Regional Manager
Senior Executive with more than 18 years of successful experience, proven cross functional ability to
provide decisive leadership, guidance and development of management teams in order to achieve
strategic goals thus maximizing financial results. Strong organizer, motivator and team builder with
established record of success in managing business channels & franchise. Exceptional core competency
in developing, deploying and executing operational strategies. Extensive executive experience and a
proven track record of creating brand differentiation, increasing shareholder value and delivering strong
financial results. Vast experience with domestic and international franchise operators.
Distinguished background in recruiting and developing “A Players” - In Particularly Saudisination/
feminization-to drive revenue across multiple sales organizations. Adept at designing and executing
effective sales strategies to optimize market opportunities. Exemplary communicator with the passion
and drive needed to cultivate and foster professional and profitable relationships while maintaining trust.
Oct 2021 - Present -
Open Work Permit at Private
MOHAMED ABDUL ALIM Canada
Responsible for serving as the principal link between BSC and the franchise community with broad
mohamed.alim22889@[Link] responsibility to each.
+966 543580540 helping franchisees maximize their profitability while building franchisees commitment to maintain
brand standards and effectively execute brand initiatives.
Jeddah, KSA
creating meaningful, productive partnerships with each franchised restaurant operation by asserting
22 August 1989 guidance, influencing, and operational expertise.
Married Corresponding with franchisor and franchisee tactfully to sustain franchisor policies
Supporting in objectively analyze Key Performance Indicators (KPIs) and financial management issues
in/ mohamed-abdulalim
impacting on their productivity alongside the franchisees.
Advising franchisees & managers practically and support to improve the efficiency of their daily
operations.
Supporting franchisees to raise their sales in local market share in a way that is aligned with the
company’s brand and marketing strategy.
Business, Strategic Planning
Encouraging franchisees to stay positive and focused on specific goals and actions that will enhance
Budgets and Financial Activities their performance.
Operations, Franchise QSR & Food Retail
QSR & Food Retail Contributing in enhancing the franchisees knowledge and skills as small business owners.
Commodity Risk conduct meetings that constructively encourages two-way flow of ideas and information and engage
Project
Project Management
Management
Management franchisees.
Cross Functional Leadership Reinforce compliance to operational standards of the franchise system.
Branding Cross Functional
Customer Development Leadership 2019 - Sep 2021
Demisk Group
Commodity
Data Risk Management
Management Financial
KSA
and Analytics Management &
Execution Food Division: llaollao Spanish international frozen yogurt franchise brand, Soultive Café multinational chain
of B2B coffeehouse & Hashi Basha -Saudi Oriental Food-Restaurants and one of the main subsidiaries of Saudi
investment companies specializing in the food industry.
Customer
Development
Crisis Management -COVID 19- Built & restructured the food business, developed business strategies and created annual business
Lead a SWAT Team "Business project and fully development plans achieved 23 % Over BP 19 & created a new revenue channel BP 20.
achieved a Crisis Management" During COVID
19 Pandemic – KSA & Egypt –2020 Established strong long-term business relationships with all appropriate levels within the international
client’s organization “Spain llaollao Frozen Yoghurt, Starbucks B2B Soultive Café, National Franchise
Alshaya Company QSR PB Hashi Basha”.
Brand growth All over KSA, Jordan & Egypt Developed an annual business plan and implemented it throughout the department with quarterly
Markets, and Achieved highest service score
97.6% & BP +14.4% -2022 metrics, improve BC 18% VS BP.
Alshaya Company QSR PB Lead a SWAT team and delivered Business project and fully achieved a Crisis Management Plan Q2
Highest International Host Brand Service scored 2020 during the COVID 19 Pandemic for a National Franchise Company in KSA total of 103 branches.
98.26% - 2021
Created & lead management crisis during Covid-19 apply strategies instructed by government to
Alshaya Company QSR PB control COVID-19 pandemic, refrained business decline, adopted & applied new tactics to maximize
Highest International Host Brand Service scored
revenue, monitored margin & SPC and Profit assurance.
98.26% - 2021
Lead the revenue performance & growth of the business, applied the approved new llaollao BP to fit
Alshaya Company QSR PB
into GCC profile & culture, pricing structures & new business channels B2B2C.
Store recovery plan achieved great performance
VS BP by +80% and VS LY +89 , and 9 in a ROW
for customer service 100% scored
Led Company LTA-STA activities and Took ownership for all departmental operating policies and procedures aligned with international Host
Alshaya Company
Market external QSR PB
sale, partnership with brand and GCC requirements, R&R.
P2BK
Alshaya (Proud club
Champions to BeManager
Kuwaiti)ofAnnual
the YearEvent-
over
MENAKuwait-
0f 20172012
– highest store profitability and grow
& 2013. Ensured 100% retention of existing clients and created an action plan to develop the existing portfolio
LFL +64%, platinum FS Scores 3 in AROW 98.3%.
via new revenue streams.
Alshaya Company QSR PB Directed marketing efforts by presenting market research to marketing directors and suggesting
MENA league champion 2012
Brand growth All over KSA, Jordan & Egypt
Markets, and Achieved highest service score strategies to expand market opportunities.
97.6% & BP +14.4% -2022
Researched emerging trends, sectors and markets and recommended new bidding avenues.
Star store finder MENA, qualification
certificate from Starbucks MENA Director Developed and managed strategic partnerships to grow business.
operation Manager - Qatar -2011
Selected automation Digital transformation that best meet company needs. Oracle NETSUITE &
Foodics.
Bachelor ofDetermination
Sincere Social Studies
in providing retail Created a dynamic environment in order to achieve ultimate customer service/satisfaction while
operations Support and Troubleshooting
Menoufia - University exceeding vertical performance targets.
Award as a recognition for overcoming the
2009-2010
down sides of the 2009 economic Modeled, lead and drive values including Courage & Innovation, Behavior & Performance, Inclusivity &
Sadat City, Egypt
recession certificated
Collaboration, and Integrity & Accountability.
2014 - 2019
Alshaya Company
KSA, Qatar & Egypt
Food retail Pinkberry franchise of international frozen yogurt & dessert brand
Bir Hassan Technical College - University
20002002 Improved the brand standard & growth all over KSA, Qatar & Egypt Market, and achieved highest
Beirut, Lebanon service score 97.2%.
Reinforced & established a new strategic plan to uplift our frozen yogurt business in KSA, Qatar &
Egypt, enhanced customer knowledge & brand awareness.
Bir Hassan Technical College - University
19971999 Handled the responsibilities of updating knowledge of markets trends in the retail industry and
Beirut, Lebanon monitored the activities of the competitors.
Achieved target in a complex business environment 17.8% over Business plan.
Identified internal and external commercial opportunities to improve sales, launched the short-term/
long term activity.
Inspired partners to achieve business plan, lead partner & business growth, implemented the L&D
2017 programs, partner planning & career development. Developed and upgraded 1 Ops & 2 DM . Enhance
Alshaya Kuwait KSA, Egypt & Qatar Markets management performance and quality service standard score.
Maintained a high international Host brand service scored 99.26% & increased ADT by 23%.
2013 Managed to achieve Quality assurance result 94.6%, Support the implementation of the company
programs, procedures, methods and share best practices.
Kuwait
Developed individual program budget for each Market/ stores, executing the operating plans
efficiently and effectively.
2013
Analyzed P&L, sales figures as well as forecasting sales volumes to boost up the profits & cost saving.
Kuwait
Allowed the company Alshaya & Brand PB to outperform & become a competitive advantage.
2010 - 2014
2011
Alshaya Company
Kuwait
Kuwait & Qatar
Starbucks multinational chain of coffeehouses and roastery reserves
2010
Emphasized & lead the development of the Starbucks culture and the delivery of the Starbucks
UAE
Experience to the customers, Kuwait market 2012 - 2014.
Developed strategic and operational plans efficiently and effectively, guaranteed all coffee shops, staff
and processes comply with high-end international F&B standards.
2009
Achieved the highest scorecard 15.7 % over budget, 19.2 % over LY Kuwait market 2013.
Kuwait
Set the annual budget Kuwait Market 2013 and implement a SMART phase aligned with the
marketing mapping in order to have a smooth round run.
2008 Inspired partners to achieve business results, lead partner & business growth, L&D programs, partner
Kuwait planning & career development. Developed and upgrade 3 DMs enhance the MENA management
performance and quality service standard.
Created and set the terms & conditions of Starbucks MENA STA & LTA activities.
2008 Community social responsibility winner 2013 includes the global achievement into the executive
Chairman presentation for Starbucks annual shareholder meeting USA.
Kuwait
Handled the entire operation in Qatar Market 2010-2011, Reviewed and prepared the annual
budgets, achieved 14% over budget in 2011 and 28% over LY.
2005
Maximized the potential of stores and management through performance management, coaching &
Kuwait
identifying development opportunities to ensure all stores are staffed correctly including succession
planning & ongoing monitoring MP/ MRF.
2006
Achieved 1st place -Best Food Sales- among 306 Starbucks stores in MENA, and 1st place in Food MO
Kuwait 2.3%.
Ensured Starbucks experience is consistently provided to all customers. Store Partners are positively
2001 empowered, quality store operations are maintained and sales targets are reached.
UAE Built external networks to understand market trends and competitors’ activities. The network's
feedback to Central teams allows us to maintain a competitive advantage.
Supported Bahrain, Oman & Morocco Market 2010, building a Star Team, provide MP, implement /
2000
share best practice to support opening of Morocco market & to enhance the stores performance and
Qatar
facilitate a smooth operation Oman & Bahrain Market.
2004 - 2010
AL Homaizi
Kuwait
English
Food Industries co AL RIFAI international Gourmet & Roastery
Arabic Food Retail g café Italian gelato recipe & dessert brand, Boost Juice international retail outlet specialize fruit
juice and smoothies.
Contributed in brand’s annual budget preparation for 2008, 09, 10 and achieved 15% increase in sales
for the year 2009.
Set up brands objectives and operation’s focus; focusing on health lines mix for 2009, coffee mix for
2010. Ensured 58 Units Operations’ execution meet Company standards by active visits, effective
communication across all functions and utilizing all available resources.
Maintained high merchandising standards to meet customer’s expectations: layout of Rifai ‘s key
items, new line products and profitable items.
Managed revenue and expenses to reflect budget constraints: focusing on profitable items, minimized
the wastage and managed stock levels taking into consideration all Rifai products ranges.
Ensured sales driving by setting SMARTER goals, motivated people to give outstanding customer
service, and being proactive through commercial reports reading.
Managed brand’s manpower needs through effective planning for Quantity, Quality and development
of manpower taking into consideration turnover targets to be achieved.
Evaluated unit managers and team members performance through annual Performance Appraisal and
developed action plans to improve performance.
Ensured execution of training at the unit level through communication with training department and
active participation in unit training activities.
Contributed in the external sale program during Ramadan time: achieved 5% over budget in 2008 and
12 % Over budget in 2009.
Conducted the HWWT (How We Work Together) program for the development of Barista to achieve
operational standards.
Setup Suggestive selling program which impacted 7% incremental sales for g café Brand.
Created the recipes for g café and participated in designing the menu on the POS.
Set yearly Business plan of the g café ; Integration process of the Gelatini to g café.
Designed order and stock report / monitored usage and maintained stock levels.
Setup training calendar for the development of team to attain new Customer excellence standards.
Opened 4 new stores for g café and 3 stores Boost Juice within in Q1.
