SWOT Analysis to determine whether their chosen strategies are right or wrong.
Environmental scanning
Internal Analysis External Analysis
Strengths
Eco friendly products: many organizations, including ACI and Uniliever, are shifted to
producing eco-friendly detergents, using natural ingredients and sustainable packaging, they are
addressing customers demands for safety and non toxic products. However, they also innovative
waste management programs.
Product Differentiation: As Detergents companies differentiate their products using various
strategies, including stain removal and cold water performance. They also focusing on eco-
friendly ingredients that also help them to differentiate from others. They offer specialized
products like _ delicate fabrics, color protection, and skin sensitivity for specific customers need,
while offering different formats like powder, liquid, and pods enhances convenience. Moreover,
organizations positions themselves as a premium and advance technology for better performance.
Strong brand image: as organizations shifted to sustainability by using natural ingredients and
biodegradable packaging. This helps the organization to achieve strong reputation as an eco
friendly and environmental friendly brand. These improved the image of the organizations and
also gain customers trust and loyalty.
Weaknesses
High cost: As the industry making eco friendly products which is expensive and rising raw
material costs, largely driven by global economic issues such as wars and currency devaluation.
These factors have significantly increased production costs. Recent global events have made it
even more challenging to manage production costs.
Lack of Awareness: In Bangladesh still many customers doesn't have proper knowledge about
the about benefits of eco friendly detergents and also for sensitive products they need require
gentle detergents to maintain their texture, appearance, and durability but Many consumers still
use alternatives like shampoo, which isn't formulated for laundry and may cause damage
Small Target Market: as they all are focusing on eco conscious customers may limit the
organizations reach especially in the middle class household customers who only care about the
price.
Opportunities
Growing Demand: now days consumers are more concern about the environment that’s why
more people are choosing green products and also they are more concern about their health and
right uses of detergents this trend increase the use of various types of detergents. Moreover,
globally, eco-friendly and hypoallergenic products are gaining attention among customer.
Adding New Products: The organizations can make other eco friendly or green product like
dishwashing liquids which will be environment friendly.
Entering into the international market: compare to Bangladeshi consumer others countries
like western are more concern about the environment and they know the important of eco
friendly products which impact their purchase power, on the other hand in Bangladesh most of
the customers are more concern about the price.
Threats
Competition: As detergent market is highly competitive many brand starting to introduce their
own eco friendly products line. This can make it harder to stay ahead.
Supply Problems: Many organizations facing challenges related to rising raw material costs,
largely driven by global economic issues such as wars and currency devaluation. These factors
have significantly increased production costs.
Products mimic: One of the biggest challenges they are facing the rise in fake products that
mimic their company's brands. These fake products are sold at significantly lower prices at local
market but do not meet hygiene or quality standards, which can damage the reputation of the
original brands.
After SWOT analysis we can say that their strategy is effective because they meet their
customers’ needs. The current customer prefers safer items which is good for their babies and
also good for the environment. Moreover by reducing dangerous chemicals, an organization
promotes sustainability, which is a global trend. They are also establishing themselves as an
innovative and responsible brand, which will increase the customers trust and loyalty.
Recommendation for Improvement
Product innovation: To achieve consumer demand, the company should focus on developing
innovative and value-added products made from inexpensive and eco-friendly raw materials.
They can research natural alternatives that would be harmless to the environment and still able to
use for cleaning purpose. They can also expand their product line for specialized detergents such
as eco friendly dishwasher and also allergy friendly.
Marketing strategy: The organizations should very clear about their environmental benefits
whatever they are offering to their products. The company can highlight their eco friendly
certification on the packaging , such as Fair trade which will help to build trust among
customers. Additionally, we think that now days promoting through influencer and also
celebrities could enhance the brand image. As now days everyone use social media and follow
many influencer on Facebook and Instagram they and also enhance the brand image. Influencer
campaigns can show how such products can use properly in our daily life and how these type
products contribute in the environment.
Cost management: In Bangladesh many customers are preferred affordable price so the
organization should focus on reducing their production costs. Producing in larger quantities
which is known as a economies of scale will also help lower costs as more people will start using
sustainable products. Managing their production cost will allow the company to keep their
products both affordable and profitable. Moreover, they can look for ways to reduce production
costs by negotiating better prices with suppliers or investing in more efficient production
methods.
Expansion: Organizations should expand their business in international markets where people
are more aware of eco-friendly products, and consumer demand is high, especially in Europe and
North America. It is a good target because these countries are willing to pay more for eco-
sustainable products. By offering effective, affordable detergents that are eco-friendly, the
company can build a strong brand image and compete in the markets. They should also ensure
that their products meet international environmental standards and consumer preferences.
