Republic of the Philippines
Colegio de la Ciudad de
Zamboanga
City Government of Zamboanga
Final Examination
Internet Marketing (1CT-111)
Name: __________________________________ Score: ____________
Course/Program: __________________________ Date:
____________
GENERAL INSTRUCTIONS:
1. Any form of ERASURE (S) will invalidate your answer
2. Use BLACK OR BLUE ink only.
3. Write LEGIBLY.
4. Read and understand the question before answering.
5. Strictly follow instructions.
6. NO CHEATING
Test I. Directions: Answer each question intelligently and concisely.
Encircle only the letter of the correct answer. 1 (one) point each
1. What is affiliate marketing?
A. Selling your own products online
B. Promoting others’ products and earning a commission
C. Running online ads for free
D. Buying products at a discount
2. Which of the following is a key component of affiliate marketing?
A. Influencer contracts
B. Commission-based payment
C. Product ownership
D. Customer support
3. What is an “affiliate link”?
A. A link to a competitor's site
B. A tracking link to monitor traffic and sales
C. A social media hashtag
D. A direct product purchase button
4. Which platform is commonly used for affiliate marketing?
A. Amazon Associates
B. Uber Eats
C. Dropbox
D. Gmail
5. Which metric is important in affiliate marketing?
A. Bounce Rate
B. Conversion Rate
C. Load Time
D. Keyword Density
6. What does the term “cookie duration” refer to in affiliate
marketing?
A. The lifespan of a browser cookie used for tracking
B. The time a customer spends on a page
C. The expiration of affiliate membership
D. The length of an advertisement
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7. Which type of content is often used in affiliate marketing?
A. Product reviews
B. Daily horoscopes
C. Memes
D. Email’s
8. What is the role of an “affiliate network”?
A. Creating products
B. Connecting affiliates with merchants
C. Managing customer service
D. Sending promotional emails
9. How does an affiliate earn money?
A. By purchasing products from merchants
B. By referring visitors who make a purchase
C. By clicking their own links
D. By selling physical ad space
10. Which of these is a common challenge in affiliate marketing?
A. Inventory management
B. Building trust with your audience
C. Shipping delays
D. Managing employees
11. What is the primary goal of Social Media Optimization (SMO)?
A. Sell products directly
B. Optimize social media ads
C. Increase visibility and engagement on social media platforms
D. Automate customer service
12. Which of the following is a key element of SMO?
A. Link building
B. Keyword stuffing
C. Content sharing
D. Doorway pages
13. Which metric best measures engagement on a social media
post?
A. Impressions
B. Reach
C. Click-through rate
D. Comments and shares
14. Hashtags are used in SMO to:
A. Attract bots
B. Make posts look longer
C. Increase searchability and visibility
D. Decrease bounce rate
15. Which platform is most commonly used for B2B SMO strategies?
A. TikTok
B. LinkedIn
C. Snapchat
D. Pinterest
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16. What is the ideal frequency for posting on Instagram for
business growth?
A. Once a month
B. Once a year
C. At least 3 times a week
D. Every hour
17. A call-to-action (CTA) in a post should:
A. Be vague
B. Encourage the user to take a specific action
C. Be hidden in the comments
D. Include irrelevant keywords
18. What tool can help schedule and analyze social media posts?
A. Canva
B. Google Docs
C. Hootsuite
D. Excel
19. Which content type generally performs best for engagement on
social media?
A. Plain text posts
B. Static images only
C. Video content
D. Unformatted articles
20. User-generated content (UGC) helps SMO by:
A. Reducing page load speed
B. Creating SEO penalties
C. Building trust and increasing reach
D. Confusing algorithms
21. What is the primary purpose of social media marketing?
A. To entertain users
B. To boost SEO rankings
C. To connect and engage with target audiences
D. To create viral content
22. Which platform is best for B2B marketing?
A. Instagram
B. LinkedIn
C. Snapchat
D. Pinterest
23. What does “engagement” mean in social media?
A. Number of times ads are shown
B. Users interacting through likes, comments, shares
C. Total followers
D. Number of hashtags used
24. What is a “hashtag” used for in social media?
A. To increase character count
B. To tag other users
C. To categorize content and improve discoverability
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D. To add humor
25. Which of the following is a paid social media marketing
strategy?
A. Organic reach
B. Influencer collaboration
C. Sponsored posts
D. Content creation
26. What is a social media algorithm?
A. A tool for editing photos
B. A list of popular influencers
C. A set of rules determining what content users see
D. A customer database
27. What is the main advantage of using video content in social
media?
A. It costs less
B. It can be ignored easily
C. It increases engagement and retention
D. It’s easy to make
28. What does “reach” refer to in social media metrics?
A. The number of comments on a post
B. The number of people who see your content
C. The number of times you post
D. The number of followers gained
29. Which metric indicates the effectiveness of a paid ad?
A. Impressions
B. Click-through rate (CTR)
C. Shares
D. Followers
30. What is a content calendar used for?
A. Tracking user behavior
B. Scheduling and planning content in advance
C. Counting hashtags
D. Calculating budgets
31. Which metric measures the percentage of visitors who complete
a desired action (eg., purchase, sign-up) on a website?
A) Bounce Rate
B) Conversion Rate
C) Click-Through Rate (CTR)
D) Impressions
32. What does "ROAS" stand for in marketing analytics?
A) Return on Ad Spend
B) Revenue of Advertising Strategy
C) Rate of Audience Segmentation
D) Retention of Active Subscribers
33. Which attribution model gives more credit to touchpoints closer
to the conversion?
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A) First-Touch Attribution
B) Linear Attribution
C) Time-Decay Attribution
D) Last-Touch Attribution
34. What is the primary purpose of A/B testing in marketing?
A) To segment customers based on demographics
B) To compare two versions of a campaign to determine performance
C) To forecast future sales
D) To track social media engagement
35. Which metric is used to calculate Customer Lifetime Value
(CLV)?
A) Average Order Value (AOV) × Purchase Frequency × Customer Lifespan
B) Total Revenue ÷ Number of Customers
C) Gross Profit ÷ Marketing Spend
D) (Revenue − Cost of Goods Sold) ÷ Total Customers
36. What does "UTM" stand in UTM parameters used for tracking
campaigns?
A) Universal Tracking Module
B) Urchin Tracking Module
C) User Traffic Monitor
D) Ultimate Traffic Metric
37. Which tool is primarily used for visualizing customer journey
maps?
A) Google Analytics
B) Tableau
C) Hotjar
D) HubSpot
38. Which stage of the marketing funnel focuses on retaining
existing customers?
A) Awareness
B) Consideration
C) Conversion
D) Retention
39. What does "incrementality testing" measure in marketing?
A) The total revenue from a campaign
B) The true impact of a campaign by comparing exposed vs. unexposed
groups
C) The cost per click of ads
D) The organic vs. paid traffic ratio
40. Which statistical method is commonly used in marketing mix
modeling?
A) Regression analysis
B) Cluster analysis
C) Sentiment analysis
D) Hypothesis testing
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Test II. Essay: 10 points each
Rubrics:
1. Who are digital service provider?
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2. What is House Bill 7425?
Prepared By:
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Rogelio P. Alvarez
Instructor I
