CASE STUDY 1:
COCA-COLA ON AN
INTERNATIONAL
GROWTH SPURT
DESCRIPTIVE STATISTIC REPORT
OBJECTIVE
To analyze the fill volumes of 40 randomly
sampled 20-ounce Coca-Cola bottles.
To determine the maximum and minimum fills.
To calculate the mean fill, median and mode.
To find out if the data are skewed
To discuss the variation among fills
COCA-COLA ON AN INTERNATIONAL GROWTH SPURT
Coca-Cola is the top global soft drink seller, with over 773
million of its products consumed daily worldwide. It has the
largest production and distribution system for soft drinks,
selling more than twice as many as its closest competitor, and
operates in over 195 countries. The company is divided into
two main sectors: North America (including the USA, Canada,
and juice production) and International (with four regional
groups). Coca-Cola expects growth due to rising disposable
incomes, a younger global population outside the US and
Europe, decreasing political and transportation barriers, and
global cultural exchange. By 1998, Coca-Cola planned to
invest $200 million to reach 72 million consumers in the
Caucasus and Central Asia, including opening new bottling
plants in Kazakhstan and Kyrgyzstan.
As these plants come on line, tests of the equipment are done. One test might examine the volume of
fills of bottles. Suppose a random sample of the fills of forty 20-ounce bottles is collected and sent to
the lab. There the volume fills of the bottles are carefully measured, resulting in the following figures.
20.02 19.99 20.01 20.03 20.01 19.98 20.04 19.99
20.02 20.00 19.96 20.01 19.98 19.95 20.05 20.01
19.92 19.98 20.03 19.98 20.05 20.08 20.01 19.97
20.01 19.94 19.99 20.04 19.96 19.93 20.02 20.00
19.97 20.05 19.96 20.06 20.01 19.98 20.01 19.94
19.92 19.96 19.98 19.99 20.01 20.01 20.02 20.05
19.93 19.96 19.98 19.99 20.01 20.01 20.03 20.05
What is the 19.94 19.96 19.98 19.99 20.01 20.01 20.03 20.05
maximum and
minimum fills?
19.94 19.97 19.98 20.00 20.01 20.02 20.04 20.06
19.95 19.97 19.98 20.00 20.01 20.02 20.04 20.08
19.92 19.96 19.98 19.99 20.01 20.01 20.02 20.05
19.93 19.96 19.98 19.99 20.01 20.01 20.03 20.05
What is the 19.94 19.96 19.98 19.99 20.01 20.01 20.03 20.05
maximum and
minimum fills?
19.94 19.97 19.98 20.00 20.01 20.02 20.04 20.06
19.95 19.97 19.98 20.00 20.01 20.02 20.04 20.08
MAXIMUM FILLS
19.92 19.96 19.98 19.99 20.01 20.01 20.02 20.05
19.93 19.96 19.98 19.99 20.01 20.01 20.03 20.05
What is the 19.94 19.96 19.98 19.99 20.01 20.01 20.03 20.05
maximum and
minimum fills?
19.94 19.97 19.98 20.00 20.01 20.02 20.04 20.06
19.95 19.97 19.98 20.00 20.01 20.02 20.04 20.08
MAXIMUM FILLS
20.08
19.92 19.96 19.98 19.99 20.01 20.01 20.02 20.05
19.93 19.96 19.98 19.99 20.01 20.01 20.03 20.05
What is the 19.94 19.96 19.98 19.99 20.01 20.01 20.03 20.05
maximum and
minimum fills?
19.94 19.97 19.98 20.00 20.01 20.02 20.04 20.06
19.95 19.97 19.98 20.00 20.01 20.02 20.04 20.08
MAXIMUM FILLS MINIMUM FILLS
20.08
19.92 19.96 19.98 19.99 20.01 20.01 20.02 20.05
19.93 19.96 19.98 19.99 20.01 20.01 20.03 20.05
What is the 19.94 19.96 19.98 19.99 20.01 20.01 20.03 20.05
maximum and
minimum fills?
19.94 19.97 19.98 20.00 20.01 20.02 20.04 20.06
19.95 19.97 19.98 20.00 20.01 20.02 20.04 20.08
MAXIMUM FILLS MINIMUM FILLS
20.08 19.92
FIRST STEP:
r = highest - lowest
What is the
r = 20.08 - 19.92 = 0.16 mean fill,
k = √n = √40 = 6.32 median and
i = r/k = 0.16/6.32 = 0.025 or 0.03 mode?
CI F XI CB ∠CF FIXI
19.92-19.94 3 19.93 19.915-19.945 3 59.79
19.95-19.97 6 19.96 19.945-19.975 9 119.76
19.98-20.00 10 19.99 19.975-20.005 19 199.9
20.01-20.03 14 20.02 20.005-20.035 33 280.28
20.04-20.06 6 20.05 20.035-20.065 39 120.3
20.07-20.09 1 20.08 20.065-20,,095 40 20.03
∑800.11
MEAN
∑fixi
mean =
n
What is the
=
mean fill,
40 median and
= 20.00275 mode?
MEDIAN
median = LCB +
( n
2
-∠CF - 1
fm ) i
= 20.005 +
( 20 - 19
14 )
0.03
= 20.007
MODE
mode = LCB +
( d1
d1 + d2 ) i
= 20.005 +
( 4
4+8 )
0.03
= 20.015
ARE THE DATA SKEWED?
Let's help each other out
Westmire Academy Freshmen Orientation 2018
CLASSES F XI FIXI 2XI FIXI
2
19.92-19.94 3 19.93 59.79 397.20 1,191.6
19.95-19.97 6 19.96 119.76 398.40 2,390.4
19.98-20.00 10 19.99 199.9 399.60 3,996
20.01-20..03 14 20.02 280.28 400.80 5,611.2
20.04-20.06 6 20.05 120.3 402.00 2,412
20.07-20.09 1 20.08 20.08 403.21 403.21
Σ40 Σ800.11 Σ2,401.21 Σ16,004.41
STANDARD
√n∑fixi - (∑fixi)
2 2
√ 0.39
DEVIATION s= s=
1560
n (n-1)
SKEWED
√40(16,004.41 - (800.11)
s= s = √0.00025
40 (40-1)
√640,176.4 - 640,176.01 s = 0.015 or 0.02
s=
40 (39)
SKEWNESS =
3 (mean - median)
s -0.03
=
0.02
3 (20.00 - 20.01)
=
0.02
= -1.5
3 ( -0.01)
=
0.02
THANK YOU!
