Government-certified AI-Powered
Digital Marketing Course
with Placement Guarantee
Get Placed with ₹3-10 LPA Salary
4.4/5 Live Placement Bootcamp
Table of
Contents
Internshala in Headlines
What is Digital Marketin
Why Digital marketing is THE ULTIMATE career path?
What your career as Digital Marketer may look like?
How would your salary trends look as a Digital Marketer?
Top companies hiring on Internshala
Why choose Internshala Placement Guarantee Course?
How does Digital Marketing Placement Guarantee Course work
Skills and tools you will learn
Become an AI-powered marketer by learning top AI tools
Industry-recognized certifications
How Placement-Assistance can help you land a job?
Industry-oriented curriculum
Top corporate faculty
Join the revolution
Program fee
Connect with Admissions Team
Internshala
in headlines
What is
Digital Marketing
The term Digital Marketing refers to the use of digital channels to market products and
services in order to reach consumers. This type of marketing involves the use of
websites, mobile devices, social media, search engines, and other similar channels.
Digital marketing became popular with the advent of the internet in the 1990s.
Digital Marketing involves some of the same principles as traditional marketing and is
often considered a new way for companies to approach consumers and understand
their behavior. Companies often combine traditional and digital marketing techniques in
their strategies.
Why Digital Marketing is
The Ultimate career path?
Digital marketing brings the broader
spectrum of choices of careers. Digital
With the right marketing skills and
marketing makes you a jack of all trades
abilities can haggle for higher
and then you can specialize on things you
compensations yet additionally land
love.
extraordinary perks and maybe even
rewards relying upon their job.
According to LinkedIn, the “Digital Marketing
Specialist” role is among the top 10 most
in-demand jobs, with 860,000 job openings.
Approximately, 1 out of 5 jobs for new
graduates in India is related to Digital
Marketing (source: survey of job sites).
The most requested experience in digital
marketing includes social media, content
strategy, SEO, analytics, and more.
A LinkedIn survey found a shortage of
about 230,000 digital marketing
professionals in the U.S. Same trend
is expected to be seen in countries
across the globe.
The digital advertising industry across India had
a market size of around 47 billion in 2015, which
only went up to have a market size of around
199 billion in the financial year 2020. This figure
is projected to go up to 539 billion rupees by the
financial year 2024.
What your career as a
Digital Marketer may look like?
Digital Marketing Manager
Digital marketing managers strategize and implement a brand’s
complete digital presence by leveraging every channel under
digital marketing to promote a business’ product/services.
Search Engine Optimizer
Search Engine Optimization refers to making the website or a web
page rank on the search engine’s results. Anyone dealing with SEO
has to work on analyzing, reviewing, and optimizing websites using
organic SEO techniques.
Social Media Marketer
Social media marketing is all about managing a company’s presence
across social networks that include Facebook, Instagram, Twitter,
Linkedin, Pinterest, etc.
Email Marketer
As an Email marketer one has to focus on building an email list,
creating personal and customizable emails tailored to customer
interests, and nurturing leads through written communication.
Performance Marketer
A performance marketer is a data-driven professional focused on
optimizing digital marketing campaigns to achieve measurable
results, such as leads, sales, or engagement, by leveraging
strategies like paid ads, SEO, and analytics.
How would your salary trends
look as a Digital Marketer?
Experience | Salary
< 1 year 3.20 Lac
1-4 years 4.5 Lac
5-9 years 12+ Lac
10+ years 25+ Lac
Salary trends in Digital Marketing
Top companies hiring from
Internshala
6,25,129 ₹80,000/month
Digital Marketing Internships Highest stipend offered
1,66,881 ₹11 LPA
Internships with job offers Highest salary offered post
internship
Why choose Internshala's Placement
Guarantee Course?
Practical Learning Approach
Each Placement Guarantee Course comprises quizzes and practical learning
modules that call for hands-on learning.
Industry-Recognized Certification
Students get industry-recognized certificates on completion. More than
100,000 companies use Internshala for hiring every year. Therefore, Internshala
Trainings certificates are widely recognised and valued.
100% Internship Guaranteed
Our Digital Marketing Placement Guarantee Course comes with a 100%
internship guarantee that helps students build their dream careers.
Live Classes
For a better understanding of the subjects, all the trainings have live
sessions weekly.
Portfolio-Worthy Projects
Our practical-based learning model allows students to learn from
industry-level projects.
Live Placement Bootcamp New
Our live Digital Marketing Bootcamp will immerse you in the technical skills to ace
case studies, guesstimates, and technical interview questions.
How does Internshala’s
Digital Marketing Placement
Guarantee Course work?
2. Evaluate
Top-rated corporate Specially curated
faculty & practical quizzes and tests
first curriculum after each module
3. Build 4. Excel
Industry-based Pass the final
projects for test to rate your
hands-on experience overall knowledge
5. Prepare 6. Get a Job
Get interview ready Once you graduate from the
with mock interviews course, get a guaranteed job
and resume building to kickstart your career
Skills you will learn
Search engine optimization Search engine marketing Blogging
Email marketing Digital advertising Growth hacking
Brand marketing Content marketing E-commerce marketing
Social media marketing Content Strategy & Development
Tools you will master
Ads
Become an AI-powered
marketer by learning top AI
tools
StarterTemplates
ChatGPT, Gemini & Copilot for creating engaging content, SEO,
managing social media effectively, and improving marketing strategie
Perplexity to get advanced search results for your querie
Copy.ai to generate fresh ideas and power up your marketing cop
Adobe Firefly to design faster for your marketing campaign
Optimo to do anything from creating content, writing ad copy,
generating hashtags to market research
Deep AI Generates visual content and insights for creative campaign
Starter Templates Provides pre-designed frameworks for marketing
materials.
Claude Enhances content creation with advanced text generation and
editing.
Industry-recognized &
Government approved Certifications
Internshala Trainings certificate
Upon successful completion of the program,
you will receive a Digital Marketing Placement
Guarantee Course certificate from
Internshala.
NSDC & Skill India certificate
Also, receive a certificate from NSDC
(National Skill Development Corporation)
and Skill India.
Industry Certifications
The program prepares you for the following 6 most popular industry certifications
from HubSpot and Google to take your resume to the next level.
Google Analytics Social Media HubSpot Inbound Google Ads Search Google Ads Display HubSpot SEO
Individual Qualification Strategy Certificate Certification Certification Certification Certification
How Placement-Assistance
can help you land an job?
A dedicated placement cell to continuously guide you
towards your dream career
1:1 Career planning sessions with faculty with rich
industry experience
Get highlighted in your job applications on
Internshala
Expert assistance on resume & cover letter writing
LinkedIn profile building
Top Corporate
Faculty
Gourav Meet Sumit Periwal
Lead Instructor,
Entrepreneur in Residence,
Internshala Internshala
Lead Instructor, Internshala
Entrepreneur in Residence, Internshala 2021-
2023-Present
Present
Digital Marketing Trainer, IIDE
HEAD (Supply growth), Zomato
2022 - 2023
2019 - 2021
Associate Faculty Digital Marketing, Program Manager (Strategy and Operations), Jarvis
Tech Mahindra Foundation
technology and Strategy consulting PVT. LTD
2021 - 2022
2017 - 2018
Digital Marketing Trainer, Appworx Special Projects (Distribution Business), Star India
2020 - 2021
2016 -2017
Digital Marketing Engineer,
Summer Associate, CITI Group
Imbibe Technologies Private Limited
2015 - 2015
2018 - 2019
Analyst, Future First Info
2010 - 2013
XLRI
2014 - 2016
Join the Revolution
Thousands of students are choosing the 'Learn -> Intern -> Get a job'
route to launch their careers. Join to build your career the fastest way.
Testimonial 1
Testimonial 2
Biswashree Mishra Chitransh
₹6 LPA+ salary ₹4 LPA salary
Creative Copywriter,
Product Marketing Specialist,
Target Grazitti Interactive
M.A Advertising, University of West London, '20 MBA, Lovely Professional University, '17
Digital Marketing Training, '21 Creative Digital Marketing Training, '21
Copywriter, Target, Sep'21 Product Marketing Specialist,
Grazitti Interactive, Aug'21
Testimonial 3
Testimonial 4
Sharad Rawat Ankita Lenadit
₹3 LPA+ salary ₹3 LPA+ salary
Executive - SEO,
Marketing & BD,
Policy Bazaar Adsolut Media
B.Tech, United College of Engineering
BMS (Marketing), SIES College, '20
and Management, Allahabad, '19
Digital Marketing Training, Apr'21
Digital Marketing Training, '20
Intern - Marketing, Parity Cube, Jul'21
Executive - SEO, Policy Bazaar, Jul'21 Marketing & BD, Adsolut Media, Sep'21
Industry-oriented curriculum
200+ Hours of 5 months 8 Courses
5 projects
learning
10+ AI tools Live Placement
covered Bootcamp
After completing a course, you can download its videos for future reference.
COURSE 1: Marketing Fundamentals: A Beginner's Journey
Agency Ecosystem Presentation Skills
Functioning of Agency Creating an Action Plan for your Presentatio
Preparing a Presentation that Influences
Fundamentals of Marketing Present with Confidence
Basics of Marketing
Understanding Consumer Journey through AIDA Model
Reaching the Right Target Audience with STP
Project description: Conduct an extensive market research initiative for the assigned brand, meticulously
identifying untapped growth opportunities and pinpointing emerging target audiences to foster strategic
expansion.
COURSE 2: Build and Rank your Website
Crucial Elements for Successful Blogging Ace your Website Ranking it SEO w h
Introduction to Blogging Introduction to Search
E arning Strategies for Bloggers K eyword Research and Analysis
Blogging Platforms and Tools O n Page S ptimi ation
- EO O z
Crafting Compelling Blog Content Technical SEO
ff Page S
Essentials of Managing a Website
O - EO
Strategies Ad anced S Techni ues
v EO q
Introduction to e site
W b
Setting up your ordPress e site
W W b
COURSE 3: Search Engine Marketing
Getting Started with PPC & Different YouTube Ads
Search Ad Options YouTube Ads Format
Introduction to PPC Campaign & Ad Settings for YouTube
Different Search Ad options YouTube Ad Examples
Setting Up a YouTube Ad Campaign
Setting Up Google Ads Account & Shopping Ads
Keywords
Overview of Shopping Ads & Benefits
Google Ads Account Setup Product Feed Creation and Optimizatio
Setting Up Keywords for Ads Optimization and Best Practices
Setting Up Shopping Ads
Search Ads - Budgets, Bids, and Ad
Copywriting App, Discovery & Advanced App
Calculate Budgets & Bids Campaigns
Writing Copies & Using AI for Generating Ad Copies Introduction to App Advertising
Setting Up Live Search Ads with Ad Copies Exploring Discovery Ads
Advanced Strategies for Performance Max
Display Ads - GDN (Google Display Network) Campaigns
Search vs. Display Advertising Remarketing and Conversion
Campaign & Ad Settings for GDN
Overview of Remarketing
Bidding Strategies for GDN
Setting Up Remarketing Campaigns
Setting Up Live Display Ads with Ad Copies
Conversion Tracking
Project description: Build a high-impact brand website, optimize it for SEO, and create a results-driven
Google Ads campaign. Master the art of Search Engine Marketing (SEM) by combining organic and paid
strategies to maximize traffic, visibility, and conversions.
COURSE 4: Impacting Audiences with Social Media
Organic
Foundations of Social Media Marketing Advanced Instagram Marketing
Overview of Social Media Marketing Measuring Performance and Tools
Influencer Marketing and Page Analysis
Facebook Marketing
Understanding the Facebook Algorithm Copywriting Essentials
Facebook Page - Roles and Responsibilitie Essential Principles in Copywriting
Content Formats for Facebook Guidelines, Rules, and Key Elements of Copywritin
Scheduling Posts and Links on Facebook Navigating Copywriting in the Digital Landscape
Instagram Marketing LinkedIn Marketing
Understanding the Instagram Algorith Creating a LinkedIn Company Page
Content Ideation for Instagram Optimizing Your LinkedIn Page
Instagram Features and Engagement Using LinkedIn as a Blogging Platform
LinkedIn Features and Analytics
Twitter Marketing
Best Practices for Twitter Marketing Online Reputation Management (ORM)
When and How to Use Twitter for Marketing Introduction to Online Reputation Management (ORM
Analyzing Brand Reputation on Social Media
Snapchat Marketing Basics
Best Practices for Snapchat Marketing Influencer Marketing
When and How to Use Snapchat for Marketing Influencer Marketing Basics
Executing Successful Influencer Campaigns
COURSE 5: Paid Social Media Marketing- Reach Beyond Organic
Introduction to Social Media Advertising LinkedIn Ads
Overview of Social Media Advertising Introduction to LinkedIn Advertising
Setting up your First Linkedin Ad Campaign
Facebook and Instagram Ads Basics
How to Run Ads on Facebook and Instagram
Transition to Ads Manager
Understanding Ads Manager
Campaign Setup and Settings
Ad Set - Setup and Optimization
Ad Creation and Strategies
Running a Lead Generation Campaign
Setting Up Remarketing Sales Campaign
Project Description: Develop a high-impact social media strategy for a given brand by crafting visually
stunning content and a 3-month growth plan. Blend organic, influencer, and paid marketing to maximize
reach, engagement, and ROI. Create compelling creatives, allocate budgets strategically, and track
performance for sustainable brand success.
COURSE 6: Lead, Engage, Sell
Crafting a Converting Landing Page Optimizing E-Commerce Performance
Introduction to Lead Generation Methods for Success
Setting Up Effective Landing Pages E-commerce Essentials
A/B Testing Choosing the Right E-commerce Platform
Crafting a Winning E-commerce Strategy
Email Marketing with Mailchimp Measuring Success in E-commerce
Introduction to Email Marketing
Set Up Your First Email Marketing Campaig
Strategies for Effective Email Marketing
COURSE 7: Google Analytics
GA4 Introduction Set Up GA4 for Website
Meaning of GA4 Getting Access to Demo Account
Difference between Dimensions & Metrics Setting up GA4 for Your Website
Reports in GA4 Advanced GA4 Configuration
Realtime Reports in GA4 Setting up Custom Event
Acquisition Reports Setting up UTM Parameters
Engagement Report
Linking Analytics with Google Ads
Retention Reports
User Reports
Segments in GA4
Exploration Report
Events & its Types
Creating Custom Events in GA4
Difference between Goals & Conversion
UTM Tracking in GA4
Internal Traffic
Giving Access in GA4
Connecting Google Ads Account to GA4
Project description: In this project, students will design, implement, and optimize a complete conversion
funnel using real-time data insights and marketing strategies. The goal is to enhance the performance of
an e-commerce brand by integrating data analytics with strategic marketing tactics.
COURSE 8: Elevating Your Digital Marketing Game
Tips and Tricks for Digital Victory Trends Reshaping Digital Marketing
Tips for Cracking the Intervie Latest AI Tools & Technologies
Tricks for Shaping our Digital Landscape Techniques & Strategies of Future
Project description: Develop a complete marketing strategy, creating essential assets such as images
and ad copies. Integrate SEO, Ads, SMO, and Email Marketing strategies, ensuring budget optimization
for significant brand growth and predict the ROI.
Live Placement Bootcamp
Full Course Revision with Doubt Solvin
Bonus Study Materia
Digital Marketing interview simulatio
10+ Case Studies to Develop Strategic Thinking
Program
Fee
₹31,750/-₹42,000
Valid for limited period
No-cost EMI options available
starting at just ₹2645/- per month
Connect with
Admissions Team
Admissions Counselling Team, Internshala
[email protected] [email protected] https://trainings.internshala.com/
