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Amul, established in 1946 in Anand, Gujarat, is the largest dairy brand in India, founded by Dr. Verghese Kurien to empower milk producers against exploitation. The company operates under the Gujarat Co-operative Milk Marketing Federation Ltd. and aims to provide quality products while ensuring fair prices for farmers. With a vast product range and a strong distribution network, Amul is recognized for its commitment to quality, innovation, and rural empowerment.

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73 views5 pages

Document 8

Amul, established in 1946 in Anand, Gujarat, is the largest dairy brand in India, founded by Dr. Verghese Kurien to empower milk producers against exploitation. The company operates under the Gujarat Co-operative Milk Marketing Federation Ltd. and aims to provide quality products while ensuring fair prices for farmers. With a vast product range and a strong distribution network, Amul is recognized for its commitment to quality, innovation, and rural empowerment.

Uploaded by

am3334592
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

1.

2 Company profile

Name of the Company

Amul – Anand Milk Union Limited Managing Organization Gujarat Co-


operative Milk Marketing Federation Ltd. (GCMMF)

Year of Establishment 1946, in Anand, Gujarat

Founder Dr. Verghese Kurien, known as the “Father of the White


Revolution” in India

About the Company

Amul was formed in response to the exploitation of milk producers by traders


and agents in small towns. Inspired by the vision of Sardar Vallabhbhai Patel,
and through the efforts of Tribhuvandas Patel and Dr. Kurien, Amul became a
symbol of the Indian cooperative movement.Today, Amul is not just a dairy
brand—it represents self-reliance, rural empowerment, and quality
assurance. It is the largest dairy brand in India and one of the biggest in the
world.

Vision Statement

“To build a strong cooperative movement in India for the economic


betterment of farmers by providing quality products to consumers at fair
prices.”
Mission Statement

“To provide remunerative returns to farmers and serve consumers with


products of excellence, through co-operative efforts.”

Core Values

 Fair price to farmers

 Quality and hygiene for consumers

 Innovation and value addition

 Empowerment of rural communities

 Transparency and trust


Product Range

Amul offers a wide variety of dairy and related products:

 Milk & Milk Powder

 Butter and cheese

 Paneer & Ghee

 Ice Cream & Sweets

 Flavored Milk ,Lassi, Buttermilk

 Chocolate & Health Drinks

 Frozen food items (like Amul Pizza, French Fries)

Infrastructure

 Over 230 milk collection centers

 Daily milk handling capacity of 35 million liters

 Advanced processing plants and cold chains

 Widespread distribution network with over 10,000


dealers and 1 million retailers
Dealer/Distribution Profile

 Amul has one of the strongest distribution networks


in India:

 Products are available in urban, semi-urban, and


rural markets

 Present in supermarkets, kirana stores, Amul


parlours, and online platforms

 Exporting to over 50 countries, including USA, Gulf


nations, and Southeast Asia

Achievements

 Winner of multiple brand and marketing awards

 Trusted by consumers for purity, affordability, and


taste

 Recognized for iconic advertising with the Amul Girl


mascot
Tagline

“The Taste of India”

This tagline reflects not just the flavor of Amul products, but also its deep
connection with Indian culture, traditions, and values.

Major Dairy products in India

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