Name: Angely M.
Dura
Course/Year: BSA 4 General
Instructor: Airesh L. Bajao, LPT.
Name of a business: Coffee shop
Nature of business:
A coffee shop business is not just about serving coffee; it’s about creating an experience that fosters
community, encourages social interactions, and offers a unique atmosphere. By understanding the
various components of the business, owners can effectively cater to their target market and adapt to
changing trends.
Mission Statement:
Our mission is to create a welcoming space where community and connection thrive over exceptional
coffee and delicious food. We are dedicated to serving ethically sourced, high-quality beverages and
treats, fostering a culture of sustainability, and providing a cozy atmosphere that inspires creativity and
conversation. We aim to be a beloved neighborhood hub, where every cup tells a story and every
customer feels at home.
Vision Statement:
To be the heart of the community, where every cup of coffee fosters connection, creativity, and a sense
of belonging, while promoting sustainability and ethical sourcing.
This vision emphasizes community engagement, quality, and social responsibility
Goals:
1. Customer Satisfaction: Providing high-quality coffee and excellent service to create a welcoming
atmosphere.
2. Community Engagement: Building relationships with local customers and participating in community
events.
3. Financial Profitability: Achieving sustainable profits to ensure the business can grow and thrive.
4. Brand Development: Establishing a strong brand identity that resonates with customers and
differentiates from competitors.
5. Sustainable Practices: Implementing eco-friendly practices, such as sourcing fair-trade coffee and
reducing waste.
6. Employee Well-being: Creating a positive work environment that values and invests in employees.
7. Innovation: Continuously exploring new products, services, and marketing strategies to keep the
business fresh and relevant.
8. Expansion Opportunities: Assessing potential for growth, whether through additional locations,
franchise models, or diversifying offerings.
Each of these goals can be tailored to fit the specific vision and values of the coffee shop.
Objectives:
1. Quality Assurance:
- Source high-quality coffee beans and ingredients.
- Maintain consistent preparation standards to ensure customer satisfaction.
2. Customer Loyalty:
- Develop a loyalty program to encourage repeat business.
- Gather customer feedback to improve offerings and service.
3. Financial Targets:
- Achieve a specific revenue target within the first year.
- Maintain a healthy profit margin (e.g., 15-20%).
4. Sustainability Goals:
- Integrate environmentally friendly practices, such as recycling and composting.
- Explore partnerships with local suppliers to reduce carbon footprint.
5. Menu Diversification:
- Regularly update the menu to include seasonal items and customer favorites.
- Offer a range of beverages and food options to cater to diverse preferences.
6. Expansion Planning:
- Evaluate the feasibility of opening additional locations based on performance metrics.
- Explore online sales or delivery options to reach a broader customer base.
