Republicof thePhilippines

Department of Education
Region III – Central Luzon
SCHOOLS DIVISION OFFICE OF PAMPANGA
DON JESUS GONZALES HIGH SCHOOL
PANDACAQUI, MEXICO, PAMPANGA

MEDIA AND INFORMATION LITERACY

THIRD QUARTER

LESSON 1, PART 1: INTRODUCTION TO MEDIA AND INFORMATION LITERACY

Communication- the exchange of information and the expression of feeling that can result in understanding

2 types of Communication

1. Verbal Communication- Oral and written

2. Non-Verbal – Signs, Symbols, Colors, Gestures, Body Language, Facial Expressions

Elements of Communication

1. Source 2. Message 3. Channel 4. Receiver 5. Feedback 6. Environment 7. Context

8. Interference or Noise

Note: Still, you need to know the difference between each element

*Encoding-. This process of turning thoughts into communication

*Decoding- The process of turning communication into thoughts. The receiver decodes the message.

Some THREATS OF MEDIA to users

1. Media becomes a source of misinformation and fake news.

2. Though the media helps us improve the way we communicate, it is also abused by many.
3. Media can also post medical, social and psychological issues.

LESSON 1: Part 1: Performance Task #1 (Cattleya)

Make an acrostic on the responsible use of media and information using your NAME.
Example:
S-mart choices, choose your media wisely
H-ave a critical eye, analyze information for bias and accuracy
A-lways think and take responsibility for what you share
Y-ou are responsible, your actions online have consequences
N-ever spread misinformation
E- ducate yourself.

Rubrics: Content- 15%; Creativity- 10%; Mechanics-5%

LESSON 1, PART 2: INTRODUCTION TO MEDIA AND INFORMATION LITERACY

Media- communication tools; the means of communication, such as radio, television, magazines, or the internet
INFORMATION- data, knowledge derived from study, experience, or instruction, signals or symbols, knowledge of specific events
or situations
Literacy- The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials
associated with varying contexts.

3 Literacy Skills

Media Literacy- The ability to access, analyze, evaluate, and create media in a variety of forms.
Information Literacy- The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate
information in its various formats.
Technology Literacy/ Digital Literacy- The ability of an individual, either working independently or with others, to responsibly,
appropriately, and effectively use technological tools.

Media and Information Literacy- The essential skills and competencies that allow individuals to engage with media and other
information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active
citizens.

Netiquette- set of rules that governs conduct is socially acceptable in an online digital situation
 Some ways media can be unhealthy

1. Distraction and loss of productivity

2. Addiction
3. Stress and Mood
4. Fear of Missing Out (FOMO)- refers to the form of anxiety that you get when you’re scared of missing out on a positive
experience that someone else is having

Responsible Use of Information

1. Turn off notifications while doing something important

2. Limit your screen time
3. Beware of what you post and share online
4. Go for more offline interaction.

Responsible Use of social media

Misinformation- Is false information that is intentionally or unintentionally disseminated on media; Is intended to convince online
users to favor a group or individual’s political person
Disinformation- Is false information that is spread deliberately to deceive. It is planned and organized.
Plagiarism- Copying words or ideas from someone else without giving credit

LESSON 1: Part 2: Performance Task #2 (Cattleya)

Draw a SLOGAN that best describes your opinion in fighting fake news.
Examples:

Rubrics: Content- 15%; Creativity- 10%; Mechanics-5%

LESSON 2- THE EVOLUTION OF MEDIA

1. Pre-Industrial Age (before 1700s)- people discovered fire, developed paper from plants, and forged weapons and tools
with stone, bronze, copper and iron.
Different Media used in Pre-Industrial Age
A. Cave Paintings- are ancient artworks found on cave walls and ceilings, created by prehistoric humans
B. Papyrus in Egypt- Egyptians used the stem of the papyrus plant to make sails, cloth, mats, cords, and
paper
C. Acta Diurna- a Latin word that means "Daily Acts” and It is carved on stone or metal and displayed on
message boards in public places.
D. Dibao in China- been called "palace reports" or "imperial bulletins and was a type of publication issued
by central and local governments in imperial China.
E. Codex in Mayan Region- are folding books written by the pre-Columbian Maya civilization in Maya
hieroglyphic script on Mesoamerican bark paper
2. Industrial Age (1700s-1930s)- Also known as the age of industrialization and age of machines
Different Media used in Industrial Age
A. Printing Press for Mass Production- allows for the mass production of uniform printed matter, mainly text
in the form of books, pamphlets and newspapers
B. Newspaper Production- The first English newspaper was published in 1665 in Oxford, England. Known as
the Oxford Gazette, later it was renamed as London Gazette (the oldest surviving English newspaper and
the oldest continuously)
C. Typewriter- is a machine that produces letters on paper when the user strikes a key, which, in turn, forces a
steel type to hit a ribbon and transfer ink from that ribbon to the paper.
D. Telegraph- developed by Samuel Morse and it is the transmitting electrical signals over a wire between
stations and it uses Morse Code.
E. Telephone- a telecommunications device that permits two or more users to conduct a conversation when
they are too far apart to be heard directly
F. Motion Pictures- It is the first to play moving pictures to paying audience
G. Sound Films- also known as "talkies," incorporates synchronized audio to accompany the visual content.
3. Electronic Age(1930s-1980s)- The invention of transistors ushered in this age.
Different Media used in Electronic Age
A. Transistor Radio- is a radio receiver which uses transistors to amplify the sound
B. Commercial Television- It was used for bringing news and entertainment to people all over the world.
C. Large Electronic Computers- It was the fastest computational device of its time. And it was the first
programmable general-purpose electronic digital computer
D. EDSAC (Electronic Delay Automatic Calculator)- is the first full-size stored-program computer
E. UNIVAC (Universal Automatic Computer - is one of the earliest commercial computers
 F. Mainframe Computers- referred to as "big iron" are computers used primarily by large organizations for
critical applications
G. Personal Computers- is a microcomputer designed for use by one person at a time
H. Hewlett-Packard 9100A- is a programmable, electronic calculator. It is capable of trigonometric, logarithmic
and exponential function
I. Apple I- was Apple’s first computer and designed by Steve Wozniak as his personal computer
J. Overhead Projectors (OHP)- It uses light to project an enlarged image on a screen, allowing the view of a
small document or picture to be shared with a large audience
K. LCD Projectors- is a type of video projector for displaying video, images or computer data on a screen or
other flat surface
4. Information Age (mid 1900-2000)- is a highly modernized, automated, data driven, and technologically advanced
Different Media used in Information Age
A. Web Browser - is a piece of software that helps users find, open, and view web pages.
B. Seach Engines- is a software program that helps people find the information they are looking for online
using keywords or phrases.
C. Blogging Sites--is a broadcast-style communications system that enables authors to publish articles,
opinions or product reviews (known as posts), which can be delivered through stand-alone websites, email,
feed syndications systems and social networks.
D. Social Networks- are websites and apps that enable individuals and businesses to connect,
communicate, share information, and form relationships
E. Micro blogging sites- - is a combination of instant messaging and content production and was introduced
with the launch of Twitter (X).
F. Photo and Sharing Website- a photo sharing website allows users to upload and share photos, with the
images stored on the server and accessible to friends and family
G. Instant Messaging and Video Conferencing- is a way to communicate with others in a live virtual setting
with audio and video
H. Portable Computer- is a computer that can be moved from one place to another
I. Mobile Phones- is a handheld, wireless device that has call-making and receiving capabilities
J. Wearable Technology- is any kind of electronic device designed to be worn on the user's body
K. Cloud- is the Internet, more specifically, it's all of the things you can access remotely over the Internet
L. Big Data- refers to the large, diverse sets of information that grow at ever-increasing rates

LESSON 2: ACTIVITY 1: Classification of Words (Cattleya)

Classify the following communication tools according to what age they belong.

LESSON 2: ACTIVITY 2: Picture Analysis (Cattleya)

Analyze the picture and answer the question that follows.

What does the picture tell you? Explain your answer in 3-5 sentences.

____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
Rubrics: Depth of Analysis-10; Organization of thought- 10; Grammar and Spelling-5
LESSON 3: TYPES OF MEDIA

1. Print Media- traditional media which uses paper and ink to transmit information

Kinds:
A. Text Media- simple and flexible format, either handwritten or printed
B. Visual Media- pictures, photos, images, and graphics used to channel info. using the sense of sight

2. Broadcast Media- Reaches target audiences using airwaves as the transmission medium (radio and television)

Kinds:
A. Audio Media- uses audio or voice recording as a medium of delivery of info.
B. Multimedia- concerned with computer controlled integration of different media types

3. New Media/Convergence- Terms used to integrate the different technologies emerging on one digital platform to organize and
distribute content

*Television- is used to transmit moving images in monochrome or color

* Radio - is more accessible in far-flung areas

LESSON 3: ACTIVITY 3: Venn Diagram (Cattleya)

Complete the Venn Diagram of the similarities and differences of the different media types.

LESSON 4: MEDIA AND INFORMATION SOURCES

Different Types of Media And Information Sources

1. Indigenous sources- is a native, local, originating or produced naturally in a particular region and locality
*Indigenous Knowledge- is a collection of knowledge, practices, and beliefs that are specific to a culture. It is
often passed down through generations through stories, songs

Characteristics of Indigenous Knowledge

1. Oral tradition of communication
2. Store information in memories
3. Information exchange is face to face
4. Information is contained within the border of the community

*Indigenous Media- a form of media that is created, owned and managed by indigenous people
Forms of Indigenous Media
1. Folk or traditional Media
2. Direct Observation
3. Records
4. Oral instruction
5. Gatherings and Social Organizations

2. Library- A place and a means of access to information, ideas, and works of imagination

Classifications of Libraries

1. School- is a library within a school where students, staff have access to a variety of resources
2. Academic - that serves colleges and universities
3. Public- is accessible to people living near their house
4. Special- focused on serving the information needs of a specific group, organization, industry or subject area
such as Museums, Law firms, Medical Institutions, etc.

3. Internet- A global network of computers that allows computer users around the world to share information for various
purposes (Shelly and Campbell, 2012)

Things to consider in Evaluating Information and Media

1. Authority- is the one authored or published the information and the credibility of the sources
2. Accuracy- refers to the closeness of the report to the actual data.
3. Reliability- the information is said to be reliable if it can be verified and evaluate. Others refer to the trustworthiness of the
source in evaluating the reliability of information
 4. Timeliness- the source reliability, accuracy and value of information may vary based on the time it was produced or acquired.
5. Value- the information is said to be valued if it aids the user in making or improving
decisions

Or

*The source’s reputation and credibility-

is an important factor to consider when
evaluating information

Other Classifications of Information

Sources

1. Primary- Refer to “original materials” and are bases of other researches; An original, uninterpreted, or first-hand material
created by the person (s) involved in an activity or an event
Examples: Artifacts, Diaries, Authobiographies,Letters, Manuscripts
2. Secondary- Information obtained through the analysis, interpretation, and evaluation of primary source materials
Examples: Newspaper articles, Literature Reviews, Textbooks, Biographies
3. Tertiary- Involves information that collects, organizes, and summarizes primary and secondary source materials
Examples: Encyclopedia, Dictionary, Directories, Yearbooks

LESSON 4: Performance Task # 3: Advertisement Poster (Short bond paper)

Create your own advertisement poster to promote your product or service offer.
Examples:

Prepared by:

Shayne P. Santos
Teacher II