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Green Marketing Presentation Script

The presentation explores consumer perception of green marketing in India, highlighting the growing awareness and interest in eco-friendly products among younger generations. Despite 75% awareness of green products, over 60% of consumers are unwilling to pay extra, indicating trust and price as significant barriers. The study emphasizes the need for businesses to build credibility and offer affordable, genuinely sustainable options to succeed in green marketing.

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10 views2 pages

Green Marketing Presentation Script

The presentation explores consumer perception of green marketing in India, highlighting the growing awareness and interest in eco-friendly products among younger generations. Despite 75% awareness of green products, over 60% of consumers are unwilling to pay extra, indicating trust and price as significant barriers. The study emphasizes the need for businesses to build credibility and offer affordable, genuinely sustainable options to succeed in green marketing.

Uploaded by

digitalhub62016
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

Presentation Script: Consumer

Perception of Green Marketing in India


Slide 1: Title
Good [morning/afternoon], everyone.
I’m Mohammad Raghib Raza Khan, and today I’ll present my research on 'Consumer
Perception of Green Marketing in India', conducted under the guidance of Dr. Fouzia
Tabassum.

Slide 2: Introduction
Green marketing refers to the promotion of products and practices that are
environmentally responsible.
In India, with growing concerns around pollution and climate change, more people
—especially in urban areas—are paying attention to how their choices impact the
planet.
This study explores what Indian consumers think about green marketing, and
whether they are willing to support sustainability, even at a higher cost.

Slide 3: Importance
This topic is important because:
- Environmental concerns are influencing buying decisions.
- Businesses need to understand consumers better to create effective strategies.
- Policymakers can also benefit by promoting eco-friendly behavior.
- It also highlights the gap between what people say and what they actually do when
it comes to green products.

Slide 4: Objectives
My research focused on five key objectives:
1. To measure how aware Indian consumers are about green marketing.
2. To understand how they perceive eco-friendly products.
3. To identify what influences their green buying decisions.
4. To examine the role of age, gender, and income.
5. And to evaluate how effective current marketing strategies are.
Slide 5: Methodology
I collected primary data through surveys and questionnaires, and secondary data
from previous studies, articles, and reports.
This gave a well-rounded picture of consumer behavior.

Slide 6: Data Analysis


A bar graph in the study shows that people aged 18–25 are the most aware and
active in green marketing.
As age increases, interest drops.
This suggests that younger generations are more eco-conscious, possibly due to
social media, education, and greater exposure to global trends.

Slide 7: Key Findings


Here are the key insights:
- 75% of respondents are aware of green products.
- Many believe they are healthier and better for the environment.
- However, over 60% are unwilling to pay extra for them.
- Around 40% doubt whether brands are being honest about their green claims.
- Education and youth are the strongest factors driving green consumer behavior.

Slide 8: Conclusion
In short, India is moving toward eco-consciousness, but price and trust are big
barriers.
For green marketing to succeed, companies need to build credibility, offer real
environmental value, and make products affordable.
This study helps businesses and policymakers understand what consumers want,
and how to create a greener future.

Slide 9: Thank You


Thank you for your time and attention.
If you have any questions, I’d be happy to answer.

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