B.kranthi Kumar Usage of Mobile Phones
B.kranthi Kumar Usage of Mobile Phones
On
USAGE OF MOBILE PHONES
A Project Report is submitted in partial fulfilment of the requirement of
the award of the Degree of
UNDER GRADUATION
IN
BACHELOR OF COMMERCE
Submitted by
BODDUPALLI KRANTHI KUMAR
Reg No: 22BC32002
Under the guidance of
Dr. V.VIJAYA LAKSHMI
Lecturer in Economics
Department of Economics
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CERTIFICATE
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DECLARATION
I hereby declare that the Community Service Project work entitled USAGE OF
MOBILE PHONES is based on the original work carried out by me at SRI ASNM
PALAKOL, W.G.Dt., A.P.,. I also affirm that this work is original and has not been
submitted in part or full, for any other purpose to any other institution.
B.KRANTHI KUMAR
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ACKNOWLEDGEMENTS
B.KRANTHI KUMAR
Reg No: 22BC32002
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INTRODUCTION:
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INTRODUCTION –PART-A
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USAGE OF CELL PHONE
I. INTRODUCTION
There has been tremendous growth in the use of the mobile phones in India. It is reported
that the India’s telecommunication market is the second largest in the world. The mobile
phones are available to the people right from the age of 12 years. The mobile phone
technology has brought the world closer. It provided great convenience in
communication among people by way of either calling or texting. Now, the mobile
phones are coming up with variety of features like internet access, sending e-mails,
games, access to social networking sites like face-book, listening to music, playing radio,
reading books, dictionary and so on. The mobile phones are also used to overcome the
feeling of loneliness. The majority of the users are in the age group of 15 to 25 years. The
contacts are established instantly with the help of mobile phones which was not possible
earlier. However, though the mobile phone provided many advantages, it has also caused
some problems also. Some people are using the mobile phones so excessively that it
assumes the form of addiction. The use of mobile phones has reduced the face to face
communication. It is observed that the people sending text messages while talking to
others. Even the visitors, guests are kept waiting till the mobile phone use is over. The
students are using mobile phones for playing games, sending messages, calling even
when the class is in progress. The mobile phones are used at places like hospitals, judicial
courts, petrol pumps where their use is banned. The mobile phone use during driving is
commonly observed which may increase the chances of involving in accidents. The use
of mobile phone while driving can distract attention of the driver visually, physically and
cognitively. Earlier studies have shown that various personality traits like neuroticism,
extraversion, psychoticism, etc. and mobile use have some relation to each other. The
gender may also play some role in high mobile phone use. The provision of the additional
features like internet, music, radio, etc. may be resulting in excessive use of mobile
phones. It is, therefore, thought to study the various aspects of mobile phone use
including gender role.The study will be done on explorative basis and there will not be
any hypothesis.
Some of the findings from the previous studies on mobile phone use are given below.
Bianchi and Phillips (2005) studied the relationship of extraversion, neuroticism, self-
esteem, gender, and age and mobile phone use in the age group from 18 to 85 years and
found that extraversion and self esteem appeared to be important factors. Young people,
in particular, appeared to be susceptible high mobile phone use. They were also greater
users of SMS function and other features on mobile phones. However, the neuroticism
could not predict high use of mobile phone. It was stated that the technical applications
like MP3 players attract more male users while females used mobile phones for mixing
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with friends and relatives. A study conducted to examine the relationship between
psychological attributes to smart phone addiction, face-to-face communication, present
absence and social capital involving 414 university students aged below 30, it was found
that the level of the loneliness, shyness and present absence was positively related to
excessive smart phone use. The greater smart phone use predicted lower level of face to
face communication (Casey, 2012).
In another study of impact of personality traits on smart phone ownership and use with
312 participants (60% females, 40% males) ranging from age 18 to 77 years, it was
revealed that extroverts reported greater importance on the texting function whereas the
agreeable individuals placed greater importance on making calls and less importance on
texting. Neuroticism was positively associated with the e-mail function.
The study also found that the age was negatively associated with texting, browsing the
internet and playing music. Higher education was positively related to using smart phone
for calling but negatively to gaming function. The extraverted individuals were more
likely to own a smartphone. Females placed great importance on texting function (Lane
and Manner, 2011). Lu, Watanabe, Liu, Uji, Shono, & Kitamura (2011) conducted the
study on internet and mobile phone text messaging dependency in which 92 men and 54
women participated. Ages ranged between 22 to 59 years. The study suggested that
psychological dependency on internet and mobile phone text messaging in Japan was not
limited to students but also affects adults. The study showed that 34% of men and 25% of
women showed mild internet addiction and 6.1% of men and 1.8% of women showed
pathological use of internet. The study found no gender difference in internet use and
mobile phone text messaging. The depression was associated with both internet
dependency and mobile phone text messaging dependency whereas anxiety was
associated negatively with text message dependency.
Krithika M. and Dr. S. Vasantha (2013), in their study of the mobile phone usage among
teens and young adults- impact of invading technology, found that the cell phone usage is
so strongly integrated into young people’s behaviour that it was showing the symptoms
of behavioural addiction. In another study on severity of mobile phone and internet use
among B.Sc. nursing students, it was revealed that 84.2% of the young persons in the age
group of 19-20 years owned mobile phone. There was no severe or moderate addiction to
mobile phone. The mild addiction was observed in 1.84% people (Arpita Kumari,
D’Souza, Dhar, Savita, & Alex S., 2013). Atul Patel and Dr. Harishchandra Sing Rathod
(2011) studied the mobile phone use habits of students coming from rural area to the
town and found that the most used feature of mobile phone use was SMS because it was
cheaper and the students with limited financial resources could communicate effectively.
The study also showed that the male students sent more SMS than female students. In a
study conducted by MACRO (2004), the market analysis and consumer research
organisation revealed that the choice of pre-paid or post-paid was related to the actual
consumption, whether it is low or high. The 56% people in the age group of 15-19 years
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used prepaid services whereas majority of the people in the 25-29 year age group used
post-paid services. The females had inclination to use pre-paid services. The security
concern was one of the factors that influenced the mobile phone use by females. The 60%
respondents reported calling as the primary usage and 10.84% used mobile phone while
driving. The addiction was found in 58% and it was equal across the age or gender. The
Marathi Daily “ Maharashtra Times” on 13th Aug, 2014 reported the findings of the
survey done by Mantra Research in Pune which stated that 27.16% people used mobile
while driving.
In a study conducted on mobile phone dependence and health related life style of
university students in Japan in which 271 respondents including 117 males and 154
females participated, it was revealed that there was significant gender difference in
mobile phone dependence. Higher male scores tended to be related to voice phone
services, while higher female scores tended to related to internet services. The females
use internet services more than mobile voice phone services as compared to males. These
findings might suggest that females tend, more than males, to prefer indirect
communication. It might be due to cost factor and also as an aid in coping with the stress
by providing a channel of human support. For males, there was a significant relationship
between smoking habits and mobile phone dependence. The intensity of mobile phone
use may be related to health life style (Toda, Monden, Kubo, & Morimoto, 2006).
There is no gender difference in internet use and mobile phone text messaging. The
gender difference may be due to different measures used, different age groups, or cultural
differences (Lu, Watanabe, et al., 2011). Takao, Takahashi, & Kitamura (2009)
conducted a study on addictive personality and problematic mobile phone use involving
444 subjects including 324 males and 124 females in the age group of 18 to 39. It was
found that the problem mobile phone use was a function of gender, self monitoring and
approval motivation but not of loneliness. However, loneliness could predict overall use
in respect of time spent during the week, number of people called regularly, time spent
per week on
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writing and reading text messages and, the number of people with whom text messages
were exchanged. The gender appeared to be the week predictor of problematic mobile
phone use. The cultural and ethnical background might influence the problem mobile
phone use in females. In western countries, the gender differentiation is not as severe as
in Asian countries. In Japan, females are expected to behave modestly. Such social
pressure might actuate the problematic use of mobile phone. Depression is also reported
to be important characteristic in excessive mobile phone use. However, further studies
are needed to demonstrate the relationship.
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PART .B
III. STATEMENT OF PROBLEM
To study the pattern of mobile phone use among college-going youth in Pune City.
IV. OBJECTIVES OF THE STUDY
To study the mobile phone use among college-going youth in Pune city.
To study gender differences in mobile phone use among college students in Pune city.
V. RESEARCH METHODOLOGY
Sampling – The sample consisted of college going youth between the age
group of 18 to 25. Data were collected from 410 students; out of which
245 were females and 165 were males. The data were collected from arts
and commerce students of Pune city. The sample was selected taking into
consideration the total number of students representing these two
streams. Accordingly data were collected from 500 students. But in the
final analyses only 410 students were taken as they have not filled up the
questionnaire properly or not responded to all the questions. The sample
was unequal as most of the data were collected from the students
belonging to arts
Chart 1: Distribution of Sample
Bar Diagram
300
250
200
150
100
Series1
50
0
FemaleMale
100
50 Percentage of student
having smart phones
0
Yes No
When the students were asked about which brand of mobile phone they
mostly use 28.50% of the students said Samsung, 9.58 % Micromax,
6.88% Sony, 21.62% Apple i Phone, other mobile users 33.41%.
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20
Percentage of Users
10
0
Micromax SamsungSony Apple Other
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39.05% were having data usage between 1 GB to 3 GB, 19.40% of the
students use data up to 3GB to 4 GB and more than 4 GB data usage in
case of 7.96% of students.
Chart 4: Percentage of users having Internet Enabled Phone
0
Yes No
Most of the students use mobile for listening to music (For example,
20.39%), whereas 6.63% of the users use it for playing games, 52.08% for
social networking and 7.61% for just browsing, and 10.31% use for all the
above. Thereby, results show the importance of getting socially connected
with others as important factor in mobile use.
Percentage of Users
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0
Most of the students use mobile at night. For example, obtained results
showed that 42.01% of the students use mobile at night, 5.40% at night
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and 25.79% in the evening.Most of the students spend only few hours
without mobile (47.42%).
Percentage of Users
50
40
30
20
10 Percentage of Users
0
MorningEveningNightAll the
above
Whenever they get notification they check their mobile. For example,
results of percentage analyses revealed that 52.33% check mobile when
they get notification, 22.85% after every 15minutes and 16.70% after
every 30 minutes.
Chart 10: Showing mobile use
Percentage of users
60
50
40
30
20
Percentage of users
10
0
Most of the students prefer prepaid card over post paid card. For
example, (76.65%) use prepaid card and 23.34% use post paid card.
Chart 11: Student’s preference for the pre post card and post paid card
Percentage of Users
100
80
60
40
15
Percentage of Users
20
Results regarding number of recharge in a month revealed that 41.77%
recharge once a month, 28.86% twice a month and 11.89% thrice a month
and more than thrice a month in case of 17.46% of the students.
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Chart 12: Rate of recharge of card in a month
Percentage of Users
10
0
Percentage of Users
70
60
50
40
30
20
Percentage of Users
10
0
2G3G4GWi-Fi
Around 51.84% of the students reported that they experience Network problem,
32.18% reported that they experience network problem sometimes.
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Chart 14: Percentage of students experiencing network problem
YesNoSometimes
Most of the students felt that they need to use mobile as they feel they are
addicted to mobile (28.25% of the students).
Chart 15: Showing percentage of users addicted to mobile
Percentage of Users
30
25
20
15
10
5 Percentage of Users
0 You are sociallyYou are text You areAll of the above
awkward / You savvy / You are addicted/ Other
are sociallytech savvy
active
Results of gender wise analyses revealed that 97.57% of male students use smart
phones as against 96.32 for females. Very students (both males and females do not use
smart phone).
Chart 16: Percentage of male students having smart phone
100
Percentage of student having
50
smart phones
0
Yes No
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Chart 17: Percentage of female students having smart phone
150
100
Percentage of student
50 having smart phones
0
Yes No
Regarding the type of operating system used by males results showed that
64.84% of the students use android phones, 18.18% I phone, Windows phone
11.51% and Black Berry 4.84% of the male students.
Chart 18: Preference for the operating system by males
40
30
20 Percentage of users
10
0
Upto 1GB1GB - 3GB3GB - 4GBMore tha
4GB
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for just browsing. Like males most of the females use mobile
phone for social networking(55.37% ), 20.24% of females use for
listening to music and 4.95% for just browsing. Obtained results
thus go along with previous studies on gender differences on
relation orientation.
Regarding the gender differences on use of mobile phone for
internet use, for internet surfing, making call, and SMS and all
these three, gender differences were not found.
Regarding gender differences on the time spend on mobile use the results
showed that
30.30% of males spend two to four hours on mobile use, 38.78%
of the students spend time between four to six hours, and 21.81%
of the male students spend time between six to eight hours and
more than eight hours in case of (9.09% ). In case of females most
of the females spend (42.56%) four to six hours on mobile phone,
22.31% of the females spend six to eight hours on mobile phone
and 21.48% of females spend two to four hours on mobile phone
and only 13.63% of the females spend more than eight hours.
When the students were asked about the use of mobile phone
maximum at what time? (6.06% )of males answered with morning,
26.06% of males answered evening, 38.78% of males answered
night. As regards females obtained results showed that only
(4.96% ) of females use mobile in the morning (25.61% ) females
use mobile in the evening, and 44.21% of females use mobile at
night.
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Regarding the time spend without mobile phone when they are
awake most of the male students said that they spend only few
hours without phone when they awake. For example, obtained
results showed that in 41.81% of male students said the they can
spend only few hours without mobile, 34.54% of male students
replied with one day, and 11.51% one week and more than one
week in case of 12.12 students. In case of female mobile users
(51.23%) of the female students responded by saying that they
can spend only few hours without phone when they awake;
28.09% of females said one day, 9.09% of females responded
with one week and 11.57% responded with more than one week.
Thereby, suggesting mobile dependence in case of both males and
females.
Regarding the time when males check mobile phone it was found
that most of the male students check their phone whenever they
get a notification. For example, obtained results in case of males
showed that 51.51% of males check mobile when they get a
notification, 115.75% after every 15minutes, 23.03% after every
30minutes. For female mobile users 52.89% of the females said
that they check mobile when they get a notification, 27.68% check
mobile every 15 minutes, 12.39% after every 30minutes.
Most of the male users prefer prepaid card (75.15%) and 24.84%
prefer post paid card. In case of females similar trend was noticed.
77.68% of females prefer prepaid card as against 22.31% of
females who use post paid card.
Chart 22: Percentage of male users using prepaid and post paid
card
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Chart 23: Percentage of female users using prepaid and post paid card
Almost 45.45% of the males said that they face network problem,
16.96% said that they face network problem and 37.57% said that
they face network problem only sometimes. With respect to
females 56.20% of the female users responded with ‘yes’ as
against 15.28% with ‘no’, and 28.51% with sometimes.
PrepaidPostpaid
Most of the males said that they need to use mobile as they are addicted to
it (29.09%)
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Disadvantages Of Cellphones
AWARENESS PROGRAMME:
My topic is usage of cellphones. In our village ,all the people have been made
aware of the issue. Cellphones are mostly used in the village. I am explain the
cellphones advantages and disadvantages. After,don’t use cellphones more than
necessary. Aware the cellphones limitations. Using mobile/Cellphones can cause
eye problems ,hearing problems, neck pain and general health issue problems. So
all cellphones should not be used more than necessary. Peoples in my village
supported me for the awareness programme.
PACT –C
I. CONCLUSION
Cell phones have completely changed our world. People now use them for
leisure time, business, school, and so much more. Cell phones are not just cell
phones anymore. People rely on them for video chatting for conference calls,
searching the web for nearby restaurants, taking pictures of their travels, using
a GPS tracking system, etc. The majority of people own cell phones
nowadays and people rely on them more than ever. Cell phones have become a
part of everyday life and I could not imagine what it would be like having to
live without having a cell phone. Being away at school I still am able to keep
in contact with my parents and grandparents although I am far away from
them. Cell phones are a vital service in the human connection because people
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are able to have connections that the past decades never imaged. The cell
phone is an incredible invention that has altered our lives forever .Cell phones
have also changed our world because they add mobility, cheaper long distance
calling, advanced technology, and evolving device. They make it easier for
people to keep in communication with each other no matter where they are.
Cell phones are bringing our world together by keeping the means of
communication very close together because people have the capability of
being in contact 24/7 whether its text messages or video chatting. As the cell
phones are advancing and changing it is making the society change as well
because everyone is extremely tech savvy from adapting to the futurist world
we live in. An interesting story that I came about helped me realized that cell
phones are a great help to all types of people all over the world.
The article was about a homeless man who had a prepaid cell phone. The
article made me really appreciate cell phones and believe that they can do so
much good for this world because this homeless man may be able to change
his life around since he has a cell phone. He would be able to keep in contact
with businesses and maybe even be able to find a job one day to get himself
off of the streets. This story really caught my attention and I was inspired to
think how cell phones are really impacted our society in every aspect. The
only thing that cell phones do not feature currently is being able to watch live
television but I believe that will definitely be in store for the future. The
creation of mobile phone television is already in process of being created and I
cannot wait to see how this will affect our future society. People use other
program viewers such as Netflix to stream different movies and television
shows on their cell phones. In the future, there will be a mobile television that
will make it easier for viewers to stream television from their cell phone. If
people were not already glued to their phones, now they will be carrying it
everywhere they go because everything they could possibly want they will
have access to.
Another futurist quality that cell phones might have is that they will be able to
have projections. They will be equipped with a rotating screen and built-in
projector. This would be a great feature for people in the business world
because they will be able to have everything that they need for their
presentation right in their cell phone. Otherwise, they would have to carry a
flash drive or email themselves the presentation that they will be
projecting .Cell phones have created a multitasking ability that was never
possibly before. People are able to text message, web search, and listen to
music all at the same time. There are endless possibilities when it comes to
cell phones and I think that the future of cell phones is going to be incredible.
Even looking at the development of the cell phone is amazing because every
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so often there are so many new features added. I believe that cell phones are
going to keep advancing to keep up with this ever-changing society we live in.
II.
III. LIMITATIONS
The scale that was used to measure mobile use was not
standardized. In addition, only percentage analyses were carried
out there was no use of higher order statistics.
IV. SUGGESTIONS
Future study may be conducted by using variables such as
personality, mental health and so on. Study may be conducted to
test rural urban differences in mobile use. The scale may be
standardized so that it will become psychometrically sound.
V. IMPLICATIONS
The present study will be useful to the educators to find out the
mobile addiction and accordingly measures can be taken. The
study will also be useful to the marketing professionals and
internet data service providers as they can use the findings of the
present study and accordingly improve upon the service.
But in spite of this it can be said that it is one of the useful studies
related to mobile use among youth. It will help the researchers to
conduct the future research on the basis of the present findings
and in that sense the study assumes importance.
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