Rubrics
RUBRICS FOR MOVIE TRAILER PROPOSAL:
Criteria 4 - Outstanding 3 - Proficient 2 - Basic 1 - Needs
Improvement
1. Concept Clarity Logline and story Logline and story Logline and story Logline and story
are clear, concise, are mostly clear are somewhat lack clarity; themes
and highly with well-defined unclear; themes and and genre are either
compelling. Core themes and genre; genre lack some absent or very
themes and genre target audience is definition or are not poorly defined;
are well-defined and generally well-suited to the target audience is
perfectly suited to understood. audience. unclear.
the audience.
2. Engagement & Trailer proposal Proposal highlights Proposal includes a Proposal lacks
Appeal highlights highly some engaging few engaging engaging scenes;
engaging, scenes; pacing and moments but lacks a pacing and tone are
memorable scenes; tone mostly suit clear focus on unsuitable or do not
pacing and tone are the intended pacing, tone, or align with the
spot-on for the audience but could audience appeal. intended audience's
intended audience. use minor expectations.
refinement.
3. Structure & Proposal is Proposal is well- Proposal has some Proposal is
Organization exceptionally well- organized with organizational disorganized or lacks
organized, clear structure; issues; structure and a clear structure,
following a clear most elements are flow could be making it hard to
structure with logical and align improved, causing follow or visualize
logical flow; each with the trailer’s minor confusion in the intended trailer.
element enhances intended vision. trailer vision.
trailer vision.
4. Creativity & Highly original and Creative approach Proposal shows Proposal lacks
Originality creative approach; with some original limited creativity or creativity or
visuals, sound, and ideas; visuals, originality; visuals, originality; visuals,
scenes are fresh and sound, and scenes sound, and scenes sound, and scenes
unexpected, adding bring appeal to the are mostly generic are unoriginal or fail
excitement to the proposal but could or expected for the to add excitement.
proposal. go further. genre.
RUBRICS FOR MOVIE TRAILER:
Criteria Advance Proficient Developing Beginning
4 3 2 1
Clip Indicators Clips are chosen Clips are chosen Clips chosen do not Most clips chosen
based on the given appropriately. Clips appropriately for the add to the trailer and do not add to the
Literary Piece and are filled with most part, with a are weak. Clips do trailer and seem
the Script action, or other few questionable not contain relevant random or
relevant moments scenes here and moments from the irrelevant.
from the film. theme. film.
Character All principle Most principle Some principle No principle
Development characters were characters were characters were characters were
introduced and in introduced and an introduced but an introduced and an
understanding of understanding of understanding of understanding of
characters characters characters characters
personalities and personalities and personalities and personalities and
relationships were relationships were relationships were relationships was
demonstrated. demonstrated for the not demonstrated not demonstrated.
most part.
Audience Appeal Trailer makes An attempt to make An attempt to make No attempt to make
people want to see people want to see people want to see people want to see
the actual movie. A the actual movie the actual movie the actual movie
hint at a deeper was made. May be was made. was made.
secret or diffhanger in need of a stronger However, too much
is used to make the secret or diffhanger. information was
audience want to see given and the
more. audience wasn’t left
wanting more.
FORMAT OF MOVIE TAILER PROPOSAL
DESCRIPTION
TITLE OF THE FILM
LOGLINE A one- to two-sentence summary of the film’s core story. This should be
a compelling, concise pitch of the plot.
GENRE AND TONE Specify the genre (e.g., action, horror, drama) and describe the tone the
trailer will convey (e.g., dark, suspenseful, humorous).
TARGET AUDIENCE Define the intended audience for the trailer. This may influence the style
and pacing
KEY THEMES Outline the major themes that the trailer will subtly introduce, which
could include hope, survival, redemption, or friendship.
VISUAL STYLE AND Describe the visual style and cinematographic elements that will shape
CINEMATOGRAPHY the look of the trailer. Reference other movies or directors if helpful.
MUSIC AND SOUND DESIGN Suggest types of music (or specific tracks if known) and sound elements
to set the mood. Include thoughts on pacing—does it build slowly, have
sudden shifts, or maintain intensity?
KEY SCENES OF FEATURE Highlight scenes or moments that will appear in the trailer. Include the
most visually striking or emotional parts without revealing too much.
DIALOGUE AND VOICE-OVER List key lines of dialogue or voice-over narration that will appear. Focus
on impactful, mysterious lines that hint at the story.
TRAILER STRUCTURE AND Describe the flow of the trailer (e.g., starts slow and builds, has sudden
PACING shifts) and how the visuals, audio, and pacing will interact.
ENDING HOOK Describe the closing scene or line that leaves a lasting impact, enticing
the viewer to watch the full movie.
CALL-TO-ACTION Include the release date or a phrase like “Coming Soon” to encourage
the viewer to anticipate the release.
TASKING
Description of Task Assigned Role Responsible Person Remarks
Videography Videographer [Name]
Editing Editor [Name]
Camera Operation Camera Operator [Name]
Writing Script Script Writer [Name]
Acting Lead Actor/Actress [Name]
Description of Task Assigned Role [Name]
Costume Design Costume Designer [Name]
Voiceover Recording Voiceover Artist [Name]
Subtitle Creation Subtitle Specialist [Name]
More tasks can be added here as needed to fit your work requirements.
CRITERIA:
Criteria Advance Proficient Developing Beginning
4 3 2 1
Participation and Consistently active Regularly Participates Rarely participates,
Quality of and fully engaged in participates and sporadically and shows little
Contribution group tasks. Initiates remains engaged engagement is engagement, and
valuable ideas, throughout tasks. inconsistent. does not contribute
provides insightful Contributes ideas Contributions are meaningfully. Ideas
and relevant that are relevant and limited, lacking (if any) lack clarity
contributions that help move the group depth or relevance, or relevance, and
significantly forward, though and may not align the individual
advance group may lack depth. well with group disrupts or does not
objectives. Listens Shows respect and goals. Occasionally support group
to others and collaborates well inattentive to others’ objectives.
motivates team with others. input.
members.
