NATIONAL ECONOMICS UNIVERSITY

INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS

BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)

ASSIGNMENT BRIEF

Unit Code, Number and Title M/618/5076 – Unit 25: Global Business Environment

Semester and Academic Year Semester 2 / Academic year 2023 - 2024

Unit Assessor(s) Thaddeus Hostetler / Tran Trong Duc

Component Number and Title GBE A2.1: Global Business Environment (Assignment 2 of 2)

Issue Date 15th Apirl, 2024

Submission Date 10.00 AM 11th May, 2024

Student name

NEU Student ID Pearson ID

I certify that the evidence submitted for this assignment is my own. I

Learner declaration have clearly referenced any sources used in the work. I understand that
false declaration is a form of malpractice.

Student name / Signature Date:

Submission format

This assignment (Assessment 2 of 2) covers Learning Outcomes 3&4 (LO3, LO4).

This is an individual assignment.
The submission format is in the form of an E-report. Please refer the Student handbook (Vietnamese
version, Appendix 2) for the Assignment submission rules.
The file on Turnitin must be in Word format and include the first page of this cover sheet. The first
page of the cover sheet should be in the picture format in order to ensure the accepted similarity of
Turnitin.
The similarity allowed is up to 25% after excluding references.
Name of the file includes Student ID_Unit name_Assessment no. (E.g. “1010001_GBE_A2.1”)
Ensure that authenticity declaration has been signed electronically.
Plagiarism is unacceptable. Students must cite all sources and input the information by
paraphrasing, summarizing or using direct quotes. A Referral Grade is given when Plagiarism is

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 identified in your work. There are no exceptions.
Your evidence/findings must be cited using Harvard Referencing Style. Please refer to Reference
guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.
This assignment should be written in a concise, formal business style using Arial 11 or Times New
Roman 13 font size and 1.5 spacing.
The word limit is 4,000 words (+/- 10%).
 You MUST complete and submit softcopy of your work on the due dates stated on Assignment
brief. All late work is not allowed to submit. This rule is not waived under any circumstances.

Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria carefully. To
pass the assignment, you must achieve ALL the Pass Criteria outlined in the marking sheet. To
achieve a Merit, you must achieve ALL the Merit criteria (and therefore the Pass criteria). To
achieve a Distinction, you must achieve ALL the Distinction criteria (and therefore the Pass and
Merit criteria).

Unit Learning Outcomes

LO3: Evaluate how operating in a global market influences an organization’s structure, culture and
functions
LO4: Develop a global strategy to support decision making for a given organization
Assignment activity and guidance

In today’s globally competitive business environment trade disputes, political uncertainty, economic
crises can all determine where companies operate. Corporations have to decide where to invest.
Currently many companies are making strategic decisions on their investments in China and elsewhere
and whether to continue to invest there, move to other locations or, if possible, return to their respective
country. In this regard, Vietnam has become an attractive investment destination for many Multinational
Corporations (MNCs) with favorable government policies, numerous free trade agreements, a strategic
geographical location, and an young educated workforce.

Your assignment is to use the company in Assignment A1.1 and write about the two tasks below:

1. Write a report to evaluate how operating in a global market influences your company’s
organizational structure, culture, and functions.
 P3: How does the global market influence your company?
You are required to use the McKinsey 7S model of organizational structure to help you to
analyze and evaluate the influences.

3.1 – trang 24 – lecture 7

7s: Soft and hard elements => Đọc kỹ để phân tích.
Phải thể hiện được 7s giữa các quốc gia có sự thay đổi hay không.
 P3: Use Hofstede's dimension of Culture to demonstrate how national cultural differences have
influences upon your company.
- So sánh giữa 2 quốc gia: Home country + 1 quốc gia khác. Để compare và đưa ra đánh giá
trên thị trường toàn cầu.
 P4: Critically evaluate the influence of ethical and sustainable practices impacting your company
in today’s international markets. (ethics + CSR)
 M3 + D2: Make valid and justified recommendations of how your company should adapt
structure and strategy to support decision making in a global context.

2. Write a report to develop a global strategy to support decision making for your company.
 P5: What social influences impact the decision-making processes within your company that may
hinder or help an organization grow its global operations?

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  P6: Devise objectives and strategies to support global decision making to meet your company’s
objectives.
- Các chiến lược đáp ứng được các stakeholders khác nhau.
 M4 + D3: Develop strategies that embed an integrated approach across different countries to
achieve competitive advantage.
-
Recommended Resources
Please note that the resources listed are examples for you to use as a starting point in your research –
the list is not definitive.
Textbooks
BARTLETT, C. and BEAMISH, P. (2018). Transnational Management: Texts, Cases, and Readings in Cross-Border
Management. 8th Ed. Maidenhead: McGraw-Hill.
DANIELS, J. D., RADEBAUGH, L. H. and SULLIVAN D. P. (2018) International Business Environments and
Operations. 16th Ed. Harlow: Pearson.
DERESKY, H. (2016). International Management: Managing Across Borders and Cultures. 9th Ed. Harlow: Pearson.
PENG, M. (2016) Global Business. 4th Ed. Cengage Learning.

Learning Outcomes and Assessment Criteria

Pass Merit Distinction

LO3: Evaluate how operating in a global market influences an

organization’s structure, culture and functions
P3 Evaluate the influences of
globalization on organizational
governance and leadership, D2 Make valid and justified
structure, culture and functions. recommendations of how
M3 Critically evaluate influences organizations should adapt their
McKiney + Hofstede on organizational structure and organizational structure and strategy
culture and functions. to support decision making in a
P4 Discuss the influences of global context.
ethical and sustainable
globalization on organizational
functions.

LO4: Develop a global strategy to support decision

making for a given organization

P5 Evaluate the different ways D3 Develop strategies that embed

that decision making can work an integrated approach across
effectively in a global context. M4 Devise strategies that meet a different countries to achieve
P6 Devise objectives and range of different stakeholder competitive advantage.
strategies to support global perspectives in a global context.
decision making to meet business
objectives.

* Please note that grades are provisional. They are only confirmed once internal and external verifiers
have taken place, and the final decisions have been agreed by the assessment board.
* This grade only reflects the result of this assignment, not for the whole Unit.

LO4: ngoài stategy thì nói công ty sử dụng phương thức nào để thâm nhập thị trường. Có thể sử
dụng tại thị trường Việt Nam.

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Ưu - nhược điểm khác nhau => critically để phát triển nó.

*Exporting: Dễ nhất để vươn ra thị trường quốc tế. Nhưng transportation cost, trade barriers.

Thuế nhập khẩu sữa là bao nhiêu? => FrieslandCampina có thể tránh được khoản thuế này khi
sản xuất trực tiếp tại Việt Nam.

*Joint ventures: FrieslandCampina liên doanh với công ty BD.

Nhược điểm: Mâu thuẫn về quản lý, share lợi nhuận cho nó.

Wellnote: Tuỳ theo môi trường và chiến lược mà công ty sẽ chọn enter vào thị trường theo cách
khác nhau.