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Project 5

The proposal outlines strategies to enhance theYOUNG's YouTube channel focused on Microsoft Office tutorials, emphasizing the need for improved instructional content, closed captioning, timestamps, and beginner tutorials. It highlights the competitive landscape with other channels like Sali Kaceli and Surfwtw, noting the potential for growth given the channel's recent establishment. The document concludes by stressing the importance of consistency and viewer engagement for long-term success.
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0% found this document useful (0 votes)
17 views6 pages

Project 5

The proposal outlines strategies to enhance theYOUNG's YouTube channel focused on Microsoft Office tutorials, emphasizing the need for improved instructional content, closed captioning, timestamps, and beginner tutorials. It highlights the competitive landscape with other channels like Sali Kaceli and Surfwtw, noting the potential for growth given the channel's recent establishment. The document concludes by stressing the importance of consistency and viewer engagement for long-term success.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Proposal for theYOUNG’s

Office

OVERVIEW

theYOUNG’s Surfwtw Kaceli


Office
Subscri 200~ 5,000~ 55,000~
bers
# of 1,300~ 477,000~ 2,500,000~
views
on most
popular
video
Total 16,800~ 2,300,000 10,800,000~
Channel ~
Views
Key  Teaching  Exce  Moodle
Focus people how l  Excel
to become  Musi  Word
a Microsoft c  PowerPo
Office cove int
professiona rs  Outlook
l Access
First August 1, 2014 i
May 17, November 15,
day a 2012 ii 2011 iii
Microso
ft
related
video
was
posted

From the table, it is clear that the two other Youtube channels
have more overall subscribers, numbers of views on their most
popular video, and total channel views. This, however, does
make sense. The reason for this is because Sali Kaceli’s channel
for example, has the most amount of subscribers. I believe the
reason for this is that his channel his started posting Microsoft
related videos. This means his viewers have been able to count
on him over the last six years to keep producing quality content
on a consistent basis. For Surfwtw’s channel, he began making
Microsoft videos a little later than Kaceli did. Surfwtw’s channel
also isn’t just solely dedicated to helping people with Microsoft. It
is also a channel that he dedicates to making music covers. With
a split interest displayed on his channel, it is quite possible that
his current subscribers are going to look elsewhere for help going
forward. At the moment, your channel among the three, is the
newest. This means there is plenty of room for growth as well as
improvements!

The steps I recommend consist of the following:

 Assisting with the textbook instructions from New


Perspectives Microsoft Office 365 & Excel 2016.
 Having closed captioning for every single video on the
Youtube channel.
 Creating timestamps in the video description for the
tutorial videos.
 Having a section dedicated to beginner tutorials.

NEW PERSPECTIVES
Regarding the first suggestion of textbook assisting, many
students at Centennial College find that the wording of the
textbook to be misleading and even at times, confusing. One of
the suggestions is that in addition to leading students through
the steps visually, you could also reword the instructions for
them. Going forward, this could better enable students to
understand what the textbook was attempting to convey.
Additionally, you could have a video explaining as well as
demonstrating some of the wordier instructions from the
textbook. You could comprise a list of said instructions from your
current semester’s students as it is likely that future students will
run into similar issues. This may take a good chunk of time to
accomplish but I guarantee students around the world will be
thankful for the time and effort you put into furthering their
education.

CLOSED CAPTIONING

Secondly, the suggestion of including closed captioning in every


video is an important one. Currently, some of your videos offer
that option but I noticed that it is not consistent with every single
video offering it. As is, your channel is more geared towards
aural and visual learners.iv That is already phenomenal but what
would make it excel would be adding closed captioning to every
video. If you decide to incorporate that, it opens the door for a
whole other group of people that learn in a verbal-oriented way.
This is another action that may take some time to be fully
integrated into the channel but it’s efinitely one of those actions
that you’ll feel the positive effects of long after you’ve completed
the captioning.

TIMESTAMPS

Thirdly, I noticed that some of your videos are a considerable


length of time. This is a great quality to have as it means you
thoroughly go over every aspect of the topic being discussed in
each respective video. One minor adjustment you could make to
each video is having timestamps in the description. This could
enable students who are short on time to easily maneuver their
way through your videos to find the content they require.
Additionally, if those students find your time stamped videos
useful, they may just link it to their friends which will help your
channel/videos gain views! You can use some popular Youtube
channels such as TedEd for references.

BEGINNER TUTORIALS

Fourthly, I have noticed


that not all people begin
with an understanding of
how any of the Microsoft
applications work. It can
be safe to say that
tutorials for beginners
would be beneficial to
people who are trying to
either return to the
workforce after a long
time or for someone who
has never encountered these applications before. It can be
complicated to try and figure out what sort of things a beginner
may or may not know as you take for granted the knowledge you
already have. Starting with simple actions such as teaching
someone how to save a documented in a specific folder or
renaming it a specific name can be a starting point to ease into.

WRAP UP

Lastly, I believe it will overall benefit you as well as your channel


to stay consistent. Consistency provides a sense of security and
is comforting to most people as they will be more inclined to
stick with you if you’re someone they can count on. Providing
this feeling of support will ensure loyal subscribers.

Remember that the You in Youtube is referring to the viewers


rather than the owner of the channel; the viewers are what keep
a channel afloat after all! Keep on trying to improve even when
everything seems to be going well as there is no limit as to what
someone can achieve. If you keep striving for excellence and
bettering your methods of teaching, there is nothing but success
coming your way.
i
https://www.youtube.com/watch?v=H3DIzb-AmIA
ii
https://www.youtube.com/watch?v=zS5wbhWCOjc
iii
https://www.youtube.com/watch?v=fE82JHNhaEY
iv
https://www.learning-styles-online.com/overview/

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