Project Management (Core Course)

Course Credits 4 Course Evaluation 100 Marks Instruction Hours 40

Course Outcomes: Students will be able to:

CO1 Describe the steps involved in initiating, planning, executing, monitoring, and closing a project
CO2 Demonstrate an understanding of the importance of clear communication and stakeholder
management throughout the project lifecycle.
CO3 Apply the tools of project planning and evaluation like Gantt charts and project management
software tools to plan a project schedule
CO4 Analyze project scenarios to identify potential challenges and develop effective solutions
CO5 Evaluate resource allocation and utilization to ensure optimal project performance
CO6 Create detailed project plans, including scope, schedule, and budget, using appropriate tools and
techniques

Unit: 01 Introduction to Project Management [10 Hours]

Defining Projects and Project Management, Characteristics of Projects, Scope of Project Management,
Elements of Project Management, Classification of Projects, Project Life Cycle, Organization Strategy and
Project Selection; Project Management Structures

Unit: 02 Project Defining [10 Hours]

Defining the Project Scope, Project Priority Matrix, Work Breakdown Structure, Responsibility Matrix,
Project Communication Plan, Estimating Project Costs: Top-Down vs Bottom-up Approach, Phase
estimating

Unit: 03 Project Planning [10 Hours]

Planning the Project: Developing the Project Network (CPM and PERT Networks), Reducing Project
Duration, Managing Risk: Risk Management Process

Unit: 04 Managing Teams [10 Hours]

Leadership – being an Effective Project Manager, Managing Project Teams, Building high performance
teams, Virtual project teams, Progress and Performance Measurement and Evaluation: Earned Value
Cost/Schedule System.

Learning Resources
1. Clifford Grey, Eric W. Larson, Gautam V. Desai: Project Management: The Managerial process. Tata
McGraw-Hill Education
2. Meredith, Shafer, (2022) Project Management: A Strategic Managerial Approach, 11th Ed, Wiley
India Pvt Ltd.
3. Jack Gido, James Clement, Project Management. Cengage Learning.
4. Harvey Maylor, Project Management, Pearson Education.
5. PMBOK Guide 7th Edition, PMI
 Strategic Management (Core Course)

Course Credits 4 Course Evaluation 100 Marks Instruction Hours 40

Course Outcomes: Students will be able to:

CO1 Gain an in-depth understanding of the strategic management process and its practical applications
CO2 Analyze the competitive environment and formulate strategies for achieving sustainable competitive
advantage.
CO3 Implement strategies effectively, leveraging organizational dynamics and performance metrics.
CO4 Innovate and adapt through advanced methodologies to meet future business challenges
CO5 Assess the impact of the strategic choices of a business firm
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Unit 01: Advanced Strategy Formulation and Foundations (10 Hours)
Advanced Concepts of Strategy Formulation in Dynamic Environments, Integration of Planned and
Emergent Strategies in Complex Scenarios ,Scenario Planning and Strategic Agility: Techniques for
Managing Environmental Uncertainty ,Strategic Implications of Disruptive Market Forces and Emerging
Technologies, Advanced Vision and Mission Development: Linking Organizational Purpose with Strategic
Outcomes
Unit 02: Resource Analysis and Competitive Advantage (10 Hours)
Firm Resources and Capabilities: Resource-Based View of Strategy, Value Creation and Michael E. Porter’s
Value Chain Analysis, Competitive Advantage: Cost Leadership, Differentiation, and Sustainability, Industry
and Environmental Analysis: Michael E. Porter’s 5 Forces Model, Business Strategies in a Globalized,
Digital, and Highly Regulated World
Unit 03: Strategic Implementation and Organizational Dynamics (10 Hours)
Balanced Scorecard: Strategy Implementation and Performance Metrics, Organizational Structure, Culture,
and Communication in Strategy Execution, Implementation Risks and Mitigation Strategies, Strategic
Fundamentals of Digital Transformation and ESG Trends, Corporate Governance Codes: Global and India,
Market Entry Strategies: International Trade Theories and Nation Competitiveness
Unit 04: Innovation, Entrepreneurship, and Strategic Leadership (10 Hours)
Types of Innovation: Product, Process, and Disruptive Innovations ,Corporate Entrepreneurship:
Intrapreneurship and Business Model Innovation, Lean Methodology: Jobs-to-be-Done, and Outcome-Driven
Innovation, Strategic Concepts: Blue Ocean Strategy and Open Innovation, Knowledge Management:
Concept Generation, Evaluation, and Launch Strategies, Future of Business Models: Platform Business
Models and Sustainable Innovation
Suggested Readings:
1. Pearce, J. A. & Robinson, R. B. (2011). Strategic Management formulation implementation and
control. New Delhi, India: Tata McGraw Hill.
2. Kachru, U. (2017). Strategic Management. New Delhi, India: Excel books.
3. Thompson, A. A., Peteraf, M. A., Gamble, J. E., Strickland, A. J. III., & Jain, A. K. (2012). Crafting and
Executing Strategy. New Delhi, India: McGraw-Hill.
4. Pearce, J. A. II., Robinson, R. B., & Mittal, A. (2017). Strategic Management: Formulation,
Implementation and Control. New Delhi, India: McGraw Hill.
5. Barney, J.B., Hesterly W., Sahay A., Iyenger, S, (2024) Strategic Management and Competitive
Advantage: Concepts and Cases, 6E Pearson Education
 Business Ethics and Corporate Governance (Core Course)

Course Credits 4 Course Evaluation 100 Marks Instruction Hours 40

Course Outcomes: Students will be able to

CO1 Describe the ethical components of decision making
CO2 Develop analytical skills using ethical framework
CO3 Explain the influence of ethics on business
CO4 Evaluate corporate action and procedures
CO5 Understand the rights of employee
CO6 Validate corporate social responsibilities
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Unit: 01 Introduction to Business Ethics [12 Hours]

Meaning of ethics and business ethics, Ethical issues in business. Ethical principles in business: Utilitarianism,
Rights and duties, Justice and fairness. Virtue ethics. Profit maximization vs. social responsibility. Rights and
responsibilities of workers.

Unit: 02 Corporate Governance [13 Hours]

Corporate governance: concept, Need to improve corporate governance standards, Features of good
governance, Role played by regulators to improve corporate governance, corporate disclosure, insider trading.
The Board –Quality, Composition and role of Board, Outside Directors on the board (independent, nominee),
Executive and Non- Executive directors, SEBI clause 49, CEO Duality.

Unit: 03 Role of Auditor and Ethical Issues [10 Hour]

Role of auditors in enhancing corporate governance, duties and responsibilities of auditors.
Whistle blowing: Kinds of whistle blowing, need for whistle blowing. Discrimination: Meaning, Types and
remedies. Equal employment opportunity, Affirmative action, Preferential hiring,

Unit: 04 Corporate Social Responsibility [10 Hours]

Corporate social responsibility: Meaning, Evolution of corporate social responsibility, common indicators for
measuring business social performance, Social Auditing.

Learning Resources:
1. Khanka, S.S. (2014). Business Ethics and Corporate Governance. S.Chand
2. Fernando. A.C. (2011). Business Ethics: An Indian Prespective. Pearson Education.
3. N. Gopalswamy. (2019). Corporate governance a new paradigm. Wheeler Publishing Co Ltd.
 Marketing Specialization [Discipline Specific Elective]

Services Marketing

Course Credits 4 Course Evaluation 100 Marks Instruction Hours 40

Course Outcomes:

CO1: Describe and explain how the characteristics of service products differ from tangible goods, and how
this impacts on design and execution of marketing strategies for services.
CO2: Explain the overlap of marketing with operations management and human resource systems in the
successful design and management of service organizations.
CO3: Illustrate different service types and draw implications for marketing strategy development.
CO4: Analyze the problems faced by services marketing professionals as well as tools and models
managers might employ to increase customers’ perceptions of satisfaction, service quality and value.
CO5: Evaluate the 7 P’s of the services marketing mix to develop a positioning strategy for any service
organization.
CO6: Develop and communicate recommended solutions for delivering optimal service quality -
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Unit 01: The emergence of service economy: (10 Hours)
Contributory factors, consumption pattern analysis, economic transformation unique aspects of services:
goods, services, products, managerial challenges, Concept of value and value drivers, extended framework
Service marketing system: production, marketing, human resources, sequential analysis.
Unit 02: Service system positioning: (8 Hours)
Service delivery process, blueprinting Service buying behaviour; difference in perspective, risk analysis,
decision process.
Unit 03: Service Marketing (10 Hours)
Service marketing strategy; segmentation, targeting and positioning, market innovation Competitive
differentiation; competitive advantage and value chain analysis
Unit 04: Service and Relationship Marketing (12 Hours)
Service quality; concept, technical and functional quality, Service quality models and measurement
Demand and supply imbalances management; challenges and strategies; Service culture; managing by
values, recovery and empowerment; Relationship building: relationship marketing, bonding and life time
value Service industries: insurance, banking, air transportation, courier, education etc.
Learning Resources:

1. Fisk, R. P., Grove, S. J., & John, J.: Interactive services marketing. New York. Houghton Mifflin.
2. Glynn, W. J., & Barnes, J. G.: Understanding services management - Integrating marketing,
organizational behaviour, operations and human resources management, Prentice Hall.
3. Gronroos, C.: Service Management and Marketing - A customer relationship management
approach, New York: John Wiley.
4. Hoffman, K. D., & John, E. G. B.: Marketing of services: Concepts strategies and cases, Thomson-
South Western.
5. Shanker, R. (2002). Services Marketing: The Indian perspective, Excel Book.
 Finance Specialization [Discipline Specific Elective]

Managing Personal Finance

Course Credits 4 Course Evaluation 100 Marks Instruction Hours 40

Course Outcomes:
CO1. Recall and define key concepts of personal financial management, including income, expenses, cash
flow, net worth, assets, and liabilities.
CO2. Explain the importance of financial planning, the client-planner relationship, and fundamental
principles like the time value of money and its application in financial decisions.
CO3. Apply financial planning processes to develop strategies for prioritizing goals, creating budgets, and
using investment timing techniques like Rupee Cost Averaging and the Buy-and-Hold strategy.
CO4. Analyze the trade-offs between risk and return in investment decisions and assess the suitability of
financial tools such as term insurance, retirement calculators, and tax planning strategies.
CO5. Evaluate various financial planning tools and technologies, such as budgeting apps, investment
platforms, and credit monitoring tools, to recommend the most effective solutions for specific financial
scenarios.
CO6. Develop comprehensive financial plans for individuals by integrating knowledge of budgeting,
investment, insurance, retirement, and tax planning processes with appropriate tools and strategies.
Unit: 01 Introduction to Financial Planning [8 Hours]
Importance of Personal Finance Management, Understanding Income, Expenses, and Cash Flow, Financial
Goals: Short-Term vs. Long-Term, Basics of Financial Literacy: Net Worth, Assets, and Liabilities. Financial
Planning Process,
Unit: 02 Client Planner Relationship & Time Value of Money [8 Hours]
Client planner Relationship, Good v/s Bad Practices Financial Planning, Prioritizing Financial Goals of client
Concept, principles of compounding, Discounting, Annuities risk and return trade off, investment timing
and its application in financial planning (Rupee Coast Averaging, Buy and Hold Strategy etc.)
Unit: 03 Investment, Insurance, Retirement and Tax Planning [14 Hours]
Investment Planning Process, Inviting Asset Classes. Insurance Planning or Income Protection Process,
Term Insurance (Key Terms), Buying Right Term Policies, Estimating Term Insurance Corpus. Retirement
Planning Process, Retirement Goals, Estimating Retirement Corpus and Preparing for Estate Planning. Tax
Planning Process. Tax Planning Process. Developing Tax Planning Strategies
Unit: 04 Introduction to Tools and Technology used Financial Planning [10 Hours]
Budgeting Apps (Mint, You Need a Budget (YNAB). Personal Finance Spreadsheets (Google Sheets,
Microsoft Excel templates). Expense Trackers (Pocket Guard, Wally). Savings Goal Planners (Qapital,
Simple). Credit Monitoring Tools (Credit Karma, Experian, MyFICO). Investment Platforms (Robinhood,
Betterment, Acorns) Insurance & Retirement Planning Calculators (Policygenius, Lemonade, Smart Asset
Retirement Planner) Tax Preparation Software (TurboTax, Automated ITR filling Process)
Learning Resources

1. IIBF: Introduction to Financial Planning

2. George S. Clason: The Richest Man in Babylon
3. Vicki Robin and Joe Dominguez: Your Money or Your Life
4. CFP Course Module 2 on Investment Planning
5. CFP Course Module 3 on Retirement Planning and Employee Benefits
6. CFP Course Module 5 on Tax Planning and Estate Planning
 Human Resource Specialization [Discipline Specific Elective]
Talent & Knowledge Management
Course Credits 4 Course Evaluation 100 Marks Instruction Hours 40

Course Outcomes: Students will be able to

CO1: To describe the key terms such as talent management, knowledge management, competency
mapping.
CO2: To explain the usage of competency mapping in evaluating a person’s work and identifying the
required competencies in a person.
CO3: To assess the current trends in knowledge management and their manifestation in today’s
business environment.
CO4: To examine the challenges of acquisition and retention of talents for the competitive advantage
of the organization.
CO5: To design a conceptual framework of managing the talents in the competitive environment
CO6: To identify the knowledge management strategies and conduct the knowledge audit.
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Unit 1 Talent Management: (12 Hours)
Meaning and importance of talent management, Talent management Grid, Creating talent management
system, Strategies of talent management
Unit 2 Competency Modeling & Knowledge Management: (14 Hours)
Competency model, Competency mapping, Role of leaders in talent management, Talent management
and competitive advantage, Elements of knowledge management, Advantages of knowledge
management, Knowledge management in learning organizations, Types of Knowledge: Tacit and Explicit.
Managing knowledge workers
Unit 3 Knowledge management Process: (13 Hours)
Knowledge management process, Approaches to knowledge management: Knowledge management
solutions, Knowledge creation, Knowledge sharing, Knowledge dissemination, Knowledge management
life cycle, Nonaka’s model of knowledge. Knowledge capturing techniques: Brainstorming, Protocol
analysis, Consensus decision making, Repertory grid, Concept mapping.
Unit 4 Knowledge Management: (6 Hours)
Knowledge management strategies: Aligning individual needs with organization, Reward systems for
knowledge management, Knowledge audit, Benchmarking, Balance score card, Gap analysis.

Suggested Readings

1. Lance A. Berger, Dorothy Berger: Talent management handbook, McGraw Hill New York.
2. Cappeli Peter: Talent on Demand –Managing Talent in an age of uncertainty, Harvard Business
press.
3. Sudhir Warier: Knowledge management, Vikas publishing house.
4. Stuart Barnes: Knowledge management system theory and practice, Thomson learning.
5. Donald Hislop: Knowledge management in organisations, Oxford University press.
 Logistics and Supply Chain Management (Core Course)

Course Credits 4 Course Evaluation 100 Marks Instruction Hours 40

Course Outcomes: Students will be able to:

CO1 Describe the structure of supply chain and the different ways through which supply chain can
become competitive in the market
CO2 Explain how to use logistics strategy to create an efficient supply chain
CO3 Analyze the importance of the term “value creation” in logistics.
CO4 Examine the forces shaping international logistics in a global market
CO5 Assess the risks due to loss of focus on the satisfaction of end customer demand.
CO6 Evaluate the complex relationships international supply chain management.

Course Contents:
Unit: 01 Introduction to Business Logistics & Supply Chain Management (10 Hours)
Process of Supply Chain, Role of SCM in Economy and Organisation, Functions of Business Logistics,
Competitive Advantage and Logistics, Logistics Interface with Production and Marketing, Third party
Logistics, 4PL, Customer Service, Measuring Logistics Performance
Unit: 02 Network Design & Warehousing (10 Hours)
Network Operations Panning, Relevant Costs for Network Decisions, Network Design Decisions, Facility
Location Decisions, Hub and Spoke Model, Warehousing and Distribution Centers, Functions of a
Warehouse, Types of Warehouses, Cross Docking, Logistics Packaging and Material Handling
Unit: 03 Transportation & Inventory Management (10 Hours)
Service Choices and Their Characteristics, Single Service Choices, Intermodal Services, Vehicle Routing,
Separate and Single Origin and Destination Points, Multiple Origin and Destination Points, Coincident Origin
and Destination Points, Need for Inventory, Types of Inventory, Inventory Costs, Push vs. Pull Inventory
Control, EOQ Model, Turnover Ratio, Risk Pooling.
Unit: 04 Supply Chain Management (10 Hours)
Push & Pull Based Supply Chains, Collaborative Issues in SCM, IT in Supply Chain Management, Supply
Chain Strategies: Agile Supply Chains, Responsive Supply Chains, Reverse Logistics, Green Supply Chains,
Overview of International Logistics Management.

Learning Resources:
1. Ronald H. Ballou, Samir K. Srivastava (2012). Business Logistics/Supply Chain Management. Fifth
Edition, Pearson Education.
2. M. Christopher (2011). Logistics and Supply Chain Management. Second Edition, Pearson
Education
3. John J. Coyle, C. John Langley (2009). A Logistics approach to Supply Chain Management, Cengage
Learning
4. Vinod V. Sople (2011). Logistics Management. Second Edition, Pearson Education
5. D. K. Agrawal (2007). A Textbook of Logistics and Supply Chain Management, Macmillan
6. Janat Shah (2009) Supply Chain Management, Pearson