 125 days (Rabi)
Plant Height (cm).............................90 - 100
No. of productive tillers/ plant...16 - 18
Panicle Length (cm)..........................28 - 30

Special features
● Early maturity
● Long slender non scented grains
● High spikelet setting percentage with
more no. of spikelets per panicle
● Excellent cooking quality & taste
● High yielding & non lodging culm attitude
● Highly tolerant to Bacterial Leaf Blight diseases
● Recommended for direct seeded cultivation
[Link]
 Hybrid Paddy
NPH-343
Characteristics
Duration.......................105 - 110 days (Kharif)
120 - 125 days (Rabi)
Plant Height (cm).............................90 - 100
No. of productive tillers/ plant....16 - 18
Panicle Length (cm).........................28 - 30

Special features
● Early maturity
● Long slender non scented grains
● Non lodging culm attitude
● High spikelet setting percentage
with more no. of spikelets per panicle
● Excellent cooking quality & taste
● Suitable for upland & direct seeded cultivation

[Link]
 Hybrid Paddy
NPH-227
Characteristics
Duration.......................110 - 115 days (Kharif)
120 - 125 days (Rabi)
Plant Height (cm)...........................90 - 100
No. of productive tiller/plant.....16 - 18
Panicle Length (cm)........................28 - 30

Special features
● Early maturity
● Long bold grains with high test weight.
● Non lodging culm attitude
● High spikelet setting percentage with
more no. of spikelets per panicle.
● Highly tolerant to leaf blast & bacterial
leaf blight diseases
● Suitable for direct seeded cultivation
[Link]
 Paddy
NR-9 (Sairam)
Characteristics
Duration...............................140 - 150 days (Kharif & Rabi)
Plant Height (cm)..............110 - 120
No. of productive tillers/ plant...18 - 20
Panicle Length (cm)...........................22 - 24

Special features
● Early maturity
● Long bold grains with high test weight.
● Non lodging culm attitude
● High spikelet setting percentage with
more no. of spikelets per panicle.
● Highly tolerant to leaf blast & bacterial
leaf blight diseases
● Suitable for direct seeded cultivation

[Link]
 Paddy
NR-1033 (Sairaj)
Characteristics
Duration................................140-145 days
(Kharif &Rabi)
Plant Height (cm).............................110-120
No. of productive tillers/plant....18-20
Panicle length (cm)...........................22-24

Special features
● Late maturity
● Short slender, super fine & non scented grains
● Compact panicle with high spikelet setting
percentage with more no of spikelets per panicle
● High milling percentage with good head
rice recovery percentage (HRR)
● Good cooking quality & taste
● Highly tolerant to bacterial leaf blight diseases
● Recommended for direct seeded cultivation
[Link]
 Paddy
NR-81 (Supriya)
Characteristics
Duration..............................115-120 days (Kharif)
125-130 days (Rabi)
Plant Height (cm).............90-100
No. of productive tillers/plant......18-20
Panicle length (cm).............................22-24

Special features
● Short slender, fine non scented grains
● High yielding and non lodging culm attitude.
● High grain setting percentage with more no.
of spikelets per panicle
● Excellent cooking quality & taste
● Tolerant to major pests & diseases
● Suitable for direct seeded cultivation
[Link]
 Paddy
NR-1020 (Saloni)
Characteristics
Duration..............................105-110 days (Kharif)
125-130 days (Rabi)
Plant Height (cm).............95 - 105
No. of productive tillers/ plant..........16 - 18
Panicle Length (cm).................................22 - 24

Special features
● Very early maturity
● Short slender super fine, non-scented grains
● Non lodging culm attitude
● High spikelets setting percentage with more
no of spikelets per panicle
● Tolerant to bacterial leaf blight &
leaf blast disease
[Link]
 Paddy
NR-241+ (Vaishnavi)
Characteristics
Duration.......................120 - 125 days (Kharif)
Plant Height (cm)...............................90 - 100
No. of productive tillers/ plant....16 - 18
Panicle Length (cm)...........................24 - 26

Special features
● Medium slender non scented grains.
● Compact panicle with high spikelet
density & high grain setting percentage
● Excellent cooking quality & taste
● Tolerant to major pests and diseases.
● High yielding

[Link]
 Paddy
NR-1139 (Lavanya)
Characteristics
Duration...................................125 - 130 days
(Kharif & Rabi)
Plant Height (cm).................100 - 110
No. of productive tillers/ plant........16 - 18
Panicle Length (cm)...............................24 - 26

Special features
● Medium slender non scented grains
● Compact panicle with high spikelet density
& high grain setting percentage
● Excellent cooking quality & taste
● Tolerant to major pest and diseases

[Link]
 Paddy
NR-48 (Parvati)
Characteristics
Duration...................................130 - 135 days
(Kharif & Rabi)
Plant Height (cm)..................100 - 105
No. of productive tillers/ plant....16 - 18
Panicle Length (cm)...........................26 - 28

Special features
● Long slender scented grains
● Highly tolerant to lodging due to deep root system
● Excellent cooking quality with aroma
● Highly tolerant to major pests and diseases
● High yielding variety
● Recommended for direct seeded cultivation
[Link]
 Paddy
NR-57
Characteristics
Duration.......................125 - 130 days (Kharif)
Plant Height (cm)......110 - 120
No. of productive tillers/ plant........15 - 17
Panicle Length (cm)...............................26 - 28

Special features
● Long slender scented grains
● High grain setting percentage with more
no. of spikeletes per panicle
● Excellent cooking quality with strong aroma
● Highly tolerant to blast disease

[Link]
 Paddy
NR-1023 (Swati)
Characteristics
Duration.......................130 - 135 days
(Kharif & Rabi)
Plant Height (cm).............................100 - 110
No. of productive tillers/plant....16 - 18
Panicle Length (cm)........................28 - 30

Special features
● Medium Maturity with high yielding ability
● Long slender non scented grain
● Non lodging culm attitude
● Excellent cooking quality & taste
● High milling percentage &
good head rice recovery percentage
● Recommended for direct seeded cultivation
[Link]
 Paddy
NR-89+ (Kranti)
Characteristics
Duration......................120 - 125 days (Kharif)
125 - 130 days (Rabi)
Plant Height (cm)...........................105 - 115
No. of productive tillers/plant..16 - 18
Panicle Length (cm).......................24 - 26

Special features
● Short bold non scented grains

● High spikelet setting percentage with more

No. of spikelets per panicle

● Suitable for upland & direct seeded cultivation

● Recommended for kharif & rabi cultivation

[Link]
 Paddy
NR-1011
Characteristics
Duration.......................115 - 120 days (Kharif)
125-130 days (Rabi)
Plant Height (cm)...................................90 - 100
No. of productive tillers/ plant........18 - 20
Panicle Length (cm)................................24 - 26

Special features
● Long slender non scented grains

● Excellent cooking quality

● Highly tolerant to blast disease & drought

● Suitable for kharif, rabi/boro cultivation

● Suitable for direct seeded cultivation

[Link]
 Paddy
NR-366
Characteristics
Duration.......................125 - 130 days (Kharif)
Plant Height (cm).............................110 - 120
No. of productive tillers/ plant..18 - 20
Panicle Length (cm).........................25- 27

Special features
● Long bold grains with high test weight
● Non lodging culm attitude
● High spikelets setting percentage with more
no. of spikelets per panicle
● Tolerant to major pest & diseases
● Excellent Poha quality grains
● Recommended for direct seeded cultivation

[Link]
 Paddy
NR-348
Characteristics
Duration........................................130 - 135 days
(Kharif & Rabi)
Plant Height (cm)...................................100 - 110
No. of productive tillers/ plant........18 - 20
Panicle Length (cm)...............................24 - 26

Special features
● Medium slender non scented grains.
● Blackish colour of panicle at the time of
flowering & golden colour of grains at maturity
● High grain setting percentage with more
no. of spikelets per panicle
● Excellent cooking quality & taste
● Highly tolerant to major pests and diseases
● Non lodging with high yielding ability
● Recommended for lowland & direct seeded cultivation
[Link]
 Paddy
NR-2211
Characteristics
Duration.......................135 - 140 days
(Kharif & Rabi)
Plant Height (cm)...............................100 - 110
No. of productive tillers/ plant....16 - 18
Panicle Length (cm)...........................24 - 26

Special features
● Short bold non scented grains
● Compact panicle with high spikelets density
& high grain setting percentage
● Excellent cooking quality and taste
● Tolerant to major pest and diseases
● Recommended for lowland cultivation

[Link]
 Paddy
NB-3 (Madhumati)
Characteristics
Duration.......................120 - 125 days (Kharif)
125 - 130 days (Rabi)
Plant Height (cm)..............................110 - 115
No. of productive tillers/ plant...18 - 20
Panicle Length (cm)..........................26 - 28

Special features
● Extra long slender, fine, mild scented
basmati quality grains
● Excellent cooking quality & taste
● Tolerant to major pests and diseases
● Recommended for kharif, rabi & direct
seeded cultivation
● Very high yielding

[Link]