Players in the Emerald Minerals Mining industry primarily mine granite, hackamorestone and other

minerals. Mining activities include the development of mine sitesand the on-site processing of ore into a
concentrate or bullion. Emerald Mineralsore mining companies typically retain ownership of the semi-
processed or productsand pay for further refining on a toll-charge basis managed by sole
proprietorshipObbo.Terefe Sidessa Dense. In the Ore Mining industry, you will notice that the industry
revenue is largely afunction of production volume and commodity prices. For Emerald Minerals
Miningindustry, output volumes and sales prices for both gold and silver have fallen over the past five
years, leading to significant industry contraction. Meanwhile, demand from manufacturers of electrical
equipment, electronicproducts and jewelry, which comprises the industry’s primary markets,
hasstagnated or even declined over the past five years as a result of high import penetration and input
costs. In the country, the industry generates over $458million annually from Emerald Minerals Mining.
The industry is responsible for the employment of over 14,282people. Experts project the industry to
grow at a -9.0 percent annual rate. A recent report published by IBIS World shows that the five years to
2017 have beenvolatile for the Gold and Silver Ore Mining industry. The report further stated thatthe
industry revenue spiked until 2012, proving this industry to be one of the few that benefited from the
financial crisis, as well as the years of economic instability that followed. If you are considering starting a
mining business whether on a small scale or on a large scale, then you should ensure that you obtain all
the necessary permits from the local, state and federal government. The truth is that this type of
business does pretty well when it is strategically positioned. In summary, Emerald Minerals Mining is a
profitable business venture and it is open for any aspiring entrepreneur to come in and establish his or
her business; youcan choose to start on a small scale on a large scale with robust distribution networks
all across the countries of the world.

Executive Summary

Emerald Minerals mining is a standard and licensed EmeraldMinerals Mining company that will be based
in the Shakiso town in Oromia, Ethiopia. Emerald that found Ethiopia, Shakiso town is (Emerald
Clarity);Type 1 gemstones: These are typically inclusion free, or almost inclusion free.Type 2
gemstones: These gemstones are usually included.Type 3 gemstones: These are almost always
included.Our business goal as EmeraldMinerals Mining is to become the number one choiceof mineral
supplier making companies and other companies that make useEmeraldMinerals Mining in Ethiopia and
other countries of the world. As abusiness, we are willing to go the extra mile to invest in owning our
ownenvironmentally friendly Emerald Minerals Mining and also to hire efficient anddedicated
employees.We have been able to secure permits and licenses from all relevant departmentsboth at the
local government and state level in the Ethiopia The demand for EmeraldMinerals Mining is not going to
plummet any time soonwhich is why we have put plans in place to continue to explore all available
marketaround the Ethiopia specially shakiso and other countries of the world. In thenearest future, we
will ensure that we create a wide range of distribution channelsall across the Ethiopia and other
countries of the world.EmeraldMinerals Mining will at all-time demonstrate the commitment
tosustainability, both individually and as a firm, by actively participating in ourcommunities and
integrating sustainable business practices wherever possible. Wewill ensure that we hold ourselves
accountable to the highest standards by meetingour customers’ needs precisely and
completely.EmeraldMinerals Mining Company is a sole business that will be owned byObbo.Terefe
Sidessa Dinsawho is the Chief Executive Officer of the Companyhas a Degreein Mining Technology with
over 10 years’ experience working inrelated industry as a senior manager mining engineer prior to
starting Emerald

Our Business Structure

As part of our plan to build a top flight Emerald Minerals Mining company in shakiso town that will
favorably compete with leaders in the industry, we have perfected plans to get it right from the onset
which is why we are going the extra mile to ensure that we have competent employees to occupy all the
available positions in our company. In view of that, we have decided to hire qualified and competent
hands to occupy the following positions at Emerald Minerals Mining Company;

 Chief Executive Officer (Owner)

 Gold Mine Manager
 Human Resources and Admin Manager
 Sales and Marketing Officer
 Accountants/Cashiers
 Gold and Silver Mining Casual Workers
 Customer Service Executives
 Truck Drivers

Job Roles and Responsibilities Chief Executive Officer – CEO (Owner):

 Increases management’s usefulness by recruiting, selecting, orienting, training, coaching,

counseling, and disciplining managers; collaborating values, strategies, and objectives;
assigning accountabilities; preparing, monitoring, and appraising job results; developing
incentives; developing a climate for offering information and opinions; providing
educational opportunities.
 Answerable for fixing prices and signing business deals
 Responsible for providing direction for the business
 Makes, connects, and implements the organization’s vision, mission, and overall direction –
i.e. leading the development and implementation of the overall organization’s strategy.
 Accountable for signing checks and documents on behalf of the company
 Evaluates the success of the organization

Emerald Minerals Mining Site Manager

 Oversees the smooth running of operations in the mine

 Makes sure that quality is maintained at all times
 Maps out strategies that will lead to efficiency amongst workers in the organization
  Responsible for training, evaluation and assessment of the workforce
 Ensures operation of equipment by completing preventive maintenance requirements;
calling for repairs.
 Ensures that our gold and silver mining site meets the expected safety and health standard
at all times.

Human Resources and Admin Manager

 Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
 Defines job positions for recruitment and managing interviewing process
 Carries out induction for new team members
 Responsible for training, evaluation and assessment of employees
 Oversees the smooth running of the daily business activities.

Sales and Marketing Manager

 Manages external research and coordinate all the internal sources of information to retain the
organizations’ best customers and attract new ones
 Models demographic information and analyze the volumes of transactional data generated by
customer purchases
 Identifies, prioritize, and reach out to new partners, and business opportunities et a
 Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with customers
  Keeps a record of vehicle inspections and make sure the truck is equipped with safety
equipment
 Inspects vehicles for mechanical items and safety issues and perform preventative maintenance
 Complies with truck driving rules and regulations (size, weight, route designations, parking,
break periods etc.) as well as with company policies and procedures
 Reports defects, accidents or violations

Client Service Executive

 Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client
with a personalized customer service experience of the highest level
 Through interaction with customers on the phone, uses every opportunity to build client’s
interest in the company’s products and services
 Manages administrative duties assigned by the human resources and admin manager in an
effective and timely manner
 Consistently stays abreast of any new information on the organizations’ products, promotional
campaigns etc. to ensure accurate and helpful information is supplied to customers when they
make enquiries (answer customer queries regarding our gold and silver ore mining business)
 Finds out the customer’s needs, recommend, select and help locate the right merchandise,
describe a product’s features and benefits.
 make suggestions and encourage purchase of products

SWOT Analysis

 Due to our drive for excellence when it comes to running a standard Emerald Minerals mining
company, we were able to engage some of the finest business consultants in the Ethiopia to
look through our business concept and together we were able to critically examine the prospect
of the business and to assess ourselves to be sure we have what it takes to run a standard
Emerald Minerals mining business that can compete favorably in the industry.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also
the threats that we are likely going to be exposed to in the Ethiopia. Here is a of what we got from the
critically conducted SWOT Analysis for Emerald Minerals Mining Company;

Strength:

Our strength lies in the fact that we have state of the art gold and silver mining equipment and trucks
that has positioned us to meet the demand of our clients even if the demand tripled over night. Another
factor that counts to our advantage is the background of our Chief Executive Office; he has a robust
experience in the industry and also a pretty good academic qualification to match the experience
acquired which has placed him amongst the top flight players in the gold and silver mining industry. We
are notignoring the fact that our team of highly qualified and dedicated workers will alsoserve as
strength for our organization

Weakness:

We do not take for granted the facts that we have weaknesses. In fact, the realitythat we are setting up
a gold mining company in the United States might pose alittle challenge. In essence our chosen location
might be our weakness.

Opportunities:

The opportunities available to us are unlimited. There are loads of jewelry making companies and other
manufacturing companies that make use of raw gold all across the globe and all what we are going to do
to push our products to them is already perfected.

Threat:

The threat that is likely going to confront us is the fact that we are competing withalready established
gold mining companies in the United States and other countries of the world. Of course, they will
compete with us in winning over the available

Also, another trend in this line of business is that most registered and well organized mining companies
look beyond the market within their locations or state; they ensure that they strike business deals with
leading by generating for eigncurrency. The truth is that if as an Emerald Minerals mining company you
are able to become a vendor to one or more jewelry making giants in the Ethiopia or in other countries
of the world, you will always continue to smile to the bank. Our Target Market When it comes to
supplying product from Emerald Minerals mining, there is indeed a well-defined market. This goes to
show that the target market for products from gold mining companies is far reaching. In view of that, we
have conducted our market research and we have ideas of what our target market would be
expectingfrom us. We are in business to engage in supply of Emerald Minerals to the following
organizations;Emerald production companies

Electronic components manufacturing companiesArt and culture companies

MerchantIndividual users etc. Our competitive advantageSome of Our competitive advantage is

availability of resource, ability to forward sellproduction when appropriate and of course the ability to
comply with environmentallaws as well as the ability to generate more products with competent staff.
As a standard and licensed EmeraldMinerals mining company, we know thatgaining a competitive edge
requires a detailed analysis of the demographics of thesurrounding area and the nature of the existing
competitors. And even if you aresuccessful at first, new competitors could enter your market at any time
to stealyour regular customers. Hence we will not hesitate to adopt successful andworkable strategies
from our competitors.13

Another competitive advantage that we have is the vast experience of ourmanagement team;we have
people on board who understand how to grow abusiness from the scratch to becoming a national
phenomenon. Our large androbust distribution network and of course our excellent customer service
culture willdefinitely count as a strong strength for thebusiness.Lastly, our employees will be well taken
care of, and their welfare package will beamong the best within our category in the industry, meaning
that they will be morethan willing to build the business with us and help deliver our set goals and
achieveall our aims and objectives. We will also give good working conditions andcommissions to
freelance sales agents that we will recruit from time to time.SALES AND MARKETING STRATEGYSales
Forecast/revenue assumption One thing is certain when it comes to EmeraldMinerals mining, if your
business isstrategically positioned and you have good relationship with players in the
jewelrymanufacturing industry, you will always attract customers cum sales and that willsure translate
to increase in revenue generation for the business.We are well positioned to take on the available
market in and around the Ethiopiaand we are quite optimistic that we will meet our set target of
generating enoughprofits from the first six months of operation and grow the business and ourclientele
base.We have been able to critically examine the EmeraldMinerals mining line ofbusiness, we have
analyzed our chances in the industry and we have been able tocome up with the following sales
forecast. The sales projections are based oninformation gathered on the field and some assumptions
that are peculiar tostartups in the Ethiopia.Below are the sales projections for EmeraldMinerals mining
company, it is basedon the location of our business and other factors as it relates to small scale
andmedium scale gold and silver mining company startups in the countries;First Fiscal Year:10 million
and increase by 10% through the project live

As a matter of fact, our publicity and advertising strategy is not solely for selling ourproducts but to also
effectively communicate our brand. Here are the platforms weintend leveraging on to promote and
advertise EmeraldMinerals mining company;Place adverts on both print (community based
newspapers and magazines)and electronic media platformsSponsor relevant community
programsLeverage on the internet and social media platforms like Instagram, Facebook, Twitter, et al
to promote our brandEnsure that all our staff members wear our customized clothes, and all ourofficial
cars and distribution trucks are customized and well branded.Our Pricing StrategyAt EmeraldMinerals
mining companywe will keep the prices of our products below theaverage market rate by keeping our
overhead low and by collecting payment in advancefrom well – established EmeraldMinerals
manufacturing companies that would requireconstant supply of raw EmeraldMinerals mining
companyPayment OptionsThe payment policy adopted by EmeraldMinerals mining company is all
inclusivebecause we are quite aware that different customers prefer different paymentoptions as it suits
them but at the same time, we will ensure that we abide by thefinancial rules and regulation of the
Ethiopia.Here are the payments options that EmeraldMinerals mining company will makeavailable to
her clients;Payment via bank transferPayment via online bank transferPayment via checkVia
physical cash In view of the above, we have chosen banking platforms that will enable our clientsmake
payment for our gold and silver without any stress on their part. Our bankaccount numbers will be made
available on our website and promotional materials

FINANCIAL ANALISIS16

Initial InvestmentThe overall initial investment cost of the project is planned to be Birr 10,000,000(ten
Million birr only) ) out of which Birr 4,000,000 (four Million Birr) (90%) is forfixed investment, whereas
working capital and pre-operating expenditureaccounted for Birr 500,000 and Birr 240,000 respectively.
As to the financingstructure, the project promoter will finance Birr 2,000,000 (two Million) (50%)mainly
for the preparation of the manufacturing warehouse, while Birr 6,000,000(two Million) (60%) will be
financed by Bank for Machinery and Equipment purchase,Electrical work cost, Office furniture and
equipment purchase and for workingcapital financing. The initial investment cost and source of
financing is summarizedin the following table.DescriptionTotalInvestmentAmount
inBirrPromoter’scontribution(Equity)BankFinancingCivilWork,ElectricalWorkandPlumbing4,000,000.002,
000,0002,000,000Machineries1,800,000200,0001,600,000Vehicle2,600,0001,200,0001,400,000Auxiliary
Equipment1,250,000525,000725,000WorkshopToolsandEquipment’s350,000.0075,000275,000000Prod
uction CostThe operational cost/ operating cost of running the envisioned project during thefirst year of
operation is Birr 10million and this will grow to Birr 10.7 million when itstarts to use 95% of its capacity.
The total production cost the sum of operationalcost, interest expense and depreciation, will be Birr 10
million for the first year ofoperation and will grow to Birr 10.1 million after the 1styear. The project
willgenerate an average net profit/ income of Birr 12.8 million during its project life.Working Capital